Understanding The Impact Of Technology And The Internet
Forrester Consumer Technographics® is the largest and longest-running survey of technology's impact on consumers. Since 1997, Forrester has surveyed more than 2 million households and individuals worldwide and today provides data and insights on consumers in North America, Europe, Asia-Pacific and Latin America. Marketing and strategy professionals rely on Forrester's Consumer Technographics data for unique insights into how technology impacts the way consumers select, purchase, use, and communicate about products and services. Please click on the regions on the map below to learn more about Technographics research in each geography.
Global Consumer Technographics® Coverage
Social Technographics Tool
Forrester categorizes social computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels. Explore how your target consumer groups are engaging in social computing by age, gender and country using this free Social Technographics tool.
Recent Research
North American Technographics
- Online Baby Boomers: A Demographic Profile
- Technographics® Survey Highlights: The Triple-Play Landscape In Canada
- Technographics® Survey Highlights: US Mobile Investing
Asia Pacific Technographics
Technographics Consumer Profile Builder
Gain access to high quality data on your custom-defined target audiences. The Consumer Profile Builder offers:
- Social Technographics Profile: Know how your target audience uses social computing today to recommend the strategy and campaign elements that will drive the highest returns on your marketing investments.
- Mobile Technographics Profile: Understand your target audience's mobile activities to leverage this emerging channel with the right strategy to reach and serve consumers while minimizing risk.
- Consumer Technographics Profile: Profile and segment your target audience's orientation toward technology and their primary motivation, so you can lead with the right value proposition that will drive adoption of your tech products and services.
Learn more about the Technographics Consumer Profile Builder »
Available Products
North American Technographics
Consumer data in the US and Canada
European Technographics
Consumer data in seven European countries
Hispanic Technographics
Consumer data on American Hispanics
Asia Pacific Technographics
Consumer data in China, India, Japan, S. Korea and Australia
Latin American Consumer Technographics
Consumer data in Mexico and Brazil
Omnibus Surveys
Ask your questions on our surveys.
UK Internet User Monitor
Internet usage and behavior on 100 UK Web sites
Contact Us
Find out more on how Forrester's Marketing & Strategy Data products and services can help you succeed.
Contact us at +1.617.613.6055, or email us at data@forrester.com.
Forrester Omnibus Survey
Forrester's Mail Omnibus survey offers clients a unique opportunity to conduct primary research while leveraging the results of the annual US Consumer Technographics® Benchmark survey.
Free Webinar
In case you missed it, you can download Youth: Social, Mobile, and Influential, a Webinar hosted by Technographics' own Jacqueline Anderson and Tamara Barber. Find out about key trends in the US youth market.
