Scott SantucciSenior Analyst
B2B Sales & Marketing, Competitive Analysis, Computer Hardware Industry, Computer Software Industry, Corporate Strategy, Go-To-Market Strategies, High-Tech, Marketing & Sales Strategies, Packaging, Pricing Strategies, Product & Solutions Strategies, Product Portfolio Strategies, Professional Services, Stakeholder Alignment, Strategy Execution & Measurement, Strategy Frameworks & Models, Tech Marketing Case Studies, Tech Marketing Channel Strategies, Tech Marketing Strategies, Tech Marketing Tools & Best Practices, Tech Marketing Value Proposition Development & Messaging , Vendor Positioning
Scott serves Technology Sales Enablement professionals. He is a leading expert on sales productivity issues such as sales enablement; messaging and positioning; go-to-market strategies; channel strategies; and competitive differentiation for software, services, and hardware providers within the technology industry.
Scott received a B.S. in marketing, with a minor in communication from Virginia Tech.
A Systematic Approach To Strategic Account Programs Improves Tech Sales Performance October 19, 2009 BookmarkPDF
Optimize Performance By Driving Enterprise Sales Outcomes July 17, 2009 BookmarkPDF
Forrester's Value-Equation Sales Messaging Framework June 16, 2009 BookmarkPDF
Inquiry Spotlight: Sales Enablement, Q1 2009 May 04, 2009 (Rating: 10) BookmarkPDF
Gaining Executive-Level Access April 16, 2009 (Rating: 9) BookmarkPDF
Execution Guidebook: Creating Effective Sales Playbooks December 2009 Receive an alert when this document is published: email RSS
