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Grey Held, Dir - Data Client Services
Grey serves Consumer Market Research professionals. As part of Forrester's Consumer Technographics® business he manages the Data Client Services team of data professionals focused on helping consumer market researchers, interactive marketers, consumer . . .
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For Consumer Market Research Professionals
Technographics® Insight: Older Boomers are Big Online Buyers 
(189 KB PPT)
by Grey Held, June 13, 2008
This Technographics Insight takes a look at the online purchasing habits of online US adults and examines the key differences in average online spend between generations.
For Consumer Market Research Professionals
Technographics® Insight: US Consumers Take To The Web For Some Banking Activities But Not Others (214 KB PPT)
by Grey Held, June 12, 2008
This Technographics Insight takes a look at US online consumers¿ channel preferences for engaging in a variety of banking activities.
