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Displaying results 1-25 of 3518 results
For Interactive Marketing Professionals
by Nate Elliott, December 2, 2009
...each month (see Figure 1). (see endnote 1) We studied the Social Technographics® of Canadians to learn more about how they use social media and...
For Technology Product Management & Marketing Professionals
by Jennifer Belissent, Ph.D., April 24, 2009
...know differences exist in social media adoption across countries. Forrester's Social Technographics research helps technology marketers understand how consumers approach social technologies (see Figure...
For Interactive Marketing Professionals
by Steven Noble, April 22, 2009
Social media is now mainstream for consumers in Japan, where 81% of online adults regularly use it. However, social media lives in the margins for many marketers in Japan, where most have few social media marketing case studies — or none at all. . . .
For Interactive Marketing Professionals
by Steven Noble, January 14, 2010
Global marketers have trained their sights on the Indian consumer. However, some are unsure of the role that interactive marketing in general — and social media marketing in particular — should play in reaching them. In India, traditional . . .
For Technology Product Management & Marketing Professionals
by Laura Ramos, G. Oliver Young, February 20, 2009
Social media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business technology buyers and found that they exceed all previous benchmarks . . .
For Interactive Marketing Professionals
by Rebecca Jennings, April 10, 2009
...well as other general topics. (see endnote 4) Figure 1: The Social Technographics® Profile Of European Baby Boomers > >> Download this figure: >PowerPoint slides >Excel spreadsheet...
For Interactive Marketing Professionals
by Emily Riley, December 21, 2009
...see Figure 2). (see endnote 2) Influentials over-index across all Social Technographics® behaviors. However, they are particularly likely to engage in behaviors that allow...
For Interactive Marketing Professionals
by Josh Bernoff, January 15, 2010
...describe this behavior, we've created a new rung on the Social Technographics ladder: Conversationalists, who tweet or update their social network status at least...
For Consumer Product Strategy Professionals
by Thomas Husson, November 5, 2009
The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help . . .
For Consumer Product Strategy Professionals
by Julie A. Ask, Charles S. Golvin, April 9, 2009
Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies to airlines — should be considering their . . .
For Consumer Market Research Professionals
by Nick Squires, July 24, 2009
This Technographics Insight takes a look at the security measures US online consumers are taking to protect their computers, including the purchase process.
For Consumer Market Research Professionals
by Joost van Kruijsdijk, April 3, 2009
...Technographics® Insight: A Look At Mobile Service Provider Churn In The US (.ppt...
For Consumer Market Research Professionals
by Corina Matiesanu, September 18, 2009
This highlight deck summarizes the key findings related to brand and company interactions from Forrester's North American Technographics Interactive Marketing Online Survey, Q2 2009 (US). This is the third survey highlight in a series from the North American . . .
For Consumer Market Research Professionals
by Joost van Kruijsdijk, July 17, 2009
This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase intention for these devices in the next six months.
For Consumer Market Research Professionals
by Nick Squires, July 24, 2009
This Technographics Insight takes a look at the Internet privacy concerns of US online consumers, sites deemed trustworthy, and the characteristics of trusted Web sites.
For Consumer Market Research Professionals
by Ina Mitskaviets, September 21, 2009
This highlight deck summarizes the key findings related to online activities from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the first survey highlight in a series from the North American Technographics Youth . . .
For Consumer Market Research Professionals
by Joost van Kruijsdijk, November 5, 2009
This highlight deck summarizes the key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the second survey highlight in a series from the North American . . .
For Consumer Market Research Professionals
by Olesia Klevchuk, March 11, 2009
...Technographics® Insight: Global Media Consumption (.ppt
For Consumer Market Research Professionals
by Michelle Ferreira, July 10, 2009
This Technographics Insight takes a look at Moms and their digital habits, from online to eCommerce and mobile.
For Consumer Market Research Professionals
by Corina Matiesanu, October 21, 2009
This highlight deck summarizes the key findings related to social networking and companies from Forrester's European Technographics Media, Marketing, And Social Computing Online Survey, Q3 2009.
For Consumer Market Research Professionals
by Tamara Barber, August 13, 2009
...Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2009 (.ppt
For Consumer Market Research Professionals
by Joost van Kruijsdijk, April 3, 2009
...Technographics® Insight: A Look At Internet Service Provider Churn In The US (.ppt...
For Consumer Market Research Professionals
by Corina Matiesanu, June 17, 2009
...Technographics® Survey Highlight: North American Technographics Retail Online Survey, Q1 2009 (US) (.ppt...
For Consumer Market Research Professionals
by Jacqueline Anderson, October 19, 2009
This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Mobile . . .
For Consumer Market Research Professionals
by Corina Matiesanu, June 22, 2009
...Technographics® Survey Highlight: North American Technographics Banking Online Survey, Q1 2009 (US) (.ppt...
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