For Interactive Marketing Professionals

Chinese Social Technographics® Revealed

Forty Percent Of Online Adults In Metro China Are Content Creators

by Steven Noble, January 23, 2009

...million users shared music on Fenbei.com.(see endnote 3) The Social Technographics® data for online adults in metro China reflects this boom.(see endnote...

For Consumer Product Strategy Professionals

Mobile Technographics

Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

by Julie A. Ask, Charles S. Golvin, April 9, 2009

...s consumers are and will be, and that insight comes from Mobile Technographics. Regardless of how sophisticated mobile usage is among your customers or target...

For Technology Product Management & Marketing Professionals

The Social Technographics® Of Business Buyers

How Technology Buyers Engage With Social Media

by Laura Ramos, G. Oliver Young, February 20, 2009

...how social media fits into the marketing mix, can use the Social Technographics® Profiles of business decision-makers to design marketing programs that not only...

For Interactive Marketing Professionals

The Social Technographics® Profile Of European Baby Boomers

Reaching Older Consumers Through Social Media

by Rebecca Jennings, April 10, 2009

...well as other general topics.(see endnote 4) Figure 1: The Social Technographics® Profile Of European Baby Boomers Download this figure: PowerPoint slides Excel spreadsheet...

For Interactive Marketing Professionals

Japanese Social Technographics® Revealed

In Japan, Consumers Use Social Media, But Marketers Usually Don't — Yet

by Steven Noble, April 22, 2009

Social media is now mainstream for consumers in Japan, where 81% of online adults regularly use it. However, social media lives in the margins for many marketers in Japan, where most have few social media marketing case studies — or none at all. Against . . .

For Consumer Product Strategy Professionals

Mobile Technographics® In Europe

by Thomas Husson, November 5, 2009

...Material Forrester surveyed 25,932 Europeans adult consumers in its annual European Technographics Benchmark Survey, Q2 2009. Related Research Documents Mobile Strategy: Frequently Asked Questions...

For Consumer Market Research Professionals

Technographics® Survey Highlights: Media Consumption In Asia Pacific  (422 KB PPT)

by Olesia Klevchuk, September 1, 2009

...summarizes the key findings related to media from Forrester’s Asia-Pacific Technographics Survey, Q2 2009. This is the first survey highlight in a series...

For Consumer Market Research Professionals

Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe  (542 KB PPT)

by Jacqueline Anderson, September 16, 2009

...the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a...

For Consumer Market Research Professionals

Technographics® Insight: How Do US Consumers View The Role of Government Regulation With Their Primary Bank?  (248 KB PPT)

by Gina Zavradinos, Andrew Peach, April 2, 2009

...This Technographics Insight takes a look at how US online consumers view the role...

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Travel Online Survey, Q1 2009  (401 KB PPT)

by Ina Mitskaviets, April 9, 2009

...This highlight deck summarizes the key findings from Forrester's North American Technographics Travel Online Survey, Q1 2009. ZZQ

For Consumer Market Research Professionals

Technographics® Insight: Online Payment In Europe  (546 KB PPT)

by Joost van Kruijsdijk, July 1, 2009

...This Technographics Insight takes a look at frequency of online buying across European countries...

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics PC And Gaming Online Survey, Q4 2008  (369 KB PPT)

by Jacqueline Anderson, January 23, 2009

...This highlight deck summarizes the key findings from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2008. ZZQ

For Consumer Market Research Professionals

Technographics® Survey Highlights: The US Triple-Play Landscape  (560 KB PPT)

by Jacqueline Anderson, October 19, 2009

...summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second...

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics® Financial Services Online Survey, Q3 2008  (416 KB PPT)

by Jacqueline Anderson, January 5, 2009

...This highlight deck summarizes the key findings from Forrester¿s North American Technographics Financial Services Online Survey, Q3 2008. ZZQ

For Consumer Market Research Professionals

Technographics® Insight: Word-Of-Mouth Youths Are Active Online And Comfortable With Their Mobile Devices  (416 KB PPT)

by Corina Matiesanu, March 27, 2009

...This Technographics Insight looks at ‘Word of mouth’ youths in the US. It examines...

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Online Consumers' Investment Behaviors  (549 KB PPT)

by Jacqueline Anderson, October 28, 2009

...is the third survey highlight in a series from the North American Technographics Investments And Insurance Online Survey, Q3 2009 (US). ZZQ

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Post-Holiday Retail Online Survey, Q1 2009 (US)  (346 KB PPT)

by Ina Mitskaviets, April 1, 2009

...This highlight deck summarizes the key findings from Forrester’s North American Technographics Post-Holiday Retail Online Survey, Q1 2008 (US). ZZQ

For Consumer Market Research Professionals

Technographics® Survey Highlights: How Consumers Connect With Companies Via Mobile  (623 KB PPT)

by Corina Matiesanu, September 18, 2009

...the key findings related to mobile marketing from Forrester's North American Technographics Interactive Marketing Online Survey, Q2 2009 (US). This is the second survey...

For Consumer Market Research Professionals

Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2008  (512 KB PPT)

by Dia Ganguly, February 25, 2009

This Techographics Survey Highlight takes a look at Internet adoption across Asia Pacific markets in 2008 It examines Internet usage more closely by looking at online retail, online travel, and digital marketing across the Asia Pacific market.

For Consumer Market Research Professionals

Technographics® Insight: A Look At Mobile Service Provider Churn In The US  (432 KB PPT)

by Joost van Kruijsdijk, April 3, 2009

...This Technographics Insight takes a look at mobile service provider churn in the US...

For Consumer Market Research Professionals

Technographics® Insight: Asia Pacific PC Uptake 2008   (369 KB PPT)

by Olesia Klevchuk, March 26, 2009

How do Asian consumers research their PCs purchases, and how do they buy them?

For Consumer Market Research Professionals

Technographics® Survey Highlights: Device Adoption And Netbooks  (578 KB PPT)

by Olesia Klevchuk, September 21, 2009

...summarizes the key findings related to device ownership from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the second survey highlight in a...

For Consumer Market Research Professionals

Technographics® Survey Highlights: The Triple-Play Landscape In Canada  (530 KB PPT)

by Joost van Kruijsdijk, November 5, 2009

...key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the second...

For Consumer Market Research Professionals

Technographics® Survey Highlights: Shopping Habits Of Loyalty Program Subscribers  (531 KB PPT)

by Jacqueline Anderson, September 4, 2009

...the key findings related to loyalty programs from Forrester's North American Technographics Retail Online Survey, Q3 2009 (US). This is the second survey highlight...

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Marketing And Mobile Internet Online Survey, Q3 2008  (398 KB PPT)

by Jacqueline Anderson, December 9, 2008

...This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media, Marketing, And Mobile Internet Online Survey, Q3 2008. This deck covers...