For Vendor Strategy Professionals

Market Momentum: Compute-As-A-Service, 2008 And 2009

A Look At Announcements Of Leading Compute-As-A-Service Providers

by Frank E. Gillett, December 28, 2009

To measure and compare market activity for compute-as-a-service offerings, Forrester tracked 536 public announcements of 14 leading compute-as-a-service providers from Q1 2008 to Q3 2009 across four high-level categories. Given the strong cloud hype, . . .

For B2B Market Research Professionals

European Enterprises Versus SMBs: Disaster Recovery Patterns

by Frank E. Gillett, Tim Harmon, December 23, 2009

Using data from Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q2 2009, we look at European enterprises and SMBs in regards to data center plans.

For B2B Market Research Professionals

PC Purchasing Trends: North American SMBs

by Frank E. Gillett, Tim Harmon, December 14, 2009

Using data from Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q2 2009, we look at PC purchasing plans for North American SMBs.

For B2B Market Research Professionals

European Firms: Decision-Makers For Servers, Storage, And Systems Management Software

by Frank E. Gillett, December 14, 2009

Using data from Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q2 2009, we examine responses from European firms regarding the question: "Who Is Significantly Involved In The Decision-Making Process For Servers, Storage, And . . .

For B2B Market Research Professionals

Hardware Spending Plans And Priorities: North American SMBs

by Frank E. Gillett, Tim Harmon, December 12, 2009

Using data from Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q2 2009, we look at hardware spending plans and priorities for North American SMBs.

For B2B Market Research Professionals

European Enterprises Versus SMBs: Server Virtualization

by Frank E. Gillett, Tim Harmon, December 12, 2009

Using data from Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q2 2009, we look at European enterprises and SMBs in regards to server virtualization.

For B2B Market Research Professionals

The State Of Emerging Enterprise Hardware: 2009 To 2010

Business Data Services North America And Europe

by Frank E. Gillett, December 1, 2009

This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009. Key topics include x86 server virtualization, cloud . . .

For Vendor Strategy Professionals

IT Buyers Prioritize Virtualization Over Cloud

Strategists Should Plan Practical Offerings And Messaging For Buyers

by Frank E. Gillett, October 30, 2009

In the Forrester Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, we used carefully worded questions to test buyer priorities on initiatives for virtualization, consolidation, automation, internal cloud, and infrastructure-as-a-service . . .

For Vendor Strategy Professionals

How To Message "Cloud" Offerings And Not Get Lost In The Fog

Speak Clearly To The Right Prospects Without Boosting Competitors

by Frank E. Gillett, July 24, 2009

The cloud computing phenomenon is extraordinarily hot, leading tech marketers to make messy messaging mistakes in their rush to respond. Positioning IT products and services vis-à-vis cloud concepts is challenging because marketers are using the . . .

For Vendor Strategy Professionals

Chrome OS Will Extend Google's Online Services, Not Imitate Windows

Google's New PC OS Moves It Further Toward A Personal Cloud Strategy

by Frank E. Gillett, July 9, 2009

On the evening of July 7, 2009, Google created a tech media storm with the announcement of Chrome OS, an operating system for netbooks and personal computers (PCs) separate from Google's Android, which is designed for smartphones and was rumored to be . . .

For Vendor Strategy Professionals

The Personal Cloud

How Individual Computing Will Shift From Being Device-Centric To Information-Centric

by Frank E. Gillett, July 6, 2009

The personal computing experience is complex and challenging, as individuals wrestle with multiple personal computers (PCs) and online services to manage an increasingly diverse set of information. Existing technologies for online information synchronization, . . .

For B2B Market Research Professionals

Cloud Infrastructure-As-A-Service: Interest And Adoption By Industry

by Frank E. Gillett, May 29, 2009

Cloud Computing, Compute-As-A-Service: Interest And Adoption By Industry.

For Vendor Strategy Professionals

Conventional Wisdom Is Wrong About Cloud IaaS

Enterprises Lead SMB; Cloud Services Trump Internal Cloud Build-Outs And More

by Frank E. Gillett, May 29, 2009

Survey results confirm strong interest in cloud infrastructure-as-a-service (IaaS) but debunk several stereotypes. Large firms are more interested in cloud IaaS than small firms. Firms are interested in cloud services slightly more than internal cloud, . . .

For B2B Market Research Professionals

Cloud Infrastructure-As-A-Service: Interest And Adoption By Region

by Frank E. Gillett, May 29, 2009

Cloud Computing, Compute-As-A-Service: Interest And Adoption By Region.

For Vendor Strategy Professionals

The Open Cloud Manifesto Offers Worthy Ideals

But It Is A First, Primitive Step For Thinking Clearly About Cloud Openness

by Frank E. Gillett, March 30, 2009

Thirty-six firms have signed on in support of the Open Cloud Manifesto that was published on March 29, 2009, with IBM taking a strong role in driving the document and promoting its launch. The goal of the Manifesto's authors is to establish principles . . .

For Vendor Strategy Professionals

IBM's Bid For Sun Is About More Than Just Solaris And Java

Sun's Innovations Can Improve IBM's Prospects Outside Enterprise Markets

by Frank E. Gillett, March 24, 2009

Vendor strategists are calling Forrester asking what we make of the possibility of IBM buying Sun Microsystems. The conventional wisdom is that IBM wants to capture the Solaris/SPARC customer base to boost the AIX/Power business and own Java to protect . . .

For B2B Market Research Professionals

Inquiry Insights: Server Virtualization, Q4 2008

Marketing Executives Must Help Buyers Navigate A Swift Market

by Frank E. Gillett, March 6, 2009

To help marketers of virtualization-related offerings understand what customers are wrestling with, we reviewed 153 Forrester client inquiries regarding server virtualization from the beginning of 2007 through the end of 2008. Inquiries about server virtualization . . .

For B2B Market Research Professionals

The State Of Emerging Enterprise Hardware Trends: 2008 To 2009

Business Data Services North America And Europe

by Frank E. Gillett, February 27, 2009

This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008. Hot topics include server virtualization, green IT, . . .

For B2B Market Research Professionals

Information Sources And Influences In Purchasing

by Laura Ramos, G. Oliver Young, Frank E. Gillett, February 27, 2009

North American and European hardware decision-makers report on information sources and influences in purchasing.

For B2B Market Research Professionals

Cloud Computing, Compute-As-A-Service: Interest And Adoption By Company Size

by Frank E. Gillett, James Staten, February 27, 2009

Enterprises and SMBs report on their interest and adoption of cloud computing.

For B2B Market Research Professionals

The State Of Emerging SMB Hardware Trends: 2008 To 2009

Business Data Services North America And Europe

by Frank E. Gillett, February 27, 2009

This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008. Hot topics include server virtualization, cloud computing, . . .

For B2B Market Research Professionals

PC Budgets And Operating Systems

by Benjamin Gray, Frank E. Gillett, February 27, 2009

Firms report on their budget for PC purchases and operating sytems.

For Technology Product Management & Marketing Professionals

Predictions 2009: Economic Trends Will Set The Tone For Technology Marketers

by Emily Van Metre, Jennifer Belissent, Ph.D., Laura Ramos, Frank E. Gillett, December 23, 2008

2008 was an eventful year, marked by a recession, the collapse of major financial institutions, and record unemployment. Next year will bring many challenges for technology marketers as they work to do more with lower budgets, differentiate their product . . .

For Infrastructure & Operations Professionals

Should Your Windows Apps Move To The Cloud?

New Cloud Computing Options Are Worth Your Consideration

by James Staten, John R. Rymer, Frank E. Gillett, Galen Schreck, December 10, 2008

With the announcement of the Azure Services Platform at the Microsoft Professional Developers Conference, new attention has been focused on Windows and its fit with cloud computing. But this interest may be misdirected, as Azure is more interesting today . . .

For Vendor Strategy Professionals

There Are Two Types Of Compute Clouds

Server Clouds And Scale-Out Clouds Serve Very Different Customer Needs

by Frank E. Gillett, November 21, 2008

Cloud computing is a confusing topic for vendor strategists. One reason? Most of us confuse two fundamentally different types of compute clouds as one. Server clouds support the needs of traditional business apps while scale-out clouds are designed for . . .