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Brian K. Walker, Senior Analyst
Brian serves eBusiness & Channel Strategy professionals. He researches the effect that technology advancements, operational needs, and changing consumer behaviors have on the online retail industry. Brian has specific expertise in B2C and B2B eBusiness . . .
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For eBusiness & Channel Strategy Professionals
eBusiness Professionals: Plan Your Customer Intelligence Strategy Now
How To Develop A Focused Customer-Centric Approach
by Brian K. Walker, November 16, 2009
The importance of eBusiness professionals to the customer intelligence (CI) effort is clear. As owners of the online profit and loss (P&L), they must align with the CI command center to drive a true multichannel, multipronged approach, which Dave . . .
For eBusiness & Channel Strategy Professionals
Is The Time Right To Build A Mobile App?
Balance The Buzz With Real Customer Value And Revenue Opportunities
by Brian K. Walker, October 29, 2009
The rapid growth of the iPhone and iPod touch application market has fueled a race to develop these applications on the part of eBusiness and channel strategy professionals. Recently, Forrester published a useful outline to help determine if a mobile . . .
For eBusiness & Channel Strategy Professionals
Improving The eBusiness And IT Relationship
Making The Relationship Work For You With Our TEAM Framework
by Brian K. Walker, October 6, 2009
eBusiness and IT are inextricably linked. You cannot have an effective and productive business online without an effective technology environment and the support of great technical resources. Yet we hear every day from eBusiness leaders about how the . . .
For eBusiness & Channel Strategy Professionals
Keys To Successful eCommerce Platform Projects
Ten Key Tactics For eBusiness Leaders To Achieve Their eCommerce Business Goals
by Brian K. Walker, August 3, 2009
A solid technology foundation is one of the keys to success for eCommerce businesses looking to optimize their customer experiences, market effectively and creatively, and scale their business to make more meaningful contributions to their companies. . . .
For eBusiness & Channel Strategy Professionals
Open Source eCommerce Solutions: Truths And Myths
Is Using An Open Source eCommerce Platform Solution Right For Your Business?
by Brian K. Walker, July 14, 2009
Open source eCommerce solutions are gaining the attention of eCommerce business and technology leaders, who are curious about their viability and applicability to their business needs. While open source offers many potential benefits, Forrester uncovered . . .
For eBusiness & Channel Strategy Professionals
The Future Of The eCommerce Platform
Dropping The "E" In eCommerce
by Brian K. Walker, May 18, 2009
eCommerce has come into its own as a key channel for both direct-to-consumer and business-to-business (B2B), and platform solutions to enable them have followed suit. But eCommerce continues to evolve quickly. With the channel increasingly being at the . . .
For eBusiness & Channel Strategy Professionals
Market Overview: Digital eCommerce Solutions
The Landscape Of Digital eCommerce Solutions Continues To Evolve
by Brian K. Walker, May 5, 2009
Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld devices, and increasingly on their TVs. To meet this demand . . .
For eBusiness & Channel Strategy Professionals
Security And Data Management: What The Global eCommerce Leader Needs To Know
An Ever-Increasing Set Of Regulations And Standards Drives Complexity
by Brian K. Walker, April 23, 2009
Security and data compliance are issues that can be easily ignored in the face of the next product launch or marketing campaign. But global eCommerce leaders need to take control of these issues and marshal their resources, including vendors, to ensure . . .
For eBusiness & Channel Strategy Professionals
Multichannel: In-Store Pickup Gains Importance
Consumers' Expectations Rise, But Retailers Are Slow To Respond
by Brian K. Walker, February 5, 2009
Increasingly, customers of multichannel retailers are expecting in-store pickup of online orders. These retailers have an opportunity to drive sales, increase customer satisfaction, and mitigate competition from online-only retailers that are relentlessly . . .
For eBusiness & Channel Strategy Professionals
The Forrester Wave™: B2C eCommerce Platforms, Q1 2009
ATG And IBM Lead, With Fry, Hybris, And Demandware Close Behind
by Brian K. Walker, January 27, 2009
In Forrester's 100-criteria evaluation of the top 10 enterprise-class eCommerce platform vendors, we found that Art Technology Group (ATG) and IBM led the pack with their comprehensive eCommerce features, effective business tools, and flexibility. Fry . . .
For eBusiness & Channel Strategy Professionals
The Impact Of The Economic Crisis On eCommerce Technology Investment
Turning Down The Volume From Eleven To Eight
by Brian K. Walker, November 7, 2008
The global financial crisis and resultant impact on consumers and business has been profound. But how is the crisis affecting companies' plans to invest in the eCommerce channel? How will the economic shift affect eCommerce technology vendors? Forrester . . .
For eBusiness & Channel Strategy Professionals
Market Overview: Full-Service eCommerce Solutions
The Landscape Of Full-Service eCommerce Solutions Continues To Evolve
by Brian K. Walker, October 31, 2008
Full-service eCommerce solution providers represent an intriguing opportunity for companies faced with a lack of resources, competencies, and capabilities to do eCommerce well. Forrester advises that companies evaluate their specific needs and, in addition . . .
For eBusiness & Channel Strategy Professionals
How To Pitch eCommerce Replatforming
Preparing And Selling Your eCommerce Platform Overhaul Project
by Brian K. Walker, September 29, 2008
For many organizations, the decision to invest in a new eCommerce platform is largely emotional. Often, during the decision-making process, the pre-game favorite is given preferential treatment, risks are downplayed, and the benefits of the new reality . . .
For eBusiness & Channel Strategy Professionals
Optimizing eCommerce Analytics
Getting The Most Out Of Web Analytics Tools To Drive Sales
by Brian K. Walker, July 7, 2008
Web analytics solutions are now must-haves for eBusiness and channel strategy professionals — driven, in large part, by the decade-long need to improve usability and measure online marketing. And over the past 10 years, many vendors have continued to . . .
For eBusiness & Channel Strategy Professionals
Maximizing eCommerce Content To Drive Sales
The Weak Muscle Of eCommerce Technologies And The Need To Improve
by Brian K. Walker, May 5, 2008
Rich and accurate product information is critical when it comes to selling online today — yet most eBusiness leaders at online retailers struggle with managing even the most basic content successfully. Inefficient and poorly supported homegrown tools . . .
