Ron RogowskiPrincipal Analyst
Automotive, Automotive Customer Experience, Best Of the Web, Brand & Product Web Sites, Centers of Expertise, Competitive Analysis, Consumer Electronics, Consumer Financial Services, Consumer Retail & CPG, Consumer Technology Adoption, Consumer Travel, Customer Experience, Customer Experience Management, Design & Usability Processes, Expert Reviews, Financial Services, Globalization & Localization, High-Tech, IT Management, IT Organization, Interactive Marketing, Marketing & Advertising, Product & Solutions Strategies, Retail, Retail Customer Experience, Rich Internet Applications, Scenario Design, Social Computing & Web 2.0, Travel, Travel Customer Experience, Web Site Design
Ron serves Customer Experience professionals. He helps them improve strategies for global Web design and organization, understand how rich Internet applications (RIAs) are transforming online customer experiences, and align their Web sites with their firms' brand values.He is the lead analyst in Web globalization research, advising clients on how to organize their resources to maximize internal efficiencies while improving local relevance. Ron is also the lead analyst researching the implications rich interfaces have for transforming the way customers interact with companies online. Ron is part of the core analyst team responsible for developing and maintaining Forrester's Web Site Review methodology and Forrester's Web Site Brand Review methodology.
Ron came to Forrester through its acquisition of Giga Information Group, where he created and managed a site evaluation methodology to help companies improve online customer experiences. Prior to joining Giga, Ron worked for Kyodo News Markets, the Japanese distributor of Bridge Information Systems, where he was responsible for training and educating clients and internal personnel in proprietary and Web-based information systems. Before working with Kyodo, he taught English in Hamamatsu, Japan.
Ron has a B.A. in English and Japanese from the University of Richmond.
3M's Global Home Page Redesign: Collaboration That Delivered Business Results June 01, 2009 BookmarkPDF
What Consumers Want From Automotive Web Sites In 2009 May 04, 2009 (Rating: 5) BookmarkPDF
Web Site Layouts That Build Brands February 27, 2009 (Rating: 9) BookmarkPDF
Lessons Learned From 157 Web Site Brand Reviews February 27, 2009 (Rating: 9) BookmarkPDF
Executive Q&A: Web Site Brand Reviews, 2009 February 24, 2009 BookmarkPDF
How To Manage Global Brands Online December 2009 Receive an alert when this document is published: email RSS
Emotional Experience Design August 2009 Receive an alert when this document is published: email RSS
The Future Of Rich Internet Applications November 2009 Receive an alert when this document is published: email RSS
Best And Worst Of Brand Building Web Sites, 2009 September 2009 Receive an alert when this document is published: email RSS
Best And Worst Of Financial Services Brand Building Web Sites, 2009: Banks August 2009 Receive an alert when this document is published: email RSS
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