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Tushi Banerjee

Tushi Banerjee, Researcher

Tushi serves Consumer Market Research professionals. She has worked extensively in forecasting the online population and changing demographics in Europe, covering the Western, Central, and Eastern European Markets. Additionally, she is focused working . . .
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For Consumer Market Research Professionals

European Internet Demographics Forecast, 2008 To 2013

As the European online population increases from 247.3 million in 2008 to 289.6 million in 2013, older adults and Seniors will form the largest segment of online users, with a share of 43%. Online service providers will have to treat these users as a . . .

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For Consumer Market Research Professionals

European Digital Divide

Assessing the Differences in Online Behavior Between Northern and Southern Europeans

The digital divide between northern and southern Europeans has narrowed because French users' online sophistication has raised the profile of southern Europeans, while German users' behavior lags that of their peers in other geographical markets, negatively . . .

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For Consumer Product Strategy Professionals

European Media Consumption

Understanding Trends in Online Media Behavior

Increasing broadband penetration in Europe has driven overall media consumption without cannibalizing traditional forms of media such as TV viewing.

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For Consumer Product Strategy Professionals

European Digital Home Forecast, 2008 to 2013

The growing affordability of digital devices along with rising Internet, broadband, and wireless adoption will lead to the increasing pervasiveness of digital devices in European households.

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For Consumer Market Research Professionals

Mobile Youth Consumers

Quantifying Use Patterns and Interest

Mobile entertainment services continue to grow in popularity among young mobile users. However, migrating use with increasing age concerns mobile operators.

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For Consumer Market Research Professionals

German Digital Consumers

Understanding Savvy Online Users

As broadband penetration in Germany continues to lag behind the European average, savvy online users in the country are increasingly focusing on information applications.

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For Consumer Market Research Professionals

Profiling Online Users

Understanding the Evolution of Online Activity

Europeans are spending more time online. In addition, increased broadband penetration is both changing the way they use the Internet and disrupting historical trends in geographic sophistication.

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For Consumer Market Research Professionals

European Internet Demographics Forecast, 2007 to 2012

The composition of the online population is changing as Internet use becomes increasingly ubiquitous in Europe.

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