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For Application Development & Program Management Professionals
How Lean Software Will Help App Dev Better Serve The Business
Upcoming Teleconference, November 12, 2009, 1:00 p.m.-2:00 p.m. Eastern time
The evidence from application development groups that are adopting Lean software practices is rolling in. Lean software is what Forrester calls an application development and delivery approach that emphasizes fast time to value and closes fit-to-purpose . . .
For Application Development & Program Management Professionals
The Forrester Wave™ For B2B Service Providers: Trends And Issues
Upcoming Teleconference, November 13, 2009, 1:00 p.m.-2:00 p.m. Eastern time
During this teleconference the analyst discusses the findings of the recent Forrester Wave&trade that compares B2B service providers and gives a high-level review of the findings, followed by a discussion of what this means for users/potential users . . .
For Information & Knowledge Management Professionals
How Will SharePoint 2010 Affect Your Enterprise Search Strategy?
Upcoming Teleconference, November 16, 2009, 1:00 p.m.-2:00 p.m. Eastern time
In the 18 months since Microsoft completed the acquisition of FAST, the enterprise search market has changed. Microsoft recently revealed the search and metadata functionality that will be available in SharePoint 2010. During this teleconference Forrester . . .
For Consumer Market Research Professionals
The Forrester Wave™: Full-Service Market Research Online Community Vendors, Q4 2009
Upcoming Teleconference, November 17, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Market research online communities (MROCs) are opening up new ways of reaching consumer groups and gleaning insights in ways that were traditionally only possible in offline focus groups or ethnographic studies. Yet many Consumer Market Research professionals . . .
For Infrastructure & Operations Professionals
Recruiting, Developing, And Retaining Women And Underrepresented Minorities In IT Infrastructure And Operations
Upcoming Teleconference, November 17, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Diversity in IT departments has always been a sensitive subject. Many firms simply don't get a lot of diverse candidates applying to work in their IT departments, but they don't know why. And the problem isn't getting any better. Over the past few years, . . .
For Business Process & Applications Professionals
Business Optimization Drives Lean BT's Adoption
Upcoming Teleconference, November 18, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Business analysts addressing business optimization initiatives through Lean methodologies must recognize what is important to the business, select the right set of business technology (BT) tools, and synchronize the implementation of these tools along . . .
For eBusiness & Channel Strategy Professionals
B2B eCommerce Trends And Solutions Market Overview
Upcoming Teleconference, November 18, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Business to business (B2B) eCommerce has been evolving quickly. The online business customer's expectations have quickly changed and mirror their expectations as online consumers. Businesses are demanding better online tools from their trading partners. . . .
For Information & Knowledge Management Professionals
How To Measure And Value iWorker Productivity
Upcoming Teleconference, November 19, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Improving productivity is up there with cutting costs as a fundamental goal for any organization. But what does productivity really mean for an information worker today? Increasingly complex business relationships, the influence of consumer technologies . . .
For Vendor Strategy Professionals
Enterprise Carbon And Energy Management Systems
Upcoming Teleconference, November 19, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Corporate requirements for monitoring and managing energy consumption and carbon emissions are creating a new market for software companies that Forrester calls enterprise carbon and energy management (ECEM). We are completing our first Market Overview . . .
For Consumer Product Strategy Professionals
WiMAX In The US: Complement, Substitute, Or Irrelevant?
Upcoming Teleconference, November 20, 2009, 1:00 p.m.-2:00 p.m. Eastern time
After years of anticipation and temptation, true WiMAX has officially arrived in the US. The "new" Clearwire is focusing hard on major markets to take advantage of consumers' growing interest in on-the-go broadband. Competitive carriers be warned: When . . .
For Business Process & Applications Professionals
The Extended CRM Application Ecosystem: Value, Risk, And The Future Of Social CRM
Upcoming Teleconference, November 23, 2009, 11:00 a.m.-12:00 p.m. Eastern time
To make savvy investment decisions, CRM professionals need to know which customer management technology solutions have the strongest track record for delivering results. In Forrester's recent research, we found that while "social CRM" solutions have captured . . .
For Application Development & Program Management Professionals
Banking And Banking IT Of The Future
Upcoming Teleconference, November 24, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Based on an interview series with business and IT executives of banks in North America, Europe, the Middle East, Asia Pacific, and Australia, Forrester has summarized key findings on potential changes in the banking and financial services space in 2023. . . .
For Technology Product Management & Marketing Professionals
Finding Market Opportunities In Information Workers' Use Of Mobility And Collaboration Applications
Upcoming Teleconference, November 30, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Nearly half of the working population is defined as information workers &mdash senior executives, managers, doctors, legal professionals, and sales executives. These info workers spend a majority of time analyzing information; making complex decisions; . . .
For Interactive Marketing Professionals
Overview Of The Forrester Wave™ For Interactive Attribution
Upcoming Teleconference, November 30, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Attribution is a new and better way to measure your online media. Rather than focus on the most recent or "last click" measurement standard, attribution shows the value of each touchpoint along a marketer's purchase path, shedding light on brand and top-of-funnel . . .
For Technology Product Management & Marketing Professionals
Taking B2B Marketing To The Next Level In 2010
Upcoming Teleconference, December 01, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Business-to-business (B2B) marketers, in the tech industry and elsewhere, face increasing pressure to reach decision-makers, justify spending, and deliver high-quality leads to an increasingly dissatisfied sales organization. Compounding these demands . . .
For Technology Sales Enablement Professionals
Unlocking The Potential Of Industry Technology Sales Teams
Upcoming Teleconference, December 03, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Ellen Carney, Christina Lee
Vendor sales staffs play a key role in the buyer research process, but does that vendor role change depending on the mix of hardware, software, services, or security that's being pitched? In this teleconference, Forrester looks at how two industries &mdash . . .
For Technology Product Management & Marketing Professionals
Field Marketing Professionals Must Adapt To The New Digital Marketing Age
Upcoming Teleconference, December 07, 2009, 7:00 a.m.-8:00 a.m. Eastern time
Field marketing professionals in the technology industry will be challenged as their HQ colleagues increasingly leverage the digital marketing opportunity for B2B communications. Discussions with clients indicate that many vendors have not yet fully understood . . .
For Technology Product Management & Marketing Professionals
Field Marketing Professionals Must Adapt To The New Digital Marketing Age
Upcoming Teleconference, December 07, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Field marketing professionals in the technology industry will be challenged as their HQ colleagues increasingly leverage the digital marketing opportunity for B2B communications. Discussions with clients indicate that many vendors have not yet fully understood . . .
For Consumer Product Strategy Professionals
Mobile Services: What Makes An Excellent Experience?
Upcoming Teleconference, December 08, 2009, 1:00 p.m.-2:00 p.m. Eastern time
The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most Internet-based activities. But that will change as mobile . . .
For CIOs
US 2009 IT Budget Benchmarks And How To Use Them
Upcoming Teleconference, December 09, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Forrester provides its 2009 IT budget benchmarks and guidance on how to use and interpret them.
For Vendor Strategy Professionals
Middleware Platform Selection For Systems Integrators
Upcoming Teleconference, December 15, 2009, 7:00 a.m.-8:00 a.m. Eastern time
Systems integrators are helping many customers to implement complex integration, BPM, and SOA projects. But which middleware vendor among IBM, Microsoft, Oracle, SAP, or one of the second-tier middleware platforms is the right choice for a systems integrator? . . .
For Vendor Strategy Professionals
Middleware Platform Selection For Systems Integrators
Upcoming Teleconference, December 15, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Systems integrators are helping many customers to implement complex integration, BPM, and SOA projects. But which middleware vendor among IBM, Microsoft, Oracle, SAP, or one of the second-tier middleware platforms is the right choice for a systems integrator? . . .
For Infrastructure & Operations Professionals
Making Sense Of Smart City Initiatives
Upcoming Teleconference, December 18, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Cities are becoming "smarter" as governments, businesses, and communities are increasingly relying on technology to overcome economic, health, safety, education, and environmental concerns. What makes the "smart" city smart? An intelligent architecture . . .
For Vendor Strategy Professionals
Managed Services Market Opportunities And Outlook
Upcoming Teleconference, December 22, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Henry Dewing discusses the developing structure and demand opportunities in managed service. Additionally, he covers the various business models that buyers are considering, including managed on-site, hosted, multitenant platforms and the growing as-a-service . . .
For Customer Experience Professionals
Rich Internet Applications And The Future Of Online Experience
Upcoming Teleconference, January 12, 2010, 1:00 p.m.-2:00 p.m. Eastern time
Rich Internet applications (RIA) have become commonplace in the world of the interactive Web. But RIAs have yet to reach their full potential because they are primarily used to replace existing form-based processes using a page-based metaphor. Though . . .
