Forrester Research

Analyst's Photo	Name and Title	Contact information
	Ron Rogowski Principal Analyst

Research Coverage

Automotive, Automotive Customer Experience, Best Of the Web, Brand Strategy, Customer Experience, Customer Experience Management, Design & Usability Processes, Expert Reviews, Financial Services, Financial Services Customer Experience, Globalization & Localization, Marketing & Advertising, Rich Internet Applications, Social Computing & Web 2.0, Web Site Design

Research Focus

Ron serves Customer Experience professionals. He helps them improve strategies for global Web design and organization, understand how rich Internet applications (RIAs) are transforming online customer experiences, and align their Web sites with their firms' brand values.

He is the lead analyst in Web globalization research, advising clients on how to organize their resources to maximize internal efficiencies while improving local relevance. Ron is also the lead analyst researching the implications rich interfaces have for transforming the way customers interact with companies online. Ron is part of the core analyst team responsible for developing and maintaining Forrester's Web Site Review methodology and Forrester's Web Site Brand Review methodology.

Previous Work Experience

Ron came to Forrester through its acquisition of Giga Information Group, where he created and managed a site evaluation methodology to help companies improve online customer experiences. Prior to joining Giga, Ron worked for Kyodo News Markets, the Japanese distributor of Bridge Information Systems, where he was responsible for training and educating clients and internal personnel in proprietary and Web-based information systems. Before working with Kyodo, he taught English in Hamamatsu, Japan.