Zia Daniell WigderVice President, Research Director
Business-To-Consumer eCommerce, Customer Experience, Globalization & Localization, Marketing & Advertising, Retail, Social Computing & Web 2.0, User-Generated Content, Web Site Design, eBusiness/eCommerce
As vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on web globalization. She works with a wide variety of online businesses expanding internationally, with a particular focus on online retailers. In her research, she covers issues such as international shipping and logistics, website operations, payments, customer service, and the translation and localization of global websites. Her research also analyzes online consumer behavior in Latin America, Europe, and Asia.
Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later headed up technology and media practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, a spinoff of the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in both developed and developing markets. She has spoken at numerous events, including most recently NRF, Shop.org, and eTail.
Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.
Establishing A Global Direct Online Sales Footprint January 26, 2012 BookmarkPDF
Trends In Brazil's eCommerce Market November 14, 2011 (Rating: 10) BookmarkPDF
Using International Shipping To Reach Online Shoppers Around The Globe August 05, 2011 (Rating: 8) BookmarkPDF
Latin American Online Retail Forecast, 2011 To 2016 April 06, 2011 (Rating: 10) BookmarkPDF
Trends In China's eCommerce Market January 11, 2011 (Rating: 9) BookmarkPDF
Zia has a strong interest in the Middle East and founded a video-dialogue program between students in the US and North Africa .
French and German
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