Suresh VittalVice President, Practice Leader - Customer Intelligence
Customer Analytics, Customer Intelligence, Customer Relationship Management, Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Marketing & Advertising, Marketing Automation, Marketing Measurement, Marketing Resource Management, Online Marketing Technology, Packaged Applications, Relationship Marketing, Sales, Marketing, & Product Strategy
Suresh serves Customer Intelligence professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.
In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.
Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of Web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading Web analytics provider, where he delivered Web analytics and measurement services to clients.
Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK and an M.S. in computer information systems from Bentley College.
Benchmarking Customer Loyalty Program Efforts February 09, 2012 BookmarkPDF
Consumer Attitudes Toward Loyalty Programs Deteriorate February 08, 2012 BookmarkPDF
Forrester's Customer Loyalty Program Review Scorecard February 08, 2012 BookmarkPDF
Examining The Member Interactions Of Five Major Loyalty Programs February 08, 2012 BookmarkPDF
The Customer Loyalty Program Review February 08, 2012 BookmarkPDF
Loyalty Trends To Watch February 2012 Receive an alert when this document is published: email RSS
How Marketers Select Loyalty Program Providers March 2012 Receive an alert when this document is published: email RSS
Components Of A Loyalty Technology Platform April 2012 Receive an alert when this document is published: email RSS
How To Build A Multi-Channel Loyalty Program May 2012 Receive an alert when this document is published: email RSS
Suresh loves reading, golfing, and is a movie addict.
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