Forrester Planned Research

The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.

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Planned research — including dates, titles, authors, and research topics — is subject to change at any time.

Projected Date	Role	Title	Analyst	Success Imperative	Industry	Features
November 2009	Vendor Strategy	Who Is The Greenest IT Systems Vendor?	Christopher Mines	Position my company in today's competitive environment
Using rigorous, customer-vetted criteria, Forrester will rate the green practices and policies of major IT systems vendors.
November 2009	Technology Product Management & Marketing	Product Managers Must Market Their Value	Tom Grant, Ph.D.
Product management provides a critical service to many groups in technology companies. How satisfied are these customers? And how will product management change to adapt to new priorities and challenges?
November 2009	Enterprise Architecture	How To Assess Your IT Infrastructure	Galen Schreck	Integrate the architectures of business, information, application, and technology
Is your IT infrastructure delivering the kinds of capabilities that will be required to efficiently support your business today and in the future? Based on Forrester's research into key IT infrastructure capabilities and the underlying technical architectures, this report presents our methodology for assessing your IT infrastructure against current and future demands.
November 2009	eBusiness & Channel Strategy	The US Life Insurance Buyer's Journey	Chad Mitchell, Peter Wannemacher	Build online and multichannel strategies	Financial Services
This will be an M&SView and RoleView document. This document is part of the Insurance Buyers' Journey series.
November 2009	eBusiness & Channel Strategy	The US Home Insurance Buyer's Journey	Chad Mitchell, Peter Wannemacher	Adapt to changing customer buying and service behavior	Financial Services
This will be an M&SView and RoleView document.
November 2009	Technology Product Management & Marketing	Evolution of IT Demand in Emerging Markets: How Emerging Markets Emerge	Jennifer Belissent, Ph.D.	Build business with effective channel partners
Report depicts the evolution of the IT industry in emerging markets looking at which vertical industries develop first from a technology perspective.
November 2009	Information & Knowledge Management	The Next Generation: Microsoft Office 2010 Preview	Sheri McLeish	Drive workforce productivity with the right tools and practices
What does Microsoft have in store for its 14th iteration of Microsoft Office that will compel enterprises to plan for a 2010 upgrade? This research previews Microsoft Office 2010, highlighting key new features and providing guidance for firms thinking about their upgrade plans.
November 2009	Infrastructure & Operations	Market Overview: Hosted Desktop Virtualization	Natalie Lambert	Make smarter infrastructure choices by balancing technical and business justifications
Details to come.
November 2009	Infrastructure & Operations	Network Skills Gap Part 3	Chris Silva	Align people and processes with business needs
The third report in the network skills gap series.
November 2009	Infrastructure & Operations	Experiences From Windows Server 2008 Adopters	Christopher Voce	Make smarter infrastructure choices by balancing technical and business justifications
Details to follow.
November 2009	Customer Experience	Best And Worst Of US Mobile Site Design, 2009	Vidya Drego	Benchmark against competitors
Forrester will evaluate the mobile experience of 20 mobile Web sites across 4 industries. This report will present best and worst practices uncovered in those reviews.
November 2009	Security & Risk	Market Overview: Managed Security Services Providers (MSSP)	Khalid Kark	Design and run a business-driven security program
This document will provide an overview of the managed security services providers market.
November 2009	eBusiness & Channel Strategy	Full-Service Brokerages Neglect The Net At Their Peril	Bill Doyle	Build online and multichannel strategies	Financial Services
This will be an M&SView and RoleView document.
November 2009	Infrastructure & Operations	Building A Successful PC RFP	Benjamin Gray	Make smarter infrastructure choices by balancing technical and business justifications
This document will discuss the key elements and best practices of a successful PC RFP.
November 2009	eBusiness & Channel Strategy	Search and Merchandising Systems Update	Brian Walker	Choose technologies that drive sales and service	Retail
Details to follow.
November 2009	Interactive Marketing	Ad-Supported Mobile Gaming: Is It Right For Your Brand?	Neil Strother	Develop winning strategies for emerging and mainstream digital media
Ad-Supported Mobile Gaming: Is It Right For Your Brand?
November 2009	Interactive Marketing	Marketing To Influentials	Emily Riley	Develop winning strategies for emerging and mainstream digital media
A deep dive report using data from our 2009 Online survey around influential behavior in the US.
November 2009	Application Development & Program Management	Forrester Big Idea: Product-Centric Development	Roy Wildeman	Apply product development disciplines to application development organizations
Forrester sees Application Development leaders under more pressure to adopt organizational structures, processes, and tools that are commonly utilized in the development of 'commercial' software products - importing concepts like Agile and Lean Software that better help App Dev organizations drive a competitive business advantage with their custom applications. In this report, we will first define a broader vision of this product-centricity - including how it ties with other initiatives like Agile and Lean Software. We will then examine why leading companies are pursuing product-centric development practices, how they are approaching their initiatives, and why it is different from both conventional App Dev approaches as well as ISV practices. Finally, we will prescribe action-oriented recommendations to app dev organizations looking to invest in product-centric improvement.
November 2009	Interactive Marketing	How To Manage Sponsored Conversation	Sean Corcoran	Develop winning strategies for emerging and mainstream digital media
How To Manage Sponsored Conversation
November 2009	Interactive Marketing	European Online Video Webtrack, 2009	Nate Elliott	Improve the performance of digital campaigns
Online video advertising is of major interest to marketers in both Europe and the US, but divergent video standards make the media landscape challenging to navigate. This report will uncover which formats are currently accepted most commonly in the European market across major video sites.
November 2009	Vendor Strategy	Predictions 2010: Managed Services	Henry Dewing	Position my company in today's competitive environment
Will the new decade bring new market needs and pressures? - What will be hot in 2010?
November 2009	eBusiness & Channel Strategy	Insurance Self-Service Functionality	Chad Mitchell	Adapt to changing customer buying and service behavior	Financial Services
This will be an M&SView and RoleView document.
November 2009	Interactive Marketing	Strategies for Reaching Small Business Owners	Peter Sargent	Improve the performance of digital campaigns
This would be more B to B to C focused doc for clients like banks or insurance companies who are targeting small business owners.
November 2009	Interactive Marketing	The Financial Services Interactive Marketing Forecast	Shar VanBoskirk	Justify interactive marketing budgets
This report will size interactive marketing spend over the next five years for financial services.
November 2009	Marketing Leadership	Should You Consider Integrated Branded Content ?	Mary Beth Kemp	Optimize the mix of marketing, media, and channel
. This document is part of the Integrated Marketing Mix series.
November 2009	Marketing Leadership	How CMOs Are Taking On Technology	Lisa Bradner	Optimize the mix of marketing, media, and channel
Forrester's data reveals CMOs are confident in their ability make and implement technology decisions. In this report Forrester will explore the qualitative side of the marketing leader's technology journey to understand what technologies CMOs are adopting, the major barriers they see in adopting marketing technology and their dream list of what they would like to see from their vendors and agency partners.
November 2009	eBusiness & Channel Strategy	Multichannel eBusiness Strategies	Elizabeth Davis, Carrie Johnson	Build online and multichannel strategies
This will be an M&SView and RoleView document.
November 2009	Consumer Product Strategy	How OTT Video Challenges The Existing TV Ecosystem	Laurence Meyer
How OTT Video Challenges The Existing TV Ecosystem
November 2009	Technology Product Management & Marketing	How To Measure The Impact Of Social Media On B2B Marketing And Sales	Laura Ramos	Boost leads and productivity through an integrated marketing mix
B2B marketers experiment with social media, some see promising results, but most wonder how to sustain forays into blogging, Twitter, YouTube, LinkedIn, and Facebook so that the effort pays off in more tangible business results or deeper customer intimacy. This report offers multiple models for predicting and evaluating the impact of social media on marketing activities and the business.
November 2009	Infrastructure & Operations	Q&A: Data Center Networking, Q3 2009	Phil Sayer
Details to come.
November 2009	eBusiness & Channel Strategy	"Three Dimensional" eBusiness	Henry Harteveldt	Build online and multichannel strategies	Travel
This will be an M&SView and RoleView document.
November 2009	eBusiness & Channel Strategy	2009 Airline Competitive Web Site Assessment	Henry Harteveldt	Adapt to changing customer buying and service behavior	Travel
This will be an M&SView and RoleView document.
November 2009	eBusiness & Channel Strategy	How Air Passengers Prefer To Pay For Travel Fees	Henry Harteveldt, Elizabeth Stark	Justify and prioritize channel investments	Travel
The angle on the fee payment is examining credit/debit cards versus accepting alternative forms of payment like PayPal, bank transfers, etc. via digital channels. It's growing importance as travel sellers look to reduce their distribution costs. Credit cards fees are 2-3% of sales. The airlines are meeting in October to discuss a way in which they can bill the customer back for credit card fees.
November 2009	eBusiness & Channel Strategy	Consumer Behavior And Sales	Diane Clarkson	Adapt to changing customer buying and service behavior	Travel
This will be an M&SView and RoleView document.
November 2009	Technology Product Management & Marketing	PaaS choices for software ISVs	Tom Grant, Ph.D.
One in a series. Platform as a service (PaaS) offers new options for technology companies to provide their products and services. This series will help technology vendors determine whether PaaS is for them, and if so, where they may get started.
November 2009	Customer Intelligence	The Emerging KPO Landscape	Dave Frankland	Select marketing technology and services providers
Knowledge Processing Outsourcing (KPO) has been gaining ground for the past few years, but with the downturn in the economy, marketers are paying even greater attention to the opportunites that the KPO vendors afford. This report will help marketers understand the emerging space.
November 2009	Consumer Product Strategy	VoIP Forecast 2009-2014	Doug Williams	Understand what drives future demand	Consumer Technology	market sizing forecast
VoIP Forecast 2009-2014
November 2009	Consumer Product Strategy	Mobile Travel Services	Thomas Husson	Understand what drives future demand
This is a RoleView or M&SView doc.
November 2009	Interactive Marketing	US Video Webtrack / Best and Worst of In-Video Advertising	Nate Elliott	Develop winning strategies for emerging and mainstream digital media
Benchmarking Video: The 2009 North American Online Video Advertising Webtrack
November 2009	Customer Experience	Best And Worst Of UK Brand-Building Web Sites, 2009	Jonathan Browne	Benchmark against competitors
How good is the overall experience offered by UK Web sites in 2009? Using Forrester's Web Site Brand Review methodology we graded 16 UK sites across four industries: Internet service providers, mobile operators, supermarkets, and banks.
November 2009	Infrastructure & Operations	The State Of Corporate Desktops And Laptops, 2009	Benjamin Gray	Make smarter infrastructure choices by balancing technical and business justifications
This document will analyze the state of the corporate desktop and laptop markets across North America and Europe.
November 2009	Marketing Leadership	The Future of Measured Media Accountability	David Card	Optimize the mix of marketing, media, and channel
This report examines new techniques in media measurement and ROI analysis, including evaluating traditional media vs. online.
November 2009	Enterprise Architecture	The Future Of The Banking Platform	Jost Hoppermann	Find and dissect game-changing technologies
Forrester's research on banking IT in 2023 identified key architectural layers showing (1) a focus on personalized customer services and real-time information analysis, (2) separation of product design and customization, and (3) a clear distinction between core competencies and non-differentiation functions supported by selective sourcing. This report will offer a more detailed perspective on banking platforms of the future -- which will eventually turn into financial services platforms.
November 2009	Customer Intelligence	The Emerging Marketing Operations Function	Suresh Vittal	Strengthen direct marketing capabilities
The marketing operations function is an increasingly important role in the marketing organization. But this evolving role takes different forms in organizations. This report lays out the most common archetypes and helps marketers understand the evolution and the requirements of this role.
November 2009	Consumer Product Strategy	When Will Mobile Video Move Into The Mainstream?	Charles Golvin	Create product and services propositions
Video capable phones are widespread in the market but adoption remains low. What will it take to drive adoption among the non-users?
November 2009	Interactive Marketing	Getting Email Marketing Measurement Right	David Daniels	Improve the performance of digital campaigns
Getting Email Measurement Right.
November 2009	CIO	Lessons Learned In PPM Implementations	Tim DeGennaro	Drive smarter technology investments
After nearly 60 customer reference interviews, we uncover the problems organizations are having, what they would do differently, and their suggestions.
November 2009	Marketing Leadership	Indian Social Technographics Revealed	Steven Noble	Define the future of marketing and customer relationships
.
November 2009	Technology Sales Enablement	How to Partner In A Cloudy Industry	Peter O'Neill
too follow
November 2009	Technology Sales Enablement	The Marketing Schizophrenic: A Field Marketing Manager	Peter O'Neill
too follow
November 2009	Vendor Strategy	2010 Trends in the ERP Software Market	Holger Kisker, Ph.D.
to follow
November 2009	Vendor Strategy	SAP Sustainability Spot Light	Holger Kisker, Ph.D.
to follow
November 2009	Customer Experience	The Future Of Rich Internet Applications	Ron Rogowski	Benchmark against competitors
RIAs have become mainstream parts of overall customer experiences. This document will look at how RIAs will impact the future of online experiences.
November 2009	eBusiness & Channel Strategy	Tech Radar: Social Commerce	Sucharita Mulpuru	Benchmark against best practices
Details to follow.
December 2009	Vendor Strategy	Best Practices: Telecom Innovation In The Olympics, Q4 2009	Mike Cansfield	Position my company in today's competitive environment
Telecom Innovation in the Olympics.
December 2009	CIO	IT Benchmarks: 2009	Andrew Bartels	Shape the IT organization for today and tomorrow
2009 Benchmarks for IT.
December 2009	B2B Market Research	Can An NPV Of Research Ever Be Proven Or Is It A Faith In Reason Issue: Apple Versus IBM	Brad Bortner
Can an NPV of Research ever be proven or is it a faith in reason issue: Apple vs. IBM.
December 2009	Sourcing & Vendor Management	The Forrester Wave™: North American Applications Outsourcing Services	Bill Martorelli	Navigate the evolving ecosystem of IT suppliers		Forrester Wave™
This document will update the initial Applications Outsourcing Forrester Wave ave published in early 2007, offering a comparative evaluation of major application outsourcing suppliers encompassing both global multi-nationals as well as leading offshore firms. Forrester will be preparing separate reports for North America and EMEA.
December 2009	Technology Product Management & Marketing	Best Practice: Integrated Marketing Of Unified Communication And Collaboration	Henry Dewing	Boost leads and productivity through an integrated marketing mix
The ever-closing gap in perception of UC as a technology to support collaboration as a work activity.
December 2009	Vendor Strategy	10 Hot Companies To Watch In 2010	Frank Gillett	Position my company in today's competitive environment
10 Hot Companies to Watch in 2010
December 2009	Vendor Strategy	B2B Customer Satisfaction, Loyalty, And Perception In The Downturn	Daniel Krauss, Thomas Mendel, Ph.D.	Position my company in today's competitive environment
Introducing Forrester Total Vendor Experience Assessment Research
December 2009	Vendor Strategy	Trends On The Corporate Strategy Agenda	Daniel Krauss
This report will introduce Forrester's Corporate Strategy Agenda Framework.
December 2009	Vendor Strategy	Corporate Strategy Agenda: Globalization	Daniel Krauss	Create an innovative portfolio of offerings
This is the first report in the "Corporate Strategy Agenda" series.
December 2009	Enterprise Architecture	Case Study: Pfizer's Business Capability Map	Jeff Scott	Create an EA program built on metrics, communications, and governance
The document will outline Pfizer's business capability map.
December 2009	B2B Market Research	B2B Surveys: Is Linked-In Really That Special?	Brad Bortner	Pick compelling research approaches and partners
Assessing whether Linked-In is really "all that" for B2B sample.
December 2009	Enterprise Architecture	The State Of Enterprise Architecture 2010: Organization, Priorities And Support	Alex Cullen, Gene Leganza	Integrate the architectures of business, information, application, and technology
This document highlights the state of enterprise architecture in 2010.
December 2009	Technology Product Management & Marketing	Tech Horizons: Virtual Worlds And Unified Communicadtions	Henry Dewing	Drive sales and pipeline performance via effective, end-to-end programs
Vendor interviews
December 2009	Vendor Strategy	From The Influencers To The Indifferents: Identifying The Security Actions, Behaviors, And Attitudes Of Consumers	Heidi Lo, Jonathan Penn
Identifying and segmenting the security actions, behaviors, and attitudes of consumers
December 2009	Vendor Strategy	SOHO Security Decision Making	Heidi Lo, Jonathan Penn
Description to follow
December 2009	Vendor Strategy	Market Overview IT Services	Pascal Matzke
A market overview of the IT services market.
December 2009	Vendor Strategy	SWOT: IT Services Providers Tier 2	Pascal Matzke	Position my company in today's competitive environment
SWOT analysis of IT service providers.
December 2009	Vendor Strategy	Vendor Positioning Benchmark: IT Services Providers	Pascal Matzke	Position my company in today's competitive environment
Vendor positioning benchmark of IT services providers.
December 2009	Vendor Strategy	The State Of Enterprise IT Security Adoption: 2009-2010	Jonathan Penn	Create an innovative portfolio of offerings
Analysis of enterprise IT security adoption
December 2009	Application Development & Program Management	ESB Usage Trends	Ken Vollmer
This document will look at ESB Survey data from the recent 2009 SMB/Enterprise Software Survey. It will look at key trends and discuss usage patterns we have garnered from discussions with clients.
December 2009	Vendor Strategy	Sizing the IT Services Market	Pascal Matzke	Position my company in today's competitive environment
Sizing the IT Services Market
December 2009	Vendor Strategy	Case Study Series: Examples of Corporate Strategy Services Innovation	Daniel Krauss		High-Tech
Launch of a case series of corporate strategy services innovation.
December 2009	Business Process & Applications	Migration And Coexistence In The EMR Journey	Craig Le Clair	Converge business information, processes, and rules
Our current, paper-based health information process wastes hundreds of billions of dollars annually. Transforming this into a streamlined 21st century electronic system will require moving though stages of maturity from paper-based, to hybrid environments, and ultimately to an interoperable online personal health record. The research will uncover today's state and the reality of migration and coexistence with EMR systems - from an organization, cultural, and technical perspective. A three phase maturity model is introduced that reveals the points of integration, conflicts, and best practice. Emerging requirements that will shape the next three to five years will be highlighted.
December 2009	Security & Risk	The Forrester Wave™: Data Leak Prevention, Q4 2009	Andrew Jaquith	Secure infrastructure and applications
A Data Leak Prevention Wave scheduled to go live Q4 2009.
December 2009	Marketing Leadership	Connecting The dots: Where Does Social Fit?	Mary Beth Kemp	Create the new brand experience
What can social add to a brand? What are the opportunities when interacting with consumer and getting consumers to interact among themselves? How should that reshape what a brand does/is? How to maximize social throughout the customer relationship?
December 2009	Marketing Leadership	The Best And Worst Of Australian Government Web Sites	Steven Noble
Using Forrester's Web Site Review method, we show where Australian government Websites are helping citizens to achieve their aims, and where they are failing to do so.
December 2009	B2B Market Research	Predictions 2010: Market Research	Brad Bortner	Elevate the strategic impact of market research
What the takeoff of MR in-sourcing will mean.
December 2009	Vendor Strategy	The New Capacity Management Process	Jean-Pierre Garbani
The New Capacity Management Process
December 2009	Vendor Strategy	Middleware Vendor Positioning Benchmark: Update To 2008 VRP	Stefan Ried, Ph.D.	Position my company in today's competitive environment
Middleware Vendor Positioning Benchmark: Update To 2008 VRP
December 2009	eBusiness & Channel Strategy	Promoting New Offerings Abroad: Smart Ways to Build Your Online Brand in New International Markets	Zia Daniell Wigder	Build online and multichannel strategies
This report will help online retailers launching new offerings in international markets build their brands and differentiate their offerings from local competitors. It will help companies prioritize different online marketing tactics and provide tips for companies with little brand awareness in new international markets.
December 2009	Marketing Leadership	TV Spending Trends	David Card	Optimize the mix of marketing, media, and channel
This report looks at how much TV advertising budgets are growing or shrinking, and where the dollars are moving.
December 2009	Security & Risk	Hackers Versus Executives	Khalid Kark, John Kindervag	Protect your organization's information
This will be a document that interviews five hackers and five CISOs, giving insight into what each group should know about the other.
December 2009	Technology Product Management & Marketing	Bit by Bit - SaaS for Emerging Markets: Incremental Products for Incremental Budgets	Jennifer Belissent, Ph.D.	Drive client value and profits via effective product management
In emerging markets, buyers often buy incrementally - individual packets of laundry soap, a single cigarette or match. Buying is consistent with budget. This report looks at IT buying patterns, including interest and adoption of SaaS across emerging countries.
December 2009	Vendor Strategy	US And Global IT Market Outlook: Q4 2009	Andrew Bartels	Create an innovative portfolio of offerings, Power opportunity analyses with rich data insights
Review of quarterly IT market outlook updates for Q4 2009.
December 2009	B2B Market Research	Predictions 2010: Virtual Worlds And Serious Games	TJ Keitt	Prepare my firm for shifts in the market and competition
What will happen in virtual worlds and serious games in 2010
December 2009	B2B Market Research	Predictions 2010: Virtual Worlds And Serious Games	TJ Keitt	Power opportunity analyses with rich data insights
Forrester's take on what is going to happen in the serious gaming and virtual world space in 2010.
December 2009	Marketing Leadership	Choosing The Right Media Mix 2010: Europe	Mary Beth Kemp	Optimize the mix of marketing, media, and channel
Media planning is ever more complex and dynamic. Europeans use many different media -- from TV to blogs -- and their usage changes every year. Some media help drive brand awareness, some loyalty. Some media have a young urban audience, some an older rural one. Some media generate high consumer trust, some low. Some media form great cross-channel combinations, some don't. To get a first assessment on which media mix gives the best returns, marketers can use Forrester's Media Allocation Tool. This model helps to optimize the media mix by combining Forrester's Consumer Technographics data on media behaviors and attitudes with advertisers' campaign objectives and media costs. This document is part of the Driving Consumer-Centric Media Strategies series.
December 2009	eBusiness & Channel Strategy	The Trusted Service Manager In The NFC Ecosystem	Edward Kountz	Benchmark against best practices	Financial Services
This will be an M&SView and JupView document.
December 2009	Sourcing & Vendor Management	Cut Mobility Costs By Classifying Users	Brownlee Thomas, Ph.D.	Set a sourcing strategy that balances value, cost, and risk
Enterprises are increasingly scrutinizing corporate mobile usage and device and services spending, which continues to grow rapidly. Sourcing groups at most large firms say they lack good visibility on usage patterns and spending due to decentralized or localized wireless procurement practices. This makes it tough to plan budgets and enforce corporate policies around who qualifies for corporate-liable (CL) mobile services. To remedy this, central IT sourcing groups need to work with central procurement to fully audit both current- and past-year mobile spending. Even before the audit results are in, many firms are successfully cutting mobility costs by segmenting users according to job roles and functions, and enabling standardization of provisioning, management, and support for mobile devices, applications, and connectivity services. User segmentation also is resulting in many users being disqualified from CL eligibility - regardless of job title - when their job functions are location-specific and they don't need to be instantly reachable. This document is part of the Reducing Mobility Costs series.
December 2009	Security & Risk	Creating A Culture Of Compliance And Responsibility	Chris McClean	Adopt a structured approach to governance, risk, and compliance
This will be an overview of how chief compliance officers work to get participation across the organization via training, whistleblower hotlines, incentive programs, etc.
December 2009	Security & Risk	Data Security Capabilities Maturity Model	Andrew Jaquith	Protect your organization's information		TechRadar™
This report will provide a framework for self-evaluating enterprise data security maturity.
December 2009	B2B Market Research	Case Study: Adobe GoldMine	Ellen Daley	Elevate the strategic impact of market research
case study of Adobe GoldMine.
December 2009	Security & Risk	PCI Unleashed	John Kindervag	Protect your organization's information
This document will look at how to get value from PCI.
December 2009	Security & Risk	B2B Security	Usman Sindhu, Robert Whiteley	Design and run a business-driven security program
Today B2B security requires strong control over data, applications, and the network. This research will explore what trends are shaping the B2B space and what security technologies can help tighten controls.
December 2009	Technology Product Management & Marketing	Execution Guidebook: Creating Effective Sales Playbooks	Scott Santucci	Drive sales and pipeline performance via effective, end-to-end programs
Many organizations are looking to organize all of the knowledge required to support a sales person. This report will answer: what is a sales playbook? What should it contain? How should you organize it? Who should be involved in building it? How do you evaluate its quality? How do you delivery it to sales? How do you refresh the material? How do you drive and measure adoption?
December 2009	Enterprise Architecture	Anatomy of Capability Maps	Jeff Scott	Create an EA program built on metrics, communications, and governance
Capability maps are the core element of a well-defined business architecture yet there is little guidance available on the format and structure of a good capability map. This report will present Forrester's view of a well defined capability map.
December 2009	eBusiness & Channel Strategy	Trends 2010: Insurance eBusiness And Channel Strategy	Chad Mitchell	Adapt to changing customer buying and service behavior	Financial Services	Forrester research panel data
This will be an M&SView and RoleView document.
December 2009	Sourcing & Vendor Management	EMEA Buyers Need A New Sourcing Recipe For Managed Desktop Services	Andrew Parker	Navigate the evolving ecosystem of IT suppliers
The launch of Windows 7 is just one factor in a period of very rapid change for desktop managed service delivery. Enterprise sourcing groups have to recognise the growing impact at the desktop of technology changes around desktop virtualization, unified communications, mobility solutions, social computing, personalised workspace environments, and much more. How do today's EMEA-focused managed desktop services specialists perform against this background, and against the background of current economic challenges? What are the unique areas of value offered by providers - whether the large pan-regional services firms, or niche specialists? How should sourcing teams evolve their approach to selecting a new managed desktop service provider, or replacing the current incumbent? This document, the first in a new Forrester series, will lay out the overall market landscape and identify the major themes and issues that define the answers to these questions.
December 2009	Sourcing & Vendor Management	Look For New Opportunity In Evolving Managed Desktop Service Pricing And Delivery Models	Andrew Parker	Set a sourcing strategy that balances value, cost, and risk
Powerful forces will unite to cause substantial change in the enterprise market for managed desktop services between now and 2012. Ranging from changing demographics in the workplace to the availability of radically different new sets of online tools for collaboration and communication, these forces demand recognition and response. Sourcing teams have a part to play in identifying how their organisations will meet the challenges, and capture the opportunities inherent in this area of technology and market change. Forrester will provide a framework for understanding and characterizing the change drivers, and assessing how these will impact the current pricing and charging structures for managed desktop services in particular. The document will then offer advice as to the steps sourcing groups should consider - working with other stakeholders across the organization - to lay out a compelling strategy for desktop managed service sourcing and usage.
December 2009	Business Process & Applications	SharePoint 2010: Extends Business Process Support	Craig Le Clair	Converge business information, processes, and rules
SharePoint 2010 unleashed a host of improvements for line of business (LOB), security and compliance, developers, and the data center. But unlike SharePoint 2007 that grouped a set of diverse technologies into a single platform, SharePoint 2010 takes dead aim at improving business processes by connecing people more directly to them. Visual Studio, SharePoint Designer, social features, enhancements to Visio and improved enterprise content management (ECM) support all directly benefit LOB process execution. SharePoint 2010 platform is not going to replace core transactional business process management (BPM) or ECM systems or provide needed infrastructure for continue improvement, but it will bring social computing into business and connect information workers to formerly siloed business processes.
December 2009	Application Development & Program Management	Should You Build, Buy, Rent or Download Your Integration Capabilities?	Ken Vollmer	Optimize application strategy to maximize value and innovation delivered to the business
This document will look at the problems related to custom integration development and compare the pros and cons of three alternatives; buying a packaged integration software product or hardware appliance, renting integration services from a cloud provider or downloading an open source integration tool.
December 2009	Business Process & Applications	Implementing Managed Print Services	Craig Le Clair	Converge business information, processes, and rules
Rapidly deteriorating market conditions has led to a renewed focus on the office to save costs - and managed print services (MPS) initiatives are smack in the middle. Yet enterprises struggle to transition from the Purchasing Department's copier and fleet purchasing procedures to those required for Managed Print Services. To help, Forrester spoke with more then 30 business process professionals and consolidated feedback from our MPS workshops. We also tracked the progress of six major MPS providers. Forrester recommends that clients focus on five simple steps for MPS success: 1) assemble the right team and communicate goals broadly; 2) don't scrimp on the assessment phase of MPS lifecycle; 3) balance provider selection among device capability, security, change management, reporting, and process improvement; 4) get ahead of compliance and security; and 5) push environmental goals and print policies that reduce paper. MPS, especially during a period of economic uncertainty, can help business process and applications (BP&A) professionals, sourcing managers, and executive management cut costs, fill gaps in compliance and security, improve office workflow, and even help push green IT forward.
December 2009	Infrastructure & Operations	TechRadar™: Endpoint Infrastructure	Natalie Lambert	Make your infrastructure more efficient		TechRadar™
Details to come.
December 2009	Security & Risk	Applying Risk Management Methodologies To IT Security	Chris McClean	Adopt a structured approach to governance, risk, and compliance
This document will look at how IT security professionals are successfully integrating their programs with broad enterprise risk management functions.
December 2009	eBusiness & Channel Strategy	Understanding First Time Online Applicants	Brad Strothkamp	Adapt to changing customer buying and service behavior	Financial Services
The first in a series of deep dives into various aspects of Web Shopping for financial products. This first doc will will at first time online applicants. This will be an M&SView and RoleView document.
December 2009	Business Process & Applications	Best Practices: Negotiating Data Warehousing Appliance Prices	James Kobielus	Deliver timely, trusted enterprise intelligence for efficiency and foresight
I&KM professionals are deploying data warehousing (DW) appliances to reduce the costs of their analytics infrastructure. However, vendors vary widely in how they package, price, and license their DW appliances, which may encompass either a narrow or broad range of functions and incorporate either a simple or complex set of hardware components. Lacking a strong framework to compare commercial DW appliance solutions prevents I&KM professionals from negotiating prices and licenses to their best advantage. This best practices document will provide I&KM professionals for with a framework for negotiating prices on DW solutions to meet their needs and fit their budgets. This report will use the Forrester Best Practices methodology and involve user interviews for case studies.
December 2009	Application Development & Program Management	Database Virtualization	Noel Yuhanna
Many large enterprises are dealing with hundreds and thousands of production databases that run on many servers and storage devices. The management of databases, infrastructure and middleware has become increasingly challenging, besides putting pressure on IT budget to deliver the required SLAs and performance. Database virtualization offers a scalable, available and secure platform to minimize administration challenges, improve availability and lower IT cost.
December 2009	Vendor Strategy	Demand Insights: Green IT Progress	Christopher Mines	Create an innovative portfolio of offerings
Version 6.0 of Green IT survey; expanded set of questions to go deeper this time.
December 2009	Vendor Strategy	Platform-As-A-Service: Growth Opportunity For Middleware Vendors	Stefan Ried, Ph.D.	Position my company in today's competitive environment
Platform-As-A-Service: Growth Opportunity For Middleware Vendors
December 2009	Vendor Strategy	SWOT: Middleware Vendor Tier 2	Stefan Ried, Ph.D.	Position my company in today's competitive environment
SWOT: Middleware Vendor Tier 2
December 2009	Technology Product Management & Marketing	Organizing For B2B Community Marketing Success	Laura Ramos	Boost leads and productivity through an integrated marketing mix
Includes primary Forrester research that looks at who owns community marketing planning and social media execution in B2B firms, and how successful B2B firms organize to keep social activity running smoothly.
December 2009	Infrastructure & Operations	European Telecom Cloud Computing Services Overview	Paul Roehrig, Ph.D., Phil Sayer	Architect your future infrastructure to be more flexible
"European Telecom Cloud Computing Services Overview"
December 2009	eBusiness & Channel Strategy	How German Consumers Research And Buy Financial Products	Vanessa Niemeyer, Ph.D.	Adapt to changing customer buying and service behavior	Financial Services
This will be an M&SView and RoleView document. This document is part of the How German Consumers Use Financial Channels series.
December 2009	Information & Knowledge Management	The Next Wave Of Office Productivity	Sheri McLeish	Drive workforce productivity with the right tools and practices
The productivity tools market is evolving, with web-based apps from vendors like Google and Zoho vying for the SaaS space, a still-maturing OpenOffice ecosystem trying to gain a foothold, and the Microsoft Office behemoth working hard to stay ahead. To date alternatives to Microsoft Office have yet to gain significant uptake in the enterprise. What's holding them back? This research takes a look at the barriers Microsoft Office alternatives face in the enterprise, their level of maturity, and what innovations to expect in the next five years.
December 2009	B2B Market Research	The State Of Enterprise IT Security Adoption: 2009-2010	Jonathan Penn	Power opportunity analyses with rich data insights
The State Of Enterprise IT Security Adoption: 2009-2010.
December 2009	B2B Market Research	The State Of SMB IT Security Adoption: 2009-2010	Jonathan Penn	Power opportunity analyses with rich data insights
The State Of SMB IT Security Adoption: 2009-2010.
December 2009	eBusiness & Channel Strategy	Customer Advocacy 2010	Bill Doyle	Adapt to changing customer buying and service behavior	Financial Services
This will be an M&SView and RoleView document. This document is part of the Customer Advocacy series.
December 2009	Vendor Strategy	SWOT Analysis: MSSPs, Telcos	Jonathan Penn	Create an innovative portfolio of offerings
SWOT Analysis: MSSPs, Telcos
December 2009	Vendor Strategy	Middleware Market Overview	Stefan Ried, Ph.D.	Position my company in today's competitive environment		market sizing forecast
Middleware Market Overview, includes sizing and forecast.
December 2009	Vendor Strategy	The IT Enterprise: Evolution Of IT Organizations	Jean-Pierre Garbani	Position my company in today's competitive environment
The IT Enterprise: Evolution Of IT Organizations
December 2009	Vendor Strategy	From The Influencers To The Indifferents	Jonathan Penn	Position my company in today's competitive environment
From The Influencers To The Indifferents: Identifying And Segmenting The Security Actions, Behaviors, And Attitudes Of Consumers
December 2009	Vendor Strategy	Demand Insights: The SMB Managed Services Market	Tim Harmon
Managed services is an increasingly valuable service asset, with software vendors, hardware vendors, telecom service providers, and VARs weighing in with different offerings and value. What do SMBs' intentions say abouy where the market is headed?
December 2009	Enterprise Architecture	Taking the Fog Out of Cloud Computing: Infrastructure as a Service	Randy Heffner	Integrate the architectures of business, information, application, and technology
Continuing the series on an EA view of Cloud, this report will examine how architects should plan for and position infrastructure as a service offerings.
December 2009	eBusiness & Channel Strategy	Building A Mobile Banking Strategy	Emmett Higdon	Build online and multichannel strategies	Financial Services
With low single-digit growth in mobile banking in the US and Europe, how should banks be positioning the service to their customers? Why aren't customers interested? What should banks be offering through the mobile channel today? This will be an M&SView and RoleView document. This document is part of the Mobile Financial Services series.
December 2009	Enterprise Architecture	Data Center Infrastructure Management Should Be Part Of Your Management Architecture	Galen Schreck	Integrate the architectures of business, information, application, and technology
You probably already have configuration management, asset management, and workflow automation software to help with IT operations. But until recently, few IT shops thought about the management of the underlying facilities. Data Center Infrastructure Management (DCIM) tools are extending the same process and visibility into the physical underpinnings of your data center. What does this matter for enterprise architects? Higher-level decisions over workload management and provisioning will increasingly depend on information about your physical infrastructure like rack temperature, data center capacity, and power consumption. DCIM tools will eventually expose this information to goal-oriented tools that help you optimize the cost and performance of your environment.
December 2009	Information & Knowledge Management	Workforce Personas: Your Guide To Provisioning, Licensing, And Satisfaction	Ted Schadler	Drive workforce productivity with the right tools and practices		Forrester research panel data
What does your workforce really need from IT? This report outlines a method for analyzing what information workers need and presents best practices in how to survey and analyze those needs. By analyzing the needs, adoption, activities, and attitudes of information workers, and segmenting employees based on their needs, IKM professionals can: 1. Benchmark their workforce to build the business case. 2. Provision the workforce with the right tools. 3. Optimize license and service expenditures. 4. Anticipate barriers to adoption and success. 5. Identify gaps and ways to improve IT satisfaction. 6. Prioritize deployments based on interest and willingness to change.
December 2009	eBusiness & Channel Strategy	Segmenting US Financial Consumers, 2009	Bill Doyle, Peter Wannemacher	Adapt to changing customer buying and service behavior	Financial Services
This will be an M&SView and RoleView document. This document is part of the Segmenting Financial Consumers series.
December 2009	Vendor Strategy	Market Overview: FMC	Henry Dewing	Position my company in today's competitive environment
New business models enabled by FMC that are driving demand - and how to support them.
December 2009	Infrastructure & Operations	Enterprise Mobility TechRadar: Refresh	Chris Silva	Architect your future infrastructure to be more flexible
An update to Forrester's July 2008 TechRadar report on enterprise mobility infrastructure and services.
December 2009	Vendor Strategy	SOHO Security Decision-Making	Jonathan Penn	Position my company in today's competitive environment
SOHO Security Decision-Making.
December 2009	B2B Market Research	Predictions 2010	Brad Bortner
predictions for 2010.
December 2009	Interactive Marketing	Social Marketing Predictions 2010	Emily Riley	Develop winning strategies for emerging and mainstream digital media
A report that uses a series of questions to evaluate online campaigns from major US advertisers during the holiday season.
December 2009	Vendor Strategy	The Evolution Of Cloud Ecosystems	TJ Keitt	Position my company in today's competitive environment
With the announcement of the Box.net partnership with salesforce.com, we see yet another coming together of SaaS offerings to create tool suites in the cloud. Is this the way forward for functional applications? What does that mean for on-premise vendors? How should other SaaS vendors go about building up these ecosystems?
December 2009	Technology Product Management & Marketing	The Convenience Quotient For Collaboration Software	TJ Keitt	Drive client value and profits via effective product management
One consistent question from both vendors and buyers of collaboration technologies is how do we get people to use them. There are a number of considerations that go into someone choosing to use a technology and the Convenience Quotient is a method that allows us to explore those issues. In doing so, vendors should be able to better design and market their products.
December 2009	Vendor Strategy	Predictions 2010: Enterprise Mobility	Michele Pelino	Position my company in today's competitive environment
Predictions on enterprise mobility market in 2010.
December 2009	Vendor Strategy	Predictions 2010: Telecom	Mike Cansfield	Position my company in today's competitive environment
Predictions on telecom market for 2010.
December 2009	Infrastructure & Operations	Colocating Your Data Center In Europe	Rachel A. Dines	Architect your future infrastructure to be more flexible
A look at top cities for data center colocation in Europe, along with top providers and space and power available.
December 2009	Vendor Strategy	Market Forecast: Managed Services	Henry Dewing	Position my company in today's competitive environment
Forecast on the managed services market.
December 2009	Customer Intelligence	Deciding Whether To Outsource Or Insource Your Customer Database	Dave Frankland	Select marketing technology and services providers
DO NOT DISPLAY
December 2009	Customer Intelligence	Forecast: Marketing Services	Dave Frankland	Select marketing technology and services providers		market sizing forecast
A forecast of global marketing services spend.
December 2009	Business Process & Applications	Skills And Training Required To Develop Your Business Process Analysts	Rob Karel, Clay Richardson, Claire Schooley	Continuously improve customer relationship management processes and technologies
With the increasing complexity and strategic importance of business process initiatives within your organization, Business Process & Application professionals must continue to invest in the critical role of the Business Analyst - the key liaison between your business end users and your IT architects and developers. This research, based on the results of a Forrester survey of business analysts, will provide insights on how to effectively recruit, train, and develop the business process analysts within your organization.
December 2009	Business Process & Applications	Enterprise ETL Market Update	Rob Karel	Deliver timely, trusted enterprise intelligence for efficiency and foresight
While the Enterprise ETL solutions market has more or less stabilized since the last Forrester Wave analyzed this sector, there have still been a number of innovations and adoption trends important to note. This research will provide an addendum to the Forrester Wave to support your ETL vendor selection decisions.
December 2009	Information & Knowledge Management	Message Archiving: State Of Practice And Enterprise Expectations	Brian Hill	Mitigate risks associated with eDiscovery and compliance
This report, which will leverage survey findings, will review user expectations, market trends, and obstacles for on-premise software and SaaS solutions for message archiving.
December 2009	eBusiness & Channel Strategy	The Elements Of Next-Generation Financial Services Sites	Alexander Hesse	Choose technologies that drive sales and service	Financial Services
This will be an M&SView and RoleView document.
December 2009	B2B Market Research	Tech Radar: Market Research Technologies	Brad Bortner	Pick compelling research approaches and partners
Tech radar of technologies enabling in-sourcing.
December 2009	Vendor Strategy	SaaS Usability Review	Stefan Ried, Ph.D.	Create an innovative portfolio of offerings
SaaS Usability Review.
December 2009	Vendor Strategy	Deloitte	Chris Andrews	Position my company in today's competitive environment
Deloitte.
December 2009	Infrastructure & Operations	Forrester Wave: IT Service Management Solutions	Evelyn Hubbert	Align people and processes with business needs		Forrester Wave™
IT Service Management focuses on the interactions between a company's internal and external customers and the IT service delivery team. It includes the incident, problem and change management processes. It also includes the establishing and measuring of service levels which were negotiated with the line of business. This wave will focus on ITSM solutions with an angle on the implementation speed, cost and quality associated with the vendors solution. The solution should be able to support large enterprises above 5000 employees.
December 2009	Information & Knowledge Management	SharePoint Drives Legal Risk Mitigation Considerations	Brian Hill	Mitigate risks associated with eDiscovery and compliance
This report will review current and planned SharePoint functionality for records management and will provide an overview of supporting SharePoint usage and trends. The analysis will also capture federated records management findings and consider third party legal risk mitigation applications.
December 2009	Business Process & Applications	Total Economic Impact: The ROI of Data Warehousing Appliances	James Kobielus	Deliver timely, trusted enterprise intelligence for efficiency and foresight		TEI model
I&KM professionals are deploying data warehousing (DW) appliances to reduce the costs, accelerate the performance, and maximize the scalability of their analytics infrastructure. However, many I&KM professionals are still unsure whether they should commit to any particular DW vendor or solution, because they are unclear whether these pre-configured, pre-optimized hardware/software solutions provide significantly greater ROI than traditional approaches to building DWs. This TEI will help I&KM professionals to develop a strong business case that not only defines compelling business drivers and opportunities but that also clearly outlines the quantifiable costs, benefits, and risks to measure the anticipated ROI on DW appliances.
December 2009	Vendor Strategy	Predictions 2010: Cloud	Frank Gillett	Position my company in today's competitive environment
2010 predictions for Cloud.
December 2009	Enterprise Architecture	EA Teams Turn Their Focus To Information Architecture	Gene Leganza	Integrate the architectures of business, information, application, and technology
This document will feature analysis of Forrester's September 2009 Annual State Of Enterprise Architecture Only Survey.
December 2009	Vendor Strategy	SWOT Analysis: IT Security Service Providers, Telcos	Jonathan Penn	Position my company in today's competitive environment
SWOT Analysis: Client Security Suites
December 2009	Infrastructure & Operations	Server Trends: Linux Marches On	James Staten	Make smarter infrastructure choices by balancing technical and business justifications
With the latest server OS advancement by RedHat, is it time to examine your Linux standards? Does Oracle Unbreakable Linux truly make a difference? Is Novell SuSE better and for what types of workloads? Is Ubuntu ready for the server side of the enterprise? This report will examine the shifting landscapes of the Linux world and provide guidance on go-forward standards and implementations.
December 2009	Interactive Marketing	The Future Of Search	Shar VanBoskirk	Justify interactive marketing budgets
This report will look at how search engines, agencies, and marketing will evolve over the next five years.
December 2009	CIO	How CIOs Make IT Marketing Work	Bobby Cameron	Elevate the IT-business relationship
TBD
December 2009	eBusiness & Channel Strategy	Financial Services Summary	Patti Freeman Evans	Adapt to changing customer buying and service behavior
Details to follow.
December 2009	eBusiness & Channel Strategy	Tech Radar: Merchandising	Sucharita Mulpuru	Build online and multichannel strategies
Details to follow.
December 2009	Vendor Strategy	Forrester's Cloud Computing Vision	Holger Kisker, Ph.D., Thomas Mendel, Ph.D., Stefan Ried, Ph.D.
to follow
December 2009	Infrastructure & Operations	The Road Ahead For Client Virtualization	Benjamin Gray	Architect your future infrastructure to be more flexible
This report will analyze commercial drivers for client virtualization, 2009 adoption trends, and what's ahead in 2010.
December 2009	Vendor Strategy	The Evolution Of The ITMS Market: 2010 And Beyond	Jean-Pierre Garbani	Create an innovative portfolio of offerings
The Evolution Of The ITMS Market: 2010 And Beyond
December 2009	Infrastructure & Operations	Role Overview: The Green IT Manager	Doug Washburn	Align people and processes with business needs
Every IT practice requires ownership -- and green IT should be treated no differently. To effectively move from green IT action to awareness, organizations must clearly define who owns green IT and what their responsibilities should be. For some organizations, a full-time position is warranted, but if that is not possible, a part-time role or shared ownership across multiple roles can still be effective.
December 2009	Infrastructure & Operations	Virtualization For Remote Access	Natalie Lambert, Chris Silva	Make your infrastructure more efficient
Enterprises seeking alternatives to SSL and IPsec VPN solutions are looking to desktop and application virtualization for providing a secure environment to access resources when outside of the office or computing from an external location. Is virtualization ready to meet this challenge?
December 2009	Infrastructure & Operations	Supporting The Anytime, Anywhere Worker	Benjamin Gray	Architect your future infrastructure to be more flexible
This document will explore if and how IT can support the anytime, anywhere worker despite some emerging but revolutionary trends, like Tech Populism, client virtualization, cloud computing, unified communications, and the consumerization of IT.
December 2009	Vendor Strategy	Vendor Positioning Review of IT Management Software Vendors	Peter O'Neill
An update on the vendor partner positioning benchmark.
December 2009	Technology Product Management & Marketing	Picking the Right Agile Methodology	Tom Grant, Ph.D., Dave West	Drive client value and profits via effective product management
The first question when moving to Agile is, "Which methodology should I use?" Successful Agile implementations make other critical choices, such as whether they will treat the methodology as a creed or ethos. Decisions about mid-course corrections in Agile implementation can be just as important as the initial choices.
December 2009	B2B Market Research	Web 2.0 Market Sizing And Forcast: 2009-2014	G. Oliver Young	Power opportunity analyses with rich data insights
An update for Forrester's Enterprise Web 2.0 market sizing and forecast.
December 2009	Customer Experience	Engaging Gen Y Online With Individualism	Bruce Temkin	Transform the business
Part of the "Designing for Gen Y" series, this report will look at 20 different sites across four industries to identify good practices and potential areas for improvement in infusing "individualism" into online experiences as a way to reach Gen Y. Individualism is one of four key design approaches defined in Forrester's "Gen Y Design Guide" report. Interviews with leading interactive design agencies will be conducted for the report.
December 2009	Infrastructure & Operations	The Forrester Wave™: Local Application Virtualization, Q1 2010	Benjamin Gray	Make smarter infrastructure choices by balancing technical and business justifications		Forrester Wave™
This report will include an evaluation of the top six application virtualization vendors.
December 2009	Infrastructure & Operations	Enterprise Mobility Trends That Will Shape 2010	Benjamin Gray, Chris Silva	Architect your future infrastructure to be more flexible
This document will predict the key enterprise mobility trends that will shape 2010 for IT infrastructure and operations professionals.
December 2009	eBusiness & Channel Strategy	Preparing for the Holidays	Brian Walker	Choose technologies that drive sales and service	Retail
Details to follow.
December 2009	Interactive Marketing	How To Budget For Mobile Campaigns	Neil Strother	Justify interactive marketing budgets
How To Budget For Mobile Campaigns
December 2009	Interactive Marketing	Benchmarking Video: The 2009 European Online Video Advertising Webtrack	Nate Elliott, Michael Greene	Justify interactive marketing budgets
European Onlune Video Webtrack 2009
December 2009	Interactive Marketing	The Online Advertising Opportunity	Shar VanBoskirk	Develop winning strategies for emerging and mainstream digital media
The Online Advertising Opportunity
December 2009	null	Video Forecast	Nate Elliott
Video Forecast
December 2009	Infrastructure & Operations	Vendor Landscape IT Asset Disposition	Onica King	Make smarter infrastructure choices by balancing technical and business justifications		Forrester user interview data
As companies deploy new technology into their organizations, they are faced with the real problem of what to do with their old and outdated IT assets. It is no longer acceptable for companies to throw out old technology or simply pass them along to a third party. With businesses moving toward greener technologies and legislatures around the world taking up new pieces of e-waste legislation, organizations need to create a plan on how to ensure compliance pertaining to IT asset disposal.
December 2009	Vendor Strategy	Predictions: Green IT developments in 2010	Christopher Mines	Create an innovative portfolio of offerings
Predictions for green IT and sustainability in 2010.
December 2009	Interactive Marketing	What Social Media Can Learn From The Growth of the Internet	Nate Elliott	Develop winning strategies for emerging and mainstream digital media
What Social Media Can Learn From The Growth of the Internet
December 2009	Vendor Strategy	SWOT: Indian business service providers	Chris Andrews	Position my company in today's competitive environment
Indian business service provider SWOT
December 2009	Customer Experience	The ROI Of Personas	Vidya Drego	Transform the business
Since their introduction, personas have grown in popularity and use. However, a number of practitioners and executives still remain skeptical because they don't understand how personas are different from other models, don't understand the business value of understanding customers, and don't want to spend the time or money to create them. To help make the case to use personas, Forrester conducted research with firms that have built and successfully used personas and uncovered the value the personas added to the user centered design process. This report will present a model of understanding the value of personas to the design process.
December 2009	Interactive Marketing	Emerging Interactive Media Buying Platforms	Shar VanBoskirk	Develop winning strategies for emerging and mainstream digital media
Exchanges are shifting the way online media is sold - turning buyers into traders. As agencies and marketers acquire technologies that allow them to attain media in this new way, what does this mean for media strategies and vendor relationships?
December 2009	Customer Experience	Emotional Experience Design Self-Test	Ron Rogowski	Benchmark against competitors
How well does your firm's site cater to the emotional needs of its users?
December 2009	Interactive Marketing	Crowdsourcing Innovation	Emily Riley	Improve the performance of digital campaigns
Examples of how companies are improving processes/products/ideas by turning to their customers.
December 2009	Interactive Marketing	The Impact of User Generated Content on Email Performance	David Daniels	Improve the performance of digital campaigns
Following up on the ROI of email relevance 2009, which found that social segmentation strategies work well, this report will further highlight a number of case studies that illuminate the best practices that we articulated in the ROI report.
December 2009	Consumer Product Strategy	What People Really Need: How Consumer Needs Become Product Features	James McQuivey, Ph.D.	Innovate products and services
This is a RoleView and M&SView doc.
December 2009	Marketing Leadership	Organizing for Adaptive Brand Marketing	Lisa Bradner	Create the new brand experience
Forrester's Big Idea doc introduced the concept of "adaptive brand marketing" as a flexible approach in which marketers respond quickly to their environment to align consumer and brand goals and to maximize return on brand equity." Building this flexibility will require a different approach to structuring the marketing organization. This document will explore how organizations are reorganizing for adaptability and how Forrester recommends they build the marketing organization of the future.
December 2009	Application Development & Program Management	2010 Update: Evaluating Integration Alternatives	Rob Karel, Ken Vollmer, Noel Yuhanna
This document is Forrester's annual update incorporating latest trends and issues related to application and data integration solutions.
December 2009	Technology Product Management & Marketing	How To Use Community Marketing To Deepen Customer Engagement	Laura Ramos	Boost leads and productivity through an integrated marketing mix
Vendors come at customers with many opportunities to engage. Rather than hearing from one group about reference programs, another about beta/testing opportunities, and yet another about advisory board participation, customers want one view into everything vendors offer to engage them. This report looks at the role of community marketing in sustaining customer relationships and building loyalty, retention, and advocacy.
December 2009	eBusiness & Channel Strategy	What Online Content Is Important To European Travelers Planning A Hotel Stay	Henry Harteveldt, Elizabeth Stark	Adapt to changing customer buying and service behavior	Travel
This will be an M&SView and RoleView document.
December 2009	eBusiness & Channel Strategy	2010 To 2014 US Online Travel Forecast	Henry Harteveldt	Justify and prioritize channel investments	Travel
This will be an M&SView, RoleView, and JupiterView document.
December 2009	eBusiness & Channel Strategy	Customer Service Functionality Review: Retail	Diane Clarkson	Build online and multichannel strategies	Travel
This will be an M&SView and RoleView document.
December 2009	Vendor Strategy	Predictions 2010: The ePurchasing Market	Andrew Bartels	Create an innovative portfolio of offerings
2010 ePurchasing market predictions.
December 2009	Vendor Strategy	Holistic View: IT Services	Pascal Matzke	Position my company in today's competitive environment
Holistic View: IT Services
December 2009	Vendor Strategy	IT managment software challengers SWOT Q4 2009	Peter O'Neill	Position my company in today's competitive environment
IT managment software challengers SWOT Q4 2009
December 2009	Vendor Strategy	The Holistic View: Business Services	Chris Andrews	Position my company in today's competitive environment
The Holistic View: Business Services
December 2009	Interactive Marketing	Consumers Are Ready For the Era Of Social Colonization	Sean Corcoran	Develop winning strategies for emerging and mainstream digital media
Consumers Are Ready For the Era Of Social Colonization
December 2009	Consumer Product Strategy	The Convenience Quotient of Green Transportation	Doug Williams	Understand what drives future demand	Consumer Technology
The Convenience Quotient of Green Transportation
December 2009	Interactive Marketing	The Online Advertising Ecosystem	Shar VanBoskirk	Develop winning strategies for emerging and mainstream digital media
The Online Advertising Ecosystem
December 2009	Vendor Strategy	Market sizing: Business Services	Chris Andrews
Market sizing of the business services market.
December 2009	Customer Intelligence	The Road To The Online Marketing Suite	Suresh Vittal	Measure and improve your marketing performance
Marketers that wish to integrate online technologies into a suite should start with a roadmap and a prioritized list of functions, business processes, and metrics. This report identifies how successful marketers approach the online marketing suite and lays out a roadmap for successful adoption.
January 2010	Vendor Strategy	Holistic View: Middleware Market	Stefan Ried, Ph.D.
Holistic view of the middelware market.
January 2010	Vendor Strategy	Market Momentum: IT Services Market, H2 2009	Pascal Matzke	Create an innovative portfolio of offerings
Market momentum of the IT services market H2 2009.
January 2010	Information & Knowledge Management	Visual Residuals: How Quality Presentment Pays Off	Sheri McLeish	Drive workforce productivity with the right tools and practices
Two decades ago, corporate presentations - whether prospect facing, B2B, or internal - were generally polished and high quality, for the simple reason that they could only be produced by graphics professionals in the design department. Of course, they also took a long time to produce. Then, along came the PC, desktop publishing, and "personal presentation software." Suddenly, anyone could create a business presentation - and the infamously dreadful quality of PowerPoint slides neatly reflected the creators' amateur status. Forrester believes that the pendulum is swinging back: The combination of improved and/or new applications, maturing skills, and experience with highly expressive multimedia content increases expectations for high-quality visual content that impresses and engages.
January 2010	Enterprise Architecture	EA And IT Service Management: Better Together	Gene Leganza	Create an EA program built on metrics, communications, and governance
This document explores the benefits of linking EA and IT service management.
January 2010	Vendor Strategy	Hot Vendors in Banking Q4 2009 Update	Ellen Carney	Create an innovative portfolio of offerings
This report updates the Hot Vendors report series, and briefly describes companies in diverse emerging areas in the banking technology market and explains why we think these companies are noteworthy for the rest of 2010 and beyond.
January 2010	Vendor Strategy	Hot Vendors in Insurance Q4 2009 Update	Ellen Carney	Create an innovative portfolio of offerings
This report updates the Hot Vendors report series, and briefly describes companies in diverse emerging areas in the insurance technology market and explains why we think these companies are noteworthy for the rest of 2010 and beyond.
January 2010	Technology Sales Enablement	Financial Services Inquiry Insights Report	Ellen Carney	Focus on buyer needs to increase sales capacity and cut marketing complexity
An analysis of Forrester inquiries for banking and insurance collected during 2008--from what keeps them up at night to where they're spending and with who, this report will provide an overview of what bankers and insurers are asking Forrester about.
January 2010	Vendor Strategy	The State Of SMB IT Security Adoption: 2009-2010	Jonathan Penn	Position my company in today's competitive environment
The state of IT security adoption in SMBs
January 2010	Security & Risk	The Governance, Risk, And Compliance Maturity Model	Chris McClean	Adopt a structured approach to governance, risk, and compliance
Drawing from existing frameworks (S&P risk rating criteria, etc.) a worksheet for determining your organization's level of GRC maturity.
January 2010	Application Development & Program Management	Getting To Lean Software: Strategy and Tactics	Mike Gualtieri, John Rymer, Dave West	Modernize software development, quality, and delivery practices
Lean Software is an approach to software development that emphasizes fast time to market and fit-to-purpose. Application development managers who want the benefits of Lean must create a strategy to move their organizations to a new set of practices. Here is a guide to how to create a strategy for Lean Software, with guidance about the key tactical steps.
January 2010	Sourcing & Vendor Management	Architect And Govern Outsourced Cloud IT Services: Clients Need New Tactics To Build Healthy Deals	Paul Roehrig, Ph.D.	Set a sourcing strategy that balances value, cost, and risk
"Architect And Govern Outsourced Cloud IT Services: Clients Need New Tactics To Build Healthy Deals" This document is part of the Cloud IT Services Market Overview — Real Enterprise Value Or Just Vapor? series.
January 2010	Application Development & Program Management	Best Practices: Resource Management	Mary Gerush, Margo Visitacion	Manage people, projects, programs, and application portfolios
Resource management is one of the most common challenges that application development and project/program management professionals face. There is always more demand than supply, and it's difficult to manage forecasting, time-tracking, and change simultaneously. This report will outline best and next practices for managing human resources in an app dev world. As the importance of good requirements has become more evident, requirements practices have evolved and become more well-defined. This report will deliver best and next practices related to defining and managing software requirements.
January 2010	eBusiness & Channel Strategy	Trends 2010: North American Retail Banking eBusiness And Channel Strategy	Brad Strothkamp	Adapt to changing customer buying and service behavior	Financial Services
Forrester's view of the top trends in financial service for 2010 that eBusiness and Channel Strategy professionals should be considering. This will be an M&SView and RoleView document.
January 2010	Information & Knowledge Management	The Mobile Surge: Impact On Collaboration	Ted Schadler	Drive workforce productivity with the right tools and practices
This short doc will lay out the impact of mobile devices on collaboration. Already, email on phones is changing executives' and knowledge professionals' work habits. But it's the tip of the iceberg as handsets improve, more apps are written for handsets, collaboration and communication moves into the cloud (hence device-agnostic), and WLAN improves dramatically in the next three years. This report will orient I&KM pros to the near-term mobile future and proscribe the impact and response to the demand for mobile applications by the top end of the workforce.
January 2010	eBusiness & Channel Strategy	Managing Customers Across Digital Ecosystems And Multiple Channels	Chad Mitchell	Build online and multichannel strategies	Financial Services	Forrester user interview data
This will be an M&SView and RoleView document. This document is part of the Best Practices In Multichannel Marketing, Sales and Service series.
January 2010	eBusiness & Channel Strategy	The PFM Imperative: Why Banks Need Personal Finance Tools Now	Emmett Higdon	Build online and multichannel strategies	Financial Services
This will be an M&SView and RoleView document.
January 2010	Information & Knowledge Management	Six Scenarios Shape Your Collaboration Strategy	Ted Schadler	Drive workforce productivity with the right tools and practices
This report amplifies the six scenarios that drive the collaboration strategy assessment. In this short report, we will outline the six scenarios with examples and mini case studies, present workforce data and IT investment data to indicate where most firms are in supporting each scenario, and introduce a gap analysis method for working with business sponsors to prioritize and measure impact.
January 2010	Sourcing & Vendor Management	Use A Value-Oriented Framework To Support Effective Relationships With Sourcing Stakeholders	Andrew Parker	Set a sourcing strategy that balances value, cost, and risk
To be successful, sourcing and vendor management functions rely more than almost any other group inside a typical company on collaboration with stakeholders inside and outside their own businesses. A large outsourcing program, for example, will only proceed to successful execution if sourcing and vendor management works effectively with internal collaborators including executive team members, line of busines leaders, finance staff, other roles inside the IT organisation, legal specialists, internal IT consumers and more. Outside the organization, they will work with collaborators and contributors including multiple functional groups at supplier companies, lawyers, external consultants and advisers, trade groups, and regulatory bodies. This complex landscape of stakeholders can often be poorly understood - both by sourcing teams themselves, and by the other constituents who contribute to or influence the sourcing lifecycle. Forrester has created a new framework to help sourcing and vendor management professionals visualize this environment, and then analyze the stakeholder relationships that build around core sourcing and vendor management processes such as the RFP cycle, contract negotiation, and supplier governance. The document will conclude with practical recommendations about stakeholder relationship management for the sourcing and vendor management group at a typical large enterprise.
January 2010	Technology Product Management & Marketing	Prioritizing Integration Over New Features	Tom Grant, Ph.D.	Create an innovative portfolio of offerings, Drive client value and profits via effective product management
Technology companies often prioritize integration lower than new features within their own products--and far lower than the high premium their customers put on integration. A few simple guidelines, based on the experiences of successful product groups, can help put integration into the proper perspective for development teams.
January 2010	Vendor Strategy	Market Momentum: Corporate Strategy Services, H2 2009	Daniel Krauss	Position my company in today's competitive environment
Market Momentum report on the corporate strategy services market.
January 2010	Enterprise Architecture	Using Capability Maps To Create Business and IT Alignment	Jeff Scott	Create an EA program built on metrics, communications, and governance
Case studies of how architects are using capability maps to enhance business-IT alignment.
January 2010	Application Development & Program Management	Best Practices: Requirements Definition And Management	Mary Gerush	Modernize software development, quality, and delivery practices
As the importance of good requirements has become more evident, requirements practices have evolved and become more well-defined. This report will deliver best and next practices related to defining and managing software requirements.
January 2010	B2B Market Research	The State Of Enterprise Software: 2010	Holger Kisker, Ph.D.	Power opportunity analyses with rich data insights
The State Of Enterprise Software: 2010.
January 2010	Infrastructure & Operations	Market Overview: High Performance NAS/File Storage Virtualization	Andrew Reichman	Architect your future infrastructure to be more flexible
Details to come.
January 2010	eBusiness & Channel Strategy	North American Credit Card Online Sales Forecast:	Brad Strothkamp, Peter Wannemacher	Justify and prioritize channel investments	Financial Services	market sizing forecast
A forecast of online credit card sales for the years 2008 - 2013. The forecast will contain a forecast for both the US and Canada. This will be an M&SView and RoleView document. This document is part of the North American Online Financial Services Forecasts series.
January 2010	Infrastructure & Operations	The Relevance of Cloud Storage For the Enterprise	Andrew Reichman	Architect your future infrastructure to be more flexible
Details to come.
January 2010	B2B Market Research	The State Of SMB Software: 2010	Holger Kisker, Ph.D.	Power opportunity analyses with rich data insights
The State Of SMB Software: 2010.
January 2010	Business Process & Applications	Market Overview: BI Systems Integrators	Boris Evelson, Liz Herbert, Tim Sheedy	Deliver timely, trusted enterprise intelligence for efficiency and foresight
Selecting an effective business intelligence systems integration partner is key to the success of enterprise BI initiatves. This report will provide an overview of the major BI systems integration providers.
January 2010	eBusiness & Channel Strategy	Net Users Want Ratings And Reviews On Financial Services Web Sites	Alexander Hesse	Choose technologies that drive sales and service	Financial Services
This will be an M&SView and RoleView document.
January 2010	Infrastructure & Operations	Tips To Measure Your Green IT Baseline	Doug Washburn	Architect your future infrastructure to be more flexible
Forrester's green IT baseline will provide you with an annual estimate of the energy consumption, CO2 emissions, and financial costs of operating your IT environment. Not only will this data offer a practical green IT starting point by exposing your most eco-taxing assets, but without it you cannot accurately quantify, and then report to senior management, the benefits of your greening efforts. But to calculate a meaningful green IT baseline, you need an accurate estimate of how many IT assets you manage, their hours of operation and energy draw, your price per kilowatt, and more. Forrester recommends a number of tips -- from do-it-yourself tactics to professional advisory services -- that can help you drive accuracy in your green IT baseline calculation.
January 2010	Business Process & Applications	Market Overview: Business Intelligence Pricing And Licensing	Boris Evelson	Define an applications strategy that maximizes value and protects against vendor lock-in		Forrester Wave™
Enterprises spend millions on business intelligence software and services, much of which goes to pay software license and maintenance fees. This document will examine the pricing flexibility of leading BI vendors to determine which ones can give enterprises the best deal.
January 2010	Application Development & Program Management	Forrester Wave: Agile Tools	Jeffrey Hammond, Dave West	Select development and delivery tools, and information and application platform technologies		Forrester Wave™
By understanding the key practices of Agile methods and using them to assess the ALM tool vendors, Forrester will evaluate which ALM providers best support this paradigm.
January 2010	Infrastructure & Operations	TechRadar: Data Center Network Architectures	Phil Sayer	Make your infrastructure more efficient		TechRadar™
Details to come.
January 2010	Vendor Strategy	Emerging Demand for Managed Mobility Services	Michele Pelino	Position my company in today's competitive environment
Identify service provider and vendor opportunities to address emerging demand for managed mobility services.
January 2010	Infrastructure & Operations	ITIL Version 3: How Is It Going?	Evelyn Hubbert, Glenn O'Donnell	Align people and processes with business needs
Forrester Research findings on who is doing what around ITIL v3.
January 2010	Consumer Product Strategy	Convenient Product Planning: How To Translate Product Features Into Consumer Benefits	James McQuivey, Ph.D.	Innovate products and services	Media & Entertainment
This is a Roleview and M&Sview doc.
January 2010	Consumer Product Strategy	What It Will Take For TV Everywhere To Succeed	James McQuivey, Ph.D.	Identify new market opportunities and business models	Media & Entertainment
This is a Roleview and M&Sview doc.
January 2010	Business Process & Applications	Customer Service Knowledge Management Best Practices	Natalie Petouhoff, Ph.D.	Continuously improve customer relationship management processes and technologies		Forrester user interview data
Over the last fifteen years there has been a push to deflect agent-assisted phone calls from the contact center as a cost cutting initiative. Dozens of software companies offered solutions in the form of customer self-service. However, as with most software development curves, self-service solutions have gone through a marketing hype cycle. After years of development, customer service knowledge management applications can now finally deliver on the promise of cost-cutting (efficiency) and at the same time deliver great customer experiences. This research will explain what is different about today's applications, will differentiate it from enterprise content management (ECM) illustrate by example best practices via companies who are using these advances in the technology to deliver more satisfying customer experiences while cutting costs.
January 2010	Customer Experience	The Best Web Design RFPs	Vidya Drego	Transform the business
This report will feature best practices in developing a Web design agency RFP.
January 2010	Infrastructure & Operations	TechRadar™ For I&O Professionals: Business-Class Mobile Devices And Management Solutions, Q1 2010	Benjamin Gray, Chris Silva	Architect your future infrastructure to be more flexible		TechRadar™
This document will map the future of business-class mobile devices and management solutions.
January 2010	Infrastructure & Operations	What To Consider When Disposing Of End-Of-Life IT Assets	Doug Washburn	Make smarter infrastructure choices by balancing technical and business justifications
Electronic waste, or e-waste, is more of a problem than you think. Beyond the serious environmental concerns that end-of-life IT assets pose, improper disposal of your IT equipment can put your organization into serious risk through environmental and data security legislation. Beyond the doom and gloom, savvy IT professionals can sell, donate, or redeploy their end-of-life gear to receive funds, tax deductions, or deferred capital spending.
January 2010	Enterprise Architecture	Banking Capabilities Map	Jost Hoppermann	Integrate the architectures of business, information, application, and technology
This report will discuss a business capability map for retail banking
January 2010	Marketing Leadership	Innovative Off-Line Advertising	David Card	Optimize the mix of marketing, media, and channel
This report looks at new techniques in traditional marketing channels.
January 2010	Marketing Leadership	Choosing The Right Media Mix 2010: North America	Mary Beth Kemp	Optimize the mix of marketing, media, and channel
Media planning is ever more complex and dynamic. Americans use many different media - from TV to blogs - and their usage changes every year. Some media help drive brand awareness, and some drive loyalty. Some media have a young urban audience, some have an older rural one. Some media generate high consumer trust, some low. Some media form great cross-channel combinations, some don't. To get a first assessment on which media mix gives the best returns, marketers can use Forrester's Media Allocation Tool. This model helps to optimize the media mix by combining Forrester's Consumer Technographics data on media behaviors and attitudes with advertisers' campaign objectives and media costs.
January 2010	eBusiness & Channel Strategy	Improving Local Agent eBusiness	Chad Mitchell	Choose technologies that drive sales and service	Financial Services	Forrester user interview data
This will be an M&SView and RoleView document.
January 2010	Technology Product Management & Marketing	Top 10 Ways To Improve B2B Marketing Impact on Business	Laura Ramos	Boost leads and productivity through an integrated marketing mix
What should B2B marketers do differently in 2010 to improve marketing's impact on the business? This report looks at the ways top marketers turn marketing from the "make it pretty" department into a strategic business function that scales sales by enabling them to spend more time closing deals and less time drumming up new opportunities.
January 2010	eBusiness & Channel Strategy	Product Content Management Solutions Explored	Brian Walker	Build online and multichannel strategies	Retail
Details to follow.
January 2010	eBusiness & Channel Strategy	Webtrack - checkout	Patti Freeman Evans	Benchmark against best practices
Details to follow.
January 2010	eBusiness & Channel Strategy	Trends 2010	Sucharita Mulpuru	Benchmark against best practices
Details to follow.
January 2010	eBusiness & Channel Strategy	The ROI Of Web Site localization	Zia Daniell Wigder	Benchmark against best practices
Details to follow.
January 2010	Technology Sales Enablement	Field Marketing Professionals Must Adapt To The New Digital Marketing Age	Peter O'Neill
too follow
January 2010	Technology Product Management & Marketing	Comparing ISV Partner Programs	Peter O'Neill	Build business with effective channel partners
too follow
January 2010	Infrastructure & Operations	Corporate Desktop Operating System Trends, Q2 2009 To Q1 2010	Benjamin Gray	Make your infrastructure more efficient
This report will analyze the desktop operating system of more than 85,000 clients who visited www.forrester.com across more than 2,600 different companies from April 2009 through December 2009. This document is part of the Corporate Desktop Operating System Trends series.
January 2010	Customer Experience	Document Usability For Seniors	Elizabeth Boehm	Transform the business
Seniors are an increasingly important market for industries such as health plans, travel, and financial services. This report will explore the layout and design practices for paper-based communications that make documents accessible to seniors.
January 2010	Business Process & Applications	The Forrester Wave: Open Source Business Intelligence, Q4 2009	Boris Evelson	Converge business information, processes, and rules		Forrester Wave™
Forrester will evaluate 4 leading Open Source BI vendors against approximately 150 criteria.
January 2010	Customer Experience	Managing Your Brand's Global Web Presence	Ron Rogowski	Benchmark against competitors
Firms continue to struggle with creating a consistent brand message on their Web sites around the globe. This document will provide guidance on how successful firms manage their global brands online.
January 2010	Technology Product Management & Marketing	Spreading Product Knowledge Within The Technology Company	Tom Grant, Ph.D.	Drive sales and pipeline performance via effective, end-to-end programs
Product managers have product knowledge, which is why they're run ragged answering questions and dealing with special requests. Successful product management groups have developed some best practices for transmitting product knowledge to other groups, reducing the pressure to do everything from write technical white papers to perform ad hoc demos.
January 2010	Information & Knowledge Management	eDiscovery Best Practices Series (Part One): Proactive Measures to Mitigate Risk	Brian Hill	Drive workforce productivity with the right tools and practices
First in an eDiscovery series. This document will examine proactive steps that enterprises can take to mitigate legal risk with appropriate strategies and solutions. In addition to records management, message archiving, and other applications, this analysis will review policy and procedure to support eDiscovery.
February 2010	Technology Product Management & Marketing	How Social Computing Is Changing B2B Buyer Habits And Marketer Success	Laura Ramos	Boost leads and productivity through an integrated marketing mix
Last year, Forrester looked at whether technology buyers engage socially while on the job. This report looks at trends in business buyers' social habits and identifies the key differences between technology buyers and commercial buyers outside of IT.
February 2010	Information & Knowledge Management	Best Practices In Implementing Open Office	Sheri McLeish	Drive workforce productivity with the right tools and practices		Forrester user interview data, Forrester research panel data

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