Analyst's Photo Name and Title Contact information
Ron Rogowski

Ron Rogowski
Principal Analyst

Research Coverage

Automotive, Automotive Customer Experience, Best Of the Web, Brand & Product Web Sites, Centers of Expertise, Competitive Analysis, Consumer Electronics, Consumer Financial Services, Consumer Retail & CPG, Consumer Technology Adoption, Consumer Travel, Customer Experience, Customer Experience Management, Design & Usability Processes, Expert Reviews, Financial Services, Globalization & Localization, High-Tech, IT Management, IT Organization, Interactive Marketing, Marketing & Advertising, Product & Solutions Strategies, Retail, Retail Customer Experience, Rich Internet Applications, Scenario Design, Social Computing & Web 2.0, Travel, Travel Customer Experience, Web Site Design

Research Focus

Ron serves Customer Experience professionals. He helps them improve strategies for global Web design and organization, understand how rich Internet applications (RIAs) are transforming online customer experiences, and align their Web sites with their firms' brand values.

He is the lead analyst in Web globalization research, advising clients on how to organize their resources to maximize internal efficiencies while improving local relevance. Ron is also the lead analyst researching the implications rich interfaces have for transforming the way customers interact with companies online. Ron is part of the core analyst team responsible for developing and maintaining Forrester's Web Site Review methodology and Forrester's Web Site Brand Review methodology.

Previous Work Experience

Ron came to Forrester through its acquisition of Giga Information Group, where he created and managed a site evaluation methodology to help companies improve online customer experiences. Prior to joining Giga, Ron worked for Kyodo News Markets, the Japanese distributor of Bridge Information Systems, where he was responsible for training and educating clients and internal personnel in proprietary and Web-based information systems. Before working with Kyodo, he taught English in Hamamatsu, Japan.

Education

Ron has a B.A. in English and Japanese from the University of Richmond.

Latest Research

Planned Research

How To Manage Global Brands Online December 2009
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Emotional Experience Design August 2009
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The Future Of Rich Internet Applications November 2009
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Best And Worst Of Brand Building Web Sites, 2009 September 2009
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Best And Worst Of Financial Services Brand Building Web Sites, 2009: Banks August 2009
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Languages Spoken

Japanese


Ron Rogowski serves Customer Experience professionals.
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Recent Media Citations
Mint (India), "Website Copy That Builds Brands," September 22, 2008
DM Review, "Does BI Have To Be Extroverted, Introverted Or Both?" August 1, 2008
Boston Globe, "Helping Runners Stay On Right Track," June 30, 2008
CIO, "How PayPal Keeps E-Commerce Humming in 15 Languages at Once," March 14, 2008
1to1 Magazine, "Lexus And Porsche Zoom Ahead Online," January 10, 2008