For B2B Market Research Professionals

Vendors: Leverage How Decision-Makers Use Web 2.0 Technologies To Tailor Collaboration Offerings

by TJ Keitt, July 2, 2009

Web 2.0 technology's use in business is very new, making the success of these initial deployments hinge on how well IT and business leaders understand their value and create implementation plans. We have seen that the more successful deployments have . . .

For Enterprise Architecture Professionals

Use EA Assessment And Maturity Models To Guide Your EA Program Next Steps

by Henry Peyret, July 2, 2009

A recent survey revealed that a minority of enterprise architects perform regular EA assessments. While a wide range of assessment methodologies are available to EA organizations, none of them are widely recognized or complete in scope — which is why . . .

For Consumer Product Strategy Professionals

Less Is More In CE Design

by Nathan Safran, July 2, 2009

Consumer electronics (CE) design has long followed an upward technology curve as firms respond to consumer expectations for "more" — more features, more horsepower, more of everything. While consumers still expect their devices to become faster and more . . .

For Marketing Leadership Professionals

Marketing Budgets Suffer Significant Cuts

But Marketing Leaders Project Optimism Even In A Downturn

by Lisa Bradner, July 2, 2009

Our Q1 2009 Global CMO Recession Online Survey reveals marketing leaders under pressure to deliver results while enduring budget cuts in excess of 20%. To keep their businesses moving forward, marketing leaders are cutting back on traditional tactics . . .

For Application Development & Program Management Professionals

Case Study: The Doctors Company Innovates While Rebuilding Its Core Systems

Business Rules, Prototyping, And Agile Support Growth To No. 1 In Field

by John R. Rymer, July 2, 2009

The Doctors Company (TDC), the largest national insurer of physician and surgeon medical liability in the US, provides lessons on how to use business rules platforms and Lean developmgooent to raise the pace of application delivery. At the same time, . . .

For Sourcing & Vendor Management Professionals

Converting Salary Data Into Estimated Hourly Rates  (48 KB XLS)

by Patrick M. Connaughton, July 2, 2009

This tool uses salary data from full-time equivalent positions as a reference point to estimate a reasonable hourly rate for contingent labor. This tool is based on Figure 1 in the June 23, 2009, "Take A Back-To-Basics Approach When Renegotiating Contingent . . .

For Vendor Strategy Professionals

Client Firms Scrutinize Green IT Services Providers

Providers: Polish Your Value Proposition To Differentiate

by Christopher Mines, July 2, 2009

Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year. Some of these prospective clients are aggressively using . . .

For Security & Risk Professionals

IT Security's Critical Role During Layoffs

How To Safeguard Company Data In Difficult Times

by Andrew Jaquith, July 2, 2009

The Gateway Recession of 2009 has brought the prospect of slowing sales and profits — and job losses. Although layoffs are never desirable, they are often necessary. Much of the responsibility for keeping company data safe during layoffs falls to security . . .

For Consumer Product Strategy Professionals

Belgacom Establishes Itself As A Credible TV Brand

The Belgian Incumbent Telco Focuses On Customer Experience To Win Market Share

by Laurence Meyer, July 2, 2009

In 2005, the Belgian incumbent telco Belgacom needed to build a very strong position in the Belgian TV market in order to compete with multiple-play service providers. Four years later, Belgacom TV is a leading IPTV company in Europe and had a 30% share . . .

For Security & Risk Professionals

The Forrester Wave™: Enterprise Governance, Risk, And Compliance Platforms, Q3 2009

BWise, OpenPages, And Thomson Reuters Take The Top Spots, With MetricStream And AXENTIS Rounding Out The Leaders

by Chris McClean, July 1, 2009

The enterprise governance, risk, and compliance (GRC) market is still relatively young, populated primarily by small but solid pure-play vendors. Growing corporate concerns have raised market expectations, however, bringing new competition from startups . . .

For Interactive Marketing Professionals

Social Media Meltdowns: What All Marketers Should Know

Online Preparedness Isn't Just For Online Marketing Campaigns

by Rebecca Jennings, July 1, 2009

Increasing numbers of consumers are engaging in conversations about brands online. Interactive marketers must realize that while they no longer can control what people publicly say about their brands, they can minimize the damage if these conversations . . .

For Application Development & Program Management Professionals

PLM SaaS Adoption: The Barriers Persist, But Don't Rule It Out

by Roy C. Wildeman, July 1, 2009

With the costs of product life-cycle management (PLM) applications under more and more scrutiny, software-as-a-service (SaaS) is getting more attention as a viable alternative approach to on-premise deployments. Today, however, the adoption of SaaS for . . .

For Enterprise Architecture Professionals

Use TOGAF 9 As Your Next EA Framework

TOGAF V9 Complements Your Existing EA Framework With Methodology And Templates

by Henry Peyret, July 1, 2009

An enterprise architecture (EA) framework describes the deliverables an EA function should produce as well as how to create these deliverables. A framework helps EA leaders organize their efforts as they work with their teams to fulfill the EA objectives . . .

For Direct Marketing Professionals

Sharpening Web Site Relevance

Tactics For Delivering Meaningful Online Experiences

by John Lovett, July 1, 2009

Relevance is the gold that marketers seek and the means by which customer intelligence professionals secure their tenure. Marketers require relevance to reach customers in our increasingly cluttered and information-overloaded environment. The recipe for . . .

For Consumer Market Research Professionals

Technographics® Insight: Online Payment In Europe  (547 KB PPT)

by Joost van Kruijsdijk, July 1, 2009

This Technographics Insight takes a look at frequency of online buying across European countries and examines which payment methods these online buyers subsequently use to pay for their purchases.

For Consumer Product Strategy Professionals

Case Study: American Airlines Utilizes Multiple Channels To Reach Most Passengers

A Mobile POST Case Study

by Julie A. Ask, Seth Fowler, July 1, 2009

American Airlines' mobile strategy is wide-reaching to reflect the many different people who fly with the company. Many of its passengers are Connectors, who are well positioned to take advantage of American Airlines' email and SMS alerts, and SuperConnecteds, . . .

For B2B Market Research Professionals

A Simple B2B Segmentation To Increase Revenue

by Brad Bortner, July 1, 2009

A usable market segmentation analysis is one of the keys to any market-driven company's success, yet many segmentations fail. This is troubling not only because these types of failures tend to be expensive, but also because the need for organizational . . .

For eBusiness & Channel Strategy Professionals

Customer Advocacy 2009: How Customers Rate Canadian Banks

Scores Drop Overall, But RBC Rises And Credit Unions Lead

by Bill Doyle, Peter Wannemacher, June 30, 2009

Customer advocacy — the extent to which a firm's customers believe it does what's best for them rather than its own bottom line — is a key predictor of customer retention and growth. Forrester has measured customer advocacy among Canadian banks and credit . . .

For Application Development & Program Management Professionals

The Forrester Wave™: Enterprise Database Management Systems, Q2 2009

Oracle, IBM, And Microsoft Lead, With Sybase Following Closely; Ingres Tops Open Source Databases In Current Offering

by Noel Yuhanna, June 30, 2009

In Forrester's 153-criteria evaluation of enterprise open source and closed source database management systems (DBMSes), we found that Oracle, IBM, Microsoft, and Sybase lead the pack because each offers mature, high-performance, scalable, secure, and . . .

For B2B Market Research Professionals

The State Of Global Business Technology Adoption: 2009

Business Data Services Asia Pacific, Latin America, Middle East, And Africa

by Jennifer Belissent, Ph.D., Heidi Lo, June 30, 2009

This document provides highlights of an extensive data set collected via Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009. Survey respondents, IT executives and technology decision-makers . . .

For Sourcing & Vendor Management Professionals

Service Integration Delivers Multisourcing's Promise

Multisourcing Q&A

by Euan Davis, June 30, 2009

An effective multisourcing strategy needs robust service integration between suppliers. Get it right and stakeholders delight as IT service delivery is flexible to demand, and service development couples to a willing ecosystem of providers. Firms are . . .

For Business Process & Applications Professionals

TechRadar™ For BP&A Professionals: Financial Management Applications, Q2 2009

Essential Business Needs Drive High Levels Of Value And Adoption

by Paul D. Hamerman, June 30, 2009

Financial management applications range from essential and ubiquitous tools for accounting and financial reporting to specialized solutions for optimizing process efficiency and cash flow. Compliance is a major requirement underlying several of the solutions, . . .

For Consumer Product Strategy Professionals

Lower Prices, Better Devices, And The Democratization Of The TV Market

by Nathan Safran, Abe Garon, June 30, 2009

Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch TV, but they also have access to more shows and more channels . . .

For Enterprise Architecture Professionals

Next-Generation IT Requires Next-Generation EA

EA Makes The New Core Processes Of IT Work

by Alex Cullen, Gene Leganza, Jeff Scott, Jost Hoppermann, June 30, 2009

What business wants from IT is changing, and that means IT has to change how it manages itself and the IT-business relationship. Building on current project delivery and operational management competencies, CIOs are adding new core management processes: . . .

For Business Process & Applications Professionals

The ROI Of Online Customer Service Communities

A Total Economic Impact™ Analysis Uncovers Big Benefits From Social Technologies

by Natalie L. Petouhoff, Ph.D., June 30, 2009

Consumers are rapidly adopting social media communication technologies and behaviors. Customer service professionals are beginning to look at incorporating these collaborative tools to deliver better customer experiences at a lower cost. This approach . . .