Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Zia Daniell Wigder Senior Analyst

Research Coverage

Business-To-Consumer eCommerce, Customer Experience, Globalization & Localization, Marketing & Advertising, Retail, Social Computing & Web 2.0, User-Generated Content, Web Site Design, eBusiness/eCommerce

Research Focus

Zia serves eBusiness & Channel Strategy professionals and specializes in issues of Web globalization with a focus on both B2C and B2B eBusiness. Her research helps companies build and manage international online initiatives. She advises clients in areas such as international shipping, global Web site development, multinational online marketing campaigns, and translation and localization. Additionally, her research analyzes online purchase behavior in different parts of the globe.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 and later led both the consumer access and interactive marketing and media practices. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, a spinoff of the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She is frequently quoted in leading journals and has spoken at numerous events, including most recently Shop.org, ad:tech, Localization World, and eTail.

Education

Zia earned an AB from Dartmouth College and an MALD from The Fletcher School of Law and Diplomacy at Tufts University.

Latest Research

Did You Know?

Zia is on the Board of Trustees of Children of Abraham and founded 12 Hours of Dialogue, a video dialogue program for young women in the US and Muslim countries.

Languages Spoken

French and German