For Interactive Marketing Professionals

How Email Marketers Should Capitalize On Youth Communication Patterns

Four Tactics For Relevance In The Youth Inbox

by David Daniels, October 1, 2009

Ninety percent of US online youths surveyed in our recent youth online survey have at least one email account. While just 19% of US online youths report opting in to email newsletters, they are highly engaged in the viral aspects of email. But US youths . . .

For Interactive Marketing Professionals

The ROI Of Email Relevance, 2009

New Rules To Improve The Bottom Line

by David Daniels, September 16, 2009

Email marketer expectations and sophistication are increasing. Forrester's Q1 survey of 104 email marketers found that the number of email marketers using click-through data as a segmentation attribute grew to 51%, its highest level ever. Yet, the survey . . .

For Customer Intelligence Professionals

Six Steps To Improving Email Delivery

Why Email Marketers Are Struggling To Break Through The Inbox

by David Daniels, July 15, 2009

Overburdened marketers are largely failing to implement core delivery best practices such as message authentication schemes. With a forecasted $144 million dollars in email marketing spending in 2014 to be wasted on messages that never get delivered, . . .

For Interactive Marketing Professionals

US Email Marketing Forecast, 2009 To 2014

by David Daniels, June 12, 2009

Email adoption and use by consumers and businesses alike remain strong, with 153 million online adults regularly using email by 2014. Social inbox users will total 47 million in 2014, but will ultimately level off based on the blurring lines of the "traditional" . . .

For Interactive Marketing Professionals

Understanding Metric Methodology Is The Key To Email Marketing Effectiveness

Avoid The Common Perils Of Email Performance Measurement

by David Daniels, May 28, 2009

While organizations are captivated by the economics of email marketing, just 51% of 286 email marketers surveyed in a July 2008 Jupiter/ClickZ survey agreed that they understand the methodology their applications use to calculate email metrics like click-through . . .

For Interactive Marketing Professionals

As Seen In The Inbox

Assessing Video Email Opportunities

by David Daniels, May 4, 2009

Video in email represents new revenue opportunities and click-through optimization for email marketers. A July 2008 JupiterResearch/ClickZ survey of 286 email marketing executives found that 17% of the respondents were planning on using video in email . . .

For Interactive Marketing Professionals

The Resilience Of Email Marketing In Tough Times

by David Daniels, April 14, 2009

Consumers tell us that the economic downturn will influence their spending on SMS text plans and cell phone and landline usage but not Internet access fees, which will drive low-cost forms of online communication, including email. Consumers communicating . . .

For Customer Intelligence Professionals

Optimizing Email Marketing In An Economic Slowdown And Its Impact On Vendor Selection

by David Daniels, March 13, 2009

The current economic environment puts increased pressure on email marketers against which they must adjust their practices and strategies. A July 2008 JupiterResearch/Clickz survey of 286 email marketing executives reveals classic challenges of constrained . . .

For Customer Intelligence Professionals

Five Tactics To Improve Email List Growth

Maximizing Acquisition And List Management Effectiveness

by David Daniels, February 27, 2009

Marketers tell us that they struggle to capture customer data and maintain email list hygiene. Although they tell us that their organization's own Web site is the most effective means of email address acquisition, most are overlooking practices that would . . .

For Interactive Marketing Professionals

E-mail Marketing Adoption, 2008

Assessing Multinational E-mail Marketing Sophistication

by David Daniels, October 29, 2008

US e-mail marketers will face increasing competition from their European peers as they begin to explore international e-mail opportunities. US e-mail marketing vendors seeking European expansion are therefore questioning the many unseen hurdles that lie . . .

For Interactive Marketing Professionals

E-mail Spending and Governance, 2008

by David Daniels, October 23, 2008

Faced with familiar challenges, e-mail marketers are tasked with aligning constrained resources to budgets in order to break through increased inbox clutter.

For Technology Product Management & Marketing Professionals

Targeting Small-Business Marketers

Assessing Small-Business E-mail Technology Opportunities

by David Daniels, October 18, 2008

As enterprise organizations settle into tenured relationships with their e-mail service providers (ESPs), marketing vendors are beginning to reach downmarket to realize untapped opportunities inherent in the small-business marketplace.

For Interactive Marketing Professionals

The Brand Delivery Optimization Imperative

Tactics for Building Trust and Restoring E-mail Reputation

by David Daniels, October 15, 2008

Emerging e-mail accreditation and reputation management services are demonstrating the necessary return on investment, which further raises the table stakes for e-mail marketers to rapidly adopt a wide array of e-mail delivery optimization best practices.

For Interactive Marketing Professionals

E-mail Delivery Optimization Tactics

Maximizing Inbox Delivery Rates

by David Daniels, September 3, 2008

The delivery landscape is continually changing, presenting a persistent challenge for e-mail marketers.

For Interactive Marketing Professionals

E-mail Marketing to Small Businesses

Assessing E-mail Attitudes and Behavior to Optimize Marketing

by David Daniels, August 12, 2008

E-mail marketing is an efficient tool for pushing small businesses through the consideration and purchase process, with the number of small businesses (i.e., with fewer than 100 employees) researching products and services online increasing.

For Interactive Marketing Professionals

The Social and Portable Inbox

Optimizing E-mail Marketing in the New Era of Communication Tools

by David Daniels, July 10, 2008

Rising popularity of social messaging sites and synchronous forms of communication including text messaging and cell phone use are beginning to impact e-mail use volume and effectiveness. Year over year, the number of consumers saying they made purchases . . .

For Interactive Marketing Professionals

Targeting Influential E-mail Subscribers

Tactics to Harness Influencers

by David Daniels, July 1, 2008

JupiterResearch has identified a segment of online users as influencers. Marketers must therefore target and engage this audience differently.

For Interactive Marketing Professionals

Spreading the Message

Understanding Influential E-mail Subscribers

by David Daniels, June 17, 2008

Consumers' voice is playing an increasingly large role in their making of informed decisions. Understanding Web site influencers' and shopping influencers' interaction with e-mail is therefore becoming particularly important.

For Interactive Marketing Professionals

E-mail Marketing Buyer's Guide, 2008

E-mail Service Provider Evaluation

by David Daniels, March 3, 2008

JupiterResearch's e-mail service provider (ESP) evaluation details the offerings of 32 vendors. JupiterResearch bases their overall value, suitability, and breadth on the distinct needs of three types of marketers, and places them in three categories . . .

For Interactive Marketing Professionals

US E-mail Marketing Forecast, 2007 to 2012

by David Daniels, December 17, 2007

E-mail marketing has been subject to extensive price compression and has exhibited vastly different online spending patterns. With overall spending increasing online, agencies, publishers, and service providers must understand the ways in which category . . .

For Interactive Marketing Professionals

The Banality of Churn

E-mail Reactivation Tactics for Acquisition Success

by David Daniels, November 19, 2007

Every six months, 17 percent of the US online population creates a new e-mail address. This persistent pattern of address churn frustrates marketers and underscores the need for reactivation tactics.

For Interactive Marketing Professionals

E-mail Marketing Adoption

Assessing Multinational E-mail Marketing Sophistication

by David Daniels, October 29, 2007

US e-mail marketers will face increasing competition from their European peers as they begin to explore international e-mail opportunities. US e-mail marketing vendors seeking European expansion are therefore questioning the many unseen hurdles that lie . . .

For Interactive Marketing Professionals

Sending from the Inside

Assessing the Value of On-Premises E-mail Marketing Technology

by David Daniels, October 17, 2007

Market conditions—including e-mail list growth as well as ability to relatively better manage and contain persistent e-mail deliverability challenges—are allowing organizations to reevaluate the potential benefits of deploying on-premises e-mail marketing . . .

For Interactive Marketing Professionals

The Chaos of Content

Content Management Tactics for the 21st-Century Marketer

by David Daniels, August 20, 2007

Content remains a top priority for marketers, highlighting the importance of content management capabilities for operational efficiency.

For Interactive Marketing Professionals

E-mail Spending and Governance, 2007

by David Daniels, May 14, 2007

E-mail marketers face familiar challenges, needing to align constrained resources with budgets to break through increased inbox clutter.