For eBusiness & Channel Strategy Professionals

Realities Of Mobile Commerce In Europe

by Victoria Bracewell Lewis, July 15, 2009

New mobile handsets, technologies, and applications are beginning to engage shoppers in growing numbers throughout Europe. Although adoption remains low, customers will increasingly use their mobile devices to find stores, research products, make purchases, . . .

For eBusiness & Channel Strategy Professionals

Trends 2009: European Online Retail

by Victoria Bracewell Lewis, July 13, 2009

It's official. Europe is in a recession. All of the major markets in Western Europe have declared their economies to be in decline. The question being asked by eBusiness and channel strategy professionals has shifted from, "Will the Internet economy be . . .

For eBusiness & Channel Strategy Professionals

Swedish Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach SEK55 Billion By 2014

by Victoria Bracewell Lewis, March 20, 2009

The Swedish eCommerce market has grown very rapidly, fueled by surging broadband usage, a more technologically aware population, improvements in the eCommerce infrastructure, and ever-increasing online retail consumer spending. Sweden's online shopping . . .

For eBusiness & Channel Strategy Professionals

Dutch Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach More Than €8 Billion In The Netherlands By 2014

by Lauriane Camus, Victoria Bracewell Lewis, March 19, 2009

Online shopping in the Netherlands is mature and mainstream, with more than half of adults regularly buying online. Books are the most popular category that Dutch Net users buy online, followed by leisure travel, event tickets, and clothing. Despite the . . .

For eBusiness & Channel Strategy Professionals

Western European Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €203 Billion By 2014

by Victoria Bracewell Lewis, March 16, 2009

Online retail and travel in Western Europe will reach €129 billion in 2009 and is projected to grow to €203 billion by 2014. The European eCommerce market, which includes the EU-17 — Austria, Belgium, Switzerland, Germany, Denmark, Spain, Finland, France, . . .

For eBusiness & Channel Strategy Professionals

Spanish Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €17 Billion By 2014

by Lauriane Camus, Victoria Bracewell Lewis, March 6, 2009

eCommerce in Spain lags well behind other Western European countries. Today, a mere 17% of adults regularly shop online — that is only around 8 million people. Spanish Net users are still hesitant to shop online, and few Spanish retailers and travel operators . . .

For eBusiness & Channel Strategy Professionals

UK Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach £56 Billion By 2014

by Victoria Bracewell Lewis, Lauriane Camus, March 2, 2009

With more than one in two UK consumers shopping online today — that is about 28 million consumers — online shopping and travel booking are mainstream. UK online shoppers outspend their European and even their American counterparts. Despite the current . . .

For eBusiness & Channel Strategy Professionals

French Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach Nearly €28 Billion By 2014

by Lauriane Camus, Victoria Bracewell Lewis, March 2, 2009

French online shoppers — or cyberconsommateurs — are now surging to the Internet. Their number has roughly quintupled since 2002, with 35% of French adults projected to buy products online in 2009. Clothing is the most popular retail category that French . . .

For eBusiness & Channel Strategy Professionals

German Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €44 Billion By 2014

by Alexander Hesse, Victoria Bracewell Lewis, March 2, 2009

German online shopping adoption is growing at double-digit rates each year. The number of online shoppers has almost doubled since 2000, with 36 million Germans regularly buying products online today, or 44% of adults. By 2014, we expect 44 million German . . .

For eBusiness & Channel Strategy Professionals

Outlook For European Online Retail: Christmas 2008

Consumers Will Spend A Projected €19 Billion Online, Up 25% From Last Year

by Victoria Bracewell Lewis, December 19, 2008

Western European consumers will spend €19 billion during the 2008 holiday season, the time from early November to the end of December. Despite the current economic recession, this represents a 25% increase compared with last year's holiday shopping season. . . .

For eBusiness & Channel Strategy Professionals

Outlook For UK Online Christmas Sales, 2008

The Recession Means Online Retailers Face A Challenging Christmas

by Victoria Bracewell Lewis, Lauriane Camus, December 9, 2008

Britain is facing the worst economic downturn in 60 years, and the outlook is bleak for many consumers and retailers in the crucial run-up to Christmas. Most UK Net users are worried about the state of the economy, rising costs of living, and their own . . .

For eBusiness & Channel Strategy Professionals

How To Increase Grocery Sales In A Grim Economy

Grocers Must Target Price-Sensitive, High-Spending Online Grocery Shoppers

by Victoria Bracewell Lewis, Lauriane Camus, November 6, 2008

Retailers must face facts: In this time of economic downturn, cash-strapped consumers across Europe and North America will increasingly shop around for bargains. Online grocery shoppers are high spenders who will choose low prices over brands and who . . .

For eBusiness & Channel Strategy Professionals

The Luxury Sector Is Keen To Try Social Computing

Results Of A Survey Of 122 Luxury Consumer Products And Services Firms

by Victoria Bracewell Lewis, Michelle de Lussanet, July 17, 2008

Forrester recently surveyed 122 brands, services providers, and merchants in the luxury consumer segment. Familiarity with Social Computing activities runs high with this group; however, beyond the use of search engines with sophisticated merchandising . . .

For eBusiness & Channel Strategy Professionals

Benchmark: Luxury Sector eBusiness Adoption

Results Of A Survey With Walpole Of 178 Luxury Firms

by Victoria Bracewell Lewis, May 27, 2008

In collaboration with Walpole, Forrester recently surveyed 178 premium and luxury brand and retail executives in Europe, Asia, and the US about their eBusiness and interactive marketing strategies. The findings are intriguing: Only one-third of the luxury . . .

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Lessons For Online Retail From Europe's 2007 Christmas Season

by Victoria Bracewell Lewis, March 4, 2008

While high-street sales lagged throughout much of Europe, online sales during the 2007 Christmas period soared. Many shoppers opted to shop online, with groceries and consumers electronics the big online sellers. However, it wasn't such a rosy picture . . .

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Trends 2008: European eCommerce And Online Retail

by Victoria Bracewell Lewis, January 10, 2008

The big trend for 2008 is staring retailers right in the face. While Social Computing and Web 2.0 took off in a significant way in 2007 and have a part to play in the coming year, the real riches to be gained in Europe are straightforward — surging numbers . . .

For eBusiness & Channel Strategy Professionals

Europe's 2007 Christmas: An Online Retail Wonderland

Net Users Will Spend A Projected €51 Billion Online During The Christmas Season

by Victoria Bracewell Lewis, Michelle de Lussanet, October 23, 2007

Online retail continues to grow, with a 58% increase in year-on-year sales in 2007. Online sales during the Christmas period are no exception. This year will bring good tidings to Europe's online retailers, which will rake in €51 billion collectively . . .

For eBusiness & Channel Strategy Professionals

How Music Retailers Can Avoid Digital Disaster

CD Sales Are Dropping: What Can Retailers Do To Survive?

by Victoria Bracewell Lewis, August 20, 2007

Digital music consumption has shifted into high gear, with a 71% increase from last year. In contrast, CD sales have been dropping steadily over the past decade. No music retailer is left untouched by this disruption: The US's Tower Records is shutting . . .