For Consumer Product Strategy Professionals

Forecast Overview For The Consumer Product Strategy Professional

The Collection Of 2008 Forrester Forecasts Relevant To This Role

by Michelle de Lussanet, December 8, 2008

This is a collection of the forecasts that Forrester created in 2008 that are pertinent to consumer product strategy professionals. We list forecast reports relating to product-relevant topics along with brief descriptions of the content. These forecast . . .

For Consumer Product Strategy Professionals

Topic Overview: Consumer Product Strategy In A Down Economy

by Michelle de Lussanet, Abe Garon, November 18, 2008

In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a variety of tools to help navigate the tightening consumer . . .

For Consumer Product Strategy Professionals

A Consumer Product Strategy Introduction: The State Of Consumers And Technology, Canada

by Michelle de Lussanet, October 31, 2008

In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices Canadian consumers own, which activities they engage in across technology platforms, and . . .

For Consumer Product Strategy Professionals

A Consumer Product Strategy Introduction To The State Of Consumers And Technology, 2008

by Michelle de Lussanet, August 27, 2008

In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices consumers own, which activities they engage in across technology platforms, and how they . . .

For eBusiness & Channel Strategy Professionals

The Luxury Sector Is Keen To Try Social Computing

Results Of A Survey Of 122 Luxury Consumer Products And Services Firms

by Victoria Bracewell Lewis, Michelle de Lussanet, July 17, 2008

Forrester recently surveyed 122 brands, services providers, and merchants in the luxury consumer segment. Familiarity with Social Computing activities runs high with this group; however, beyond the use of search engines with sophisticated merchandising . . .

For eBusiness & Channel Strategy Professionals

Europe's 2007 Christmas: An Online Retail Wonderland

Net Users Will Spend A Projected €51 Billion Online During The Christmas Season

by Victoria Bracewell Lewis, Michelle de Lussanet, October 23, 2007

Online retail continues to grow, with a 58% increase in year-on-year sales in 2007. Online sales during the Christmas period are no exception. This year will bring good tidings to Europe's online retailers, which will rake in €51 billion collectively . . .

For Consumer Product Strategy Professionals

Forecast Overview For The eBusiness, Channel & Product Management Professional

by Michelle de Lussanet, September 5, 2007

This Forecast Overview organizes Forrester's vast body of forecasts relevant to professionals in eBusiness, Channel & Product Management. This document lists all the existing relevant US and European forecasts on the topics of mobile, online sales, . . .

For Consumer Product Strategy Professionals

Person-To-Person Payment Goes Mobile

But P2P Mobile Payment Is A Technology In Search Of A Market

by Michelle de Lussanet, April 19, 2007

A number of firms in Western Europe have recently launched payment systems that allow consumers to make person-to-person payments using their mobile phones. Executives at other payment system operators, mobile operators, and banks need not rush to follow . . .

The Forrester Wave™: National Innovation Networks, Q4 2006

A Quantitative Evaluation Of 26 Nations In Four Global Innovation Competencies

by Michelle de Lussanet, Navi Radjou, December 12, 2006

Governments put innovation high on their national agendas as a way of creating jobs, economic growth, and general well-being. But much of the tax money invested goes to waste because many politicians and bureaucrats confuse innovation with invention. . . .

SMS-Based Mobile Payment: Popular With The Young

But Is There A Wider Mobile Payment Opportunity?

by Lizet Menke , Michelle de Lussanet, November 10, 2006

Mobile payment for mobile content has become a billion-euro industry in Europe. Young consumers use SMS-based mobile payment to purchase ring tones, to vote, and to participate in game shows in particular. Sixty-one percent of European mobile-owning young . . .

Sizing Up The Nordics Enterprise Telecom Integration Opportunity

An Industry Breakdown

by Andrea Carini, Michelle de Lussanet, September 26, 2006

Nordic enterprises spend €3.3 billion per year on their telecom estate. Within the region, Swedish firms account for the largest share. Cost savings in the Nordics are vastly different per industry, and we calculated that firms in manufacturing see the . . .

NTL Aims For Quadruple Play With Its Offer For Virgin Mobile

A Sensible Move — But One With An Uncertain Payoff

by Jenny Lau, Michelle de Lussanet, December 7, 2005

NTL has made an £817 million move for Virgin Mobile. Forrester believes that NTL was sensible to do so because it allows the firm to compete with a quadruple package consisting of TV, Internet access, and fixed and mobile voice. On paper, the combination . . .

IMS Will Transform Telecom

Carriers Must Alter Market Approach To Profit

by Ellen Daley, Lisa Pierce, Michelle de Lussanet, Lars Godell, November 15, 2005

Vendors and carriers herald the IP multimedia subsystem (IMS) network architecture as the trigger for the next telecom boom. They promote its ability to deliver new applications that combine voice and data, enable fixed-mobile convergence (FMC), and reduce . . .

HTC Brokers Transatlantic Innovation

The Netherlands-US Collaboration Platform Can Take Innovation To A New Level

by Michelle de Lussanet, September 26, 2005

The Netherlands wants to become more innovative than other European countries, the US, and Japan. To supplement the usual innovation programs, the Dutch government started High Tech Connections (HTC) — a broker to create new innovation alliances between . . .

Mobile Music Needs A Tune-Up

by Michelle de Lussanet, Niek van Veen, September 13, 2005

Mobile operators are bullish about music downloading, while consumers are bearish. However, the services they currently offer lack the usability and flexibility of alternatives like Apple's iPod and iTunes music store. Operators need to break down the . . .

Poland: Consumers Like It Mobile

by Niek van Veen, Michelle de Lussanet, September 2, 2005

The Polish fixed-line business is under pressure: Just three-quarters of Polish consumers have a fixed line at home; 40% of mobile users have replaced most of their landline usage; and 13% already only use a mobile phone. These customers are looking to . . .

Let's Get Real About WiMAX

Cheap, Mobile Broadband For The Masses — After 2010

by Charles S. Golvin, Lars Godell, Michelle de Lussanet, July 13, 2005

Industry buzz abounds about WiMAX, the next big wireless networking technology. Promoters like Alvarion and Intel imply that it will turn the telecom network upside down — and do everything short of making your coffee in the morning. The reality? WiMAX . . .

The Right Model For Mobile TV

by Charles S. Golvin, Michelle de Lussanet, July 1, 2005

As the mobile phone has become one of life's necessities for most consumers, operators and phone makers cram ever more features into the device. The latest idea on the drawing board is mobile TV. Forrester believes that mobile TV will become a reality, . . .

Europe's Mobile Service Provider Proliferation

Competition-Threatened Operators Have A Chance To Exploit MVNOs

by Michelle de Lussanet, July 1, 2005

More than 100 mobile virtual network operators (MVNOs) are entering the mature European mobile market. These lean, mean marketing machines, startups, and subsidiaries of existing B2C firms threaten mobile operators' market share and margins. Eventually, . . .

Pan-European Mobile Payment Initiative Falls Apart

Simpay Calls It Quits

by Michelle de Lussanet, June 24, 2005

The wait for a pan-European mobile payment scheme just got longer, with Simpay's announcement that it will not go ahead with its pan-European development. Forrester isn't surprised: The mobile channel isn't suited for large-scale payment collection because . . .

Who Will Churn Their Mobile Operator Next?

51 Million European Mobile Users Are Up For Grabs

by Michelle de Lussanet, April 26, 2005

Seventeen percent of mobile phone users plan to switch their operator, subscription type, or handset in the next six months — and they'll be comparing mobile operators' services before making a change. The consumers in this group appeal to mobile operators . . .

Boosting Mobile Customer Loyalty

by Michelle de Lussanet, March 25, 2005

Most mobile users are not loyal to their operator: 22% of them churn in any year to get their hands on a new, discounted phone and cheaper service. The results? A €300 million cost to the average medium-size operator, and customers who fail to develop . . .

UMTS Will Speed Up Fixed-Mobile Substitution

European Fixed Telcos Will Lose More Voice Revenues To Mobile

by Michelle de Lussanet, March 23, 2005

Fixed-telco execs already experiencing significant fixed-mobile substitution (FMS) should worry about the impact of UMTS. On a Pan-European scale, Forrester believes that consumer 3G service launches will stimulate voice substitution even further. Mobile-only . . .

Mobile Messaging Forecast Europe: 2005 To 2010

Forrester's Mobile Messaging Update

by Iris Cremers, Michelle de Lussanet, March 18, 2005

Forrester predicts that total traffic from all mobile messaging types will grow by 92% over the next five years; the majority will come from person-to-person SMS, both now and at the end of 2010. Revenues from SMS, MMS, video messaging, IMPS, and mobile . . .

Getting To 3 Billion Mobile Users

by Michelle de Lussanet, February 17, 2005

There are 1.5 billion mobile telecom users today — a quarter of the world's population. A further 3.5 billion people live within the coverage area of a mobile cellular network. To grow their base by a further 1.5 billion mobile users, handset manufacturers . . .