Search Marketing, Marketing & Advertising, Interactive Marketing Organization, Interactive Marketing, Media & Entertainment, Online Advertising
Shar serves Interactive Marketing professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her eight years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
Shar's research focuses on overall interactive marketing strategies, crafting efficient, effective interactive programs, organizing for interactive marketing and integrating interactive channels into the rest of the marketing mix. Specific channels addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, and interactive marketing organizational models.
Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including Home Depot, British Airways, and Buena Vista Home Entertainment. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.A popular speaker, Shar has been seen on stage at ad:tech, DMA, and the Email Service Provider Coalition events, among others. She is also widely quoted in the press including such media outlets as The New York Times, BusinessWeek, Fortune, The Wall Street Journal, and is a frequent guest on National Public Radio and CNBC.
Shar is a graduate of Harvard University.
Microsoft/Yahoo!: No Deal May 05, 2008 BookmarkPDF
Consumer Products IM Spend: Big, But Not Explosive May 02, 2008 BookmarkPDF
Getting More Out Of Online Ads April 30, 2008 BookmarkPDF
Microsoft Woos Yahoo! For Media Dominance February 11, 2008 BookmarkPDF
Forrester's Search Marketing Review Scorecard Version 1 February 08, 2008 BookmarkPDF
The Effect Of Search On Affiliate Marketing October 2008 Receive an alert when this document is published: email RSS
The Interactive Maturity Model July 2008 Receive an alert when this document is published: email RSS
Overview 2008: Interactive Marketing Channels To Watch May 2008 Receive an alert when this document is published: email RSS
Best And Worst Of Search Marketing October 2008 Receive an alert when this document is published: email RSS
Shar is a singer and actress who enjoys starring in community theatre productions.
