Forrester Research

Analyst's Photo	Name and Title	Contact information
	Vanessa Niemeyer, Ph.D. Senior Analyst

Research Coverage

Branch Banking, Consumer Financial Services, Customer Advocacy, Financial Advisors, Financial Services, Financial Services Customer Experience, Financial Services Marketing, Financial Services Web Site Rankings, Investments, Mobile Banking, Multichannel Banking, Online Banking, Online Financial Products & Services, Retail Banking, Retail Credit, Retail Payments, eBusiness/eCommerce

Research Focus

Vanessa serves eBusiness & Channel Strategy professionals. Her research focuses on sales and channel strategies in the financial services sector to improve business results. She has deep knowledge in sales concepts for different distribution channels and is an expert in financial services online sales. Vanessa has skills in customer segmentation and opportunity management and is also well experienced in multichannel sales and product management. Vanessa is based in Germany but advises banks around the world.

Previous Work Experience

Vanessa came to Forrester from ibi research GmbH, where she headed the Competence Center Retail Banking as research director. Besides doing research and writing studies she managed various projects with banks and vendors on retail banking topics.

Prior to this, Vanessa was the divisional director for sales management and sales control at norisbank AG in Nürnberg. Her responsibilities included driving and controlling sales over the in-person and electronic sales channels of norisbank, as well as over the sales channels of partner banks from the cooperative sector. Before that appointment, Vanessa led the department product management of norisbank for one year. She was responsible for further development of the product range, especially consumer loans business. Vanessa has deep knowledge in the retail financial services market and broad experience in multichannel product and sales management — both from the banker and the consultant perspective.

Education

A native of Germany, Vanessa is a graduate of business administration at Regensburg University and was promoted to Dr. rer. pol. in banking and IT. In her thesis she developed a functional specification for a sales supporting system for mortgage loans.