For Consumer Product Strategy Professionals

US Pay-TV Forecast, 2009 To 2014

by Bobby Tulsiani, November 16, 2009

The pay-TV category is a nearly fully penetrated market, reaching 82% of US households today. With little room to increase the market, cable, satellite, and telecom TV providers are fighting an intense battle for market share. Forrester expects telecom . . .

For Consumer Product Strategy Professionals

The Forrester Wave™: US Online Video Platforms, Q4 2009

Brightcove And Ooyala Lead A Maturing Market

by Bobby Tulsiani, November 6, 2009

In Forrester's 37-criteria evaluation of online video platform vendors, Brightcove and Ooyala lead the pack with their end-to-end product offerings that target organizations of all sizes. VMIX and Kaltura follow closely behind with comprehensive offerings . . .

For Consumer Product Strategy Professionals

The Best Practices In Online Video Across Industries

by Bobby Tulsiani, July 24, 2009

Today, 71% of the US online audience watches video on the Internet, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios, and marketers is driving this growth. In this second . . .

For Consumer Product Strategy Professionals

How To Reinvent The TV Industry

A New Business Model For New Times

by Bobby Tulsiani, June 16, 2009

What's the TV industry to do when it looks into the future and sees a business with lower margins, smaller audiences, and its brands being destroyed? Forrester models the revenue potential for each of the new online TV windows and analyzes how the current . . .

For Consumer Product Strategy Professionals

Building TV Communities Online

by Bobby Tulsiani, May 21, 2009

From consumer product goods to political candidates, everyone seems focused on trying to build communities online. With some of the most passionate fans, TV brands are in a perfect position to tap into the energy of their bases and build communities online. . . .

For Consumer Product Strategy Professionals

Competing With Hulu

The Battle To Be The Internet TV Destination

by Bobby Tulsiani, May 11, 2009

In just one year since its public launch, Hulu has climbed to the top of the video site rankings and is becoming one of the Internet's premier brands. However, numerous competitors are lining up to challenge the young company in a battle to control the . . .

For Consumer Product Strategy Professionals

Media Trends: Time Spent On The Internet Continues To Grow

by Bobby Tulsiani, March 18, 2009

Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are not equal as users primarily split time between communication . . .

For Consumer Product Strategy Professionals

Five Rules To Drive Video Traffic

by Bobby Tulsiani, March 6, 2009

Today, 71% of the online audience already watches Internet video, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios, and marketers is driving this growth. To help organizations . . .

For Consumer Product Strategy Professionals

The Filmed Entertainment Economy In A Recession

Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets

by Bobby Tulsiani, February 25, 2009

Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach to entertainment spending. While filmed entertainment . . .

For Consumer Product Strategy Professionals

Serving TV Audiences Online

by Sonal Gandhi, Bobby Tulsiani, February 5, 2009

Traditional media is still the most influential source of TV program information for consumers, but the online medium is becoming increasingly important. TV programmers should turn to the Internet to drive word-of-mouth referrals, target youth audiences, . . .

For Consumer Product Strategy Professionals

Monetizing Video In Social Networks

by Bobby Tulsiani, February 5, 2009

Social network users are moving beyond just looking at profile pages and are actively engaging with video. To monetize video content on social networks, media product strategists must understand the four distinct video behaviors that are emerging as well . . .

For Consumer Product Strategy Professionals

The US TV Market In Transition: Succeeding In A Multiplatform World

by Bobby Tulsiani, January 20, 2009

With revenues stagnating in the US pay-TV, advertising, and DVD markets, the TV industry is turning to a host of new platforms to drive new growth. Forrester evaluated each of the emerging platforms — PC, mobile, set-top box (STB), and video on demand . . .

For Consumer Product Strategy Professionals

US Paid Content Forecast, 2008 to 2013

by Bobby Tulsiani, December 20, 2008

In an uncertain economic environment for online advertising, many online media companies are evolving, rather than abandoning, paid content to fit within ad-supported models.

For Consumer Product Strategy Professionals

TV Cannibals

Managing the Effects of Online Video

by Bobby Tulsiani, October 9, 2008

As the catalogue of free full-length TV shows available online continues to expand, it is critical to understand its impact on traditional broadcast viewership

For Consumer Product Strategy Professionals

Television and Filmed Entertainment Spending

Understanding Consumer Behavior in Challenging Economic Times

by Bobby Tulsiani, September 26, 2008

Media companies must understand how customers will alter their television and filmed entertainment spending during challenging economic times.

For Consumer Product Strategy Professionals

User-Generated and Indie Video Online

New Formats for the New Medium

by Bobby Tulsiani, September 15, 2008

The Internet's low barriers to video distribution have created completely new genres of content that are specifically tailored for the new medium.

For Consumer Product Strategy Professionals

US DTV, DVR, and HDTV Forecast, 2008 to 2013

Sizing the Market for Pay TV Services

by Bobby Tulsiani, August 1, 2008

With telco TV emerging as a strong competitor to cable and satellite television, the battle to sign customers up for digital television (DTV), digital video recorder (DVR), and high-definition TV (HDTV) services is intensifying.

For Consumer Product Strategy Professionals

Movies on the Internet

Unlocking New Revenue Streams

by Bobby Tulsiani, July 25, 2008

With DVD sales stagnating and an uncertain future for Blu-ray adoption, the Internet has the potential to unlock new digital revenue opportunities for the movie industry.

For Consumer Product Strategy Professionals

Serious Sports Fans

Programming for a Lucrative Audience

by Bobby Tulsiani, July 11, 2008

Online sports destination sites are moving beyond relying on fantasy leagues and are now competing for fans using richer programming experiences.

For Consumer Product Strategy Professionals

Competing with YouTube

Second-Mover Strategies in Internet Video

by Bobby Tulsiani, June 17, 2008

YouTube now captures more than 50 percent of all visits in the multimedia subcategory of entertainment, and various players are carving out new strategies to catch up to the video leader.

For Consumer Product Strategy Professionals

Interactive TV Redux

In Search of the Killer Application

by Bobby Tulsiani, April 29, 2008

It's not quite 1999, but with the cable and telco companies battling for customers, and more boxes from TiVo to AppleTV competing for space in the living room, the search for interactive TV applications is on again.

For Consumer Product Strategy Professionals

The Internet Television Value Chain

Maximizing Value with Internet Television

by Bobby Tulsiani, March 28, 2008

Internet video consumption exploded in early 2007. Business models have not yet caught up with consumer demand, and several players in the value chain are eagerly positioning themselves to take advantage of a billion dollar market in 2008.

For Consumer Product Strategy Professionals

Vuguru Produces Low-Budget Episodic TV

by Bobby Tulsiani, March 28, 2008

For Consumer Product Strategy Professionals

Gotuit Media Enables Solution to Chapterize Video Content

by Bobby Tulsiani, March 28, 2008

For Consumer Product Strategy Professionals

Bebo Attempts to Position Self as Internet TV Social Network

by Bobby Tulsiani, March 28, 2008