For B2B Market Research Professionals

The State Of Enterprise IT Services: 2009

Business Data Services North America And Europe

by Pascal Matzke, John C. McCarthy, November 6, 2009

As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession in 2001 to 2002, when outsourcing and offshoring benefitted . . .

For CIOs

Forrester's Best Practices Framework For BT Leadership Maturity

Use Our Self-Assessment To Accelerate Your BT Transformation

by Bobby Cameron, Tim DeGennaro, November 6, 2009

As CIOs help their firms succeed with business technology (BT) — pervasive technology use with increased direct control by the business — they struggle to answer two deceptively simple questions: 1) How are we doing? and 2) what should we do better? These . . .

For Marketing Leadership Professionals

Lessons From Online Consultation In Australia

Organizations Worldwide Can Learn From Recent Experiments

by Steven Noble, November 6, 2009

Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but Australia has completed more than 100 online consultations . . .

For Enterprise Architecture Professionals

Enterprise Architects Must Link Business Processes With MDM Strategies

by Henry Peyret, November 6, 2009

Enterprise architects guiding business transformation initiatives rely on artifacts from business process management (BPM) and master data management (MDM) strategies to identify the information services that provide the most value to the business and . . .

For CIOs

A Catalog Of Technical Services Improves The Manageability Of The BT Service Portfolio

by Alexander Peters, Ph.D., November 6, 2009

Business technology (BT) changes IT's roles within the enterprise, forcing IT leaders to deploy business service processes and technology demand management. CIOs are embarking on the IT-to-BT journey by concentrating their efforts on the consolidation . . .

For Infrastructure & Operations Professionals

Unified Communications Vendor Selection Criteria

Many Categories Of Products Make Vendor Selection Challenging

by Elizabeth Herrell, November 6, 2009

Unlike most commercial software applications that have a preset number of features, unified communications (UC) provides a software framework for linking multiple discrete applications on a common platform. UC integrates enterprise mobility, conferencing, . . .

For Infrastructure & Operations Professionals

Role Overview: Service Catalog Manager

by Evelyn Hubbert, November 6, 2009

Most IT organizations "get" the service management concept and many have implemented and improved their processes, and the interrelationships of these processes, to support and service the business. Many companies have implemented elements of ITIL as . . .

For Consumer Product Strategy Professionals

US Mobile Forecast, 2009 To 2014

Growth Will Continue Despite Looming Subscriber Saturation

by Charles S. Golvin, Seth Fowler, November 6, 2009

Mobile phones and networks have reached near-ubiquity in the US. Despite a paucity of new subscribers to sell service to, mobile operators will continue to reap the benefits of the advance of their technology over the coming five years. Postpaid subscriptions . . .

For CIOs

Catalog Of Technical Services  (66 KB XLS)

by Alexander Peters, Ph.D., Wolfgang Benkel, November 6, 2009

The workbook defines 10 generic profiles of technical services and associates provisioning processes and activities with each of them. The activity-based descriptions enable IT executives to establish the link between technology assets, resources, and . . .

For Consumer Product Strategy Professionals

The Forrester Wave™: US Online Video Platforms, Q4 2009

Brightcove And Ooyala Lead A Maturing Market

by Bobby Tulsiani, November 6, 2009

In Forrester's 37-criteria evaluation of online video platform vendors, Brightcove and Ooyala lead the pack with their end-to-end product offerings that target organizations of all sizes. VMIX and Kaltura follow closely behind with comprehensive offerings . . .

For CIOs

Best Practices In IT Financial Management

The Foundation For Running IT Like A Business

by Craig Symons, November 6, 2009

In a recent Forrester survey of 84 enterprise IT decision-makers, only 52% said that they have a formal IT chargeback process in place. It is difficult to run IT like a business when the product appears to be free to customers but costs the business hundreds . . .

For Consumer Product Strategy Professionals

Taking Digital Music To The Mainstream: The Music Product Features For The Living Room

by Mark Mulligan, November 6, 2009

The iPod heralded a new paradigm in music consumption, but it has done little to counter the impact of the CD's terminal decline; it may even have helped accelerate it. Although mobile music now looks set to start delivering on some of its promises, it . . .

For Consumer Product Strategy Professionals

Mobile Technographics® In Europe

by Thomas Husson, November 5, 2009

The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help them . . .

For Vendor Strategy Professionals

Market Momentum: IT Management Software Market, H1 2009

Vendors Are Missing The Cloud And Virtualization Waves

by Peter O'Neill, November 5, 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT management software (ITMS) market and in gathering intelligence about the major activities. In the first half of 2009, we tracked 165 different . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Mobile Investing  (663 KB PPT)

by Jacqueline Anderson, November 5, 2009

This highlight deck summarizes the key findings related to incidence, interest and barriers to mobile investing. This is the first survey highlight in a series from the North American Technographics Investments And Insurance Online Survey, Q3 2009 (US).

For Vendor Strategy Professionals

Inquiry Insights: Business Intelligence, 2008 To H1 2009

The BI Market Is Changing And So Are The Questions

by Holger Kisker, Ph.D., November 5, 2009

Forrester receives more than 20,000 inquiries every year that reflect the key questions for which vendors and users are seeking answers. In 2008 and the first half of 2009, 632 of these questions were related to the business intelligence (BI) market. . . .

For Enterprise Architecture Professionals

Global EA Drives Global IT: Assess Your EA Initiative's Global Readiness

by Jost Hoppermann, November 5, 2009

Poor results when working to facilitate global IT are often a result of poorly executed global EA programs, poor preparation, and/or a too-positive perception of the global business and IT environment. Forrester's Global Enterprise Architecture Self-Assessment . . .

For Sourcing & Vendor Management Professionals

Refresher Course: Hiring VARs

Most Enterprises Have Experience With Value-Added Resellers, But Updating The Selection Process Can Bring More Value For Clients

by Duncan Jones, Caroline Roeleveld-Hoekendijk, November 5, 2009

Most enterprises use value-added resellers (VARs), but in our research we found that clients are dissatisfied with their resellers' value for money. Sourcing managers should work out what they are spending with resellers across all product and business . . .

For eBusiness & Channel Strategy Professionals

Depicting European Shoppers' Complex Purchasing Decision Path

Retailers Must Implement Strategies That Facilitate Research And Purchase Across Channels

by Lauriane Camus, Patti Freeman Evans, November 5, 2009

There is no longer a clear purchase path for consumers. Thirty-nine percent of European consumers begin their research process online when making a considered purchase. Those consumers who begin their research process online are also likely to ultimately . . .

For eBusiness & Channel Strategy Professionals

Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

by Patti Freeman Evans, November 5, 2009

Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their merchandising and marketing strategies because of the positive . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The Triple-Play Landscape In Canada  (530 KB PPT)

by Joost van Kruijsdijk, November 5, 2009

This highlight deck summarizes the key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the second survey highlight in a series from the North American . . .

For Enterprise Architecture Professionals

Global Enterprise Architecture Self-Assessment Tool  (186 KB XLS)

by Jost Hoppermann, November 5, 2009

Forrester's Global Enterprise Architecture Self-Assessment Tool is an interactive tool designed to help enterprise architecture professionals identify their global EA initiative's probability of success. The tool bases this assessment on an organization's . . .

For Sourcing & Vendor Management Professionals

Top Strategies To Ensure Continued Value From Offshore Services

by Sudin Apte, November 4, 2009

The vast majority of clients renegotiated rates in the past 12 months as a way to lower costs. However, this option isn't open to advanced offshore users that have already moved away from rate-card-based pricing, leaving these firms to ask what they can . . .

For Infrastructure & Operations Professionals

State Of Enterprise Disaster Recovery Preparedness: Q3 2009

by Stephanie Balaouras, November 4, 2009

Although disaster recovery (DR) was once considered an expensive insurance policy for rare but catastrophic events such as hurricanes and terrorist activity, Forrester survey data suggests that enterprises across North America and Europe are now moving . . .

For Interactive Marketing Professionals

Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

by Nate Elliott, November 4, 2009

To create excitement around the start of the 2009 Stanley Cup Playoffs, the National Hockey League (NHL) worked with fans to organize a series of tweet-ups that took place simultaneously around the world — energizing more than 1,000 fans directly and . . .