For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Physical And Digital Media Consumer Habits  (486 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 21, 2009

This survey highlights deck summarizes the key findings related to physical and digital media and online advertising from Forrester's North American Technographics Media And Advertising Online Survey, Q2 2009 (US). This is the second survey highlight . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Device Ownership And Habits  (598 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 19, 2009

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: How Consumers Connect With Companies Online  (482 KB PPT)

by Corina Matiesanu, September 18, 2009

This highlight deck summarizes the key findings related to brand and company interactions from Forrester's North American Technographics Interactive Marketing Online Survey, Q2 2009 (US). This is the third survey highlight in a series from the North American . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: How Consumers Connect With Companies Via Mobile  (623 KB PPT)

by Corina Matiesanu, September 18, 2009

This highlight deck summarizes the key findings related to mobile marketing from Forrester's North American Technographics Interactive Marketing Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Generational Analysis Of Recessionary Impact On Music, Movie, And Video Game Spending  (516 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, August 25, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Media And Advertising Online Survey, Q2 2009 (US).

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Affluent Online Survey, Q2 2009 (US)  (588 KB PPT)

by Corina Matiesanu, July 10, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Affluent Online Survey, Q2 2009 (US). This survey covered questions given to US adults with investable assets of $1 million or greater.

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics Banking Online Survey, Q1 2009 (US)  (718 KB PPT)

by Corina Matiesanu, June 22, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Banking Online Survey, Q1 2009 (US).

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics Retail Online Survey, Q1 2009 (US)  (706 KB PPT)

by Corina Matiesanu, June 17, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Retail Online Survey, Q1 2009 (US). This deck covers the impact of the economy on shopping behaviors, overall online shopping behaviors, reasons for not shopping . . .

For Consumer Market Research Professionals

US Online Consumer Survey: Technology In The Home, 2008

by Corina Matiesanu, June 16, 2009

This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online households by different levels of comfort with home technologies . . .

For Consumer Market Research Professionals

Technographics® Insight: Word-Of-Mouth Youths Are Active Online And Comfortable With Their Mobile Devices  (416 KB PPT)

by Corina Matiesanu, March 27, 2009

This Technographics Insight looks at ‘Word of mouth’ youths in the US. It examines their online and social networking behaviors, mobile behaviors and preferred communication channels for interacting with their friends and interacting with their favorite . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Financial Services Survey, Q4 2008  (418 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 20, 2009

This highlight deck summarizes the key findings from Forrester¿s European Financial Services Online Survey, Q4 2008.

For Consumer Market Research Professionals

Technographics® Insight: Global Media Consumption   (316 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 11, 2009

This Technographics Insight takes a look at media consumptions in North America, Europe and Asia. It examines levels and trends of media consumption across the Globe.

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Consumer Technology Online Survey, Q4 2008  (494 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 4, 2009

This highlight deck summarizes the key findings from Forrester¿s European Consumer Technology Online Survey, Q4 2008. This deck covers Home Networks, Internet connection outside of home, and Customers journey for laptops.

For Consumer Market Research Professionals

US Online Consumer Survey, 2007

Profiling the Online User

by Corina Matiesanu, May 31, 2007

This report comprises data from JupiterResearch's latest online benchmarking study, detailing users' information and segmenting the online audience by demographics, life stages, and attitudes. The information illuminates critical differences among users . . .

Demographic Profile

Baby Boomers Online

by Corina Matiesanu, July 19, 2005

JupiterResearch's Online Behavior & Demographics reports provide analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report examines online use of baby boomers and users in other age . . .

US Online User Consumer Survey, 2005

by Corina Matiesanu, June 7, 2005

This report comprises data from JupiterResearch's latest online benchmarking study, detailing information about users and segmenting the online audience by demographic, attitudinal, and behavioral variables. The information illuminates critical differences . . .

Profile of Online Traders

Identifying and Targeting Occasional and Regular Traders

by Corina Matiesanu, January 24, 2005

Attracting and retaining online traders is becoming increasingly challenging for financial services companies as price competition grows more intense. To meet the challenge, online brokers are seeking to understand the motivations of different segments . . .

JupiterResearch Consumer Survey Report

Profiling the Online User

by Corina Matiesanu, June 29, 2004

This report comprises data from JupiterResearch's latest online benchmarking study, detailing user information and segmenting the online audience by demographic, attitudinal, and behavioral variables. The information illuminates critical differences among . . .

State of Internet Consumer Lending

Profile of Loan Applicants and Researchers

by Corina Matiesanu, May 13, 2004

As is the case off-line, different types of loan products resonate with particular online demographic segments. Mortgages and auto loans dominate consumers' online research and application activity, just as they dominate such activity via other channels. . . .

Online Consumer Behavior

Comparing US and Western European Online Consumers

by Corina Matiesanu, August 20, 2003

This Jupiter Research report compares and contrasts the online populations of the US and Western Europe, focusing specifically on the relative popularity of various online activities and potential reasons for resulting differences.

JupQuery May 2003

Results from Jupiter's Ongoing Consumer Surveys

by Corina Matiesanu, August 12, 2003

In May 2003, Jupiter Research polled a representative sample of online users to explore a variety of topics including Internet usage at work, broadband wireless access, tiered broadband services, and online travel agencies. This report provides an overview . . .

Jupiter Consumer Survey Report

Technology in the Home

by Janis Kim, Corina Matiesanu, June 3, 2003

This report comprises data from Jupiter's most recent broad-based household technology benchmarking study, which queries Internet users about the technologies they own, use, and intend to purchase over the coming year.

JupQuery March 2003

Results from Jupiter's Ongoing Consumer Surveys

by Corina Matiesanu, May 28, 2003

The latest results from Jupiter's ongoing Consumer Survey research. In March 2003, Jupiter polled a representative sample of online users to explore a variety of topics including online tax preparation, online bill payments, cellular phones, interactive . . .

JupQuery January 2003

Results from Jupiter's Ongoing Consumer Surveys

by Corina Matiesanu, May 7, 2003

The latest results from Jupiter's consumer survey research. In January 2003, Jupiter polled a representative sample of online users to explore a variety of topics, including holiday online shopping, online banking and bill payment, and ISP satisfaction . . .

Demographic Profile

Teens Online

by Roger McLeary, Vipul Patel, Corina Matiesanu, February 27, 2003

This report analyzes the attributes and online behavior of teens, generally defined as users, ages 13 to 17. Jupiter sizes the online teen population, examines the sites to which this segment is most drawn, the activities that are most popular, and how . . .