Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Tom Grant, Ph.D. Senior Analyst, Technology Marketing

Research Coverage

Application Development, Competitive Analysis, Computer Hardware Industry, Computer Software Industry, Consumer Blogs, Customer Experience, Design & Usability Processes, EA Communication & Training Processes, EA Definition & Maintenance Processes, EA Organizational Structure, EA Roles & Responsibilities, Education, Energy & Utilities, Enterprise Architecture, Enterprise Architecture Practices, Enterprise Collaboration, Enterprise Content Management, Enterprise Portals & Search, Forrester TechRadar™, Globalization & Emerging Markets, Go-To-Market Strategies, Government, High-Tech, IT Management, Information & Knowledge Management, Innovation Best Practices, Innovation Networks, Market Research Tools & Best Practices, Marketing & Sales Strategies, Office Productivity , Personas, Pricing Strategies, Product & Solutions Strategies, Product Portfolio Strategies, Research & Development, Rich Internet Applications, Scenario Design, Serious Gaming, Social Computing & Web 2.0, Social Technographics, Tech Marketing Channel Strategies, Tech Marketing Strategies, Tech Marketing Tools & Best Practices, Tech Marketing Value Proposition Development & Messaging , Technographics Segmentation, User-Generated Content, Web 2.0 Development, Widgets, eGovernment, eLearning

Research Focus

Tom serves Technology Product Management & Marketing professionals. He helps these individuals succeed and helps technology companies better use product management resources. Product management varies widely from company to company: It can include product road maps, requirements collection, internal and partner product training, competitive analysis, feature planning, early demos, productization, release management — you name it. Therefore, Tom's job is to help product managers in TI companies hone these critical skills and help the company decide which areas the product management organization needs to emphasize.

Tom has broad experience in different segments of the technology industry, such as content management, collaboration, Web 2.0, databases, application servers, compliance, portals, BI, and data warehousing. He also has extensive experience in making these technologies part of other applications, including CRM. Tom has helped launch several products and product lines in many of these areas.

Previous Work Experience

Tom has been a part of the technology industry for the past 15 years at large and small companies such as Informatica, Oracle, Platinum, and PostPath. Just before joining Forrester, Tom was vice president of product management at Xythos Software. He has worked in the trenches of product management and product marketing and also built and ran product management teams.

Education

Tom holds a Ph.D. in political science from University of California, Irvine. Effective product management, he argues, requires a mix of computer science and social science skills.

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