For Consumer Market Research Professionals

Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion

by Reineke Reitsma, November 10, 2009

Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They used MESH Planning's mobile research methodology, called . . .

For Consumer Market Research Professionals

The Marketing Of Market Research: Successful Communication Builds Influence

by Reineke Reitsma, November 4, 2009

One of the biggest challenges that market researchers face is to show the added value of market research to the company and to gain influence at the executive level. To increase visibility, market researchers need to communicate constantly, consistently, . . .

For Consumer Market Research Professionals

Technographics Insight: Who Buys Mobile Services In Asia Pacific?  (474 KB PPT)

by Reineke Reitsma, July 31, 2009

This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile content purchasing habits. Insights are also offered around . . .

For Consumer Market Research Professionals

The Opportunities And Challenges Of Mobile Research

Mobile Research Adds "Anytime, Anywhere" To The Research Mix

by Reineke Reitsma, July 20, 2009

Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research professionals new ways of setting up research and gaining insight . . .

For Consumer Market Research Professionals

A Consumer Market Researcher's Introduction To Mobile POST

by Reineke Reitsma, July 9, 2009

Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device that's always on and always available. Current mobile strategies . . .

For Consumer Market Research Professionals

A Consumer Market Researcher's Introduction To Mobile Technographics®

by Reineke Reitsma, May 22, 2009

Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of cell phones in people's everyday lives comes as no surprise, . . .

For Consumer Market Research Professionals

Technographics® Insight: Internet Usage And Online Activities Across Asia Pacific Markets  (318 KB PPT)

by Reineke Reitsma, May 18, 2009

This Technographics Insight takes a look at Internet uptake in Asia Pacific markets. It examines Internet adoption across countries, the profile on online consumers, and their activities online.

For Consumer Market Research Professionals

Think Locally To Reach Generations Globally

Why "Gen X" Isn't A Global Concept

by Reineke Reitsma, May 14, 2009

Terms like Generation X and Boomers are used widely to describe the behavior and needs of a group of people that are born in a certain time period. These generations are defined by a similar development path and have shared experiences, which result in . . .

For Consumer Market Research Professionals

A Consumer Market Researcher's Introduction To Product Strategists' Segmentation Best Practices

by Reineke Reitsma, March 10, 2009

In most companies, the development of a customer segmentation is the responsibility of the market research department. A good segmentation is used by the whole organization and especially guides product managers, developers, and marketers. To increase . . .

For Consumer Market Research Professionals

A Consumer Market Researcher's Introduction To How Quantitative Research Helped Staples Build Robust Personas

by Reineke Reitsma, February 18, 2009

Understanding and analyzing the behavior of your company's Web site visitors should go beyond collecting and analyzing site statistics. Staples represents a best-in-class example of how quantitative research can validate persona development and drive . . .

For Consumer Market Research Professionals

A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

by Reineke Reitsma, February 2, 2009

In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products consumers see as essential and which they consider a luxury. . . .

For eBusiness & Channel Strategy Professionals

How The Net Is Influencing European Offline Sales

by Valerie Batut, Reineke Reitsma, January 23, 2009

For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the European online population is regularly using the Internet . . .

For Consumer Market Research Professionals

Past, Present, And Future Of Market Research

Current Trends Shape Future Market Research Environment In Europe

by Reineke Reitsma, January 7, 2009

Over the past 10 years, the Internet has changed the role of market research agencies, survey respondents, and consumer market researchers. Overall, the market research industry has seen steady revenue growth year-over-year, and offline research in Europe . . .

For Consumer Market Research Professionals

How Europeans Pay For Goods And Services

by Alexander Hesse, Reineke Reitsma, December 11, 2008

No two countries are the same when it comes to retail payment habits in Europe. Unlike in the US — where most firms can offer their customers a uniform set of payment options — companies selling into European markets need to offer a customized set of . . .

For Consumer Market Research Professionals

The Herd Effect And The Influence Of Technology On Consumer Behavior In A Crisis

by Reineke Reitsma, October 24, 2008

There have been tough economic times before, but those were in a different era. In the 1980s, consumers only received information via television and newspapers, which meant a certain delay in getting the news and then being able to react to it. Consumers . . .

For Consumer Market Research Professionals

Technographics® Insight: Social Technographics In Poland  (275 KB PPT)

by Reineke Reitsma, September 19, 2008

This Technographics Insight takes a look at Social Technographics in Poland. It examines the importance of understanding the impact of social computing activities on companies.

For Consumer Market Research Professionals

Technographics® Insight: Understanding Trust In Customer Ratings And Reviews  (239 KB PPT)

by Reineke Reitsma, September 18, 2008

This Technographics® Insight takes a look at consumers¿ trust of online customer ratings and reviews in the US. It compares differences in attitudes and behaviors among consumers who generally trust customer ratings/reviews versus those that don¿t . . .

For Consumer Market Research Professionals

Technographics® Insight: Global Financial Attitudes Among Online Consumers  (280 KB PPT)

by Reineke Reitsma, August 18, 2008

This Technographics Insight takes a look at the financial attitudes among online consumers globally. It compares online consumers¿ willingness to shop around for financial products, trust in financial advisors and keeping track of their finances.

For Marketing Leadership Professionals

A Consumer Market Researcher's Introduction To Balancing The Funnel: Which Consumers Are Loyal?

by Reineke Reitsma, July 28, 2008

Marketers often use the marketing funnel as a metaphor to illustrate how activities move people from prospects to customers. In most companies, the emphasis is at the opening of the funnel: on acquisition. Given the value of loyal customers and the centrality . . .

For Consumer Market Research Professionals

Online Shopping In Poland: How To Turn "Lookers" Into "Buyers"

by Reineke Reitsma, June 27, 2008

The eCommerce market in Poland is full of potential. It's growing faster than Western European markets and is overtaking Southern European countries such as Spain and Italy. Polish consumers are estimated to have spent more than €2 billion online in 2007, . . .

For Consumer Market Research Professionals

Technographics® Insight: Gambling And Online Gaming In The UK – Two Sides Of The Same Coin?   (228 KB PPT)

by Reineke Reitsma, June 16, 2008

This Technographics Insight takes a look at the uptake of online gambling and online gaming by Internet users in the UK. It gives insight in the trends, and examines which types of consumers are gambling or gaming online and how this overlaps.

For Consumer Market Research Professionals

Technographics® Insight: Which Security Measures Do Europeans Take?  (220 KB PPT)

by Reineke Reitsma, June 13, 2008

This Technographics Insight takes a look at security measures taken by Internet users in Europe. It examines which types of consumers are having the most security concerns, and it gives insight in where consumers acquire their security software.

For Consumer Market Research Professionals

Technographics® Insight: Which Europeans Use New Customer Service Methods?  (271 KB PPT)

by Reineke Reitsma, June 5, 2008

This Technographics Insight takes a look at the customer service methods Europeans like and use. It examines more particularly the methods consumers use to contact their main mobile phone operator.

For Consumer Market Research Professionals

Technographics® Insights: How Gender Affects Investment In Europe  (269 KB PPT)

by Reineke Reitsma, May 7, 2008

This Technographics Insight takes a look at how gender affects investment behavior in Europe. It examines the differences in investment ownership, attitudes and behavior among European male and female Internet users.

For Consumer Market Research Professionals

Technographics® Insight: Where European Consumers And Technology Brands Stand With Environmental Concerns  (236 KB PPT)

by Reineke Reitsma, May 5, 2008

This Technographics Insight takes a look at the influencing factors when consumers buy technology products in Europe. It examines where environmental concerns fall, which brands consumers associate with being environmentally conscious and profiles consumers . . .