For Consumer Market Research Professionals

Technographics® Survey Highlights: US Mobile Investing  (663 KB PPT)

by Jacqueline Anderson, November 5, 2009

This highlight deck summarizes the key findings related to incidence, interest and barriers to mobile investing. This is the first survey highlight in a series from the North American Technographics Investments And Insurance Online Survey, Q3 2009 (US).

For Consumer Market Research Professionals

Online Baby Boomers: A Demographic Profile

by Ina Mitskaviets, November 2, 2009

Online boomers comprise more than one-third of the online population in the US and wield significant purchasing power online because of their higher household income levels, employment status, and occupations. Largely explained by their age bracket, boomers . . .

For Consumer Product Strategy Professionals

US DVR Forecast, 2009 To 2014

The DVR Pairs Up With Online Video To Shape The Future

by James L. McQuivey, Ph.D., October 30, 2009

The digital video recorder (DVR) was once considered a terrible disruptor in the TV and video business: It was going to bring an end to everything the industry holds dear. Now that it's firmly entrenched in 26% of US homes, industry players have learned . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Private Label CPGs  (747 KB PPT)

by Jacqueline Anderson, October 29, 2009

This highlight deck summarizes the key findings from Forrester's North American Technographics® Media And Advertising Online Survey, Q2 2009 (US). This deck covers decision-makers' perceptions of and purchase intent toward private label consumer package . . .

For eBusiness & Channel Strategy Professionals

Affluent Online Buyers Are Negatively Affected By The Down Economy

But They Are More Optimistic About The Future Than Average Online Buyers

by Patti Freeman Evans, September 15, 2009

In spite of their assets and optimism about their financial future and that of the US economy, more affluent online buyers believe that they have been negatively affected by the latest economic developments versus average online buyers. Thus, they intend . . .

For eBusiness & Channel Strategy Professionals

Poor Content Could Cost Travel eBusiness Money

Hotels Are Particularly Vulnerable Due To Inadequate Online Content

by Henry H. Harteveldt, Elizabeth Stark, September 8, 2009

Online travel content is in true need of a makeover. What written and visual content there is on travel sites — in particular, hotel supplier Web sites — is generic, poorly organized, and confusing. Travelers have had enough: Just half of US online leisure . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Shopping Habits Of Loyalty Program Subscribers  (531 KB PPT)

by Jacqueline Anderson, September 4, 2009

This highlight deck summarizes the key findings related to loyalty programs from Forrester's North American Technographics Retail Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Retail . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Leisure Travel In Asia Pacific  (500 KB PPT)

by Olesia Klevchuk, September 3, 2009

This highlight deck summarizes the key findings related to travel from Forrester’s Asia-Pacific Technographics Survey, Q2 2009. This is the third survey highlight in a series from the Asia-Pacific Technographics Survey, Q2 2009.

For Consumer Product Strategy Professionals

The eReader Price Squeeze

Most Consumers Won't Pay The Real Price Of eReader Devices

by Sarah Rotman Epps, September 1, 2009

eReader devices like Amazon.com's Kindle face a pricing conundrum: The cost of the display component is high and sales volumes are still modest, yet consumers demand and expect ever-lower prices. Competition from adjacent categories like smartphones and . . .

For Consumer Market Research Professionals

A Deep Dive Into European Consumers' Online Behavior, 2009

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

by Olesia Klevchuk, August 13, 2009

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European . . .

For Marketing Leadership Professionals

The Right Media Mix To Reach UK Moms

by Mary Beth Kemp, August 5, 2009

Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also tend to demonstrate rather complex media behaviors. To . . .

For Marketing Leadership Professionals

How To Reach High-Income Consumers In France

by Mary Beth Kemp, August 5, 2009

High-income earners only account for a small portion of the French population. That makes it challenging for marketing leaders to reach this desirable group of consumers. To assess the most relevant media combination to engage with these French high-income . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Affluent Online Survey, Q2 2009 (US)  (588 KB PPT)

by Corina Matiesanu, July 10, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Affluent Online Survey, Q2 2009 (US). This survey covered questions given to US adults with investable assets of $1 million or greater.

For Consumer Market Research Professionals

Technographics® Insight: Global Mobile Internet And Mobile Content  (624 KB PPT)

by Olesia Klevchuk, July 6, 2009

This Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and entertainment base activities around the globe.

For Customer Intelligence Professionals

Why Consumers Subscribe To Financial Services Emails

Understand How To Find New Email Subscribers And Keep Their Interest

by Julie M. Katz, June 24, 2009

Marketing emails from financial institutions have grown substantially. Despite this growth, consumers remain skeptical about financial services emails. To counter the skepticism, email marketers should increase the amount of information and control consumers . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)  (647 KB PPT)

by Joost van Kruijsdijk, June 23, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).

For eBusiness & Channel Strategy Professionals

US Millionaires Use Multiple Channels To Interact With Their Financial Advisors

Satisfaction Rises With Range Of Channels Used — Not Just Contact Frequency

by Bill Doyle, Peter Wannemacher, June 12, 2009

Four in five US millionaires have financial advisors, and they use a variety of channels to communicate with them: three or more, on average, in the past year. Phone and in-person are the most widely used channels. But more than half of all advised affluent . . .

For Information & Knowledge Management Professionals

Working iPhone Owners Tap The Mobile Internet

A Look At Data On Working iPhone Owners Shows The Mobile Internet In Action

by Ted Schadler, June 11, 2009

Working iPhone owners are more than twice as likely to access the Internet from their phone as working BlackBerry, Palm, or Windows Mobile device owners. While the data does not prove that iPhones cause people to use the mobile Internet, the correlation . . .

For Consumer Market Research Professionals

Technographics® Insight: Internet Usage And Online Activities Across Asia Pacific Markets  (318 KB PPT)

by Reineke Reitsma, May 18, 2009

This Technographics Insight takes a look at Internet uptake in Asia Pacific markets. It examines Internet adoption across countries, the profile on online consumers, and their activities online.

For Consumer Product Strategy Professionals

The Year Of The Internet-Connected TV

TV Manufacturers Must Be Ready For Change In The Living Room

by Nathan Safran, May 14, 2009

In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all knew was coming: The TV is going to be connected to the . . .

For eBusiness & Channel Strategy Professionals

Holiday 2008 Postmortem: How The Past Holiday Season Influenced Online Buyer Behavior

by Patti Freeman Evans, May 13, 2009

2008 online holiday sales experienced the lowest increase in the past 10 years — 5%. The number of online holiday buyers was meanwhile up 11% from the same period in 2007, which maintained the online environment as a bright spot among slumping offline . . .

For Interactive Marketing Professionals

Japanese Social Technographics® Revealed

In Japan, Consumers Use Social Media, But Marketers Usually Don't — Yet

by Steven Noble, April 22, 2009

Social media is now mainstream for consumers in Japan, where 81% of online adults regularly use it. However, social media lives in the margins for many marketers in Japan, where most have few social media marketing case studies — or none at all. Against . . .

For eBusiness & Channel Strategy Professionals

European Green Shoppers Unveiled

Opportunities For Retailers To Meet Green Shoppers' Demands Online

by Lauriane Camus, April 17, 2009

While 71% of the European population is concerned about the environment, only 12% of European adults can be defined as green shoppers, meaning that they are thinking about the environment while shopping offline or online. European green shoppers show . . .

For eBusiness & Channel Strategy Professionals

What US Mass-Affluent Investors Want From Their Investment Firms' Web Sites

Account And Portfolio Data Remain Most Important

by Bill Doyle, Peter Wannemacher, April 9, 2009

Mass-affluent investors represent one-third of all US households and control about the same proportion of retail investment assets. Four in five online mass-affluent investors have visited their primary investment firm's Web site, and the majority have . . .

For Consumer Market Research Professionals

Technographics® Insight: Consumer Attitudes Toward The Economy And Personal Finance Across Europe  (241 KB PPT)

by Olesia Klevchuk, April 3, 2009

This Technographics Insight takes a look at attitudes toward current economic conditions in Europe. It examines how the positive or negative attitudes toward the future of the economy affect attitudes toward personal finance and investment.