For Technology Product Management & Marketing Professionals

Gen Y Won't Change Workplace Collaboration; Better Integrated Tools Will

Demystifying The Myth Of A Gen-Y-Led Workplace Revolution

by TJ Keitt, October 28, 2009

Gen Yers in the US workforce, those between the ages of 18 and 29, are a confounding phenomenon. Some employers see their self-assured, authority-wary ways as a detriment to business while others see their tech-savvy as a harbinger of a new collaborative . . .

For Vendor Strategy Professionals

Making The SaaS And Collaboration Marriage Work

A Framework For Collaboration SaaS Vendors To Capitalize On The Channel

by TJ Keitt, August 31, 2009

Finding collaboration and Web 2.0 technologies to facilitate collaboration between employees and partners is a top business priority. How technology enters businesses is changing as business leaders and individual workers are demanding more say in choosing . . .

For Vendor Strategy Professionals

The Real Value Of Virtual Worlds

A Guide For Hooking Business Customers And Partners With This New Technology

by TJ Keitt, July 28, 2009

From the point of view of most business leaders, the utility of virtual worlds in business is not apparent. Heretofore, virtual world vendors have not done a particularly good job articulating the value because many are wrongly trying to set up their . . .

For B2B Market Research Professionals

Vendors: Leverage How Decision-Makers Use Web 2.0 Technologies To Tailor Collaboration Offerings

by TJ Keitt, July 2, 2009

Web 2.0 technology's use in business is very new, making the success of these initial deployments hinge on how well IT and business leaders understand their value and create implementation plans. We have seen that the more successful deployments have . . .

For B2B Market Research Professionals

Demand Insights: The Global Collaboration Market Is Flat

Universal Business Needs Make Collaboration Tools Important Globally

by TJ Keitt, May 19, 2009

Universal business concerns about keeping employees and partners on the same page and productive in an increasingly stratified business environment have business leaders around the world scrambling for solutions. Recognizing this need, vendors have emerged . . .

For Vendor Strategy Professionals

Technology Populism Shapes The Collaboration Vendor Landscape

A Bottom-Up And Top-Down Selling Approach Is Required

by TJ Keitt, April 28, 2009

The transition from IT to business technology (BT), technology populism, and the down economy are changing businesses and the collaboration vendors that serve them. The door has opened to new vendors that appeal to the less technically savvy users in . . .

For B2B Market Research Professionals

Collaboration And Web 2.0 Technology Adoption, Q4 2008  (446 KB PPT)

by TJ Keitt, G. Oliver Young, April 2, 2009

Firms report on their adoption and implementation of collaboration and Web 2.0 technologies.

For B2B Market Research Professionals

Demand Insights: Collaboration Market Healthy Despite Slumping Economy

by TJ Keitt, March 25, 2009

Although 2009 is shaping up to be a tough year for technology vendors, the collaboration market is proving to be vibrant. The tough economy is forcing companies to restrict travel while keeping distributed teams in touch. In addition, changes in the composition . . .

For B2B Market Research Professionals

Demand Insights: Serious Games Break Through

Player Interest Points To Game-Market Opportunities

by TJ Keitt, March 11, 2009

Cisco Systems, IBM, and Microsoft all have made early investments in serious games. Whether or not these tech titans are being prudent depends on the answer to two critical questions: Are the games effective? And do players really want to play them? Forrester's . . .

For Vendor Strategy Professionals

Getting People-Centric Collaboration Tools Right

Collaboration Market Share Hinges On Streamlining Business Processes

by TJ Keitt, January 28, 2009

The down economy and an increasingly decentralized business world have created a boom market for collaboration vendors as emphasis on reduced costs has made tools like videoconferencing and collaborative workspaces appealing. But translating this short-term . . .

For Vendor Strategy Professionals

Inquiry Insights: Virtual Worlds, Q4 2008

by TJ Keitt, January 26, 2009

Forrester has gone from fielding virtually no inquiries about virtual worlds prior to 2007 to fielding 91 by the end of 2008. As they do with any other nascent technology, IT decision-makers and marketers within companies are just trying to figure out . . .

For Technology Product Management & Marketing Professionals

Serious Games Uncover Serious Requirements

by TJ Keitt, Tom Grant, Ph.D., November 19, 2008

Serious gaming provides an alternate way to collect and analyze product requirements. An increasing number of companies are using serious games to inform product decisions. At the same time, a small number of serious gaming vendors have emerged, providing . . .

For B2B Market Research Professionals

IBM's Focus On Actionable Insight Paves The Way For Market Intelligence To Be A Strategic Partner

by TJ Keitt, Brad Bortner, November 10, 2008

It is often difficult for market intelligence entities to gain strategic importance. IBM's market intelligence group is achieving this goal with a focus on delivering actionable insight that drives business decisions. To accommodate this, the market intelligence . . .

For B2B Market Research Professionals

SMB Interest In Mobile Applications Corresponds With Enterprises

by Michele Pelino, TJ Keitt, November 4, 2008

According to a recent Forrester survey, 53% of North American and European SMB IT decision-makers are prioritizing mobility support-tracking, which slightly lags behind the percentage of enterprises that view this as a priority. Increasingly, this type . . .

For Vendor Strategy Professionals

Will Unified Communications Make Virtual Worlds Relevant To Business?

Yes, But It Won't Be Overnight

by TJ Keitt, Henry Dewing, October 31, 2008

Virtual worlds have consistently struggled to demonstrate their relevance to business leaders. Problems with the stability of the technology, lack of compelling case studies, and failure to integrate other business tools have all served to exacerbate . . .

For B2B Market Research Professionals

The Verizon Information Research Network Utilizes Technology For Strategic Impact

by TJ Keitt, Brad Bortner, October 17, 2008

The challenge of managing numerous research requests with a small staff is one that affects many market research organizations. Verizon's repository of secondary research, managed by the Verizon Information Research Network (VIRN), has adopted a robust . . .

For B2B Market Research Professionals

CSC's ResearchNetwork Provides A Road Map To Becoming A Strategic Partner

by TJ Keitt, Brad Bortner, October 8, 2008

Becoming a strategic player within the company is a problem that plagues many business-to-business (B2B) market researchers. Computer Sciences Corporation's (CSC's) ResearchNetwork is a group that has successfully made the transition from tactical entity . . .

For Vendor Strategy Professionals

It's Time To Take Games Seriously

Video Games Provide An Effective Way To Reach Customers And Employees

by TJ Keitt, Paul Jackson, August 19, 2008

Serious gaming, or the use of games and gaming dynamics for non-entertainment purposes, is poised to take off thanks to the rise of Technology Populism, the greening of IT, and the emergence of the Millennials. Opportunity comes from many sectors, but . . .

For Vendor Strategy Professionals

Inquiry Insights: Telecom Managed Services, Q2 2008

by Henry Dewing, TJ Keitt, August 12, 2008

The telecom managed services market is full of activity, with 88% of North American and European firms reporting that they have purchased some type of managed telecom service. Despite the heat in the market, both vendors and buyers are struggling to get . . .

For Technology Product Management & Marketing Professionals

Digital Media Rise In Importance To Reach Enterprise Mobility Buyers

Mobility Product Marketing Mix Must Include Digital Media

by Michele Pelino, TJ Keitt, July 17, 2008

The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented applications. Purchasing decision-makers for these enterprise . . .

For Consumer Market Research Professionals

HP's MarketVision Brings Insight To Biz Decisions

How HP Ensures Its Market Research Maximizes Strategic Impact

by TJ Keitt, Ellen Daley, May 16, 2008

Ensuring that high-cost market research maximizes return on investment is hard to do. A simple way to start tracking ROI is to make certain that key stakeholders at least read the research or, even better, act on it — for example, a sales manager using . . .

For Vendor Strategy Professionals

Introducing Forrester's B2B Technology Market Forecasting

Our Methodology For Sizing Your Market And How To Get Value From Our Forecasts

by Eric G. Brown, TJ Keitt, April 8, 2008

Emerging and high-growth product categories present exciting opportunities for firms as they put their bets on which markets will reap the biggest return for them. Forrester's market sizings and forecasts help navigate the unknown landscape of these new . . .

For B2B Market Research Professionals

The Global Mobile Application Landscape

by Michele Pelino, TJ Keitt, April 7, 2008

Mobile line-of-business applications — such as field service and healthcare apps — are the next wave of mobile applications. While deployment of these apps is further along in North America and Europe, Asia Pacific interest is growing. Asia Pacific firms . . .

For Consumer Market Research Professionals

How To Select A Market Research Portal Approach

Choose From Three Popular Approaches

by Brad Bortner, TJ Keitt, February 1, 2008

Market researchers tell us they want their rich and plentiful research data to permeate their firms — fueling strategic and tactical business decisions. Many market researchers are turning to a market research portal — a single Web interface that provides . . .

For Consumer Market Research Professionals

Understanding The US Video Game Player

It's Not As Simple As Focusing On Young Men

by Paul Jackson, TJ Keitt, January 25, 2008

Video gaming is mainstream — today, 37% of US consumers report that they play video games. These gamers are not just young men but include Baby Boomers and women. Women constitute 49% of gamers, with Younger Boomers and Older Boomers representing 19% . . .