For Consumer Market Research Professionals

Technographics® Survey Highlights: The Triple-Play Landscape In Canada  (530 KB PPT)

by Joost van Kruijsdijk, November 5, 2009

This highlight deck summarizes the key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the second survey highlight in a series from the North American . . .

For Consumer Market Research Professionals

Technographics® Insight: European Consumer Device Adoption Trends   (584 KB PPT)

by Joost van Kruijsdijk, July 17, 2009

This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase intention for these devices in the next six months.

For Consumer Market Research Professionals

Technographics® Insight: Media Downloading Behavior In Europe  (552 KB PPT)

by Joost van Kruijsdijk, July 16, 2009

This Technographics Insight focuses on the usage of file sharing software and legal music downloading services. It also looks at how the usage overlaps, and which countries and age groups lead in the usage of file sharing and legal music downloading.

For Consumer Market Research Professionals

Technographics® Insight: Online Payment In Europe  (546 KB PPT)

by Joost van Kruijsdijk, July 1, 2009

This Technographics Insight takes a look at frequency of online buying across European countries and examines which payment methods these online buyers subsequently use to pay for their purchases.

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)  (647 KB PPT)

by Joost van Kruijsdijk, June 23, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).

For Consumer Market Research Professionals

Technographics® Insight: A Look At Internet Service Provider Churn In The US  (442 KB PPT)

by Joost van Kruijsdijk, April 3, 2009

This Technographics Insight takes a look at Internet service provider churn in the US.

For Consumer Market Research Professionals

Technographics® Insight: A Look At Mobile Service Provider Churn In The US  (432 KB PPT)

by Joost van Kruijsdijk, April 3, 2009

This Technographics Insight takes a look at mobile service provider churn in the US.

For Consumer Market Research Professionals

Technographics® Survey Highlights: Digital Home And Wireless Online Survey, Q3 2008  (796 KB PPT)

by Joost van Kruijsdijk, December 24, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Digital Home and Wireless Online Survey, Q3 2008.

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Telecom and Internet Access Online Survey, Q3 2008   (778 KB PPT)

by Joost van Kruijsdijk, December 16, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Telecom and Internet Access Online Survey, Q3 2008.

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Media, Marketing, And Social Computing Online Survey, Q3 2008  (748 KB PPT)

by Joost van Kruijsdijk, October 22, 2008

This highlight deck summarizes the key findings from Forrester's European Online Media, Marketing and Social Computing Survey, Q3 2008.

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Youth Online Survey, Q2 2008  (799 KB PPT)

by Joost van Kruijsdijk, September 22, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Online Youth Survey, Q2 2008.

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008  (808 KB PPT)

by Joost van Kruijsdijk, August 13, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

For Consumer Market Research Professionals

A Deep Dive Into Europeans' Online Behavior

Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own

by Joost van Kruijsdijk, June 23, 2008

Forrester has surveyed European adults about their technology use for nine years. We track a wide variety of online activities relevant to consumers' daily lives, and we dive deeply into media consumption, online shopping, entertainment, and social networking . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007  (362 KB PPT)

by Joost van Kruijsdijk, April 15, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

For Consumer Market Research Professionals

Technographics® Insight: Where Do Europeans Buy Consumer Electronics And What Influences Their Purchases  (284 KB PPT)

by Joost van Kruijsdijk, December 11, 2007

This data chart highlights via which channels Europeans buy consumer electronics and what factors influenced their purchase decision most.

For Consumer Market Research Professionals

Technographics® Insight: How Europeans Research Consumer Electronics  (240 KB PPT)

by Joost van Kruijsdijk, December 10, 2007

This data chart highlights how Europeans researched their latest consumer electronics product purchase.

For Consumer Market Research Professionals

Technographics® Insight: Why European Seniors Matter For Online Retailers  (192 KB PPT)

by Joost van Kruijsdijk, December 10, 2007

This data chart highlights the growing importance of seniors for the online retailers.

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Media, Marketing, and Retail Survey, Q3 2007   (667 KB PPT)

by Joost van Kruijsdijk, November 26, 2007

This highlight deck reviews the key findings from the European Technographics Online Media, Marketing & Retail Survey, Q3 2007. This survey covered questions given to European adults around media consumption, online shopping, email marketing, loyalty . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Youth Survey, Q3 2007  (399 KB PPT)

by Joost van Kruijsdijk, November 21, 2007

This document highlights some of the main findings from our Q3 2007 Young Online Consumers study.

For Consumer Market Research Professionals

Survey Highlights: European Technographics® Benchmark Survey, Q2 2007  (284 KB PPT)

by Joost van Kruijsdijk, Reineke Reitsma, August 21, 2007

European Data Chart.

For Consumer Market Research Professionals

The State Of European TV Ownership  (178 KB PPT)

by Joost van Kruijsdijk, July 26, 2007

One-third of EU consumers bought a new TV in the past 2 years but only 11% of most recent TVs purchased are flat panel. Recently the uptake of flat panel TVs has increased in Europe: 42% of TV¿s bought in the past 6 months are flat. Flat panel TV owners . . .

For Consumer Market Research Professionals

European Online Young Consumers Love IM

Businesses Should Start Finding Ways To Engage With Them Via IM

by Joost van Kruijsdijk, June 22, 2007

With nearly nine in 10 European online 12- to 24-year–olds using it regularly, instant messaging (IM) is extremely popular among young consumers. Apart from Germany, MSN dominates the European market, and with its introduction of new services, it will . . .

For Customer Experience Professionals

Senior European Visitors Have Specific Web Needs

How Web Sites Can Address Their Needs

by Zayera Khan, Joost van Kruijsdijk, June 13, 2007

Europeans aged 55 or older are increasingly going online, but they see various barriers to making online purchases. Web sites that target seniors, especially in travel, health, and financial services, should create an easy, functional experience, with . . .

Tracking The UK's Affluent Online Consumers

by Joost van Kruijsdijk, Cliff Condon, September 13, 2006

Firms cater to a wide variety of customer segments, but how different are the behaviors and needs of affluent consumers compared with their mainstream peers? To answer this question, we analyzed data from UK consumers who are regularly online and segmented . . .

Online Media Needs To Mix Carrots With Sticks

UK Net Users Are Willing To Pay Reasonable Prices For Legal Content

by Bill Nagel, Joost van Kruijsdijk, December 2, 2005

File-sharing among UK online consumers has remained constant over the past year — contrary to expectations that increased broadband adoption would fuel a corresponding increase in illegal downloading. A relatively small number of UK Net users have used . . .