Rebecca JenningsPrincipal Analyst
Consumer Packaged Goods, Email Marketing & RSS, Interactive Marketing, Marketing & Advertising, Media & Entertainment, Retail, Social Marketing, Travel
Rebecca serves Interactive Marketing professionals. She is a leading expert on how marketers can use new technologies to communicate and build relationships with their consumers. During her seven years with Forrester, Rebecca has been instrumental in the development of key ideas such as Social Computing and has written widely around issues involved with developing cross-channel marketing and media strategies. She is based in London.
Rebecca was previously part of the founding team of the BBC's commercial Web site, beeb.com. She was initially a business analyst and then later moved into the areas of internal marketing and market research. Before that, she spent two years working in strategy consultancy for leading management consultancy firm LEK.Rebecca has been widely quoted in the press and appears regularly on European television, including the BBC, CNBC, and CNN. She has delivered keynote speeches at many events, including Internet World 2007 in London and Forrester's own Consumer Forum.
Rebecca has a degree in philosophy, politics, and economics from Oxford University.
Social Media Meltdowns: What All Marketers Should Know July 01, 2009 (Rating: 6) BookmarkPDF
The Practicalities Of European Social Media Marketing June 10, 2009 (Rating: 9) BookmarkPDF
Reaching Moms Through Social Media May 15, 2009 BookmarkPDF
The Social Technographics® Profile Of European Baby Boomers April 10, 2009 (Rating: 9) BookmarkPDF
Online Display Advertising: Metrics For Proving Success In A Recession March 03, 2009 (Rating: 8) BookmarkPDF
How To Measure Social Media Metrics July 2009 Receive an alert when this document is published: email RSS
EMEA Forecast September 2009 Receive an alert when this document is published: email RSS
European Interactive Agencies September 2009 Receive an alert when this document is published: email RSS
Search In Europe December 2009 Receive an alert when this document is published: email RSS
2010 Interactive Marketing Predictions Europe December 2009 Receive an alert when this document is published: email RSS