Marketing & Advertising, Web Site Design, Publishing, Social Computing & Web 2.0, Media & Entertainment, Customer Experience
Sarah serves eBusiness & Channel Strategy professionals in the media and entertainment industries. Specifically, Sarah helps publishers define and optimize their business strategies for their digital channels. Her research focuses on changing consumer behavior, changing advertiser demands, and how publishers can adapt to grow revenue profitably online. Sarah's research has been quoted in The Wall Street Journal, The New York Times, The Financial Times, MarketWatch, and industry publications such as AdWeek.
Sarah joined Forrester in 2004. Prior to her analyst role, Sarah was a researcher and an editor at Forrester, supporting Forrester's research in the travel, retail, and financial services industries. Before joining Forrester, Sarah was the publishing director at Let's Go Publications where she oversaw the publication of the annually updated series of 40 travel guides.
Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies.
How To Leverage Social Media For Audience And Revenue Growth September 17, 2008 BookmarkPDF
What Does An Audience-Focused Model Really Mean For Publishers? August 01, 2008 BookmarkPDF
Publishers Must Focus On Audience, Not Content July 03, 2008 BookmarkPDF
The Fragmentation Of Yesterday's Newspaper June 13, 2008 BookmarkPDF
How Travelers Use Online Video June 11, 2008 BookmarkPDF
