Consumer Technographics® Data
Understanding The Impact Of Technology And The Internet
Available Products
North American Technographics
Consumer data in the US and Canada
European Technographics
Consumer data in seven European countries
Hispanic Technographics
Consumer data on American Hispanics
Asia Pacific Technographics
Consumer data in China, India, Japan, S. Korea and Australia
Omnibus Surveys
Ask your questions on our surveys.
UK Internet User Monitor
Internet usage and behavior on 100 UK Web sites
Looking for consumer market survey data?
Contact Us
Find out more on how Forrester's Marketing & Strategy Data products and services can help you succeed.
Contact us at +1 617.613.6055, or email us at data@forrester.com
Analyst Spotlight
Reineke Reitsma
Reineke serves Consumer Market Research professionals and leads a team that helps them understand the changes that are happening in the market research industry and how they should adapt their research agendas, research methodologies, and team structure to continue to be successful.
Toolbox
Search survey questions
Search for questions in our consumer surveys.
Access data library
Download survey instruments and banner tables.
Upcoming Surveys
- North American Technographics Interactive Marketing Online Survey, Q2 2009 (US)
- North American Technographics Media And Advertising Online Survey, Q2 2009 (US)
- North American Technographics Youth Online Survey, Q2 2009 (US)
- Download the 2009 survey schedule in PDF format »
Gain Insight Into Technology's Impact On Consumers
Marketing and strategy professionals rely on Forrester's Consumer Technographics data for unique insights into how technology impacts the way consumers select, purchase, use, and communicate about products and services. Clients leverage this data — and our analysts' expertise — to inform their strategic and business decisions, and to cost-effectively validate their own company’s primary research.
Data On More Than 2 Million Consumers Worldwide
Since 1997, Forrester has surveyed more than 2 million households and individuals worldwide. We capture data on over 500 leading consumer brands in North America, Europe, and the Asia-Pacific region.
Customized Data
A dedicated Data Advisor ensures you receive timely, relevant, and cost-effective data customized for application to your business initiatives including:
- Consumer Profiling
- Market Sizing
- Product Strategy
- Sales Support
- Marketing Campaign Support
- Web Site Or eCommerce Support
- Competitive Intelligence
- Media Planning
- Product Marketing Support
Other Consumer Data Products And Services
Omnibus Surveys
Forrester Consumer Technographics Omnibus Surveys are a fast, inexpensive way to ask proprietary questions and get answers to your current marketing and market research questions from a representative sample of consumers. You get custom data at a lower cost than full-scale primary research without compromising data quality.
Learn more about Forrester's Omnibus surveys »
UK Internet User Monitor
Forrester's UK Internet User Monitor (UKIUM) increases your marketing effectiveness, helps you align your Web site strategy, and provides independent information for your advertising efforts. Recognized as the industry standard, UKIUM is an online poll that tracks Internet usage and online behavior on more than 100 Web sites that have a combined reach of more than 80% of the UK's Internet users.
