Marketing & Advertising, Enterprise Architecture, Consumer Packaged Goods, Government, EA Communication & Training Processes, Enterprise Architecture Practices, Travel, Media & Entertainment, Retail
Rebecca serves Interactive Marketing professionals. She is a leading expert on how marketers can use new technologies to communicate and build relationships with their consumers. During her seven years with Forrester, Rebecca has been instrumental in the development of key ideas such as Social Computing and has written widely around issues involved with developing cross-channel marketing and media strategies. She is based in London.
Rebecca was previously part of the founding team of the BBC's commercial Web site, beeb.com. She was initially a business analyst and then later moved into the areas of internal marketing and market research. Before that, she spent two years working in strategy consultancy for leading management consultancy firm LEK.Rebecca has been widely quoted in the press and appears regularly on European television, including CNN, CNBC, and the BBC. She has delivered keynote speeches at many events, including Internet World 2007 in London and Forrester's own Consumer Forum.
Rebecca has a degree in philosophy, politics, and economics from Oxford University.
Interactive Metrics For Specific Campaign Goals August 27, 2008 (Rating: 4) BookmarkPDF
The Social Technographics® Profile Of European Online Buyers July 09, 2008 BookmarkPDF
The Interactive Marketing Metrics You Need May 29, 2008 (Rating: 6) BookmarkPDF
Reaching Young Consumers With Social Media April 24, 2008 BookmarkPDF
European Interactive Marketing: What To Prioritize In 2008 March 04, 2008 (Rating: 9) BookmarkPDF
EMEA Interactive Agencies Wave March 2009 Receive an alert when this document is published: email RSS
