Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Victoria Bracewell Lewis Senior Analyst

Research Coverage

Business-To-Consumer eCommerce, Consumer Packaged Goods, Consumer Packaged Goods Marketing, Consumers By Affluence, Manufacturing, Mass Affluent Consumers, Media & Entertainment, Retail, Travel, eBusiness/eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Forecasts, eBusiness/eCommerce Strategy, eCommerce Forecasts, eCommerce Platforms & Technologies, eCommerce Trends

Research Focus

Based in London, Victoria serves eBusiness & Channel Strategy professionals. As a leading expert in eBusiness and using digital channels for retail, online shopping, consumer product goods, and direct selling, her research focuses on the dynamics and trends centered on eCommerce, multichannel trends, and consumer segments. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

Victoria has extensive experience in eBusiness strategies for EMEA and emerging markets for Eastern Europe, Russia, Central Asia, and South Africa. She helps retailers, mail-order catalog merchants, and CPG brands organize for eBusiness and develop growth strategies for digital and multichannel existing and new markets. This includes enabling and optimizing customer-centric online environments, effective cross-channel integration, and customer service. Often this involves understanding best practices around eBusiness operations; resourcing and governance in order to develop effective solutions for global/local customer service; merchandising, fulfillment, and logistics; and supply chain logistics.

Previous Work Experience

Victoria has played an integral role in the launch and development of several notable eSuccess stories over the past 18 years, including among others AOL, BT, canal +, CAT Apparel, Coca-Cola, FedX, GE, Home Depot, Honda Motors, Navman (Brunswick Corp), Sol Melia Hotels & Resorts, Sony, UPS, and Virgin. In addition to her client-side work, she has worked as a senior executive with a number of leading interactive agencies, such as  Burson-Marsteller/Young & Rubicam, iXL's (LBi) globalization and localization group, and Sapient. More recently, she founded and later sold eCommerce and mail-order catalog, DIY business, LivingGlass of London.

Victoria has been widely quoted in the press, including such media outlets as American Demographics, Computer World, CNN, Fast Company, and Wired.

Education

Victoria is a graduate of the George Mason University (US), from which she holds a bachelor of science degree in public administration and a minor in communications.

Latest Research

Planned Research

Did You Know?

Victoria is an avid MMORPG player (currently EQ2) with a group who've been playing together for more than 10 years. She also enjoys golf, tennis, gardening, antiques, fine art, and shoes.