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For Business Process Professionals
Findings From The Forrester Emerging Markets Wave™: Enterprise Hadoop Solutions, Q4 2011
Upcoming Teleconference, February 09, 2012, 1:00 p.m.-2:00 p.m. Eastern time
Forrester regards Hadoop as the nucleus of the next-generation enterprise data warehouse (EDW) in the cloud. Hadoop implements the core features that are at the heart of most modern EDWs: cloud-facing architectures, massively parallel processing, in-database . . .
For Vendor Strategy Professionals
M2M Market Momentum Drives New Opportunities For Service Providers
Upcoming Teleconference, February 15, 2012, 11:00 a.m.-12:00 p.m. Eastern time
Machine-to-machine (M2M) technologies (e.g., RFID tags, Zigbee sensors, and actuators) to monitor and transfer the status of physical assets in order to improve business operations have been available for more than a decade. However, lower device costs, . . .
For Business Process Professionals
Transform Customer Experiences: The Smart Way To Implement Process-Centric CRM
Upcoming Teleconference, February 15, 2012, 1:00 p.m.-2:00 p.m. Eastern time
Organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the organization and set it on the path toward continuous improvement. Instead of deploying slow-to-change packaged applications or building difficult-to-change . . .
For CIOs
Business Technology Strategy Planning: A Framework To Move IT Beyond Alignment
Upcoming Teleconference, February 16, 2012, 11:00 a.m.-12:00 p.m. Eastern time
Today's executives are totally dependent on technology to achieve their organizations' goals and objectives &mdash without technology, they cannot compete. CIOs increasingly play a vital role in developing business strategy and defining the technology . . .
For CMO & Marketing Leadership Professionals
The Digitized Agency Landscape: Positioning Your Agency For Success In A Post-Digital World
Upcoming Teleconference, February 16, 2012, 1:00 p.m.-2:00 p.m. Eastern time
We have entered a post-digital world of marketing. All agencies are digitizing their core capabilities regardless of medium or service. You could call it a phase of digital adolescence. Traditional agencies hit an awkward phase while digital agencies . . .
For Application Development & Delivery Professionals
Human Resource Management Systems
Upcoming Teleconference, February 21, 2012, 11:00 a.m.-12:00 p.m. Eastern time
The human resource management system (HRMS) is a core enterprise application for managing an organization's most critical asset &ndash its people. This webinar discusses the recently updated Forrester Wave&trade report analyzing the characteristics . . .
For Application Development & Delivery Professionals
Your Enterprise Data Virtualization Strategy 2012
Upcoming Teleconference, February 21, 2012, 1:00 p.m.-2:00 p.m. Eastern time
Growing volumes of increasingly complex structured/unstructured data delivered in real time, combined with the need for greater agility to support new business initiatives, are driving the need for a new data integration layer. Traditional data integration . . .
For Customer Intelligence Professionals
The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012
Upcoming Teleconference, February 22, 2012, 11:00 a.m.-12:00 p.m. Eastern time
Cross-channel campaign management is a mature market that grapples with seismic change. In our recent evaluation of campaign management, we looked at how vendors support both traditional tasks and marketers' rapidly evolving needs in social, mobile, and . . .
For Business Process Professionals
Make HR Analytics Work For You To Improve Talent Processes
Upcoming Teleconference, February 22, 2012, 1:00 p.m.-2:00 p.m. Eastern time
Claire Schooley, Boris Evelson
Analytics is becoming an important component of HR as companies work to hire, develop, and retain their best employees in order to remain competitive. This session focuses on how analytics can make for greater HR efficiencies and support recruiting, performance, . . .
For CMO & Marketing Leadership Professionals
Enable Your Agencies To Succeed: Marketers Must Adopt New Models Of Agency Orchestration To Tame The Complexity Of Digital Adolescence
Upcoming Teleconference, February 23, 2012, 11:00 a.m.-12:00 p.m. Eastern time
Are you confident that you have all the right agencies doing all the right things? We have entered a period of digital adolescence where all of your agencies are digitizing their core capabilities regardless of medium or service.
For Security & Risk Professionals
The CISO's Guide To Virtualization Security
Upcoming Teleconference, February 23, 2012, 1:00 p.m.-2:00 p.m. Eastern time
The benefits of virtualization are well known and enterprises have embraced the technology. As organizations seek to increase virtual server utilization and navigate a complex compliance landscape, it is critical that Security & Risk Professionals . . .
For Content & Collaboration Professionals
What's IT's Role In Mobile And Remote Working Programs?
Upcoming Teleconference, February 24, 2012, 11:00 a.m.-12:00 p.m. Eastern time
With two-thirds of the North American and European workforce reporting that they work outside a corporate office at least occasionally each month, it's imperative that business leaders initiate programs that keep workers productive and connected while . . .
For Sourcing & Vendor Management Professionals
Surviving A Software License Audit
Upcoming Teleconference, February 27, 2012, 11:00 a.m.-12:00 p.m. Eastern time
Clarence Villanueva, Mark Bartrick
Just when you thought you had mapped out your Sourcing & Vendor Management activity for 2012, along comes one of your key software suppliers with a request to do an audit of your software usage. Are you ready? Prepared? Do you know how you'll handle . . .
For CMO & Marketing Leadership Professionals
The Evolved CMO 2012 — Highlights From The 2012 Global CMO Survey
Upcoming Teleconference, February 27, 2012, 1:00 p.m.-2:00 p.m. Eastern time
The role of the CMO is changing, as empowered consumers and customers use technology to drive their voice into the conversation with brands. In 2011, Forrester Research and Heidrick & Struggles partnered to survey nearly 200 CMOs globally about their . . .
For Market Insights Professionals
Predictions 2012: What Will Happen In Market Research
Upcoming Teleconference, February 28, 2012, 11:00 a.m.-12:00 p.m. Eastern time
Reineke Reitsma, Richard Evensen, Roxana Strohmenger
In 2011, we saw Market Insights Professionals take their first steps on the path to adding social to their research mix, measuring their contribution to the organization, fostering internal collaboration, and building influence.
For Vendor Strategy Professionals
2012 — The Year The Cloud Matures: A Deeper Dive Into 10 Cloud Predictions For The Upcoming Year
Upcoming Teleconference, February 28, 2012, 1:00 p.m.-2:00 p.m. Eastern time
The year 2012 will be when cloud computing reaches a critical point in its maturity lifecycle, turning from a "hype topic" to "normal business." At the end of last year, we published a Forrester blog post titled "10 Cloud Predictions For 2012." In this . . .
For Application Development & Delivery Professionals
Increasing Your Business Impact With Agile And Lean
Upcoming Teleconference, February 29, 2012, 11:00 a.m.-12:00 p.m. Eastern time
There is no doubt that Agile growth in the market is significant; data and general industry consensus shows that about 40% of development is done with Agile practices. But what is the business impact of Agile to make it so attractive? In this webinar, . . .
For Customer Intelligence Professionals
The Forrester Wave: Loyalty Program Service Providers, Q1 2012
Upcoming Teleconference, February 29, 2012, 1:00 p.m.-2:00 p.m. Eastern time
Emily Murphy, Suresh Vittal
The loyalty category is white hot, and demand for loyalty program providers continues to rise. Four different types of vendors &mdash service providers, loyalty technology platforms, merchant networks, and niche providers &mdash populate the landscape, . . .
For eBusiness & Channel Strategy Professionals
Why Insurers Have To Get Mobile Right
Upcoming Teleconference, March 01, 2012, 1:00 p.m.-2:00 p.m. Eastern time
The business of insurance is in store for some big changes over the coming decade. Customer needs will change, driving change in how the business of insurance gets done. Mobile will insinuate itself into more elements of daily life and will be the primary . . .
For Content & Collaboration Professionals
Open Source Search Solutions
Upcoming Teleconference, March 02, 2012, 11:00 a.m.-12:00 p.m. Eastern time
As stated in our 2011 market overview report, enterprise search vendors vary widely in their brand awareness, cost, and ease of use. Clients are interested in how open source options stack up against Google, Autonomy, Microsoft, and others. This webinar . . .
For Customer Experience Professionals
The Unified Customer Experience
Upcoming Teleconference, March 06, 2012, 1:00 p.m.-2:00 p.m. Eastern time
In an age when consumers have an increasing range of devices with various capabilities, they expect companies to deliver experiences that are accessible when and where they want them. They also expect that, no matter where the interaction takes place, . . .
For eBusiness & Channel Strategy Professionals
The Brick And Mortar Renaissance
Upcoming Teleconference, March 07, 2012, 11:00 a.m.-12:00 p.m. Eastern time
The store experience is poised for digital transformation, driven by consumer demand for a seamless experience among the Web, mobile, and in-store experiences. Retailers are investing in a variety of mobile, tablet, and touch-screen technologies for both . . .
For Enterprise Architecture Professionals
Solving The SharePoint ECM Puzzle
Upcoming Teleconference, March 09, 2012, 11:00 a.m.-12:00 p.m. Eastern time
The evolvement of SharePoint's ECM functionality has created a quandary for organizations looking to implement an enterprise ECM solution. They ask: "Will SharePoint meet all of our needs or do we need another ECM solution?" Answering this question is . . .
For Business Process Professionals
Best Practices: Developing An ECM/BPM Strategy
Upcoming Teleconference, March 20, 2012, 11:00 a.m.-12:00 p.m. Eastern time
Over the past two years, we have synthesized best practices for developing an enterprise content management (ECM) and business process management (BPM) strategy from 20-plus in-depth ECM strategy reviews, numerous workshops, and more than 500 ECM and . . .
For eBusiness & Channel Strategy Professionals
How To Select A Service Provider For Your Global Commerce Project
Upcoming Teleconference, March 21, 2012, 11:00 a.m.-12:00 p.m. Eastern time
Peter Sheldon, Brian K. Walker
This teleconference addresses the issues that global retail, CPG, media, travel, and telecommunication companies face when implementing and supporting multi-channel commerce services on a global scale.