Peter WannemacherResearcher
Brand Strategy, Branding, Consumer Financial Services, Consumer Market Segmentation, Consumer Mobile Activities , Consumer Mobile Adoption & Behavior, Customer Advocacy, Financial Services, Financial Services Customer Experience, Financial Services Customer Relationship Management, Financial Services Customer Retention, Financial Services Marketing, Marketing & Advertising, Marketing Attitudes, Marketing Measurement, Mobile Banking, Multichannel Selling Strategies, Online Banking, Online Financial Products & Services, Retail Banking, The Mobile Channel, eBusiness/eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Strategy
Peter serves eBusiness & Channel Strategy professionals. As a data researcher, Peter is responsible for Forrester's North American Consumer Technographics® data focusing on financial services customers. Peter focuses on working with analysts to help clients — primarily professionals within the financial services industry — use Technographics data to answer tough questions about consumer behavior, attitudes, brand loyalty, and interest in new products and services. Peter's expertise centers on the intersection of quantitative data and consumer insight. He has extensive knowledge on market research topics such as segmentation and survey methodology. Peter has written research on topics including mobile banking, online product application, research channel preferences, customer advocacy, and the impact of the economic downturn.
Peter holds an M.S. in applied communications research from Boston University, an M.S. in advertising from Boston University and a B.A. from Trinity College in Hartford, Connecticut.
