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For Interactive Marketing Professionals

Canadian Social Technographics® Revealed

How Marketers Can Leverage Canadians' Love Of Social Technologies

by Nate Elliott, December 2, 2009

...each month (see Figure 1). (see endnote 1) We studied the Social Technographics® of Canadians to learn more about how they use social media and...

For Technology Product Management & Marketing Professionals

Social Technographics® Reveals Local Differences In Technology Buyer Profiles

by Jennifer Belissent, Ph.D., April 24, 2009

...know differences exist in social media adoption across countries. Forrester's Social Technographics research helps technology marketers understand how consumers approach social technologies (see Figure...

For Interactive Marketing Professionals

Japanese Social Technographics® Revealed

In Japan, Consumers Use Social Media, But Marketers Usually Don't — Yet

by Steven Noble, April 22, 2009

Social media is now mainstream for consumers in Japan, where 81% of online adults regularly use it. However, social media lives in the margins for many marketers in Japan, where most have few social media marketing case studies — or none at all. . . .

For Interactive Marketing Professionals

Social Technographics® In India

While Few Indians Are Online, Most Who Are Use Social Media

by Steven Noble, January 14, 2010

Global marketers have trained their sights on the Indian consumer. However, some are unsure of the role that interactive marketing in general — and social media marketing in particular — should play in reaching them. In India, traditional . . .

For Technology Product Management & Marketing Professionals

The Social Technographics® Of Business Buyers

How Technology Buyers Engage With Social Media

by Laura Ramos, G. Oliver Young, February 20, 2009

Social media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business technology buyers and found that they exceed all previous benchmarks . . .

For Interactive Marketing Professionals

The Social Technographics® Profile Of European Baby Boomers

Reaching Older Consumers Through Social Media

by Rebecca Jennings, April 10, 2009

...well as other general topics. (see endnote 4) Figure 1: The Social Technographics® Profile Of European Baby Boomers > >> Download this figure: >PowerPoint slides >Excel spreadsheet...

For Interactive Marketing Professionals

The Social Technographics® Profile Of Influentials

by Emily Riley, December 21, 2009

...see Figure 2). (see endnote 2) Influentials over-index across all Social Technographics® behaviors. However, they are particularly likely to engage in behaviors that allow...

For Interactive Marketing Professionals

Introducing The New Social Technographics®

How Conversationalists Change The Marketing Landscape

by Josh Bernoff, January 15, 2010

...describe this behavior, we've created a new rung on the Social Technographics ladder: Conversationalists, who tweet or update their social network status at least...

For Consumer Product Strategy Professionals

Mobile Technographics® In Europe

by Thomas Husson, November 5, 2009

The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help . . .

For Consumer Product Strategy Professionals

Mobile Technographics

Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

by Julie A. Ask, Charles S. Golvin, April 9, 2009

Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies to airlines — should be considering their . . .