Sucharita MulpuruVice President, Principal Analyst
Business-To-Consumer eCommerce, Interactive Marketing, Marketing & Advertising, Marketing Automation, Merchandising, Multichannel Retail, Multichannel Retail Operations, Online Marketing Technology, Online Merchandising, Online Shopping, Retail, Social Marketing, eBusiness/eCommerce, eCommerce Forecasts, eCommerce Platforms & Technologies, eCommerce Trends
Sucharita serves eBusiness & Channel Strategy professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and Social Computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with Shop.org and a leading industry benchmark publication.
Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys "R" Us, where she was a merchant in the Babies "R" Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.
Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.
Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.
Adaptive Brand Marketing: An eBusiness Perspective November 13, 2009 BookmarkPDF
US Online Holiday Retail Forecast, 2009 November 02, 2009 (Rating: 8) BookmarkPDF
The State Of Retailing Online 2009: Profitability, Economy, And Multichannel October 23, 2009 BookmarkPDF
The State Of Retailing Online 2009: Merchandising And Web Optimization August 14, 2009 BookmarkPDF
How The Best Manufacturer Web Sites Drive Sales (Hint: Through Other Stores) July 23, 2009 BookmarkPDF
Tech Radar: Social Commerce November 2009 Receive an alert when this document is published: email RSS
Tech Radar: Merchandising December 2009 Receive an alert when this document is published: email RSS
Trends 2010 January 2010 Receive an alert when this document is published: email RSS
State Of Retailing Online: Marketing February 2010 Receive an alert when this document is published: email RSS
Mobile Commerce Redux March 2010 Receive an alert when this document is published: email RSS
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