William BandVice President, Principal Analyst
CRM Architecture, CRM Strategy & Deployment, Customer Analytics, Customer Data Integration, Customer Experience, Customer Relationship Management, Customer Relationship Management Applications, Customer Service & Support, Enterprise CRM, IT Spending & Budgeting, Marketing & Advertising, Marketing Automation, Midmarket CRM, Packaged Applications, Partner Relationship Management, Sales Force Management, Social Computing & Web 2.0, Total Economic Impact™
Bill serves Business Process & Applications professionals. He is a leading expert on customer relationship management (CRM). His research focuses on helping organizations establish and validate CRM strategies, prioritize and focus CRM projects, build executive consensus, facilitate CRM vendor selection, and plan for project success. Bill is the author of two books on customer-driven business strategies: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy and Touchstones: Ten New Ideas Revolutionizing Business. He was named one of CRM Magazine's 2007 Influential Leaders, which recognizes the foremost thinkers, visionaries, and achievers in the industry. He is also member of the Editorial Board of CustomerThink.
Bill has extensive industry experience, with more than 25 years of leadership in several management consulting and systems integration firms. He was a managing director of CRM strategy with BearingPoint. Earlier in his career, he was a partner with both Accenture and Coopers & Lybrand Consulting.
An accomplished public speaker, Bill also has delivered speeches at many events, including Forrester's Consumer Forum, Marketing Forum, IT Forum, and Business Technology Forum.
Bill earned an M.B.A. with dean's list honors in marketing from the Richard Ivey School of Business, The University of Western Ontario.
Trends 2010: Customer Relationship Management February 09, 2010 (Rating: 9) BookmarkPDF
Topic Overview: Social CRM Goes Mainstream January 05, 2010 (Rating: 9) BookmarkPDF
To Invest Wisely, Know The Business Value Of Diverse CRM Solutions September 30, 2009 BookmarkPDF
Craft Your CRM Investment Plans In Light Of Technology Adoption Patterns August 12, 2009 BookmarkPDF
TechRadar™ For BP&A Professionals: The Extended CRM Application Ecosystem, Q3 2009 July 09, 2009 (Rating: 9) BookmarkPDF
Bill is an avid tennis player.
