Sarah Rotman EppsAnalyst
Channel Design Strategies, Consumer Electronics, Consumer Market Forecasts, Consumer Media & Entertainment, Consumer Media Behavior , Consumer Online Activities , Consumer Portals & Search, Consumer Software, Consumer Technology, Content Delivery Networks, Customer Experience, Digital Content, Marketing & Advertising, Media & Advertising Trust, Media & Entertainment, Media Brand Adoption, Media Customer Experience, News, Portable Media Players, Publishing, Radio, Social Computing & Web 2.0, Social Technographics, Web Site Design, eReaders
Sarah is an analyst on Forrester's Consumer Product Strategy team focused on media and devices. Her research focuses on changing consumer behavior, changing advertiser demands, and how publishers can adapt to grow revenue profitably online. She is a leading expert in eBooks and eReaders. Sarah's research has been quoted in the Financial Times, The New York Times, The Wall Street Journal, BusinessWeek, and The Economist. She has appeared as an expert on Bloomberg TV, CBS News, CNBC, and NPR. She is a sought-after speaker at industry events.
Sarah joined Forrester in 2004. Prior to her analyst role, Sarah was a researcher and an editor at Forrester, supporting Forrester's research in the travel, retail, and financial services industries. Before joining Forrester, Sarah was the publishing director at Let's Go Publications where she oversaw the publication of the annually updated series of 40 travel guides.
Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies.
Publishers Need Multichannel Subscription Models November 10, 2009 BookmarkPDF
Forrester's eReader Holiday Outlook 2009 October 07, 2009 BookmarkPDF
The eReader Price Squeeze September 01, 2009 BookmarkPDF
Who Will Buy An eReader? July 29, 2009 (Rating: 8) BookmarkPDF
The Recession's Impact On US Media Consumers July 08, 2009 (Rating: 9) BookmarkPDF
