For eBusiness & Channel Strategy Professionals

B2B eBusiness: Preparing For Online Liftoff

by Carrie Johnson, Elizabeth Davis, November 17, 2009

As more and more traditionally nonconsumer brands begin to move online, questions abound: How do we sell online? What do we sell to — or how do we service — our customers online? How do we organize to optimize the channel? The good news is that B2B companies . . .

For eBusiness & Channel Strategy Professionals

Best Practices For Tackling Universal eBusiness Challenges

What Underperforming (And Up-And-Coming) eBusiness Teams Can Learn From Peers

by Carrie Johnson, Elizabeth Davis, October 20, 2009

As companies look to boost their struggling — or brand-new — eBusiness operations, they have common questions: What are some of the fundamentals that all eBusiness leaders need to have in their arsenals? What common obstacles must be overcome when building . . .

For eBusiness & Channel Strategy Professionals

The State Of Fraud In eBusiness

eBusiness Panelists Report That 0.6% Of Orders And Transactions Are Fraudulent

by Carrie Johnson, Elizabeth Davis, August 17, 2009

Forrester recently surveyed its eBusiness And Channel Strategy Professional Research Panel to gauge the current landscape of fraud in the online channel. Forty percent of our panelists have seen an increase in fraud incidents in the past 12 months and . . .

For eBusiness & Channel Strategy Professionals

Best Practices In Organizing For eBusiness

Centralized Teams Lead As Best Practices

by Carrie Johnson, Elizabeth Davis, August 6, 2009

In the face of the global economic downturn, eBusiness leaders face heightened scrutiny as firms place increased emphasis on the Web as a driver of sales and growth for their companies. eBusiness leaders, under pressure to perform, look to optimize their . . .

For eBusiness & Channel Strategy Professionals

What Domain Name Changes Mean For eBusiness

by Carrie Johnson, Elizabeth Davis, June 11, 2009

When we last looked at the hype surrounding generic top-level domains (gTLDs) three years ago, we concluded that they would result in little benefit to established companies and that ultimately, consumer uptake was unlikely to change: The reign of .com, . . .

For eBusiness & Channel Strategy Professionals

Using Channel Satisfaction Data To Build The Business Case For eBusiness

by Carrie Johnson, Elizabeth Davis, May 26, 2009

Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different industries. The report allows eBusiness and channel strategy . . .

For eBusiness & Channel Strategy Professionals

2009 Cost Of eBusiness Operations And Customer Acquisition

Competition Heats Up As Budgets Rise Along With Acquisition Costs

by Carrie Johnson, Elizabeth Davis, May 20, 2009

There's good news and bad news for eBusiness executives. A recent survey of our eBusiness And Channel Strategy Professional Research Panel found that online budgets will increase this year. While spending varies by industry, we found that, like last year, . . .

For eBusiness & Channel Strategy Professionals

Beyond Sales: Driving eBusiness With Engagement

eBusiness And Channel Leaders: Prepare A Shift To New Customer Metrics To Succeed In 2009

by Carrie Johnson, Elizabeth Davis, May 15, 2009

Will there ever be a shift away from the prevailing maniacal goal of increased sales online as a measure of success for eBusiness? Yes — and it's happening now. In Q1 2009, we surveyed members and prospects of our eBusiness And Channel Strategy Professional . . .

For eBusiness & Channel Strategy Professionals

Building Best-In-Class eBusiness Teams

by Carrie Johnson, Elizabeth Davis, April 15, 2009

eBusiness leaders' biggest challenge lies in facing the tension between forming strong teams while also building a channel to evangelize the corporate brand and grow sales — all while managing internal politics and IT. By assessing the maturity of an . . .

For eBusiness & Channel Strategy Professionals

The Recession's Impact On 2009 eBusiness Plans

The Online Channel Grows In Importance Despite The Weak Economic Climate

by Carrie Johnson, Elizabeth Davis, February 18, 2009

To get a sense for how eBusiness and channel managers are faring in the face of the economic downturn — from budgets and staffing to changing their 2009 plans for growth — we surveyed our eBusiness And Channel Strategy Professional Research Panel in December . . .

For eBusiness & Channel Strategy Professionals

Common Challenges In Hiring For eBusiness

The Optimal Mix Of Business And Technology Skills Is Elusive

by Carrie Johnson, Elizabeth Davis, December 4, 2008

How should I organize my eBusiness team? This is one of the top three questions we hear from our eBusiness and channel strategy clients. To help answer that question we recently surveyed our eBusiness and channel strategy research panel to get to two . . .

For eBusiness & Channel Strategy Professionals

Taking The Pulse Of eBusiness Organizations

eBusiness Managers Report That Teams Still Lack Internal Support

by Carrie Johnson, Elizabeth Davis, November 19, 2008

Is it normal to dread talking with my IT support? Am I the only one reporting to the operations department? Does anyone else think that their eBusiness offerings are lagging the industry? To help eBusiness professionals start to answer these questions . . .

For eBusiness & Channel Strategy Professionals

Tapping Into US Online Auction Buyers

Understanding Online Auction Buyers And The Role Of The Auction Marketplace

by Carrie Johnson, August 13, 2008

By year-end 2007, 21% of US online consumers had purchased from an online auction in the past 12 months, representing a hefty slice of the eCommerce pie. Young, affluent, and tech-savvy, online auction purchasers are an attractive segment of the Web buyer . . .

For eBusiness & Channel Strategy Professionals

An eBusiness And Channel Strategy Introduction To The State Of Consumers And Technology, 2008

by Carrie Johnson, August 4, 2008

Forrester has released its annual guide to US device adoption and forecasts, demographics, and technology attitudes and behaviors. This year's report offers a generational analysis to show key differences among Gen Y (ages 18 to 28), Gen X (ages 29 to . . .

For eBusiness & Channel Strategy Professionals

The Cost Of eBusiness Operations And Customer Acquisition

Results From Our Q1 2008 eBusiness, Channel And Product Management Survey

by Carrie Johnson, Elizabeth Davis, June 4, 2008

How much does it cost to run an eBusiness operation? What is the true value of an online customer? To find out, Forrester recently surveyed 68 current members of our eBusiness, Channel And Product Management Research Panel to learn about how much they're . . .

For eBusiness & Channel Strategy Professionals

How To Get Customers To Shop Online

How Consumers Research, Buy, And Get Service

by Carrie Johnson, April 16, 2008

Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This somewhat counterintuitive data points to the biggest . . .

For eBusiness & Channel Strategy Professionals

eBusiness Sales Strategies: Room For Improvement

Results Of Our Q4 2007 eBusiness, Channel And Product Management Panel

by Carrie Johnson, Elizabeth Davis, March 14, 2008

Forrester recently surveyed 131 current members of our eBusiness, Channel And Product Management Research Panel to get a sense of how they feel their firms are doing in the area of online sales — and merchandising upselling and cross-selling in particular. . . .

For eBusiness & Channel Strategy Professionals

Web Buyers — And Their Expectations — Grow Up

Experienced Web Buyers Are Becoming The New Mainstream

by Carrie Johnson, Peter Hult, March 11, 2008

The online shopper is maturing: Only one in 10 Web buyers has less than one year of online shopping experience, down from one out of five Web buyers in 2005. In fact, today, nearly one-third of Web buyers have seven-plus years of online purchasing experience. . . .

For eBusiness & Channel Strategy Professionals

eBusiness Managers' 2008 Budget Outlook

Results Of Our eBusiness, Channel And Product Management Panel

by Carrie Johnson, Elizabeth Davis, February 5, 2008

Forrester recently surveyed 131 current members of our eBusiness, Channel And Product Management Research Panel to examine their 2008 online budgets and their thoughts on the economy. Our panelists include executives primarily from financial services, . . .

For eBusiness & Channel Strategy Professionals

Retail Channel Surfers Prefer To Buy Offline

Understanding Web Buyers' Price Expectations For Retail Shopping Channels

by Carrie Johnson, December 19, 2007

Although the number of technologically inclined Web buyers is steadily increasing, Web buyers still prefer to shop in traditional offline stores, and their spending behavior confirms this — on average. Web buyers have spent $511 at a retail store during . . .

For eBusiness & Channel Strategy Professionals

eBusiness Managers Test The Social Computing Waters

Results Of Our Third eBusiness, Channel And Product Management Survey

by Carrie Johnson, Elizabeth Davis, November 2, 2007

Forrester recently conducted a survey of our eBusiness, channel and product management research panel on the topic of Social Computing in September 2007. We found that eBusiness firms struggle to determine exactly how a Social Computing strategy fits . . .

For eBusiness & Channel Strategy Professionals

How Big Online Spenders Use The Web

US Adults Who Transact Online Are More Likely To Use The Web For Everything

by Carrie Johnson, Elizabeth Davis, October 30, 2007

Online transactors — US online adults who bank online, apply for health insurance online, and book air travel online — are incorporating a wide variety of online activities into their daily lives. While communicating via email and researching and purchasing . . .

For Consumer Market Research Professionals

Who's Bidding And Selling In Online Auctions?  (183 KB PPT)

by Carrie Johnson, Elizabeth Davis, August 30, 2007

A look at US adults who are bidding and selling in online auctions.

For eBusiness & Channel Strategy Professionals

Who's Shopping Online In Canada?

Canadian eCommerce Adoption Remains Stagnant

by Carrie Johnson, July 25, 2007

Online adoption continues to build momentum in Canada, but eCommerce adoption does not: The number of Canadian consumers shopping online during 2006 remained stagnant over 2005. What's holding back Canadians from shopping online? A lingering preference . . .

For eBusiness & Channel Strategy Professionals

Organizing For eBusiness: Panel Study Results

by Carrie Johnson, Elizabeth Davis, July 24, 2007

Forrester recently surveyed current clients and prospects within our eBusiness, channel and product management research panel to examine organizational models and structures. Our panelists include executives from financial services, healthcare, telecom, . . .