For eBusiness & Channel Strategy Professionals

How To Win Over European Online Shoppers

Email And Site Tips For Success In Seven Different European Markets

by Zia Daniell Wigder, September 21, 2009

Many businesses, especially those expanding into Europe for the first time, take a blanket approach to the European market: Web sites are merely replicated throughout Europe with nearly identical features offered on each site. While few eBusinesses should . . .

For eBusiness & Channel Strategy Professionals

Tactics To Attract Recession-Weary Online Buyers Around The Globe

by Zia Daniell Wigder, September 4, 2009

Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before making a decision and consulting multiple sources for information. . . .

For eBusiness & Channel Strategy Professionals

Global Online Population Forecast, 2008 To 2013

by Zia Daniell Wigder, July 21, 2009

Despite the global economic slowdown, worldwide use of the Internet continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is projected to grow, Asia remains the biggest global growth . . .

For eBusiness & Channel Strategy Professionals

Translation And Localization Of Retail Web Sites

Maximizing The International Experience Through Tailored Offerings

by Zia Daniell Wigder, May 29, 2009

Most US-based online retailers do not have extensive experience with translation or localization. Retailers shipping internationally tend to rely on the English-language acumen of their international users to navigate the site, and even those retailers . . .

For eBusiness & Channel Strategy Professionals

Global Expansion Through International Shipping

Serving Customers In International Markets From A Domestic Base

by Zia Daniell Wigder, March 25, 2009

With budgets squeezed in today's economic environment, many US companies are looking for low-cost options to tap into international consumer demand. International shipping provides a way for merchants to test international waters and diversify revenues . . .

For eBusiness & Channel Strategy Professionals

Global Web Site Spending: Benchmarking Spending On International Offerings

by Zia Daniell Wigder, February 12, 2009

Despite the belt-tightening taking place at many businesses, the majority of companies do not plan to curtail spending on global Web initiatives in 2009. A survey of 250 Web site decision-makers revealed that almost two-thirds operate international versions . . .

For eBusiness & Channel Strategy Professionals

Global Electronic Commerce Web Sites

Preparing Vendors for Expanding Marketing Needs

by Zia Daniell Wigder, December 10, 2008

International site operators are struggling with an increasingly complex set of marketing needs, while vendors are aiming to differentiate themselves through their global offerings.

For Interactive Marketing Professionals

Global Online Advertising

Lessons from Multicountry Advertisers

by Zia Daniell Wigder, November 11, 2008

Despite a downturn in the economy, many advertisers continue to boost spending on the online channel in international markets.

For Interactive Marketing Professionals

International Search Marketing

Tapping into Missed SEO Opportunity

by Zia Daniell Wigder, November 11, 2008

Online advertisers are increasingly turning to search marketing outside the US to drive traffic to their domestic and international sites.

For Consumer Product Strategy Professionals

International Online Video

Developing Effective Multicountry Content

by Zia Daniell Wigder, October 15, 2008

As online video consumption increases around the world, companies are aiming to create videos that will attract a global audience.

For eBusiness & Channel Strategy Professionals

Evaluating International Online Markets

Essential Factors to Consider

by Zia Daniell Wigder, September 8, 2008

Companies are trying to determine the best way to evaluate different global markets as they look to launch new online initiatives.

For eBusiness & Channel Strategy Professionals

Global Online Payments

Localizing Based on National Preferences

by Zia Daniell Wigder, July 22, 2008

The global online payments landscape is far from uniform, with payment preferences greatly varying by country.

For Business Process & Applications Professionals

Customer Service Outside the US

Differentiating Through Customer Care Expertise

by Zia Daniell Wigder, June 10, 2008

As US companies expand beyond US borders, they face the challenge of providing customer service that keeps costs in check and meets the needs of international markets.

For Customer Experience Professionals

Mexx Localizes for European Markets, While Centralizing to Keep Costs in Check

by Zia Daniell Wigder, May 14, 2008

Liz Claiborne–owned Mexx is a Dutch-based retailer with 9,000 outlets in more than 50 countries. During the past five years, Liz Claiborne's international sales rose 59 percent to almost $1.5 billion in 2007, largely due to the continued expansion of . . .

For eBusiness & Channel Strategy Professionals

Global Online Retail

Navigating Successful International Expansion

by Zia Daniell Wigder, May 14, 2008

Online retailers are increasingly looking to foreign markets for long-term revenue growth. However, they are hindered by the many hurdles of global expansion.

For Customer Experience Professionals

Teen Globaphiles

Understanding Young Global Enthusiasts in the US

by Zia Daniell Wigder, March 18, 2008

The globalization of technology and media means teens around the globe are embracing international trends.

For Customer Experience Professionals

User-Generated Content in International Markets

Mastering the Translation Challenge

by Zia Daniell Wigder, February 27, 2008

Companies are trying to determine the best way to add user-generated content (UGC) to their international Web sites.

For Customer Experience Professionals

Web Site Localization

Best Practices in Global Expansion

by Zia Daniell Wigder, January 16, 2008

Increasing numbers of companies are looking to international markets to fuel long-term corporate growth.

For Customer Experience Professionals

International Search

Benchmarking the Global Search Marketer

by Zia Daniell Wigder, November 26, 2007

Increasing numbers of marketers are expanding overseas and optimizing their sites for international search.

For Consumer Market Research Professionals

Demographic Profile

Understanding the US Globaphile, 2007

by Zia Daniell Wigder, October 2, 2007

The US online audience is becoming increasingly interested in content from other countries.

For Customer Experience Professionals

Green Adults

Tapping into an Older, Informed Audience

by Zia Daniell Wigder, August 16, 2007

The environment is a concern for one-half of all online consumers. Those who are most concerned about the environment demonstrate unique behavior online.

For Consumer Product Strategy Professionals

Teens and New Technology

Understanding the Adoption Cycle

by Zia Daniell Wigder, April 12, 2007

The teen market remains a key segment for technology marketers, but teens adopt technology at different rates depending on their age.

US Paid Content Forecast, 2006 to 2011

by Zia Daniell Wigder, November 21, 2006

All categories of paid content will grow through 2011, albeit at a modest pace.

E-mail Newsletters

Online Tenure Key to Response

by Zia Daniell Wigder, October 14, 2005

Media companies have experimented with a variety of content in their promotional e-mail newsletters.

Marketing to US Hispanics Online

Tapping into a Young, High-Speed Audience

by Zia Daniell Wigder, August 3, 2005

With the US Hispanic online population expected to increase to 9.1 million households in 2010 from 6.7 million households in 2005, marketers have a unique opportunity to build lasting relationships with famously brand-loyal customers.