For Consumer Market Research Professionals

Technographics® Insight: Moms And Their Digital Habits  (674 KB PPT)

by Michelle Ferreira, Andrew Peach, July 10, 2009

This Technographics Insight takes a look at Moms and their digital habits, from online to eCommerce and mobile.

For Consumer Market Research Professionals

Technographics® Insight: How Do US Consumers View The Role Of Government Regulation With Their Investment Firm?  (582 KB PPT)

by Gina Zavradinos, Andrew Peach, June 15, 2009

This Technographics Insight takes a look at how US online consumers view the role of government regulation in the relationship with their investment firm.

For Consumer Market Research Professionals

Technographics® Insight: How Do US Consumers View The Role of Government Regulation With Their Primary Bank?  (248 KB PPT)

by Gina Zavradinos, Andrew Peach, April 2, 2009

This Technographics Insight takes a look at how US online consumers view the role of government regulation in the relationship with their primary bank provider.

The Impact of Income

Differences in Penetration, Usage, and Online Activities

by Vipul Patel, Andrew Peach, March 21, 2003

In previous reports, Jupiter has profiled various income-specific demographic groups, including affluent women and young adults. This report aims to provide a broader analysis of the impact of income on online usage and activities, as well as understand . . .

Tenure, Peer Groups, and Market Development

What Drives Consumer Adoption?

by Vipul Patel, Andrew Peach, February 14, 2003

This report examines the impact of tenure on the adoption of various online activities, looking specifically at how the effect of tenure compares and interacts with other factors, including peer group and market development. It also examines activities . . .

Demographic Profile: Older Adults Online

by Vipul Patel, Andrew Peach, January 10, 2003

Jupiter's Online Behavior & Demographics reports provide data and analysis on key audience segments of the online population, with relevant data drawn from a variety of sources: Jupiter forecasts, Media Metrix data, and Jupiter Consumer Surveys. This . . .

Online Classifieds Forecast Through 2007

by Rudy Grahn, Andrew Peach, October 4, 2002

As the overall online advertising market deals with a significant slowdown, online classifieds have been a consistent bright spot. While automotive and personals classifieds are seeing growth, recruitment dominates the online classifieds landscape.

Demographic Profile: Young Affluents Online

by Vipul Patel, Andrew Peach, October 2, 2002

Jupiter's Online Behavior & Demographics reports provide data and analysis on key audience segments of the online population, with relevant data drawn from a variety of sources: Jupiter forecasts, Media Metrix data, and Jupiter Consumer Surveys. This . . .

Jupiter Consumer Survey Report

Profiling the Online User

by Vipul Patel, Andrew Peach, September 16, 2002

This Jupiter Consumer Survey report includes data from Jupiter's most recent broad-based Consumer Survey, detailing online user information regarding access and activities, broken out along key demographic dimensions. Where necessary, survey information . . .

Marketing & Branding Forecast

Online Advertising and E-mail Marketing Through 2007

by Jared Blank, Rudy Grahn, Andrew Peach, September 16, 2002

Online ad spending will grow to $14 billion by 2007, representing a compound annual growth rate (CAGR) of 20 percent over the next five years. Factors driving this increase include sustained growth of the online population, increased broadband penetration, . . .

Market Forecast Report

Portrait of the Online Population Through 2007

by Andrew Peach, August 2, 2002

This Jupiter Market Forecast report comprises Jupiter's most recent US online population projections, showcasing the growth in the number of online users and online households, and including detailed demographic data about both groups through 2007.

Online Advertising Through 2007

Is the Worst Over?

by Marissa Gluck, Andrew Peach, April 16, 2002

As the advertising industry as a whole suffers its deepest recession in years, debate continues about the value of online advertising. Both marketers and media companies hope the worst is over and recovery is imminent.

Jupiter Market Forecast Report

Entertainment & Media, 2001

by Mark Mooradian, Andrew Peach, January 16, 2002

To quantify the dynamic changes that Jupiter expects will take place in the media industry, Jupiter built a complex forecast model capturing current online activity in the Entertainment & Media space and five-year forecasts of user participation and . . .

Market Mayhem

What the Current Shakeout Means for Jupiter's Forecasts

by Andrew Peach, May 9, 2001

The Internet economy has been shaken to its core by two distinct phenomena: the dot-com shakeout and a sudden slowdown in US economic growth. The days of sky-high valuations for money-losing online ventures have been consigned to history. Internet companies . . .