Sean CorcoranAnalyst
Advertising Agencies, Alternative TV Ad Formats, Brand & Product Web Sites, Build the right team, partnerships, and technologies, Consumer Media & Entertainment, Consumer Media Behavior , Develop winning strategies for emerging and mainstream digital media, Email Marketing & RSS, Emerging Marketing Channels, Emerging TV Advertising Models, Improve the performance of digital campaigns, In-Store Marketing, Integrated Marketing, Interactive Marketing, Interactive Marketing Agencies, Interactive Marketing Organization, Justify interactive marketing budgets, Marketing & Advertising, Marketing Planning, Marketing Service Providers, Media & Entertainment, Media Brand Adoption, Media Buying, Media Customer Experience, Mobile Marketing, Online Advertising, Search Marketing, Social Marketing, Television Advertising
Sean serves the Interactive Marketing professional. He is a leading expert on online advertising, social marketing, emerging media, and advertising agency relationships and structure. Sean's research focus is in overall interactive marketing, helping businesses develop and manage digital strategies for specific channels such as Social Computing, search marketing, mobile marketing, and online advertising. Sean also works to help Interactive Marketing professionals manage their interactive agencies and determine the best way to integrate with traditional agencies and marketers.
Sean has more than 10 years of interactive marketing experience, working with large brands such as adidas, HP, Hyatt Hotels, Motorola, and RadioShack. He most recently served as an integrated account director at the advertising agency Carat, managing both online and offline media planning for brands such as Philips Electronics and TracFone Wireless. Sean also worked for Carat Fusion and Carat Interactive managing a variety of campaigns, including search marketing, mobile marketing, online media planning, eCommerce, and creative development. Prior to Carat Sean worked in online marketing for MotherNature.com, an eCommerce company that sells vitamins and natural products.
Sean has a B.A. in communication from the University of Massachusetts.
Developing Social Marketing Skills October 21, 2009 (Rating: 10) BookmarkPDF
Selecting An Agency For Social Marketing September 30, 2009 (Rating: 9) BookmarkPDF
The Broad Reach Of Social Technologies August 25, 2009 (Rating: 9) BookmarkPDF
The Forrester Wave™: US Interactive Agencies — Strategy And Execution, Q3 2009 August 07, 2009 (Rating: 9) BookmarkPDF
Navigating The Agency Landscape May 21, 2009 BookmarkPDF
How To Manage Sponsored Conversation November 2009 Receive an alert when this document is published: email RSS
