For Consumer Market Research Professionals

Technographics® Survey Highlights: US Mobile Investing  (663 KB PPT)

by Jacqueline Anderson, November 5, 2009

This highlight deck summarizes the key findings related to incidence, interest and barriers to mobile investing. This is the first survey highlight in a series from the North American Technographics Investments And Insurance Online Survey, Q3 2009 (US).

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Private Label CPGs  (747 KB PPT)

by Jacqueline Anderson, October 29, 2009

This highlight deck summarizes the key findings from Forrester's North American Technographics® Media And Advertising Online Survey, Q2 2009 (US). This deck covers decision-makers' perceptions of and purchase intent toward private label consumer package . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Online Consumers' Investment Behaviors  (549 KB PPT)

by Jacqueline Anderson, October 28, 2009

This highlight deck summarizes the key findings related to consumers' investment behaviors. This is the third survey highlight in a series from the North American Technographics Investments And Insurance Online Survey, Q3 2009 (US).

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Insurance Channel Preferences  (608 KB PPT)

by Jacqueline Anderson, October 19, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics® Investments And Insurance Online Survey, Q3 2009 (US).This deck covers channel preferences for researching and buying insurance, policy payments, and customer . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The US Triple-Play Landscape  (560 KB PPT)

by Jacqueline Anderson, October 19, 2009

This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Influential Online Consumers  (555 KB PPT)

by Jacqueline Anderson, October 15, 2009

This highlight deck summarizes key findings related to influential consumers who advocate for their favorite brands or products online. This is the fourth survey highlight in a series from the North American Technographics Interactive Marketing Online . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Use Of Mobile Phones Beyond Calls And Texts  (727 KB PPT)

by Jacqueline Anderson, October 9, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the first survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Online Purchasing Behaviors Of Men And Women  (633 KB PPT)

by Jacqueline Anderson, September 24, 2009

This highlight deck summarizes the key findings related to online purchasing behaviors from Forrester's North American Technographics Retail Online Survey, Q3 2009 (US). This is the first survey highlight in a series from the North American Technographics . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Canadians' Use Of Mobile Phones Beyond Calls And Texts  (538 KB PPT)

by Jacqueline Anderson, September 21, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the first survey highlight in a series from the North American Technographics . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe  (542 KB PPT)

by Jacqueline Anderson, September 16, 2009

This highlight deck summarizes the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a series from the European Technographics Benchmark Survey, . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Shopping Habits Of Loyalty Program Subscribers  (531 KB PPT)

by Jacqueline Anderson, September 4, 2009

This highlight deck summarizes the key findings related to loyalty programs from Forrester's North American Technographics Retail Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Retail . . .

For Consumer Market Research Professionals

The State Of Consumers And Technology: Benchmark 2009, US

A Life Stage Analysis Of The US Benchmark Survey

by Charles S. Golvin, Jacqueline Anderson, September 2, 2009

This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes by life stage. The document includes five-year forecasts . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Financial Behaviors And Attitudes  (442 KB PPT)

by Jacqueline Anderson, August 31, 2009

This highlight deck summarizes the key findings related to travel from Forrester’s North American Technographics Youth Online Survey, Q2 2009 (US). This is the third survey highlight in a series from the North American Technographics Youth Online Survey, . . .

For Consumer Market Research Professionals

Consumer Behavior Online: A 2009 Deep Dive

by Jacqueline Anderson, July 27, 2009

The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical that companies understand where and how to reach them . . .

For Consumer Market Research Professionals

Technographics® Insight: A Trended Look At Consumer Reactions To The Economy  (508 KB PPT)

by Jacqueline Anderson, July 13, 2009

This Technographics Insight is a trended look at consumers’ feelings about the economy and the actions they are taking to conserve, as well as an updated profile of conservers and non-conservers.

For Consumer Market Research Professionals

Maximize Consumer Market Research In A Recession

Strategies To Optimize Available Budget And Increase Organizational Awareness

by Jacqueline Anderson, May 15, 2009

With many research budgets being cut this year, it's critical to maximize the budget that's still available. It's also critical to let the organization know exactly how useful its investment in research is. Simple steps taken by the research team can . . .

For Consumer Market Research Professionals

Segmenting Consumers By Technology Preference

Updated Data Profiles Of Forrester's Technographics Segments

by Jacqueline Anderson, April 20, 2009

When budgets tighten, researchers need to get creative. One cost-effective way to gain valuable consumer insights without bursting the research budget is to use a syndicated segmentation scheme. Ensuring that the segmentation aligns with internal needs . . .

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics Retail Online Survey, Q3 2008  (348 KB PPT)

by Jacqueline Anderson, January 23, 2009

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Retail Online Survey, Q3 2008.

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics Customer Experience Online Survey, Q4 2008  (457 KB PPT)

by Jacqueline Anderson, January 23, 2009

This highlight deck summarizes the key findings from Forrester's North American Technographics Customer Experience Online Survey, Q4 2008.

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics PC And Gaming Online Survey, Q4 2008  (369 KB PPT)

by Jacqueline Anderson, January 23, 2009

This highlight deck summarizes the key findings from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2008.

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics® Financial Services Online Survey, Q3 2008  (416 KB PPT)

by Jacqueline Anderson, January 5, 2009

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Financial Services Online Survey, Q3 2008.

For Consumer Market Research Professionals

Consumers' Recession Reactions Vary By Generation

Generation Is A Bigger Determinant Among Conservers Than Income

by Jacqueline Anderson, December 23, 2008

With the economy tightening around consumers on a daily basis, it is crucial for companies to understand both who is and who isn't likely to curb spending. Various factors and motivations identify conservers and non-conservers, and weeding out the two . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Pre-Holiday Retail Online Survey, Q4 2008  (324 KB PPT)

by Jacqueline Anderson, December 12, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Pre-Holiday Retail Online Survey, Q4 2008. This deck covers holiday shopping intentions for the upcoming 2008 holiday season.

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Marketing And Mobile Internet Online Survey, Q3 2008  (398 KB PPT)

by Jacqueline Anderson, December 9, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media, Marketing, And Mobile Internet Online Survey, Q3 2008. This deck covers mobile Internet usage, email marketing, loyalty programs and consumer product . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Financial Services Online Survey, Q2 2008  (354 KB PPT)

by Jacqueline Anderson, September 29, 2008

This highlight deck reviews the key findings from the Q2 2008 Financial Services Online Survey. This survey covered questions given to US adults around financial products and habits.