Forrester Research

Analyst's Photo	Name and Title	Contact information
	Steven Noble Senior Analyst

Research Coverage

Asia Pacific, Brand Management, Brand Strategy, Brand Tactics, Consumer Technology, Consumers By Adoption Type, Consumers By Affluence, Consumers By Age, Consumers By Gender, Consumers By Geography, Customer Experience, Government, Government 2.0, Interactive Marketing, Large Enterprises, Marketing, Marketing & Advertising, Marketing Organization & Culture, Marketing Service Providers, Social Computing & Web 2.0

Research Focus

Steven serves the Marketing Leadership professional. He is an authority on marketing in Australia, especially as it relates to emerging tools, media and consumer behavior. In addition to his local research, he has invested regional issues such as consumer trends in Asia Pacific and global issues like content moderation, which can be one of the most complex and costly challenges facing anyone who creates a social application.

Previous Work Experience

Steven is well known in the Australian marketing industry as a public speaker, a blogger and Twitterer, and a source of comment for journalists.

Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency, Hill & Knowlton. There, he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included being editor of Australian Macworld and eBusiness editor of Marketing magazine.

Education

Steven received an M.B.A. from the University of Technology Sydney, a Graduate Certificate in professional writing and editing from the Royal Melbourne Institute of Technology, and a B.A. with honors in economic history and industrial relations from the University of Melbourne.