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For Application Development & Program Management Professionals

Enterprise Database Virtualization: A Compelling Business Case

Upcoming Teleconference, July 07, 2009, 1:00 p.m.-2:00 p.m. Eastern time

Databases and warehouses have become integral parts of information platforms that are critical to support any business. To aid real-time analytics, unstructured data, complex data mining, and extreme data access performance, databases and warehouses are . . .

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For Enterprise Architecture Professionals

Case Studies: Business Architecture Aids IT Transformation

Upcoming Teleconference, July 09, 2009, 1:00 p.m.-2:00 p.m. Eastern time

Most enterprise architecture (EA) literature roots EA in business goals and strategies, and the rise of business architecture initiatives promises to finally close the gap in strategic business input for architecture planning. But the increasing focus . . .

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For Sourcing & Vendor Management Professionals

Selecting An EMEA SOA Integration Partner

Upcoming Teleconference, July 13, 2009, 5:00 a.m.-6:00 a.m. Eastern time

Forrester recently evaluated 11 leading EMEA SOA integration providers to understand strengths and competitive differentiation in the market. Key criteria include current value proposition, project capabilities, client work and account management, methodologies, . . .

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For Sourcing & Vendor Management Professionals

Selecting A North American SOA Integration Partner

Upcoming Teleconference, July 13, 2009, 11:00 a.m.-12:00 p.m. Eastern time

Forrester recently evaluated 10 leading North American SOA integration providers to understand strengths and competitive differentiation in the market. Key criteria include current value proposition, project capabilities, client work and account management, . . .

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For Sourcing & Vendor Management Professionals

Selecting An SAP Implementation Provider

Upcoming Teleconference, July 14, 2009, 11:00 a.m.-12:00 p.m. Eastern time

Forrester evaluated leading SAP implementation providers to understand strengths and competitive differentiation in the market. Key criteria include process consulting expertise, functional expertise, industry focus, low-cost delivery resources, strategy, . . .

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For Information & Knowledge Management Professionals

Who's Who In Document Output For Customer Communications Management

Upcoming Teleconference, July 14, 2009, 1:00 p.m.-2:00 p.m. Eastern time

Multichannel customer communications enable businesses to provide self-service, customer support, and correspondence to customers across industries. As the Web matures as an efficient customer communication tool, vendors are unifying their solutions to . . .

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For Consumer Product Strategy Professionals

How Big Is The eReader Opportunity?

Upcoming Teleconference, July 15, 2009, 11:00 a.m.-12:00 p.m. Eastern time

The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the market for eBooks, but that's just the beginning of the . . .

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For Customer Experience Professionals

The Revenue Effect Of Customer Experience

Upcoming Teleconference, July 16, 2009, 1:00 p.m.-2:00 p.m. Eastern time

By looking at how loyal consumers are to more than 100 companies and assessing the customer experience of those companies, Forrester has determined the revenue effect of customer experience. The model looks at the effect of additional purchases, reduction . . .

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For Interactive Marketing Professionals

Best Practices For Successful Online Video Contests

Upcoming Teleconference, July 21, 2009, 1:00 p.m.-2:00 p.m. Eastern time

Thanks to the publicity around a number of successful video contests &mdash including Doritos' "Crash the Super Bowl" contest and Tourism Queensland's "The Best Job in the World" contest &mdash many Interactive Marketing professionals are beginning . . .

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For eBusiness & Channel Strategy Professionals

Global Online Population Forecast, 2008-2013

Upcoming Teleconference, July 22, 2009, 11:00 a.m.-12:00 p.m. Eastern time

Despite the global economic slowdown, worldwide Internet growth continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is projected to grow, Asia remains the biggest global growth engine . . .

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For Vendor Strategy Professionals

Enterprise Mobility Momentum In 2009

Upcoming Teleconference, July 22, 2009, 1:00 p.m.-2:00 p.m. Eastern time

Results from Forrester's Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum, even during difficult economic times. Companies of all sizes are investing in mobile applications . . .

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For Application Development & Program Management Professionals

The ROI Of Product Life-Cycle Management

Upcoming Teleconference, July 23, 2009, 11:00 a.m.-12:00 p.m. Eastern time

As companies pursue a broader agenda for product life-cycle management (PLM), the scope and complexity of their application implementations can make it harder to track &mdash or even realize &mdash the business value of the investments. Forrester . . .

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For Business Process & Applications Professionals

Which Customer Management Technologies Deliver The Most Value? Use Our TechRadar™ Analysis To Help You Pick Winners For Your Organization

Upcoming Teleconference, July 28, 2009, 11:00 a.m.-12:00 p.m. Eastern time

Locking in customer loyalty through deeper engagement and differentiated customer experiences continues as a critical priority in 2009, but navigating the complex CRM solution vendor and technology landscape continues to be challenging &mdash particularly . . .

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For Information & Knowledge Management Professionals

Text Analytics — Where Does It Fit In Your Information Management Technology Portfolio?

Upcoming Teleconference, July 28, 2009, 1:00 p.m.-2:00 p.m. Eastern time

How can we teach computers to understand and process unstructured text as we humans do? Linguists, mathematicians and computer scientists have investigated this question for years. At long last, natural language processing technology is mature enough . . .

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For CIOs

Market The BT Service Portfolio To Fuel Innovation And Utility

Upcoming Teleconference, August 26, 2009, 11:00 a.m.-12:00 p.m. Eastern time

CIOs are expected to provide portfolios of business technology (BT) services, which sustain the competitive advantage of their firms. Forrester recommends CIOs integrate the portfolio development into a broader marketing framework to optimally position . . .

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For Information & Knowledge Management Professionals

In-Database Analytics: Transforming The Data Warehouse Into The New Analytic Application Server

Upcoming Teleconference, September 08, 2009, 1:00 p.m.-2:00 p.m. Eastern time

Information & Knowledge Management (I&KM) professionals are adopting an emerging practice known as "in-database analytics." Under this approach, I&KM pros can migrate their predictive analysis (PA), data mining (DM), and other compute-intensive . . .

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For Vendor Strategy Professionals

The IT Management Software Market Outlook

Upcoming Teleconference, September 10, 2009, 11:00 a.m.-12:00 p.m. Eastern time

This presentation is a look into the present condition of the IT management software market. This market is dependent on the evolution of IT technologies, the economic conditions of enterprises, and the evolution of management technologies themselves.

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For Marketing Leadership Professionals

Social Computing Strategies For Luxury Brands

Upcoming Teleconference, September 15, 2009, 11:00 a.m.-12:00 p.m. Eastern time

Luxury consumers enthusiastically use the internet, often to talk about the brands they love. But luxury brands keep both the internet and these consumers at arm’s length. CMOs directing luxury brands can no longer ignore the online conversations about . . .

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