Sarah Rotman EppsAnalyst
Broadband & Home Networking, Broadcast Television, Cable Television, Channel Design Strategies, Consumer Electronics, Consumer Market Forecasts, Consumer Media & Entertainment, Consumer Media Behavior , Consumer Online Activities , Consumer Portals & Search, Consumer Software, Consumer Technology Adoption, Consumer Telecommunications, Content Delivery Networks, Customer Experience, DTV, DVRs, Digital Content, Digital Home, Digital Music, Digital Photography, Game Platforms, Gaming, HDTV, IPTV, Internet Video & Audio, Marketing & Advertising, Media & Advertising Trust, Media & Entertainment, Media Brand Adoption, Media Customer Experience, Movies, Music, News, Online Gaming, Portable Media Players, Publishing, Radio, Satellite Television, Social Computing & Web 2.0, Social Technographics, Television, Video On-Demand, Web Site Design
Sarah serves Consumer Product Strategy professionals. Specifically, Sarah helps media companies define and optimize their business strategies for their digital channels. Her research focuses on changing consumer behavior, changing advertiser demands, and how publishers can adapt to grow revenue profitably online. Sarah's research has been quoted in the Financial Times, MarketWatch, The New York Times, the Wall Street Journal, and industry publications such as AdWeek.
Sarah joined Forrester in 2004. Prior to her analyst role, Sarah was a researcher and an editor at Forrester, supporting Forrester's research in the travel, retail, and financial services industries. Before joining Forrester, Sarah was the publishing director at Let's Go Publications where she oversaw the publication of the annually updated series of 40 travel guides.
Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies.
Eight Models For Monetizing Digital Content June 25, 2009 (Rating: 9) BookmarkPDF
How Big Is The eReader Opportunity? May 27, 2009 BookmarkPDF
Six Ways Online Publishers Can Boost CPMs March 19, 2009 BookmarkPDF
Who Pays For Online Content? March 09, 2009 BookmarkPDF
What Engagement Means For Media Companies March 02, 2009 BookmarkPDF
What's The Value Of Trusted Media Brands To Advertisers July 2009 Receive an alert when this document is published: email RSS
