Suresh VittalVice President, Principal Analyst
B2B Sales & Marketing, Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Marketing & Advertising, Marketing Automation
Suresh serves Customer Intelligence professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.
Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of Web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading Web analytics provider, where he delivered Web analytics and measurement services to clients.
Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK and an M.S. in computer information systems from Bentley College.
How Technology Supports Distributed Marketing Organizations January 20, 2010 BookmarkPDF
The Forrester Wave™: Cross-Channel Campaign Management, Q4 2009 December 14, 2009 (Rating: 6) BookmarkPDF
The Marketing And Customer Analytics Software Landscape October 16, 2009 (Rating: 10) BookmarkPDF
Adobe's Acquisition Of Omniture Rocks Online Marketing September 24, 2009 (Rating: 9) BookmarkPDF
Creating A Customer Contact Governance Council September 10, 2009 BookmarkPDF
Suresh loves reading, golfing, and is a movie addict.
