For Consumer Product Strategy Professionals

Who Will Pay For Online Content?

Integrate Social Media To Attract European Online Movie Buyers

by Nick Thomas, November 4, 2009

Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current . . .

For Consumer Product Strategy Professionals

European Paid Content And Online Activity Forecast, 2009 To 2014

Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014

by Nick Thomas, October 8, 2009

Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most users of most content will not pay for it directly. Monetization . . .

For Consumer Product Strategy Professionals

Creating Value From "How-To" Videos

Use "Content As Marketing" To Engage Online Audiences

by Nick Thomas, September 11, 2009

We are all media companies now. One effect of the digitization of content is that the barriers to entry have come down: While the creation and distribution of content used to be the preserve of specialized companies with deep pockets and expertise, in . . .

For Consumer Product Strategy Professionals

How To Survive The Media Meltdown

Identifying Successful Content Strategies

by Nick Thomas, August 5, 2009

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies. But consumers are spending more . . .

For Consumer Product Strategy Professionals

We Are All Media Companies Now

How Brands Can Benefit From The Media Meltdown

by Nick Thomas, July 7, 2009

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies that create and distribute content . . .

For Consumer Product Strategy Professionals

Online Video Sites: A Forrester Content Strategy Review Analysis

by Nick Thomas, June 4, 2009

Online video is increasingly popular with users, as sites like NBC/FOX's Hulu and the BBC's iPlayer continue to grow in popularity. Meanwhile YouTube, the biggest online video site of them all, is still struggling to monetize its audience. User appeal . . .

For Consumer Product Strategy Professionals

Evaluating Online News Sites Using The Forrester Content Strategy Review

by Nick Thomas, June 2, 2009

The newspaper business is in big trouble. Declining print circulation is compounded by lower-than-expected growth in online ad revenues, despite the popularity of news with online users. Publishers must resist simply building a pay wall around expensive . . .

For Consumer Product Strategy Professionals

How Digital Consumption Is Reinventing The Media Industry

How The Forrester Content Strategy Review Can Help

by Nick Thomas, May 1, 2009

The media industry is in the middle of a revolution, and it's tough out there. As content and consumption become increasingly digital, old business models based on tightly controlling the distribution of premium content are no longer relevant. As we shift . . .

For Consumer Product Strategy Professionals

How Media Ecosystems Can Drive Content Sales

What Content Owners Can Learn From The Games Industry

by Nick Thomas, March 6, 2009

For many traditional media companies, the outlook is gloomy. While sales of physical goods such as CDs and DVDs continue to decline, sales of online content show little sign of replacing lost revenues. When free online content is ubiquitous and 40% of . . .

For Consumer Product Strategy Professionals

Using Webisodes Effectively: Maximizing The Potential Of The New Online Video Format

by Nick Thomas, February 27, 2009

Adoption of unproven formats seems risky in an economic downturn. But Webisodes are emerging as an effective way of engaging online audiences, especially with overall audiences for online video continuing to grow. Although users expect to get the content . . .

For Consumer Product Strategy Professionals

European Online Video Strategies In An Economic Downturn

Why Now Is The Time To Innovate

by Nick Thomas, February 5, 2009

Demand for online video continues to rise among Europeans, especially given a challenging economic climate in which free content will become even more popular. Content owners and media companies must seize the opportunity to engage with this audience . . .

For Consumer Product Strategy Professionals

What Young Women Are Doing Online

European 15- To 24-Year-Old Women Are Rapidly Adopting Communication Tools And Content

by Nick Thomas, January 20, 2009

Young women in Europe still spend more time watching TV than they do going online. But the time they spend online is growing, fuelled by both communication tools and platforms and rich media content, such as online video, which now accounts for nearly . . .

For Interactive Marketing Professionals

Portalization and Polarization

Understanding the Evolution of European Social Networking

by Nick Thomas, December 12, 2008

Social networking sites grew rapidly between 2006 and 2007, but as the sector matures, growth has begun to slow. Without increased focus on retaining users who are looking elsewhere online, user fatigue may become a significant problem for the networks.

For Consumer Product Strategy Professionals

European Paid Content and Activity Forecasts, 2008 to 2013

by Nick Thomas, November 7, 2008

Though online video will be the most popular content category online, music will see the highest pay conversion rates in an otherwise modestly performing European paid content market that will dominated by free.

For Consumer Product Strategy Professionals

Internet TV

Making Free Pay

by Nick Thomas, September 30, 2008

The new phase of European online video growth is being driven by legitimate sites offering predominantly free longer-form TV. As audiences grow, buyers will remain niche, but broadcasters and video aggregators must target them in the short term as online . . .

For Consumer Product Strategy Professionals

Channel 4 Uses Free TV Content to Build Audience and Extend Reach, but Also Drives Users to Paid-for Content

by Nick Thomas, September 30, 2008

For Consumer Product Strategy Professionals

Sky Offers TV Content Free Online to Protect Subscriptions

by Nick Thomas, September 30, 2008

For Consumer Product Strategy Professionals

Movies Online

Engaging European Buyers

by Nick Thomas, September 16, 2008

The popularity of online catch-up services, such as the BBC's iPlayer, demonstrates a growing online audience in Europe for longer-form content, including movies. While the European online movie rental business is still nascent, initiatives from the likes . . .

For Consumer Product Strategy Professionals

User Reviews

Engaging European Online Buyers

by Nick Thomas, September 11, 2008

With high consumer demand for user reviews, sites must understand and harness their appeal to attract buyers online.

For eBusiness & Channel Strategy Professionals

Paid Online Content

Using Social Networks to Target Young Buyers

by Nick Thomas, June 23, 2008

Companies must identify online users who will pay for online content as well as content they will pay for and places to find them, with the majority unwilling to pay for such content.

For eBusiness & Channel Strategy Professionals

Online News

Using Video to Engage European Users

by Nick Thomas, June 4, 2008

Online video is increasingly popular among news users online, and is central to news providers' strategies for boosting users' loyalty and time spent on their sites.

For eBusiness & Channel Strategy Professionals

Online News

Where to Successfully Engage Young Europeans

by Nick Thomas, May 15, 2008

Online news is a major driver of Web traffic, but traditional news brands online face increasing competition from aggregators such as portals and search engines.

For eBusiness & Channel Strategy Professionals

ProSiebenSat1's Maxdome Focuses on Depth of Catalog to Drive Subscriptions

by Nick Thomas, April 16, 2008

For eBusiness & Channel Strategy Professionals

Online Video in Europe

Managing TV Audience Fragmentation

by Nick Thomas, April 16, 2008

As online consumption of video grows, broadcasters in Europe must develop strategies for distributing their content across online and TV to ensure they continue to engage users in an increasingly fragmented media landscape.

For Consumer Product Strategy Professionals

Online Gaming

Engaging Older Female Users Through Casual Games

by Nick Thomas, November 29, 2007

Playing games on the Internet is a major driver of traffic, but current revenue models are limited.