For Vendor Strategy Professionals

3Com Gives HP Core Networking — And Amps Up Cisco Competition

The Converged Infrastructure Market Heats Up

by Ellen Daley, November 12, 2009

HP announced an agreement yesterday to acquire 3Com for about $2.7 billion. This deal is mostly about market — not product — acquisition. HP gets China (a strong growth market), a good enterprise switch, a solid security product, and a router portfolio. . . .

For B2B Market Research Professionals

Do B2B Customer Satisfaction Right In Tech

Implementing Four Key Disciplines Will Save You Time And Money

by Brad Bortner, October 27, 2009

Business-to-business (B2B) customer satisfaction research is not some sort of rare, exotic research. The same benefits of highly satisfied consumer customers will come to those who execute on actionable B2B customer satisfaction research, including enhanced . . .

For Technology Product Management & Marketing Professionals

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

by Jennifer Belissent, Ph.D., October 9, 2009

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for . . .

For Vendor Strategy Professionals

Market Momentum: Enterprise Mobility Year In Review

Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities

by Michele Pelino, October 7, 2009

An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers, network operators, application developers, systems integrators, . . .

For Vendor Strategy Professionals

Cisco Continues Its March On Collaboration Strategy

Decision To Acquire Tandberg Is About More Than Just Video

by Henry Dewing, October 6, 2009

Cisco has made an approved offer to acquire Tandberg, promising to develop an integrated, unified, video-centric collaboration capability and foment the creation of a new market for unified collaboration solutions. Cisco continues its march to deliver . . .

For Technology Sales Enablement Professionals

North American Insurance IT Spending In 2009

Despite Gloom, Most North American Insurer Budgets Remain Stable

by Ellen Carney, September 22, 2009

The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a long global recession, hefty declines in rates and written . . .

For Consumer Product Strategy Professionals

Case Study: How HP Drives World-Class Product Innovation

Openness And Tight Management Define HP's Innovation Process

by Paul Jackson, September 21, 2009

In HP's 70-year history, it has innovated in many new and established technology fields. But how does the firm cope with the inevitable slide — faced by most dominant global firms — into driving established products rather than innovative ones? Whether . . .

For Vendor Strategy Professionals

Market Momentum: IT Security Market, H1 2009

by Jonathan Penn, September 16, 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT security market and in gathering intelligence about the major activities in that industry. In H1 2009, we tracked 178 different activities across . . .

For B2B Market Research Professionals

The State Of SMB IT Budgets: 2009

Business Data Services North America And Europe

by Heidi Lo, Andrew Bartels, August 7, 2009

This document provides SMB highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. Overall, the global recession has made CIOs and IT decision-makers cut back their IT budgets, with . . .

For B2B Market Research Professionals

Enterprise PC Buying In Emerging Markets, 2009  (398 KB PPT)

by Ellen Daley, August 7, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2009

Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them

by Michele Pelino, July 28, 2009

Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum — even during these challenging economic times. Buyers are investing in mobile applications for . . .

For Vendor Strategy Professionals

UC Deployments Miss The Mark

Give Buyers Hard Financial Results

by Henry Dewing, July 8, 2009

Forrester's recent network and telecom survey of buyers identified a troubling trend: Some early adopters of unified communications (UC) solutions are not deriving the benefits they expected for key stakeholders within the business. Unified communications . . .

For Vendor Strategy Professionals

There's Gold For Vendors In Stimulus Packages

But It Will Take Mining To Get At The Opportunities That Exist

by Andrew Bartels, Jennifer Belissent, Ph.D., Heidi Lo, July 7, 2009

As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology goods and services; others provide implicit opportunities . . .

For Vendor Strategy Professionals

The Personal Cloud

How Individual Computing Will Shift From Being Device-Centric To Information-Centric

by Frank E. Gillett, July 6, 2009

The personal computing experience is complex and challenging, as individuals wrestle with multiple personal computers (PCs) and online services to manage an increasingly diverse set of information. Existing technologies for online information synchronization, . . .

For Vendor Strategy Professionals

Market Momentum: IT Security Market, H2 2008

by Jonathan Penn, June 11, 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT security market and in gathering intelligence about the major activities. In the second half of 2008, we tracked 169 different activities across . . .

For Vendor Strategy Professionals

Lessons In Planning The Biggest Show On Earth

How ICT Will Be The Heartbeat Of The London 2012 Olympic Games

by Mike Cansfield, May 14, 2009

Regardless of whether you are a sports fan or not, the Beijing Olympic Games were one of the highlights of 2008. In 2012, it is London's turn to host the summer Olympic Games. Information and communications technology (ICT) is a key enabler in making . . .

For Technology Sales Enablement Professionals

Hardware Tech Marketers Bank On The Small Financial Services Market

by Ellen Carney, May 6, 2009

Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble burst, hardware tech vendors like Cisco Systems, Dell, . . .

For Vendor Strategy Professionals

Market Momentum: Green IT 2008

A Look At Sustainability Announcements Of Leading Systems Vendors

by Christopher Mines, April 29, 2009

We reviewed the sustainability-related activities of 13 leading IT systems vendors from 2007 to 2008 by examining public announcements on their Web sites. Three takeaways emerged from our analysis: 1) The rate of green-related announcements increased . . .

For Vendor Strategy Professionals

Oracle's Sun Acquisition Is A Game Changer

by Stefan Ried, Ph.D., Holger Kisker, Ph.D., April 22, 2009

Oracle has pulled off a series of aggressive acquisitions over the past five years, establishing a comprehensive portfolio of packaged business apps and middleware infrastructure. The pending acquisition of Sun Microsystems not only complements Oracle's . . .

For Consumer Product Strategy Professionals

Driving Consumer Product Innovation

Introducing Forrester's Consumer Product Innovation Viability Scorecard

by Paul Jackson, April 10, 2009

We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of . . .

For Consumer Product Strategy Professionals

Environmental And Social Responsibility In Consumer Product Strategies

How Central Is Environmental And Social Responsibility To Your Product?

by Sally M. Cohen, April 6, 2009

Consumers are increasingly aware of issues surrounding environmental and social responsibility (E&SR) and are making purchase decisions that take these into account. For this and other business reasons, consumer product strategists are leading the . . .

For B2B Market Research Professionals

Demand Insights: Collaboration Market Healthy Despite Slumping Economy

by TJ Keitt, March 25, 2009

Although 2009 is shaping up to be a tough year for technology vendors, the collaboration market is proving to be vibrant. The tough economy is forcing companies to restrict travel while keeping distributed teams in touch. In addition, changes in the composition . . .

For Vendor Strategy Professionals

IBM's Bid For Sun Is About More Than Just Solaris And Java

Sun's Innovations Can Improve IBM's Prospects Outside Enterprise Markets

by Frank E. Gillett, March 24, 2009

Vendor strategists are calling Forrester asking what we make of the possibility of IBM buying Sun Microsystems. The conventional wisdom is that IBM wants to capture the Solaris/SPARC customer base to boost the AIX/Power business and own Java to protect . . .

For Security & Risk Professionals

Vendors Tailor Product Offerings To Security's Needs

Market Momentum: IT Security Product Market, H1 2008

by Robert Whiteley, March 4, 2009

To investigate the IT security software market, Forrester examined a set of 20 representative IT security vendors and tracked more than 200 different activities in the market. These activities included mergers and acquisitions (M&A), partnerships, . . .

For Consumer Product Strategy Professionals

Mobile World Congress 2009: At The Heart Of A New Ecosystem

by Thomas Husson, February 24, 2009

With disruptive technologies ahead, the Mobile World Congress (MWC) was an amazing glimpse of what the future of mobile services could be. Despite gloomy expectations of a tough year to come, we see an industry that is confident of its future and that . . .