Forrester Planned Research

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Planned research — including dates, titles, authors, and research topics — is subject to change at any time.

Projected Date	Role	Title	Analyst	Success Imperative	Industry	Features	Notify Me
February 2012	Customer Intelligence	Personally Identifiable Information - What Does It Mean Today?	Fatemeh Khatibloo	Transform customer knowledge into strategic insight
From technological advances that enable de-anonymization of digital data, to the proliferation of data that is PII in one context but not another, the very meaning of PII is changing. We look at the current global definitions of PII, how they’re changing, and provide new guidelines for deciding how to treat this data moving forward.
February 2012	null	TechRadar: Business Process Management Q1 2012	Craig Le Clair			Forrester TechRadar
TechRadar: Business Process Management Q1 2012
February 2012	Customer Intelligence	Loyalty Trends To Watch	Suresh Vittal	Transform customer knowledge into strategic insight
The research will cover innovations in the customer loyalty space that marketers should be ready for (or ignore) in 2012.
February 2012	null	The ROI of CRM Recommendation Engines	James Kobielus			Total Economic Impact
This report will present an ROI assessment of CRM recommendation engines.
February 2012	null	Agile Predictive Process Platforms: The Key to Business Agility	James Kobielus
This report will help business process pros understand agile predictive process platforms and how they are key to business agility.
February 2012	Market Insights	Global Overview - Internet 2011	Grey Held	Profile global trends		Consumer Technographics
This document is exclusively for global clients and covers 18 countries. It focuses on internet connectivity, where people go online, obstacles to going online, and connecting via PC compared to connecting via mobile phones.
February 2012	Customer Intelligence	What Clients Think Of Their Campaign Management Vendors	Robert Brosnan	Advocate the business value of Customer Intelligence
Enterprise marketing platforms are far easier to buy than to implement. We interviewed 39 customer intelligence professionals on their experience implementing cross-channel campaign management (CCCM) tools, capturing their insights into requirements planning, needs analysis, data integration, scenario planning, and project management. Learn how these individuals managed and met expectations for transitioning existing programs onto a new tool, as well as delivering new and enhanced capabilities into their companies.
February 2012	null	MDM Data Charts	Rob Karel
This set of data charts will highlight responses the 2012 Forrester MDM Trends survey.
February 2012	Business Process	Market Overview for Microsoft-Oriented BPM Suites	Derek Miers, Clay Richardson	Adopt BPM, Lean, and Six Sigma to deliver business outcomes
This doc will analyze the market for Microsoft-oriented BPM suites.
February 2012	Sourcing & Vendor Management	Successful Innovation Management From The Outsourcing Contract Perspective	Wolfgang Benkel	Select and negotiate with a vendor to drive optimum pricing and value
This document will discuss what needs to be addressed in outsourcing contracts to get more innovation into outsourcing relationships.
February 2012	Business Process	Best Practices: Social CRM Strategies	William Band	Drive change in customer-facing, operational, and administrative processes using business technologies		Best Practices With Case Study
This report will highlight social crm best practices.
February 2012	null	The Email Security Scorecard	Shar VanBoskirk
This report will provide marketers with an email marketing security checklist to score the security of their email marketing efforts.
February 2012	Market Insights	Global Overview - Media 2011	Jason Knott	Profile global trends		Consumer Technographics
This document is exclusively for global clients and covers 18 countries. It focuses on media consumption—traditional and digital.
February 2012	Market Insights	Global Overview - Social, Media, Online: PC vs. Mobile 2011	Grey Held	Profile global trends		Consumer Technographics
This document is exclusively for global clients and covers 18 countries. It focuses on the social Technographics ladder and social activities on mobile and PC.
February 2012	Technology Marketing	Tech Marketers Focus On Customer Enrichment For 2012	Lori Wizdo	Boost leads and productivity through an integrated marketing mix
What percentage of your marketing investment is dedicated to new customer acquisition (as opposed to existing customer enrichment)? This report will devle into this question using data from Forrester's recent Q4 2011 Marketing Organizations and Investments Online Survey.
February 2012	Customer Intelligence	Forrester Wave 2012: Listening Platforms	Zach Hofer-Shall	Select marketing technology and services providers		Forrester Wave
This report will update the 2010 Wave on listening platforms.
February 2012	CMO & Marketing Leadership	The Evolved CMO In 2012	Luca Paderni	Organize marketing for adaptability
The past few years have created a wealth of new challenges for chief marketing officers (CMOs) and their companies, because technology has empowered customers to speak with a strong and easily distributed voice. Forrester Research and Heidrick & Struggles conducted a survey of CMOs across the globe that shows that nearly 80% want to prove their capability as business and strategy leaders. But now technology ranks as the No. 1 area in which they see the greatest opportunity to improve. CMOs also recognize that they must bring customer insight and behavior to the rest of the executive team. To prove the value of their role and justify investment, they must tie their marketing plans closer to business results, influence the adoption of their brand strategy across the other functional areas of the company, and engage technology and sales peers to create a consolidated vision of how to succeed with customers.
February 2012	CMO & Marketing Leadership	The Intersection of Branding and Customer Experience	Luca Paderni	Define the future of marketing and customer relationships
February 2012	CMO & Marketing Leadership	B2B Approach to Adaptive Marketing	Jeff Ernst	Organize marketing for adaptability
February 2012	CMO & Marketing Leadership	Video Advertising Integrating TV Over the Top and Online	Tracy Stokes	Optimize the mix of marketing, media, and channel
February 2012	CMO & Marketing Leadership	Sustaining Customer Relationships Throughout the Customer Life Cycle	Mary Beth Kemp	Create the new brand experience
February 2012	Market Insights	Global Overview - PCs and Connected Devices 2011	Jason Knott	Profile global trends		Consumer Technographics
This document is exclusively for global clients and covers 18 countries. It focuses on PC ownership (desktop, laptop, tablet) as well as other connectable devices.
February 2012	Sourcing & Vendor Management	The Forrester Wave: Technology-Enabled Business Transformation Consulting	Stephanie Moore	Maximize supplier performance to create sustained value
Today business transformation is often about technology transformation. At the very least business transformation is always technology-enabled. So, as companies look to business and management consultants to help them transform their business or even re-invent these businesses, what sort of consultants are best able to help clients envision and execute on their business transformation imperatives? This wave will examine the vendors in the market that are best suited to technology-enabled business transformation consulting.
February 2012	Sourcing & Vendor Management	Best Practices: Early Adopters of Oracle Fusion Apps	Liz Herbert	Select and negotiate with a vendor to drive optimum pricing and value
Four case studies of best practices gathered from early adopters of Fusion applications.
February 2012	eBusiness & Channel Strategy	Messaging: The Work Horse Of Mobile	Julie Ask	Choose technologies that drive sales and service
Ten to fifteen years ago, SMS offered the only pragmatic mobile data service given the broad reach enabled by standardization and carrier interoperability. Today, eBusiness professionals have more choices including not only fantastic application and mobile web experiences, but also 2D bar codes, video, and near-field communication (NFC) to name a few. These mobile technologies either deliver or enable consumer engagement with rich media experiences on their mobile phones – something SMS doesn’t offer. However, the relative number of consumers who have adopted and use these technologies is low relative to messaging – especially SMS. Those eBusiness professionals looking for broad reach among mobile phone owners both domestically and globally or the means to connect with younger consumers should keep SMS as part of their mobile technology mix.
February 2012	Interactive Marketing	Owned, Earned & Paid Media in Online Video Marketing	Darika Ahrens	Develop winning strategies for emerging and mainstream digital media
Owned, Earned & Paid Media in Online Video Marketing
February 2012	Infrastructure & Operations	TechRadar: Client Virtualization	David Johnson	Transform the desktop experience to empower your users		Forrester TechRadar
Client virtualization technologies remain a vertiginous landscape for I&O professionals and leaders alike. Vendor marketing doesn’t seem to help, with companies re-branding established products to rid themselves of old perceptions, cleverly concealing technology gaps in their product portfolios. In 2011, Forrester fielded more than 1,000 inquiries from customers evaluating client virtualization technologies, with many of them just trying to make sense of the options available, and which of them they should be looking at for their own needs. In this document, we will focus solely on the various forms of client virtualization and closely related enabling technologies, such as WAN optimization, so that I&O professionals can plan investments and priorities accordingly.
February 2012	Market Insights	Global Overview - Mobile 2011	Elise Godfrey	Profile global trends		Consumer Technographics
This document is exclusively for global clients and covers 18 countries. It focuses on mobile phone and smartphone penetration, mobile activities and the mobile ladder.
February 2012	Customer Experience	Lessons Learned from 1,500 Web Site User Experience Reviews	Adele Sage	Implement customer experience improvements
Based on the 1500+ Website User Experience Reviews conducted to date at Forrester, this report will analyze the trends in user experience over time.
February 2012	Customer Experience	Where To Find Help For Web Design Projects/Where To Find Help For Application Design Projects/Where To Find Help With Design Research And Testing	Vidya Drego	Implement customer experience improvements
Forrester will survey leading interactive and customer experience agencies to better understand their skills and offerings. A number of reports will result highlighting agencies that specialize in specific types of work.
February 2012	eBusiness & Channel Strategy	TechRadar For Merchandising Tactics	Sucharita Mulpuru	Choose technologies that drive sales and service		Forrester TechRadar
Details to follow.
February 2012	Technology Marketing	Lead To Revenue Management Checklist	Lori Wizdo	Boost leads and productivity through an integrated marketing mix
This document will outline a ten step 'checklist' for getting started (or auditing) your L2RM process.
February 2012	eBusiness & Channel Strategy	2012 Canadian Credit Card Secure Website Rankings	Peter Wannemacher	Benchmark against best practices
Details to follow.
February 2012	null	US Investors Adopt eDelivery	Bill Doyle			Best Practices With Case Study
Details to follow.
February 2012	eBusiness & Channel Strategy	Shopper of the future	Sabine Poltermann, Martin Gill	Adapt to changing customer buying and service behavior
Details to follow.
March 2012	Enterprise Architecture	1 1 2 The Impact Of The High Performance EA Practice	Tim DeGennaro
As EA practices make the shift toward a business-focused, strategic, and pragmatic EA practice, the ways in which EA will impact the enterprise will change. Even the impact of EA’s old but still necessary duties, such as standards management or solution design, is changed. The high-performance EA program drives these activities and others based on its strong business architecture understanding of strategic business needs and plans to help both IT and business execute on this strategy. This document outlines the difference between EA activities performed as a “status-quo” project-oriented program versus that of a business-centered, strategic, and pragmatic EA practice, and describes the impact the latter approach will have. Use these examples to demonstrate how your vision for the EA practice will benefit your IT and business stakeholders and to set a realistic vision for your practice’s performance.
March 2012	Infrastructure & Operations	Wave: Client Management	David Johnson	Transform the desktop experience to empower your users		Forrester Wave
Wave on Client Management
March 2012	Customer Intelligence	Best Practices For Implementing Cross-Channel Campaign Management	Robert Brosnan	Advocate the business value of Customer Intelligence
What does campaign management entail for a multi-channel communications program? Establishing and understanding the technology requirements is the most straightforward component of a cross-channel program. Such expansive technology isn't simply inserted into an organization. Instead, it induces deep changes in established roles and processes, bringing people across the organization into deeper contact, and intermingling formerly separate workflows. This document examines the many changes in organizational design and processes that result from implementation of a CCCM platform.
March 2012	Customer Intelligence	Bridge The Audience Data Management Divide	Srividya Sridharan	Measure and optimize marketing performance across channels
Direct marketers turn to CRM databases to inform audience targeting. Digital/interactive marketers and advertisers turn to data management platform (DMPs) to manage digital audiences. Precision targeting is available to direct and digital marketers but excludes non-direct channels such as TV and online video creating a divide in how audiences are targeted, measured and optimized. This report will highlight the effects of the audience management divide.
March 2012	Customer Intelligence	Enterprise Listening Platforms: Alternatives To Consider	Zach Hofer-Shall	Select marketing technology and services providers
The listening platform landscape is crowded and complicated. Forrester's upcoming Wave evaluation will highlight the top 10 vendors in the space, but a host of alternatives can deliver quality enterprise work. This report covers the extended ecosystem of viable options.
March 2012	Customer Intelligence	How Marketers Select Loyalty Program Providers	Suresh Vittal	Select marketing technology and services providers
This report will explore how loyalty marketers select loyalty program providers and utilize their tools and services.
March 2012	Business Process	Evaluating the ROI of BPM SaaS	Clay Richardson	Adopt BPM, Lean, and Six Sigma to deliver business outcomes
This doc will evaluate the ROI of BPM SaaS.
March 2012	Business Process	The Forrester Wave: BI Suites (Customer Analytics) Wave	Boris Evelson	Drive change in customer-facing, operational, and administrative processes using business technologies		Forrester Wave
This Wave will compare vendors in the BI Suites market, with a focus on customer analytics solutions.
March 2012	Content & Collaboration	The State Of Workforce Technology Adoption: Global Benchmark	Ted Schadler	Empower employees with workplace collaboration to drive productivity and innovation
Global benchmark
March 2012	null	Social Media Analytics: Deep Insights to Tune Your CRM Initiatives	James Kobielus
This doc will help business process pros tune their CRM initiatives through social media analytics
March 2012	Business Process	Apps Unlimited Series Pt. 2: ERP Road Map For Oracle's E-Business Suite Customers	Paul Hamerman, China Martens	Drive change in customer-facing, operational, and administrative processes using business technologies
This doc will focus on ERP for Oracle's E-Business Suite customers.
March 2012	Customer Intelligence	What Customer Intelligence Professionals Can Learn From Gaming Analytics	Joe Stanhope	Measure and optimize marketing performance across channels, Transform customer knowledge into strategic insight
Gaming is big business, driving innovation in analytics, and although not all companies are gaming, many of the techniques and approaches used by gaming firms can be applied in a Customer Intelligence setting.
March 2012	Business Process	Dynamic Case Management - Enterprise Deployments Take Hold	Craig Le Clair	Adopt BPM, Lean, and Six Sigma to deliver business outcomes
This doc will analyze dynamic case management in enterprise solutions.
March 2012	Business Process	New Account Opening in the World Of the Empowered Customer	Craig Le Clair	Drive change in customer-facing, operational, and administrative processes using business technologies
This doc will analyze new account openings.
March 2012	Business Process	Apps Unlimited Series Pt. 3: ERP Road Map For Oracle's PeopleSoft Customers	Paul Hamerman, China Martens	Drive change in customer-facing, operational, and administrative processes using business technologies
This doc will explore the ERP road map for Oracle's PeopleSoft customers.
March 2012	Application Development & Delivery	B2B Gateway Software Wave	Ken Vollmer	Choose and deliver applications, technology, and architecture to support the business strategy
This research, based on the Forrester Wave evaluation, will assess the leading vendors in the B2B Gateway Software market space.
March 2012	Sourcing & Vendor Management	Tiers Are Not Enough	Duncan Jones	Select and negotiate with a vendor to drive optimum pricing and value
A supplier categorization report.
March 2012	Sourcing & Vendor Management	Market Overview: Outsourcing Contract Best Practices	Wolfgang Benkel	Maximize supplier performance to create sustained value
This document pertains to maximizing supplier performance to create sustained value.
March 2012	Security & Risk	External Web Site Authentication	Andras Cser	Optimize security architectures and technologies for future flexibility
Accessing cloud-based applications from the enterprise using your own Active Directory is the IT Security manager’s dream. Customers want to know if their vendor can provide hosted services for IAM functions. This document will look at recent trends and customer behavior in these markets.
March 2012	Interactive Marketing	Interactive Marketing In China	Nate Elliott	Improve the performance of digital campaigns
Consumers’ interactive behaviors are different in China – and how you market to those consumers must be different too. This research will help familiarize marketers with how best to use a variety of popular interactive tools and channels in this vital market.
March 2012	Vendor Strategy	A Guide to Working with Tech Channels in Japan	Masami Kashiwagi
This report provides vendor strategists with an overview and analysis of the tech channel landscape and a guide for work with channel partners in Japan.
March 2012	Business Process	The Impact Of Consumerization On Business Processes	Alexander Peters, Ph.D., Jeffrey Hammond, Ted Schadler	Drive change in customer-facing, operational, and administrative processes using business technologies
tbd.
March 2012	Sourcing & Vendor Management	Software Pricing and Licensing Trends 2012	Duncan Jones	Define a sourcing strategy that enables innovation and growth
Each year, Forrester updates its predictions of how pricing and licensing will change over the next few years. The primary goal of this report is to help software sourcing and vendor management professionals understand the trends that will impact them, but it will also help technology marketing professionals gain competitive advantage through a customerfriendly commercial approach.
March 2012	null	Audience Profiles of SEM And SEO Clickers	Shar VanBoskirk
This report will examine the differences between users who gravitate toward paid versus natural results.
March 2012	Infrastructure & Operations	Forrester Wave: Software Asset Management	Stephen Mann	Industrialize your IT operations to improve productivity		Forrester Wave
This Forrester Wave will compare and evaluate the top vendors in the Software Asset Managemet (SAM) space.
March 2012	Interactive Marketing	Case Study: Financial Services - Building Customer Relationships With B2B Customers	Michael Greene	Develop winning strategies for emerging and mainstream digital media
Case Study: Financial Services - Building Customer Relationships With B2B Customers
March 2012	Sourcing & Vendor Management	A Robust Sourcing Strategy Will Drive SVM Organizational Plans	Lutz Peichert	Define a sourcing strategy that enables innovation and growth
Outlining the strategic plan towards an effective sourcing strategy.
March 2012	Security & Risk	Mobile Operations And Security 2012 Budget And Planning Guide	Chris Sherman	Establish effective security processes to keep your assets safe
This annual report will provide a review of mobile operations and security budgets, spending intentions, technology adoption, and key trends to help professionals in IT operations and security with annual planning.
March 2012	Security & Risk	Navigate The Future Mobile Operations & Security	Chenxi Wang, Ph.D.	Establish effective security processes to keep your assets safe
This report outlines Forrester's solution for security and risk (S&R) executives looking to implement mobile security & operations. This report is designed to help S&R execs understand the future of mobile security & operations and the key business trends both today and in the coming months.
March 2012	Security & Risk	Determine The Business Impact Of Effective Mobile Operations & Security	Christopher Voce	Establish effective security processes to keep your assets safe
This is report outlines Forrester's solution for security and risk (S&R) executives looking to implement mobile security & operations. This report is designed to help S&R execs understand the future of mobile security & operations and the key business trends unfolding today and in the coming years.
March 2012	Security & Risk	Assess Your Mobile Operations & Security Strategy	Stephanie Balaouras	Ensure proper governance and oversight to manage risk
The Forrester Mobile Operations And Secuirty Maturity Model consists of four domains and 60 plus evaluation criteria. This model is designed as a self-assessment tool that gives you a consistent and objective method to evaluate the maturity of your mobile operations and security strategy, articulate value to business owners, and lay out a road map for future improvements.
March 2012	Security & Risk	Identify And Influence Mobile Stakeholders	Christopher Voce	Ensure proper governance and oversight to manage risk
This is report that outlines Forrester's solution for security and risk (S&R) executives looking to implement mobile security & operations. This report is designed to help S&R execs understand the future of mobile security & operations and the key business trends unfolding this year and in the coming months.
March 2012	null	Build Your Mobile Security And Operations Strategy	Chenxi Wang, Ph.D.
Building a solid strategy for mobile operations and security is key. A solid strategy establishes and explains the business need to executive and business stakeholders, walks through understanding the current state and making defendable recommendations and maps out the sequence of projects needed to make the strategy a reality. Strategy is often 70% people, process, politics, communication and training and only 30% technology -- a good strategy ensures that all these aspects are taken into account.
March 2012	null	Train And Recruit Mobile Operations Professionals	Christian Kane
Driven by increasing smartphone consumption, the promise of businesses applications, and loftier mobile workforce requirements, firms are exploring how they can leverage a mix of mobile devices to drive new and expanded business value. However, this innovation is also adding complexity to an already muddled mobile technology landscape. The mobile operations role -- a subrole within IT operations -- is emerging as a central point of expertise and control over the many parts of organizational mobility. Because it is a new function within IT, however, many firms are struggling to build skills around the role and to efficiently communicate to the business. This report exams the required skills for a mobile operations professional.
March 2012	Customer Experience	Consumer Engagement in Wellness and Behavior Change	Elizabeth Boehm	Define a customer experience strategy
How are health plans engaging consumers in wellness and behavior change programs? More importantly, how are plans linking a drive to improve wellness to broader issues such as plan design, pricing, and other critical strategies?
March 2012	CMO & Marketing Leadership	Case Study in Thought Leadership Marketing	Jeff Ernst	Define the future of marketing and customer relationships
March 2012	Sourcing & Vendor Management	The Foundations Of Success In Services Relationships	Liz Herbert	Define a sourcing strategy that enables innovation and growth
A report to help sourcing and vendor management professionals manage the change in the new services landscape.
March 2012	Security & Risk	Communicate Your Mobile Operations and Security Strategy	Henry Dewing	Establish effective security processes to keep your assets safe
This report will discuss how IT professionals in both IT operations and security can effectively communicate their mobile service capabilities to business users, business leaders and other IT leaders.
March 2012	Security & Risk	Develop The Mobile Operations & Security Balanced Scorecard	Christian Kane	Establish effective security processes to keep your assets safe
How do you measure and communicate the effectiveness of your mobile operations and security initiatives? Many IT professionals don't know which metrics to use, or how to collect the data they need for the metrics, while others collect too many and then struggle to identify significant data points. Many IT professionals have started using Norton and Kaplan's Balanced Scorecard (BSC) method of measuring performance as a framework to select the right set of metrics and keep them organized to demonstrate business value, become more proactive, and align IT priorities and incentives. This report outlines the BSC methodology and how it can be applied to your mobile operations and security strategy.
March 2012	Security & Risk	Design A Road Map For An Effective GRC Program	Nicholas Hayes, Chris McClean	Ensure proper governance and oversight to manage risk
This report will lay out a road map for building a GRC program that is measured and optimized for today's complex organization.
March 2012	Infrastructure & Operations	People Are Bringing Macs To Work. It's Time To Repeal Prohibition - Part 2	David Johnson	Transform the desktop experience to empower your users
Details on the 3 approaches to supporting BYOD Mac initiatives, with specifc technology explanations and recommendations. Core recommendation will be "Empowered laissez-faire".
March 2012	Consumer Product Strategy	Forecast Update: US and EU Consumer Tablet Adoption, 2010-2016	Sarah Rotman Epps
This report will discuss Forrester's latest tablet forecast in the US and EU-7 and its implications for product strategists.
March 2012	Sourcing & Vendor Management	Selecting The Right Services Providers	Stephanie Moore	Select and negotiate with a vendor to drive optimum pricing and value
Despite the continued popularity of multi-sourcing, many SVM executives report that vendor consolidation is a top priority. When Forrester delves into these conflicting goals, what we find is that companies are trying to consolidate many providers down to a more manageable number of preferred vendors. This document will help companies evaluate and select IT service suppliers for all different types of IT service requirements.
March 2012	null	The Forrester Wave: Activities Streams	Rob Koplowitz			Forrester Wave
This research, based on the Forrester Wave evaluation, will assess the leading vendors in the activities streams market space.
March 2012	Security & Risk	Forrester Wave: Managed Security Service Providers (MSSPs) - North America	Ed Ferrara	Ensure proper governance and oversight to manage risk		Forrester Wave
This Wave will provide a review of MSSPs serving clients in North America. The paper will discuss reasons for engaging MSSPs, and provide selection criteria when choosing a firm. The document will highlight participating firms' solutions, services, competencies, and specialties.
March 2012	Customer Experience	The Business Impact of Customer Experience, 2012	Megan Burns	Build support for customer experience initiatives
Forrester's research shows a strong correlation between a company's customer experience and three measures of loyalty – willingness to consider the company for another purchase, likelihood to recommend, and likelihood to switch business away to a competitor. This report will examine changes in the relationship between customer experience and loyalty since our 2011 study and provide updated models showing how improvements in a company’s score on Forrester's Customer Experience Index (CXi) affect revenue via the connection with loyalty.
March 2012	eBusiness & Channel Strategy	Luxury Retail Report	Martin Gill	Benchmark against best practices
Details to follow
March 2012	Interactive Marketing	Email Marketing Security Checklist	Shar VanBoskirk
Preview coming soon
March 2012	Interactive Marketing	Mobile Microsite Design - Best Practices For Interactive Marketers	Elizabeth Shaw
Preview coming soon
March 2012	Interactive Marketing	Media Buying Agencies Of Tomorrow	Joanna O'Connell
Media buying faces profound disruption by new technologies like DSPs and exchanges. This report will describe how media buying agencies must adapt or die in the face of this transformation and will help marketers determine which solutions are right for them.
March 2012	eBusiness & Channel Strategy	Mobile Commerce Forecast: 2012 To 2017	Sucharita Mulpuru	Justify and prioritize channel investments		Consumer Technographics
Details to follow.
March 2012	eBusiness & Channel Strategy	What US Consumers Want From Their Banks' Web Sites	Peter Wannemacher	Adapt to changing customer buying and service behavior
Details to follow
March 2012	Customer Experience	How To Get Started On Your Digital CX Strategy	Ron Rogowski	Define a customer experience strategy
This report will outline how to develop a digital customer experience strategy based on existing data. It will also highlight how to evolve the strategy over time.
March 2012	Customer Experience	The State Of Customer Experience, 2012	Megan Burns	Define a customer experience strategy
This report will look at trends in customer experience for the next year.
March 2012	Sourcing & Vendor Management	BI Services Wave	Liz Herbert, Boris Evelson	Select and negotiate with a vendor to drive optimum pricing and value
Forrester's Bi Services Wave, Q1 2012.
April 2012	eBusiness & Channel Strategy	Making Technology Decisions: Applications Or Web	Julie Ask
Details to follow.
April 2012	Interactive Marketing	Case Study: Pharmaceutical And Life Sciences - Building Customer Relationships With B2B Customers	Michael Greene	Develop winning strategies for emerging and mainstream digital media
Case Study: Pharmaceutical And Life Sciences - Building Customer Relationships With B2B Customers
April 2012	Customer Intelligence	Components Of A Loyalty Technology Platform	Suresh Vittal	Select marketing technology and services providers
This report will explain the individual elements that comprise a loyalty technology platform and how marketers can leverage their platform to optimize loyalty program performance.
April 2012	Infrastructure & Operations	Create Your Data Center Infrastructure Policies And Procedures	Andre Kindness	Optimize your data centers to achieve cloud economics
The “Create Your Data Center Infrastructure Policies And Procedures” report will answer: Do I change my governance? How do I implement the right policies? Do I need new processes?
April 2012	Infrastructure & Operations	The Future Of Datacenter Infrastructure	Andrew Reichman	Optimize your data centers to achieve cloud economics
The “The Future Of Data Center Infrastructure” report will answer: Why is this important to my business? What are the big business and BT trends driving this?
April 2012	Infrastructure & Operations	Develop Your Data Center Infrastructure Strategic Plan	Richard Fichera	Optimize your data centers to achieve cloud economics
The “Develop Your Data Center Infrastructure Strategic Plan” report will answer: Have I documented the strategy? What’s the vision and which BT leaders need to preview it?
April 2012	Business Process	How To Set The Baseline And Scope A BPM Project	Derek Miers	Adopt BPM, Lean, and Six Sigma to deliver business outcomes
This doc will reveal how to set the baseline and scope a BPM project.
April 2012	Business Process	Inquiry Insights: BPM Suite Trends 2012	Clay Richardson	Adopt BPM, Lean, and Six Sigma to deliver business outcomes
This doc will analyze BPM suite trends in 2012.
April 2012	Business Process	The Forrester Wave: BI Self Service Wave	Boris Evelson	Drive change in customer-facing, operational, and administrative processes using business technologies		Forrester Wave
This Wave will compare vendors in the BI self service market.
April 2012	Business Process	The Forrester Wave: Enterprise BI Wave 2012	Boris Evelson	Deliver information across business processes to drive decisions		Forrester Wave
This Wave will compare vendors in the market for enterprise BI.
April 2012	Business Process	The Forrester Wave: Mid Market BI Wave	Boris Evelson	Deliver information across business processes to drive decisions		Forrester Wave
This Wave will compare vendors in the mid-sized BI market.
April 2012	Business Process	To Centralize Or To Decentralize BPM	Alexander Peters, Ph.D.
tbd
April 2012	null	MDM Trends 2012	Rob Karel
This report will highlight the master data management trends of 2012.
April 2012	Customer Intelligence	The Tag Management Landscape	Joe Stanhope	Select marketing technology and services providers
Tag management gained significant traction in 2011 with Forrester clients, now Forrester takes a look at this emerging technology market to identify the vendor landscape and their capabilities.
April 2012	null	Social Media Marketing in China	Nate Elliott
Part of the series of reports looking at interactive marketing practices in China
April 2012	Customer Experience	Customer Experience Maturity Framework, Revised	Megan Burns	Define a customer experience strategy
This report will lay out a framework for benchmarking a company's customer experience capabilities. The framework will include all of the major categories in which a company must have capabilities in order to consistently deliver a great customer experience, as well as a set of best practices in each area against which companies can compare themselves to pinpoint key gaps and help create a roadmap for change.
April 2012	Business Process	Social CRM Case Study 2	William Band	Drive change in customer-facing, operational, and administrative processes using business technologies
This is the second case study accompanying the report "Best Practices: Social CRM Strategies"
April 2012	Business Process	Social CRM Case Study 1	William Band	Drive change in customer-facing, operational, and administrative processes using business technologies
This is the first case study associated with the report "Best Practices: Social CRM".
April 2012	Business Process	Talent Management Market Update	Claire Schooley	Drive change in customer-facing, operational, and administrative processes using business technologies
This report will highlight new changes in talent management.
April 2012	Interactive Marketing	Your Next Consumer: The Social And Mobile Native	Melissa Parrish
Increasingly, young consumers’ digital lives are social and mobile as the rule, not the exception, as the starting point, not a new reality. This report will describe the impact of this change on the ways brands must think about the customer lifecycle for these consumers and how they interact with them.
April 2012	Security & Risk	Job Description: Security Architect	Rick Holland	Establish effective security processes to keep your assets safe
This report will help S&R professionals describe the skills and responsibilities essential for the role of Security Architect.
April 2012	eBusiness & Channel Strategy	Canadian Full-Service Firms Neglect The Net At Their Peril	Bill Doyle
Details to follow.
April 2012	Technology Marketing	Lead To Revenue Management Automation Solution Providers	Lori Wizdo	Boost leads and productivity through an integrated marketing mix
An update to the original 2009 publication that looks at the state of lead management technology, adoption and vendors.
April 2012	Sourcing & Vendor Management	Creating An Effective RFP For Your IT Service Needs	Liz Herbert	Select and negotiate with a vendor to drive optimum pricing and value
An overview of the best practices of producing a successful RFP to improve your outreach to vendors.
April 2012	Application Development & Delivery	The Forrester Wave: Rich Media Management For Customer Experience, Q2, 2012	Stephen Powers, Anjali Yakkundi	Build the right delivery organization for high performance
This Forrester Wave will evaluate the top players in the rich media management space. This wave will identify the functionality that rich media management solutions should provide identify the leading vendors/solutions in the rich media management market today, and asses the strengths and weaknesses of these leading rich media management solutions.
April 2012	Security & Risk	Determine The Business Value Of An Effective Security Program	Ed Ferrara	Ensure proper governance and oversight to manage risk
Most organizations talk a lot about "information as an asset" but few organizations really have good definitions for what that statement means. If information is truly an asset like buildings, machinery, and technology why is it so hard to develop a financial model that demonstrates the value of securing information? If a printing press is vandalized and it no longer works, we know what the repair and replacement costs are, and we compare that to the cost of a night watchman, security alarm system, and video surveillance, and we usually decide to spend the money to put these controls in place. With information security it’s not as easy as this. Valuing information is essential for good information security decisions. This report will develop a model so you can determine the repair and replacement cost of information assets so CISOs can make better decisions on information security investments. If you don’t have a good financial model for information security you should read this report.
April 2012	Vendor Strategy	Smart City Services	Jennifer Belissent, Ph.D.	Anticipate technology (r)evolutions
Market overview of how service providers are positioning themselves to exploit the smart city opportunity.
April 2012	Vendor Strategy	US Tech Industry Outlook Q1:2012	Andrew Bartels	Harness the industry's new economics
Update of US tech industry outlook.
April 2012	Vendor Strategy	Predictions 2012: ePurchasing Software	Andrew Bartels	Anticipate technology (r)evolutions
What's next for the ePurchasing software market.
April 2012	Vendor Strategy	Sizing The Smart City Opportunity	Jennifer Belissent, Ph.D.	Anticipate technology (r)evolutions
Market sizing and forecast for smart city solutions.
April 2012	Vendor Strategy	Domain-Specific PaaS, Part 2	Stefan Ried, Ph.D.	Anticipate technology (r)evolutions
A focused analysis on one particular PaaS domain area.
April 2012	Customer Experience	How To Get The Most From Your Customer Journey Maps	Jonathan Browne	Implement customer experience improvements
What are the best practices of companies that use customer journey maps to drive better design decisions and improve business results?
April 2012	Consumer Product Strategy	Productivity Software Is Ripe For Post-PC Disruption	Sarah Rotman Epps
With no Microsoft Office product suite on the iPad or non-Windows phones, numerous companies have sprouted up to disrupt the productivity software market. But we're just seeing the beginning of innovation in post-PC productivity.
April 2012	Security & Risk	Role Job Description: Chief Information Security Officer	Andrew Rose	Ensure proper governance and oversight to manage risk
The role of the Chief Information Security Officer (CISO) is increasingly central to many organizations yet it has many guises; for example, no two CISOs have exactly the same roles and responsibilities and job titles vary widely. Despite these variances, each face the same challenges as the role approaches a key point in its evolution. This report outlines the key tenets of the most senior security and risk role, the skills needed to succeed and two significant threats to realizing the long held ambition of the CISO as trusted business advisor. Ambitious CISOs need to transform themselves to remain on the road to success; as Charles Darwin once said: "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
April 2012	Security & Risk	Build Or Buy Your MSSP Services	Ed Ferrara	Establish effective security processes to keep your assets safe
This research paper will present the rationale for a build or buy strategy for clients seeking to deploy the services usually associated with the MSSP market. There are various models for deploying these types of services including insource, outsource, and co-source. Forrester will compare and contrast the different deployment options with the intent to build a decision tree for choosing one mode as compared to another.
April 2012	Security & Risk	Identify And Influence Security Stakeholders	Andrew Rose	Ensure proper governance and oversight to manage risk, Establish effective security processes to keep your assets safe
This report will help security professionals identify the key security stakeholders and influencers both inside IT and outside of IT that they must work with to embedded security throughout the organization, gain cooperation from and convince to fund security.
April 2012	Security & Risk	Navigate The Future Of Risk And Compliance	Chris McClean	Ensure proper governance and oversight to manage risk
This report will outline Forrester's vision for the future of the governance, risk, and compliance program and provide predictions for where the market will be in the next five years.
April 2012	Security & Risk	Develop Security Analytics: Security Big Data	John Kindervag	Optimize security architectures and technologies for future flexibility
This report will help S&R professionals develop security intelligence for Big Data.
April 2012	CIO	CIO Executive Overview: Cloud Computing	John Rymer	Tap key technology trends to drive business innovation
This report is the first of many that helps CIOs answer the question, "why not run in the cloud?"
April 2012	null	TechRadar For Security & Risk Professionals: Mobile Security & Ops, Q2, 2012	Christian Kane
This TechRadar will act as a supplemental tool to the document "Develop Your Mobile Operations & Security Roadmap."
April 2012	CIO	Measuring And Reporting On The Success Of The Cloud Computing	Lauren Nelson	Tap key technology trends to drive business innovation
This tool will help the CIO measure and report on the key benefits of implementing a cloud computing solution.
April 2012	CIO	Assessing Your Cloud Computing Maturity	Vanessa Alvarez	Develop a business technology organization primed for future performance
The "Assessing Your Cloud Computing Maturity" report will answer: Am I prepared to tackle this initiative? How do I assess my capabilities?
April 2012	CIO	Budgeting and Planning For Cloud Computing	Andrew Reichman	Develop a business technology organization primed for future performance, Elevate the IT-business relationship
The "Budgeting and Planning For Cloud Computing" tool will answer: What key priorities and trends are my peers planning for? How should I budget for this? Cost Analysis Tool: Cloud Versus Internal Storage Deployment; File Storage Costs Less In The Cloud Than In-House.
April 2012	Security & Risk	Navigate The Future of Identity and Acess Management	Eve Maler	Establish effective security processes to keep your assets safe
This report will look at the future of identity and access management (IAM) during the next five years. Managing identities and controlling application access through the notion of a trusted “inside” with a “perimeter” around it isn’t just inconvenient for the extended enterprise; it has proven inadequate to the task. Security pros need to tackle the problem within a new framework. This framework dictates that comprehensive authentication, authorization, and auditing in the extended enterprise must include three elements: 1) multidirectional identity propagation, 2) separation of authorization functions from identity management functions, and 3) formally defined interfaces for applications, including those that perform IAM functions.
April 2012	Security & Risk	Build Your Identity and Access Management Strategy	Andras Cser	Establish effective security processes to keep your assets safe
This report will help Security & Risk Professionals build and document their Identity and Access Management strategy.
April 2012	Customer Intelligence	Forrester Wave Q2 2012: Enterprise Listening Platforms	Zach Hofer-Shall	Select marketing technology and services providers
This report covers the leading 10 vendors to help companies with social intelligence.
April 2012	Vendor Strategy	Cloud computing	Manish Bahl	Harness the industry's new economics		Business Data Services
Vendor Strategy
April 2012	Security & Risk	Establish A Culture Of Risk And Compliance Within Your Organization	Chris McClean	Establish effective security processes to keep your assets safe
Companies can have all of the right rules and procedures in place to address risks and comply with regulations, but unless employees are aware of the rules and buy into the values and culture of your organization, remaining compliant and ensuring ethical behavior is impossible. This report will discuss the importance of striving for a corporate culture that values risk and compliance, and will outline the steps to establishing this kind of culture across the organization.
April 2012	Customer Experience	Use A Portfolio Of Tools To Evaluate And Improve Customer Experience	Adele Sage	Implement customer experience improvements
The success or failure of digital channels depends on whether or not they enable customers to accomplish their goals. Evaluating the effectiveness of these interaction channels requires a portfolio of tools, each with strengths and weaknesses in terms of the types of insight they provide, the resources and skills they require, and their usefulness across channels.
April 2012	eBusiness & Channel Strategy	Are you ready for Agile Commerce? The Four Pillars of Agile Transformation	Martin Gill	Benchmark against best practices
Details to follow
April 2012	Customer Intelligence	What Lies Beyond Campaign Management	Robert Brosnan	Transform customer knowledge into strategic insight
This document explores marketing technologies beyond campaigns that seek to optimize these paths, using customer data, responses, and interaction context. We review optimization approaches — time series analysis, agents, and other machine learning techniques — target industries and markets, and how these tools change established marketing processes.
April 2012	eBusiness & Channel Strategy	The State of Mobile Banking in Europe	Benjamin Ensor	Benchmark against best practices
Details to follow
April 2012	eBusiness & Channel Strategy	Global Website Functionality Benchmark - checkout	Martin Gill, Sabine Poltermann	Benchmark against best practices
Details to follow.
April 2012	eBusiness & Channel Strategy	Five Potential Disruptors In The Digital Banking Market	Peter Wannemacher
Details to follow
April 2012	Consumer Product Strategy	Convenience Quotient Analysis of Mobile Payments	Charles Golvin
Mobile payment options are diversifying, with little traction among consumers and merchants, in part because of technology but primarily due to a lack of a problem. Which form of mobile payment, including today’s options, provides the highest CQ value for consumers merchants.
April 2012	Vendor Strategy	The Mobile Healthcare Ecosystem	Michele Pelino	Anticipate technology (r)evolutions, Create an innovative portfolio of offerings
How mobile communications is creating healthcare-specific use cases and opportunities for ICT vendors.
April 2012	Vendor Strategy	The Collaborative Cloud	Holger Kisker, Ph.D.	Anticipate technology (r)evolutions, Create an innovative portfolio of offerings, Leverage shifts in buying behavior
A first look at the emerging market for collaborative cloud services.
April 2012	Vendor Strategy	Forrsights: Workforce Trends	Henry Dewing	Leverage shifts in buying behavior
How empowered employees are changing the selling strategies of ICT vendors.
April 2012	Vendor Strategy	Forrsights: The Software Market In 2012	Stefan Ried, Ph.D., Holger Kisker, Ph.D.	Leverage shifts in buying behavior		Business Data Services
Based on Forrsights survey data, a look at the changing software market.
April 2012	Security & Risk	Six-Sigma For Security Professionals	Ed Ferrara	Establish effective security processes to keep your assets safe
Information Security is a process-driven business. Information Security budgets are always under scrutiny and managers must do more with less. This report will provide a deep-dive for security professionals on the use of Six-Sigma and LEAN for process improvement in information security operations.
April 2012	Vendor Strategy	Emerging Vendors In The Personal Cloud Ecosystem	Frank Gillett	Harness the industry's new economics		Business Data Services
Opportunities for small/emerging vendors as the personal cloud market matures.
April 2012	Vendor Strategy	Smart Computing Revisited	Andrew Bartels	Harness the industry's new economics, Leverage shifts in buying behavior
Update of the "fourth wave" of ICT industry growth & innovation, driven by smart computing.
April 2012	Vendor Strategy	Sizing The Smart Process Applications Market	Andrew Bartels, John Rymer	Anticipate technology (r)evolutions
Identify and size the market for smart computing process apps
April 2012	Vendor Strategy	The Innovation Cold War	John McCarthy	Harness the industry's new economics
The coming competition amongst China, India, the US and EU for innovation leadership.
April 2012	Vendor Strategy	Empowered Information Workspaces	Charles Green	Harness the industry's new economics
Empowerment, digital natives, and consumerization heralding role-based workspaces.
April 2012	Vendor Strategy	Biometrics Partnership Ecosystems	Heidi Shey	Harness the industry's new economics
How biometrics vendors will structure partnerships
April 2012	Customer Experience	The Unified Digital Customer Experience	Ron Rogowski	Implement customer experience improvements
This report will outline the why and how of presenting a unified face throughout all digital customer interactions.
April 2012	Customer Intelligence	Components Of A Loyalty Technology Platform	Suresh Vittal	Select marketing technology and services providers
This report will explain the individual elements that comprise a loyalty technology platform and how marketers can leverage their platform to optimize loyalty program performance.
April 2012	Application Development & Delivery	Forrester Wave Application Lifecycle Management (ALM)	Tom Grant, Ph.D., Dave West	Choose and deliver applications, technology, and architecture to support the business strategy		Forrester Wave
This research, based on the Forrester Wave evaluation, will assess the leading vendors in the Application Lifecycle Management (ALM) market space.
April 2012	Consumer Product Strategy	Crafting Successful Smart Home Products	Charles Golvin	Create product and services propositions
The smart home represents a rapidly emerging product marketplace as consumers begin to move from content-oriented experiences to control. What will determine success for product strategists in this emerging market?
April 2012	CMO & Marketing Leadership	The Marketing and Sales Technology Ecosystem	Jeff Ernst	Define the future of marketing and customer relationships
April 2012	CMO & Marketing Leadership	The State of IT-Marketing Alignment	Luca Paderni	Organize marketing for adaptability
April 2012	null	Target Marketing Mix: Engaging Baby Boomers	Tracy Stokes
April 2012	Customer Experience	Website User Experience 2012: Health Plans	Elizabeth Boehm	Build support for customer experience initiatives
In light of a growing individual market, how have health plans' public-facing sites improved in usability during the past year?
April 2012	Vendor Strategy	Telcos' Opportunity In Cloud Computing	Dan Bieler	Anticipate technology (r)evolutions
What are the opportunities and risks for telecom carriers in offering or enabling cloud computing services?
April 2012	Security & Risk	Forrester Wave: Cloud-Based IAM Services	Andras Cser	Optimize security architectures and technologies for future flexibility		Forrester Wave
Companies use Software-as-a-Service business applications everywhere. However, the identity and access management for these applications still remains problematic. This report will look at the hosted services that provide IAM for SaaS applications as well provide hosted IAM services for on-premise enterprise applications.
April 2012	Interactive Marketing	How To Organize Your Digital Staff	Shar VanBoskirk
Preview coming soon
April 2012	Customer Experience	How B2B Companies Improve Their Customer And Partner Experience	Paul Hagen	Implement customer experience improvements
This report will highlight customer experience strategies among B2B companies.
April 2012	Customer Experience	The Customer Experience Agency Landscape	Vidya Drego	Implement customer experience improvements
This report maps the landscape of customer experience vendors and highlights key skills that agencies that specialize in this type of work need to have.
April 2012	Vendor Strategy	How Software Vendors Manage Dual Licensed And SaaS Approaches	Andrew Bartels, Liz Herbert	Harness the industry's new economics
Why offering both SaaS and licensed software is costly for vendors, and how they can minimize those costs
May 2012	Infrastructure & Operations	The Business Impact Of Service Management and Automation	Stephen Mann	Industrialize your IT operations to improve productivity
"The Business Impact Of Service Management and Automation" report will answer: What’s the benefit of this initiative to the business and to BT? What’s the impact in financial terms?
May 2012	Infrastructure & Operations	Forrester's Service Management And Automation Assessment Framework	Evelyn Hubbert	Industrialize your IT operations to improve productivity
"Forrester's Service Management And Automation Assessment Framework" will answer: Am I prepared to tackle this initiative? How do I assess my capabilities?
May 2012	Infrastructure & Operations	Budgeting And Planning Guide 2012: Business Technology Resiliency	Stephanie Balaouras	Optimize your data centers to achieve cloud economics
The "Budgeting And Planning Guide 2012: Business Technology Resiliency" report will answer: What key priorities and trends are my peers planning for? How should I budget for this?
May 2012	Infrastructure & Operations	CIO Executive Overview: Business Technology Resiliency	Stephanie Balaouras	Optimize your data centers to achieve cloud economics
The "CIO Executive Overview: Business Technology Resiliency" will provide a high level overview of the business technology resiliency space.
May 2012	Infrastructure & Operations	Justifying The Business Case For Business Technology Resiliency	Rachel Dines	Optimize your data centers to achieve cloud economics
The "Justifying The Business Case For Business Technology Resiliency" report will answer: What’s the benefit of this initiative to the business and to BT? What’s the impact in financial terms?
May 2012	Infrastructure & Operations	Communicating And Training For Service Management and Automation	Henry Dewing	Industrialize your IT operations to improve productivity
The "Communicating And Training For Service Management and Automation" report will answer: How do I communicate the strategy and results? How do I provide training?
May 2012	Infrastructure & Operations	Budgets And Planning For Service Management and Automation	Doug Washburn	Industrialize your IT operations to improve productivity
The "Budgets And Planning For Service Management and Automation" report will answer: What key priorities and trends are my peers planning for? How should I budget for this?
May 2012	Infrastructure & Operations	Developing Service Management And Automation Policies And Procedures	Stephen Mann	Industrialize your IT operations to improve productivity
The "Developing Service Management And Automation Policies And Procedures" report will answer: Do I change my governance? How do I implement the right policies? Do I need new processes?
May 2012	Infrastructure & Operations	Developing Staffing And Skills For Service Management and Automation	Evelyn Hubbert	Industrialize your IT operations to improve productivity
The "Developing Staffing And Skills For Service Management and Automation" report will answer: How do I organize my staff? What key skills must they possess to be successful?
May 2012	Security & Risk	Executive Overview: Security and Risk Organization	Stephanie Balaouras	Ensure proper governance and oversight to manage risk, Establish effective security processes to keep your assets safe, Optimize security architectures and technologies for future flexibility
This report will work as an executive overview for the Security and Risk Organization Playbook, detailing the important features and future trends of the risk and onganization program. It will provide key guidance for executives that need a quick overview of its features.
May 2012	Infrastructure & Operations	Building A Staffing Plan For Service Management and Automation	Jean-Pierre Garbani	Industrialize your IT operations to improve productivity
The "Building A Staffing Plan For Service Management and Automation" report will will answer: Who are the key stakeholders to influence? What are their roles and responsibilities?
May 2012	Customer Intelligence	How To Build A Multi-Channel Loyalty Program	Suresh Vittal	Transform customer knowledge into strategic insight
When designing a loyalty program, marketers often focus on the rewards and delivery mechanism for those rewards without considering how they will engage their target audience. This report will explore how the online channel, social and mobile technologies, POS, and membership card should all work together to solve the problem of consumer engagement.
May 2012	Customer Intelligence	Best Practices For Multi-Channel Loyalty	Suresh Vittal	Transform customer knowledge into strategic insight
When designing a loyalty program, marketers often focus on the rewards and delivery mechanism for those rewards without considering how they will engage their target audience. This report will explore - through case studies - how the online channel, social and mobile technologies, POS, and membership card should all work together to solve the problem of consumer engagement.
May 2012	Customer Intelligence	Best Of Both Worlds: Making Behavioral And Attitudinal Segmentations Work Together	Srividya Sridharan	Transform customer knowledge into strategic insight
This report will highlight best practices of how to integrate data-driven segmentation with attitudinal segmentation to drive better customer insight.
May 2012	Customer Intelligence	The Agency Role In Social Intelligence	Zach Hofer-Shall	Transform customer knowledge into strategic insight
Marketing agencies have all set their sights on the digital world and with this shift comes interest in social media. This report explores the ways agencies can help with social intelligence.
May 2012	Interactive Marketing	The Forrester Wave: Interactive Attribution	Ari Osur			Forrester Wave
Vendors of interactive attribution solutions aim to help marketers measure the partial value of each interactive marketing touch that drove a desired outcome. This report will identify the significant vendors in this market and evaluate them.
May 2012	eBusiness & Channel Strategy	Forrester Wave- B2B Commerce Platforms	Peter Sheldon, Brian Walker	Choose technologies that drive sales and service		Forrester Wave
Details to follow.
May 2012	eBusiness & Channel Strategy	Forrester Wave- B2C Commerce Platforms	Peter Sheldon, Brian Walker	Choose technologies that drive sales and service
Details to follow
May 2012	Interactive Marketing	Interactive Brand Ecosystem 2012	Nate Elliott	Develop winning strategies for emerging and mainstream digital media
The next stage in the development of the Interactive Brand Ecosystem.
May 2012	Interactive Marketing	How Brands Are Making Social Media Marketing Work	Nate Elliott
How Brands Are Making Social Media Marketing Work
May 2012	Application Development & Delivery	Market Overview: User Demand For Flexible Processes Is Set to Shake Up Bill-To-Cash Market	China Martens	Improve requirements and quality practices for application services
This report will be a market overview of the Bill-To-Cash landscape.
May 2012	Security & Risk	Forrester's Risk Taxonomy Tool	Chris McClean	Ensure proper governance and oversight to manage risk
This tool will provide a Risk Taxonomy to make sure companies consider all categories of risk to their organization when identifying their risk treatment priorities.
May 2012	Customer Intelligence	Is There A SaaS Advantage For Customer Intelligence?	Robert Brosnan	Select marketing technology and services providers
SaaS-delivered marketing technologies benefit CMOs through lower IT involvement and more rapid product innovation. CFOs gain by operationalized licensing costs and in some situations, lower total cost of ownership. CIOs who support marketing's use of SaaS reduce their support burdens. But what of the CI Professional? This research explores where SaaS-based tools deliver benefits to CI through elastic computation, service oriented architectures, and new optimization options.
May 2012	CMO & Marketing Leadership	Case Studies in Solution Marketing	Jeff Ernst	Optimize the mix of marketing, media, and channel
May 2012	CMO & Marketing Leadership	The B2B Marketing Construct Pyramid	Jeff Ernst	Define the future of marketing and customer relationships
May 2012	CMO & Marketing Leadership	Managing Your Portfolio of Brands in a Digital Age	Mary Beth Kemp	Define the future of marketing and customer relationships
May 2012	CMO & Marketing Leadership	How to use digital as part of an integrated campaign targeting Baby Boomers	Tracy Stokes	Optimize the mix of marketing, media, and channel
May 2012	Consumer Product Strategy	Assessing Platform Strategies For Device Makers	Charles Golvin
In Q4 2011 we outlined the factors that will determine software platforms' future success and failure. What should device makers do to ensure they ride these respective waves to their own market share and revenue gains?
May 2012	null	Update: How To Get Your Email Delivered	Shar VanBoskirk
This report will focus on strategies for email deliverability and update the best practices as marketers consider moving across channels with messaging strategies.
May 2012	null	Staffing For Sales Enablement	Michael Greene
This brief will explore which skillsets IMers will need to address sales enablement challenges in B2B organizations
May 2012	Customer Experience	The ROI Of Health Plan Customer Experience Improvement	Elizabeth Boehm	Measure business results
Is there value in pursuing customer experience excellence for health plans? If so, which elements drive business results and how can they be calculated. This report will lay the foundation for health plans to measure the business impact of customer experience efforts.
May 2012	Customer Experience	How Firms Govern Digital Customer Experience Practices	Ron Rogowski	Implement customer experience improvements
This report will highlight best practices in digital customer experience governance models and practices.
May 2012	Customer Experience	Best Practices For Bringing Mobile Touchpoints Into The Customer Journey	Jonathan Browne	Implement customer experience improvements
Case studies of a integrating mobile into multi-channel customer experiences.
May 2012	Interactive Marketing	Emerging Media - How To Identify, Assess, And Evaluate New Technologies For Interactive Marketing	Elizabeth Shaw
Preview coming soon
May 2012	Customer Experience	How Companies Raised Their Customer Experience Index Scores, 2012	Megan Burns	Measure business results
For the second year in a row, Forrester is asking to speak to leaders at brands whose scores on our Customer Experience Index (CXi) went up appreciably in 2012. This report will summarize what we learn about how they achieved such big improvements over the past year.
May 2012	Customer Experience	Where To Get Help With Website Feedback	Adele Sage	Measure business results
To help potential clients understand the capabilities of website feedback vendors, Forrester will ask vendors to provide details on their capabilities and areas of expertise and then present the results.
May 2012	Customer Experience	Building A Customer-Centric Culture: Change Agent Programs	Paul Hagen	Implement customer experience improvements
This report will highlight how companies use change agent or champions programs to help build a customer-centric culture.
May 2012	eBusiness & Channel Strategy	Agile Commerce Pillar 1: Mapping Cross Touchpoint Customer Journeys	Martin Gill
Details to follow
May 2012	eBusiness & Channel Strategy	Influencers and Inhibitors to Buying Online	Martin Gill
Details to follow.
May 2012	eBusiness & Channel Strategy	The ROI Of Personal Financial Management (PFM) Tools On Banks? Secured Websites	Peter Wannemacher
Details to follow.
May 2012	Consumer Product Strategy	iPad 3 Raises The Stakes For Windows 8	Sarah Rotman Epps
This report will analyze the product strategy of Apple's third-generation iPad.
May 2012	Interactive Marketing	How To Make Social Media Marketing Work	Nate Elliott	Develop winning strategies for emerging and mainstream digital media
Details to follow
June 2012	Customer Intelligence	The State Of Customer Analytics	Srividya Sridharan	Transform customer knowledge into strategic insight
This report will publish results from our first customer analytics adoption survey to be launched on Q1 2011.
June 2012	Interactive Marketing	The Resources You Need for Social Media Marketing	Nate Elliott	Build the right team, partnerships, and technologies
Details to follow
June 2012	null	How To Scale Social Intelligence Around The World	Zach Hofer-Shall
Social media is a global phenomenon requiring cooperative data strategies to keep up. This report covers how international companies can listening to, learn from, and respond to social media.
June 2012	Business Process	The Forrester Wave: CRM Suites For Large Organizations, Q2 2012	William Band	Drive change in customer-facing, operational, and administrative processes using business technologies		Forrester Wave
This is an update of the Q2 2010 CRM Suites Wave For Large Organizations.
June 2012	Business Process	The Forrester Wave: CRM Suites For Midsize Organizations, Q2 2012	William Band	Drive change in customer-facing, operational, and administrative processes using business technologies		Forrester Wave
This Wave will be an update of the CRM Suites For Midsize Organizations, Q2 2010 report, using the same criteria as the CRM Suites For Large Organizations Wave, with weightings designed for small to midsize organizations.
June 2012	Security & Risk	The Risk Manager's Handbook: First Establish The Context, Then Identify, Analyze, Evaluate, And Treat The Risks	Chris McClean	Establish effective security processes to keep your assets safe
This report will almalgamate research from the existing Risk Manager's Handbook Series and add the final piece to the puzzle: Treat the risks.
June 2012	Application Development & Delivery	B2B Service Provider Wave	Ken Vollmer	Choose and deliver applications, technology, and architecture to support the business strategy
This research, based on the Forrester Wave evaluation, will assess the leading vendors in the B2B Gateway Software market space.
June 2012	Interactive Marketing	Converting Social Fans Into Customers	Ari Osur
Once interactive marketers have accumulated fans and followers, what should they do with them? This report will describe how to transform them into valuable customers.
June 2012	null	Empower Sales With Marketing Via Tablets	Michael Greene
Sales enablement has long been focused on one-size-fits-all static messaging. This report will describe how interactive marketers must deliver customized experiences in the field through devices like tablets.
June 2012	Customer Experience	How Should Customer Experience Teams Leverage Social Media	Jonathan Browne	Implement customer experience improvements
Case studies of integrating social media into multi-channel customer experiences.
June 2012	Security & Risk	Role Job Description Identity Architect	Andras Cser	Establish effective security processes to keep your assets safe
This job description will discuss the skills, capabilities and certification/education background necessary for an effective Identity Architect.
June 2012	Customer Experience	The State Of The Interactive Design Industry	Jonathan Browne	Build support for customer experience initiatives
With the influx of new design agencies, the industry landscape is continuously changing. This Forrester report will analyze the current interactive design industry.
June 2012	Customer Experience	Global Digital Customer Experience Strategies And Practices	Ron Rogowski	Define a customer experience strategy
This report will provide advice for how to ensure consistent delivery of a unified digital customer experience across geographies.
June 2012	Customer Experience	Assessing Your Customer-Centric Culture	Paul Hagen	Implement customer experience improvements
This report will examine assessing a company's customer-centric culture.
June 2012	Customer Experience	How Members View Health Plan Web Sites	Elizabeth Boehm	Build support for customer experience initiatives
This report will examine Forrester's Consumer Technographics Data to understand how consumers use and value health plans' online resources.
June 2012	null	The Forrester Wave: Room-based Videoconferencing	Philipp Karcher			Forrester Wave
This research, based on the Forrester Wave evaluation, will assess the leading vendors in the room-based videoconferencing market space.
June 2012	null	The Search Marketing Review Update	Shar VanBoskirk
This report is an update to Forrester's Search Marketing Review methodology that evaluates the user experience and key business processes to help marketers diagnose both tactical and strategic improvements that boost search program performance.
June 2012	Consumer Product Strategy	The Tablet-TV Connection	Sarah Rotman Epps
Tablets are used most often while watching TV, and yet are complementary rather than cannibalistic to TVs. This report will analyze Forrester's data on the tablet-TV relationship and assess its consequences for product strategists.
June 2012	Customer Experience	Tactics For Using Personalization To Improve Digital Experiences	Adele Sage	Implement customer experience improvements
This report will describe ways in which companies are using personalization to improve basic digital experiences.
June 2012	Customer Experience	Executive Q&A: Customer Experience Governance	Megan Burns	Define a customer experience strategy
Forrester identified governance as one of the six disciplines companies must master in order to achieve customer experience maturity. This report will define what we mean by “governance” in the customer experience space and answer some of the most common questions we get about why it matters and what it looks like in practice.
June 2012	Security & Risk	Case Study: Enterprise Exposes Lightweight Employee Identities	Eve Maler	Establish effective security processes to keep your assets safe
This case study will highlight how a large enterprises exposes lightweight employee identities.
June 2012	Security & Risk	Executive Overview: Governance, Risk, And Compliance Program	Stephanie Balaouras	Ensure proper governance and oversight to manage risk, Establish effective security processes to keep your assets safe, Optimize security architectures and technologies for future flexibility
This report will work as an executive overview for the Governance, Risk And Compliance Playbook, detailing the important features and future trends of the risk and compliance program. It will provide key guidance for executives that need a quick overview of its features.
June 2012	CMO & Marketing Leadership	Customer Life Cycle for Beginners	Luca Paderni	Organize marketing for adaptability
June 2012	Security & Risk	Forrester Security Program Strategic Plan Template	Andrew Rose	Ensure proper governance and oversight to manage risk
This is template that CISOs and other security leaders can use to document their strategic plan.
June 2012	Security & Risk	Build Your Risk And Compliance Strategy	Chris McClean	Ensure proper governance and oversight to manage risk
Use this report to develop a risk and compliance strategy that will guide your efforts and investment to address risks and compliance requirements efficiently and effectively.
June 2012	Application Development & Delivery	SaaS ERP Wave	China Martens	Choose and deliver applications, technology, and architecture to support the business strategy		Forrester Wave
This Wave will evaluate the leading players offering Software-as-a-Service ERP.
June 2012	CMO & Marketing Leadership	Transforming The Enterprise Around the Dots	Mary Beth Kemp	Define the future of marketing and customer relationships
June 2012	eBusiness & Channel Strategy	EU Mobile Commerce Forecast	Martin Gill
Details to follow.
June 2012	Interactive Marketing	Put Attribution At The Core Of Media Buying	Joanna O'Connell
As media buying goes real-time, the advanced attribution that will drive it must become real-time, too. This report will describe the implications of this change for how marketers should apply advanced attribution to their media buying.
July 2012	Infrastructure & Operations	Communicate Your Workforce Computing Strategy	Henry Dewing	Transform the desktop experience to empower your users
The “Communicate Your Workforce Computing Strategy” report will answer: How do I communicate the strategy and results? How do I provide training?
July 2012	Infrastructure & Operations	Navigate The Future of Workforce Computing	Christopher Voce	Transform the desktop experience to empower your users
The “Navigate The Future of Workforce Computing” report will answer: Why is this important to my business? What are the big business and BT trends driving this?
July 2012	Infrastructure & Operations	Determine The Business Impact Of An Effective Workforce Computing Strategy	Michele Pelino	Transform the desktop experience to empower your users
The “Determine The Business Impact Of An Effective Workforce Computing Strategy” report will answer: What’s the benefit of this initiative to the business and to BT? What’s the impact in financial terms?
July 2012	Infrastructure & Operations	Justify Your Data Center Infrastructure Investments	Dave Bartoletti	Optimize your data centers to achieve cloud economics
The “Justify Your Data Center Infrastructure Investments” report will answer: What’s the benefit of this initiative to the business and to BT? What’s the impact in financial terms?
July 2012	Infrastructure & Operations	Economic Series Models	Andrew Reichman	Optimize your data centers to achieve cloud economics
More details to come.
July 2012	Infrastructure & Operations	Assess Your Data Center Infrastructure Maturity	Vanessa Alvarez	Optimize your data centers to achieve cloud economics
The “Assess Your Data Center Infrastructure Maturity” report will answer: Am I prepared to tackle this initiative? How do I assess my capabilities?
July 2012	Infrastructure & Operations	How To Skill And Staff Your Data Center Infrastructure	Vanessa Alvarez	Optimize your data centers to achieve cloud economics
The “How To Skill And Staff Your Data Center Infrastructure” report will answer: How do I organize my staff? What key skills must they possess to be successful?
July 2012	Infrastructure & Operations	Role Job description: Converged Infrastructure Administrator	Richard Fichera	Optimize your data centers to achieve cloud economics
This report describes the job of a converged infrastructure administrator.
July 2012	Infrastructure & Operations	Source Your Data Center Infrastructure Capabilities	Andrew Reichman	Optimize your data centers to achieve cloud economics
The “Source Your Data Center Infrastructure Capabilities” report will answer: Do I build any new IT capabilities? Should select external IT technologies and services?
July 2012	Infrastructure & Operations	Measure And Report Your Data Center Infrastructure	Vanessa Alvarez	Optimize your data centers to achieve cloud economics