http://www.forrester.com/ Forrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business. en-us 1 2 3 4 5 6 7 8 9 120 http://www.forrester.com/imagesV2/affiliates/logos/forrester.gif http://www.forrester.com/ http://www.forrester.com/go?docid=57261&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 Telcos can grow their revenue base beyond access and transport to offer a range of wholesale services that many cloud service providers (CSPs) may lack the ability or skills to build themselves. Telcos must tread cautiously into the cloud market, seeking to serve this rapidly growing market with reliable and scalable infrastructure tuned to meet CSPs' specific requirements. Positioned as wholesalers of enabling infrastructure (i.e., not selling directly to enterprise or individual end users), telcos will augment CSPs' service differentiation with capabilities ranging from naked colocation space and managed network capacity to fully managed and secured platforms. This path to incremental revenue for telcos leverages their network heritage, but it also requires them to stay in the background — as wholesalers — rather than attempt to own the end customer service relationship. Application Development IT Infrastructure & Operations IT Services Networking Sales, Marketing, & Product Strategy Telecommunications Services High-Tech Thu, 09 Feb 2012 05:00:00 GMT "Henry Dewing" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=57261&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 http://www.forrester.com/go?docid=60923&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-23 Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this vision, eBusiness leaders' and their peers' in-store operations are embarking on an aligned journey to digitize the in-store experience by empowering customers and sales associates alike with best-in-class mobile and interactive technologies. The business case for this investment is twofold: First to prevent the loss of in-store sales, and second to create an endless aisle where stores can capture sales for items beyond those on the shelf. This report will help eBusiness professionals identify best-of-breed in-store digital experiences and the technology behind them, as well as understand their role in building out these experiences. Enterprise Mobility IT Infrastructure & Operations eBusiness/eCommerce Retail Tue, 07 Feb 2012 05:00:00 GMT "Peter Sheldon" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=60923&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-23 http://www.forrester.com/go?docid=61571&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-11 IT service management (ITSM) has swept the IT infrastructure and operations (I&O) role over the past half decade or so. But gone are the days ruled by the technology illuminati. The future of ITSM is a world that relentlessly focuses on just the right portfolio of services. It is obsessive about the customer. It expands far beyond the traditional ITIL walls of the I&O organization. And automation will irreversibly alter the skills and organizational structure. This report examines the definition of a service; the importance of standard processes; the impact of automation; the implications on skills, organizational structure, and collaboration across the enterprise; and continual service improvement. IT Infrastructure & Operations Mon, 06 Feb 2012 05:00:00 GMT "Glenn O'Donnell" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61571&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-11 http://www.forrester.com/go?docid=61008&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-6 Open source and cloud-based integration solutions are becoming more prevalent in many organizations. Still, many others are resisting these new alternatives, sometimes based on rational concerns but in many cases due to outdated perceptions related to security exposures. This report examines current trends for both of these technologies and provides application development professionals and enterprise architects guidance on how to fairly evaluate their potential for improving enterprise integration solutions. Application Development IT Infrastructure & Operations Telecommunications Services Energy & Utilities Financial Services Government Healthcare & Life Sciences Manufacturing Non-Profit Professional Services Retail Transportation & Logistics Mon, 06 Feb 2012 05:00:00 GMT "Ken Vollmer" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61008&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-6 http://www.forrester.com/go?docid=61272&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-11 Early in 2011, Forrester made a series of predictions about the future of infrastructure-as-a-service (IaaS) cloud for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new prognostications. In 2012, Forrester predicts that cloud computing will move out of the shadows and become a mainstream technology that IT must proactively manage. This means big changes in the test and development process, business intelligence, and corporate governance. Infrastructure and operations (I&O) might have gotten away with blocking public cloud service consumption on the grounds of immaturity or security in the past, but those arguments won't hold in 2012. I&O leaders should start the year with policies and procedures in place and must get involved in the consumption of these services. And no, your private cloud alone won't be good enough. IT Infrastructure & Operations IT Services IT Spending & Budgeting Telecommunications Services Consumer Industries Education Financial Services Government Healthcare & Life Sciences Manufacturing Media & Entertainment Professional Services Retail Transportation & Logistics Fri, 03 Feb 2012 05:00:00 GMT "James Staten, Lauren E Nelson" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61272&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-11 http://www.forrester.com/go?docid=61373&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-23 European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across Europe must learn to build sophisticated agile commerce strategies that embrace the increasingly multichannel nature of their shoppers. But eBusiness execs must be careful to separate the game-changing and value-adding initiatives from the hype. Speed, flexibility, and a multichannel approach, underpinned by a robust understanding of cross-touchpoint customer behavior are the keys. Amid a sea of other distractions, eBusiness execs must learn to experiment and innovate to identify genuinely valuable new technologies and services while simultaneously enhancing their core capabilities. Marketing & Advertising eBusiness/eCommerce Financial Services Retail Transportation & Logistics Fri, 03 Feb 2012 05:00:00 GMT "Martin Gill" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61373&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-23 http://www.forrester.com/go?docid=61125&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 Exploiting cloud computing growth opportunities in Asia Pacific requires insights into future cloud market size, growth dynamics, adoption trends, and demand drivers, all of which vary widely across different markets within the region. Based on Forrester's previously published cloud market taxonomy, we provide forecasts and guidance on seven distinct cloud market segments across five key markets in Asia Pacific for 2010 to 2020. In this report, we focus specifically on the public cloud and virtual private cloud markets. We will cover forecasts and analysis of the private cloud market in Asia Pacific in subsequent research. Vendor strategists can use this report to validate internal estimates and guide strategy and planning in the key cloud computing markets and segments across Asia Pacific. Application Development IT Infrastructure & Operations IT Services IT Spending & Budgeting Fri, 03 Feb 2012 05:00:00 GMT "Michael Barnes" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61125&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 http://www.forrester.com/go?docid=61121&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 The IT services market in Asia Pacific is highly fragmented with greatly differentiated maturity levels and spending behaviors. Forrester believes that a combination of business drivers (the increasing influence of business decision-makers and digital natives) and technology factors (cloud, mobility, analytics) will drive major changes in the local and regional IT services markets. This report follows up on our analysis performed in Q3 2011 on the markets in Australia, China, and India and focuses specifically on the IT services markets in Singapore, Malaysia, and Indonesia — forecasting their evolution over the next five years. IT Management IT Services IT Spending & Budgeting High-Tech Professional Services Tue, 31 Jan 2012 05:00:00 GMT "Frederic Giron" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61121&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 http://www.forrester.com/go?docid=58332&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 2012 is the year that the performance of emerging markets will be crucial to the growth prospects of the global technology industry. In particular, the top tier of the emerging markets — which we have dubbed the BRICTSAM countries (Brazil, Russia, India, China, Turkey, South Africa, and Mexico) — will add one full percentage point to the growth rate of global tech spending. Overall, we forecast that global IT purchases will grow by 5.4% in 2012 (in US dollars), paced by 11.6% growth in BRICTSAM. In the developed economies, spending growth will be muted (-2% to +6%), as accelerating adoption of new technology solutions in mobility, cloud, is analytics are offset by slow growth in traditional tech categories like hardware and applications suites. Application Development Client Systems Economy Enterprise Mobility IT Services IT Spending & Budgeting Packaged Applications Sales, Marketing, & Product Strategy Server Platforms Sourcing & Procurement High-Tech Professional Services Thu, 26 Jan 2012 05:00:00 GMT "Christopher Mines" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=58332&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 http://www.forrester.com/go?docid=58329&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 Apple's products are much more visible in business environments than they used to be. To quantify Apple's business presence, Forrester surveyed almost 10,000 information workers — workers that use a computer for work an hour or more per day — across 17 countries globally and more than 3,350 IT hardware decision-makers in North America and Western Europe. We analyzed the data to profile how information workers use Apple products for work, how much IT supports Mac and iOS devices, and regional and segment variations. This report provides an overview of the results and guidance to vendors on how Apple's growing business presence will create opportunity and challenges in the marketplace for business offerings. Client Systems Enterprise Mobility IT Infrastructure & Operations IT Spending & Budgeting Information & Knowledge Management High-Tech Thu, 26 Jan 2012 05:00:00 GMT "Frank E. Gillett" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=58329&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 http://www.forrester.com/go?docid=61294&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-6 The open Web is a culture, a community — and a set of preferred technologies for Internet applications. While HTML5 is the best known of these technologies, the open Web also includes JavaScript (client and server), CSS3, Representational State Transfer (REST) application programming interfaces (APIs), and mobile frameworks such as jQuery Mobile. Together, these technologies comprise a new application platform for the Internet that will gradually replace today's web platforms (HTML4, Adobe Flash, Microsoft Silverlight, Simple Object Access Protocol [SOAP] web services, Java EE, and .NET) for most applications. This research outlines the open Web platform's key components, their readiness, and how the platform is evolving. Application Development Customer Experience Enterprise Mobility IT Infrastructure & Operations Tue, 24 Jan 2012 05:00:00 GMT "Jeffrey S. Hammond, John R. Rymer" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61294&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-6 http://www.forrester.com/go?docid=61270&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-7 3g Selling is a training company that transformed itself from a classroom training provider to a live virtual training organization using a format that maintains an 85% to 90% learner completion rate. Using the broadcast media model of tightly scripted segments, 3g Selling's three-person delivery team connects learners using dialogue, exchanges of ideas, and challenging questions, punctuated with recorded audio or video — all designed for constant learner engagement. Having delivered more than 700 learning programs, 3g Selling provides the same quality results that it previously gained by delivering training in nonscalable physical classrooms — and more cost-effectively. Moving to a tightly scripted, team-taught live virtual learning environment accelerates learning and allows learners to experience a highly interactive, constantly engaging event that seems like it's on steroids. Information & Knowledge Management Professional Services Wed, 18 Jan 2012 05:00:00 GMT "Claire Schooley" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61270&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-7 http://www.forrester.com/go?docid=61165&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-11 The use of disk in backup environments has been accelerating for several years. We've now reached a point where most infrastructure and operations (I&O) professionals are using disk in some way, shape, or form in their backup environments. While the promise of deduplicated disk rivaling the cost of tape hasn't been truly fulfilled, most I&O professionals are supplementing their backup solutions with disk in order to benefit from faster restore times, replication capabilities, and easier management. This report explores the crowded disk library market and gives I&O pros guidance on selecting the right solutions for their organization. IT Infrastructure & Operations Sourcing & Procurement Storage & Data Management Tue, 17 Jan 2012 05:00:00 GMT "Rachel A. Dines" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61165&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-11 http://www.forrester.com/go?docid=61230&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-2 In today's data centers, IT often virtualizes new applications and workloads by default. Virtualization is the norm; deploying a physical server is the exception. The technology is mature and enterprise adoption is high, yet information security does not have a significant focus on virtual security. Given the converged nature of virtual environments, security incidents can result in significant damage; therefore, it is critical that security professionals redouble their efforts and make securing their virtual infrastructure a priority. This guide describes the security challenges within virtualized environments and shows how to apply the concepts of Forrester's Zero Trust Model of information security to secure the virtual environment effectively. IT Infrastructure & Operations IT Spending & Budgeting Security & Risk Thu, 12 Jan 2012 05:00:00 GMT "Rick Holland" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61230&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-2 http://www.forrester.com/go?docid=61273&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-7 Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and next-generation BI technologies play, upside down. As business users demand more control over BI applications, IT is losing its once-exclusive control over BI platforms, tools, and applications. It's no longer business as usual: For example, organizations are supplementing previously unshakable pillars of BI, such as tightly controlled relational databases, with alternative platforms. Forrester recommends that business and IT professionals responsible for BI understand and start embracing some of the latest BI trends — or risk falling behind. Information & Knowledge Management Tue, 10 Jan 2012 05:00:00 GMT "Boris Evelson, Anjali Yakkundi" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61273&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-7 http://www.forrester.com/go?docid=60927&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-13 Social media already plays a role at each step of customers' complex journeys to discover, evaluate, buy, access, use, and get support for products and services. Customer experience professionals must align their firms' social activities with their customer experience strategy by documenting existing social activities and mapping them to the customer journey, understanding customers' existing use of social touchpoints, identifying gaps in the journey and disconnects between existing social media initiatives, and establishing guidelines and metrics to keep the organization true to its social objectives. Customer Experience Telecommunications Services eBusiness/eCommerce Consumer Packaged Goods Financial Services High-Tech Manufacturing Media & Entertainment Retail Travel Tue, 10 Jan 2012 05:00:00 GMT "Jonathan Browne" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=60927&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-13 http://www.forrester.com/go?docid=60394&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 For most tech vendors, the Asia Pacific market is the new frontier — a region of fast growth, endless opportunity, and dynamic businesses unencumbered by the legacy technologies and practices of the US or Europe. Certainly, all these conditions can be found in the Asia Pacific region. But the region is gigantic, and there are important nuances that make individual country markets more different than alike. China is a very different market from India, which differs from Japan, which differs from Australia or Indonesia. This report provides tech vendors with the broad regional sizes and trends for different tech products and delves into variations across the major country markets. Tech vendor strategists can use this information to target the countries that offer the best opportunities for their products and services. Client Systems IT Infrastructure & Operations IT Services IT Spending & Budgeting Networking Packaged Applications Server Platforms High-Tech Professional Services Tue, 10 Jan 2012 05:00:00 GMT "Andrew Bartels, Frederic Giron" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=60394&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-17 http://www.forrester.com/go?docid=60321&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-15 All agencies are digitizing their core capabilities regardless of medium or service. This will create new complexity for marketers. But marketers still use yesterday's model for agency management, which stunts the growth of their agency relationships and hurts their own cause. To succeed in building the right agency partnerships, marketers will need to upgrade their operational, cultural, and financial approach to agencies by: 1) developing new agency orchestration skills; 2) establishing a new model of collaboration; and 3) championing incentives for innovation. Ultimately, marketers must develop an agency enablement strategy in order to tame the complexity of modern-day agency partnerships. Marketing & Advertising Sourcing & Procurement Tue, 10 Jan 2012 05:00:00 GMT "Chris Stutzman" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=60321&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-15 http://www.forrester.com/go?docid=61154&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-6 In the past year, we've handled more than 200 client inquiries regarding what technology approach best suits mobile app development needs. The most common question we field is: "Should we go with a native application development approach or use HTML5?" But it isn't simply a question of either/or; there are four viable approaches to choose from: native, hybrid apps (native code with HTML and JavaScript), mobile middleware platforms, and a web approach (HTML5 and JavaScript). Which choice is most appropriate for you depends on your answers to key questions about the people you want to use your apps, the business objectives you seek to accomplish, and the strategies you plan to employ to achieve those objectives. Answering these questions and identifying what you can invest will help you select an approach that matches your requirements. This report will help you choose the approach that best meets your needs based on each approach's strengths and weaknesses. Application Development Customer Experience Enterprise Mobility Thu, 05 Jan 2012 05:00:00 GMT "Jeffrey S. Hammond" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61154&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-6 http://www.forrester.com/go?docid=61152&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-23 eBusiness and channel strategy professionals at insurers face a strategic dilemma — managing the in-person agent field force while migrating services online. Israeli insurance provider Migdal, developed a series of online and mobile tools to help independent agents to better link agents to the customers' multichannel journey. One year after launch, Israeli independent insurance agents nominated Migdal as the preferred insurer to work with based on its digital sales tool — a demonstration that there is a strong demand among independent advisors for mobile access to information about customers. Customer Experience Packaged Applications eBusiness/eCommerce Financial Services Thu, 05 Jan 2012 05:00:00 GMT "Benjamin Ensor, Sabine Poltermann" <resourcecenter@forrester.com> http://www.forrester.com/go?docid=61152&src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-23