Sonal GandhiAnalyst
Consumer Technology, Media & Entertainment
Sonal serves Consumer Product Strategy professionals. She is a leading expert on media industry, particularly music and radio. She covers digital media strategies for programmers, which includes digital distribution, Internet and mobile content strategy, audience cultivation, and business model issues. She also covers audio devices such as portable media players and digital home audio.
Sonal joined Forrester through the acquisition of Jupiter Research in July 2008. Prior to covering media, Sonal covered the small and medium-size business market for Jupiter Research. She focused on marketing to the SMB decision-makers online, including advertising, retailing, and providing customer service to this segment.
Sonal joined JupiterResearch with more than seven years of experience in business consulting, most recently from Booz Allen Hamilton.
Sonal has a master's in public policy from Carnegie Mellon University. She also has a B.A. in economics from the University of Delhi.
Is The Honeymoon Over For Music And Video Games? February 04, 2010 BookmarkPDF
US Music Forecast, 2009 To 2014 January 13, 2010 BookmarkPDF
Digital Music Consumption Around The Globe December 15, 2009 BookmarkPDF
Will Radio Survive The Media Meltdown? November 12, 2009 BookmarkPDF
US Portable Media Player Forecast, 2009 To 2014 October 21, 2009 (Rating: 8) BookmarkPDF
Sonal enjoys watching films and listening to music.
Hindi and Punjabi
