Marketing & Strategy Data Services

Understanding The Impact Of Technology And The Internet

Providing detailed, quantitative insight into the complex interplay between consumers and technology, Forrester's Marketing & Strategy Data Services help you make better informed decisions backed by relevant and reliable data.

Consumer Technographics®

Forrester's Consumer Technographics Data & Services provide detailed survey data on consumer adoption of digital devices, channels, and services, and on technology's impact on consumer behavior. Our unlimited client service gives you the ability to tailor our syndicated data to your company's markets and needs on-demand.

Consumer Technographics surveys include:

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Community Speaks

Community Speaks qualitative research service lets you hear directly from respondents to Forrester's Consumer Technographics® study in their own words. Our additional analyst perspective helps you identify and understand the most important consumer trends impacting your business. Community Speaks 2011 topics include:

  • June: Consumers Sound Off On PC Form Factors
  • July: How Consumers Want To Meld TV And The Internet
  • August: How Much Information Is Too Much? What Are Consumers Willing To Share?
  • September: What Are Consumers Really Thinking When They Rate And Recommend Your Company?
  • October: The Future Of Mobile: What Do Consumers Want Next?
  • November: How Do Consumers Want To Interact With Companies Socially?

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ForecastView 

The dedicated ForecastView team produces more than 40 independent forecasts in collaboration with our research experts, to help clients successfully formulate strategy, benchmark performance, and optimize planning.

Get Forward-Looking Market Insight

ForecastView extends well beyond top-line forecasts to deliver detailed, reliable, forward-looking insight into:

  • Advertising & Marketing
  • Consumer Technology
  • Financial Services
  • Marketing Services
  • Mobile
  • Online Commerce
  • Online Content
  • Online Population

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Already A Forrester Data Client?

To access your surveys and data, please visit the Consumer Technographics section.

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Contact Us

Find out more on how Forrester's Consumer Data products and services can help you succeed.

Contact us at +1 617.613.6055, or email us at data@forrester.com.