For Technology Product Management & Marketing Professionals

Understanding Information Worker Smartphone Usage

Emerging Smartphone Use By Information Workers Opens Doors For Vendors

by Michele Pelino, November 20, 2009

Understanding how information workers use smartphones and applications enables marketing executives across the mobile value chain to successfully develop products and services to address the needs of these workers. Currently, 13% of information workers . . .

For Vendor Strategy Professionals

Market Momentum: Enterprise Mobility Year In Review

Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities

by Michele Pelino, October 7, 2009

An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers, network operators, application developers, systems integrators, . . .

For Technology Product Management & Marketing Professionals

Make Your Marketing Sing To Business Mobility Decision-Makers

Vendors Must Use Employee Roles To Identify Preferred Marketing Channels

by Michele Pelino, October 5, 2009

IT professionals, business executives, and end users participate in purchasing decisions for enterprise mobility devices, middleware, services, and mobile applications. These decision-makers use online and offline channels to gather information. Top online . . .

For B2B Market Research Professionals

2009 Enterprise Mobility Spending And Adoption Trends   (472 KB PPT)

by Michele Pelino, August 7, 2009

Using data from BDS Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, Forrester examines enterprise mobility spending and adoption trends.

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2009

Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them

by Michele Pelino, July 28, 2009

Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum — even during these challenging economic times. Buyers are investing in mobile applications for . . .

For Vendor Strategy Professionals

Inquiry Insights: BSS/OSS For Communications Service Providers, Q2 2009

by Michele Pelino, June 10, 2009

Forrester receives thousands of inquiries each year on a variety of topics that provide insight into the key issues and challenges facing our clients. Analysis of inquiries related to the business and operational support systems (BSS/OSS) issues facing . . .

For Vendor Strategy Professionals

Vendors: Make Mobile App ROI Your Sell Epicenter

ROI Analysis Must Prove The Business Process Benefits Of Mobile Solutions

by Michele Pelino, May 22, 2009

The economic downturn increases pressure on enterprises to control costs and to provide return on investment (ROI) analysis to justify the benefits of investing in mobile technologies, applications, and solutions. While many companies are decreasing their . . .

For Vendor Strategy Professionals

Mobile App Stores Are Important To Biz Users

App Stores Must Make Their Stores Sing To Business Buyers

by Michele Pelino, May 21, 2009

The Apple App Store for iPhones opened in mid-2008 and grabbed the attention of independent application developers and mobile device users as a software distribution channel for new mobile applications. In turn, the Apple App Store's success is causing . . .

For Vendor Strategy Professionals

Inquiry Insights: Enterprise Mobility, Q1 2009

by Michele Pelino, April 8, 2009

Each year, Forrester receives more than 20,000 inquiries on a variety of topics that provide insight into the key issues and challenges facing our clients. During the past two years, the number of enterprise mobility inquiries increased nearly 55%, jumping . . .

For Vendor Strategy Professionals

Future View: Mobile Unified Communications Demand And Evolution, 2009 To 2014

Revenue Growth Will Follow As Vendors Facilitate Easier Integration

by Michele Pelino, March 19, 2009

Today, few enterprises integrate unified communications (UC) functions with mobile applications because most companies do not yet understand the value proposition of mobile UC integration. We believe that UC integration into mobile line-of-business (LOB) . . .

For Vendor Strategy Professionals

Predictions 2009: What's In Store For Enterprise Mobility

by Michele Pelino, December 12, 2008

In 2008, enterprise mobility initiatives were top priorities among companies of all sizes and many vertical markets. Forrester saw widescale deployment of wireless networks, introduction of a wide range of new mobile devices, and increased interest in . . .

For Technology Product Management & Marketing Professionals

Technology Trends: IMS Deals Slow Worldwide

Biggest Gains Are In Eastern Europe And Asia Pacific Regions

by Michele Pelino, November 18, 2008

Attention in the telecom community for the IP multimedia subsystem (IMS) has been hard to ignore over the past few years. Service providers wanting new revenues from services at a reduced cost look to an IMS framework to help them. Forrester tracks IMS . . .

For B2B Market Research Professionals

SMB Interest In Mobile Applications Corresponds With Enterprises

by Michele Pelino, TJ Keitt, November 4, 2008

According to a recent Forrester survey, 53% of North American and European SMB IT decision-makers are prioritizing mobility support-tracking, which slightly lags behind the percentage of enterprises that view this as a priority. Increasingly, this type . . .

For B2B Market Research Professionals

Enterprise Mobile User Forecast: Mobile "Wannabes" Are The Fastest-Growing Segment

Prepare To Address The Needs Of This New Mobile Enterprise User Segment

by Michele Pelino, October 9, 2008

Today's corporate mobility initiatives in firms are usually centered on policies and tools that focus on mobile employees — mostly traveling information workers and task workers. In turn, mobility vendors are also focusing their products, services, and . . .

For Technology Product Management & Marketing Professionals

Digital Media Rise In Importance To Reach Enterprise Mobility Buyers

Mobility Product Marketing Mix Must Include Digital Media

by Michele Pelino, TJ Keitt, July 17, 2008

The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented applications. Purchasing decision-makers for these enterprise . . .

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2008

Mobility Use Expands Year Over Year — But The Supplier Market Is Still Murky

by Michele Pelino, July 11, 2008

For years there has been a lot of talk — but not much action — around enterprise mobility. Today, the tide is turning. Results from Forrester's Enterprise Network And Telecommunications Survey, North America And Europe, Q1 2008, show that mobility initiatives . . .

For Technology Product Management & Marketing Professionals

Case Study: PAETEC's Customer-Focused Strategy Captures US SMBs

by Michele Pelino, May 30, 2008

PAETEC, a US communications solution provider, often flies under the radar screen when compared with better-known wireline operators like AT&T and Verizon. This may be about to change — PAETEC recently acquired US LEC, Allworx, and McLeodUSA to expand . . .

For Infrastructure & Operations Professionals

Treating Wireless Email Headaches

Before You Mobilize More Employees — Expand Your Wireless Email Support

by Michele Pelino, Benjamin Gray, Chris Silva, April 17, 2008

Today, wireless email has been deployed or is being deployed by 85% of enterprises in North America and 70% in Europe — and growth is continuing in more regions, into small and medium-size businesses (SMBs), and deeper into enterprises as mobility extends . . .

For B2B Market Research Professionals

The Global Mobile Application Landscape

by Michele Pelino, TJ Keitt, April 7, 2008

Mobile line-of-business applications — such as field service and healthcare apps — are the next wave of mobile applications. While deployment of these apps is further along in North America and Europe, Asia Pacific interest is growing. Asia Pacific firms . . .

For Vendor Strategy Professionals

IBM Is Poised To Attack The NGOSS Market

SWOT Analysis: IBM, Q1 2008

by Michele Pelino, March 28, 2008

As communications service providers begin to implement next-generation operational support system solutions (NGOSS) to enable the efficient provisioning, deployment, and implementation of new types of multimedia services, they will increasingly demand . . .

For Technology Product Management & Marketing Professionals

Inquiry Insights: Enterprise Mobility, Q1 2008

by Michele Pelino, March 4, 2008

Forrester receives more than 20,000 inquiries per year that provide a pulse on what are, for our clients, hot topics and pain points. During the past five years, Forrester fielded more than 1,000 inquiries on the topic of enterprise mobility, more than . . .

For Vendor Strategy Professionals

Amdocs Is Positioned For Success In The NGOSS World

SWOT Analysis: Amdocs, Q4 2007

by Michele Pelino, January 22, 2008

Amdocs has extensive experience assisting tier one communication service providers worldwide with BSS/OSS solution implementations, and the company is positioned for continued success in the emerging next-generation operational support system (NGOSS) . . .

For Vendor Strategy Professionals

Oracle Is Well Prepared To Address NGOSS Opportunities

SWOT Analysis: Oracle Q4 2007

by Michele Pelino, December 12, 2007

Many telecom operators are beginning to implement next-generation operational support system solutions (NGOSS) to enable more efficient provisioning, deployment, and billing of communications services, and they are looking to vendors like Oracle for assistance. . . .

For Technology Product Management & Marketing Professionals

The Overlooked (And Underserved) IMS Cable TV Market In North America

by Michele Pelino, December 5, 2007

There has been a lot of focus on the benefits that an IP multimedia subsystem (IMS) can provide to fixed and mobile communications service providers. While IMS vendors often overlook cable companies, results from Forrester's IMS activity tracker indicate . . .

For Technology Product Management & Marketing Professionals

Inquiry Insights: BSS/OSS For Communications Service Providers, Q3 2007

by Michele Pelino, October 5, 2007

As communications service providers transition their networks to address emerging customer requirements for new types of multimedia services and applications, there is a lot of uncertainty regarding the impact of these new network and service requirements . . .