William BandVice President, Principal Analyst
CRM Architecture, CRM Strategy & Deployment, Customer Analytics, Customer Data Integration, Customer Experience, Customer Relationship Management, Customer Relationship Management Applications, Customer Service & Support, Enterprise CRM, IT Spending & Budgeting, Marketing & Advertising, Marketing Automation, Midmarket CRM, Packaged Applications, Partner Relationship Management, Sales Force Management, Social Computing & Web 2.0, Total Economic Impact™
Bill serves Business Process professionals. He is a leading expert on customer relationship management (CRM). His research focuses on helping organizations establish and validate CRM strategies, prioritize and focus CRM projects, build executive consensus, facilitate CRM vendor selection, and plan for project success.
Bill is the author of two books on customer-driven business strategies: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy and Touchstones: Ten New Ideas Revolutionizing Business. He was named one of CRM Magazine's 2007 Influential Leaders, which recognizes the foremost thinkers, visionaries, and achievers in the industry. He is also member of the Editorial Board of CustomerThink.
Bill has extensive industry experience, with more than 25 years of leadership in several management consulting and systems integration firms. He was a managing director of CRM strategy with BearingPoint. Earlier in his career, he was a partner with both Accenture and Coopers & Lybrand Consulting.
An accomplished public speaker, Bill also has delivered speeches at many events, including Forrester's Consumer Forum, Marketing Forum, IT Forum, and Business Technology Forum.
Bill earned an M.B.A. with dean's list honors in marketing from the Richard Ivey School of Business, The University of Western Ontario.
The Smart Way To Implement Process-Centric CRM January 09, 2012 BookmarkPDF
Case Study: Sybron Dental Tackles Sales Productivity Improvement With Mobile CRM November 18, 2011 BookmarkPDF
Case Study: USA Fact Uses Mobile To Boost CRM Adoption And Productivity October 06, 2011 BookmarkPDF
Solutions Converge To Support Multichannel Customer Interactions September 22, 2011 BookmarkPDF
Case Study: Santander Consumer USA Wins With A Smart Mobile CRM Implementation Strategy September 01, 2011 BookmarkPDF
Social CRM Case Study 2 April 2012 Receive an alert when this document is published: email RSS
Social CRM Case Study 1 April 2012 Receive an alert when this document is published: email RSS
The Forrester Wave: CRM Enterprise Suites for Large Organizations, Q2 2012 July 2012 Receive an alert when this document is published: email RSS
Best Practices: Social CRM Strategies February 2012 Receive an alert when this document is published: email RSS
The Forrester Wave: CRM Suites For Large Organizations, Q2 2012 June 2012 Receive an alert when this document is published: email RSS
Bill is an avid tennis player.
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