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Tech Sector Economics

Tech Sector Economics is the focus of primary data collection for Forrester, including the use of empirical data to help technology providers understand market potential, buyer behavior across various verticals, and competitive positioning. It also helps technology buyers perform due diligence on the technologies they consider, the dollars they spend, and the deals they strike. This research will cover additional topics like technology spending in the SMB and public sectors, industrywide changes to pricing and licensing, vendor strategies for verticalization, and corporate IT strategies for managing vendor relationships.

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For Vendor Strategy Professionals

3Com Gives HP Core Networking — And Amps Up Cisco Competition

The Converged Infrastructure Market Heats Up

HP announced an agreement yesterday to acquire 3Com for about $2.7 billion. This deal is mostly about market — not product — acquisition. HP gets China (a strong growth market), a good enterprise switch, a solid security product, and a router portfolio. . . .

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For B2B Market Research Professionals

The State Of Enterprise IT Services: 2009

Business Data Services North America And Europe

As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession in 2001 to 2002, when outsourcing and offshoring benefitted . . .

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For Vendor Strategy Professionals

Market Momentum: IT Management Software Market, H1 2009

Vendors Are Missing The Cloud And Virtualization Waves

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT management software (ITMS) market and in gathering intelligence about the major activities. In the first half of 2009, we tracked 165 different . . .

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For Business Process & Applications Professionals

The State Of ERP 2009: Market Forces Drive Specialization, Consolidation, And Innovation

As the enterprise resource planning (ERP) software market struggles against an unprecedented tide of economic woes, strategic opportunities are surfacing for customers. Soft market conditions mean fewer deals for vendors and better deals for buyers of . . .

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For Technology Product Management & Marketing Professionals

Gen Y Won't Change Workplace Collaboration; Better Integrated Tools Will

Demystifying The Myth Of A Gen-Y-Led Workplace Revolution

Gen Yers in the US workforce, those between the ages of 18 and 29, are a confounding phenomenon. Some employers see their self-assured, authority-wary ways as a detriment to business while others see their tech-savvy as a harbinger of a new collaborative . . .

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For Vendor Strategy Professionals

Market Momentum: Middleware Software Market, H2 2008 And H1 2009

Middleware Vendors Must Fight For Awareness In A Consolidating Market While Offering Cloud Innovations

Forrester's market momentum data includes mergers and acquisitions (M&A), product, partnership, and strategy/go-to-market announcements. A trend analysis provides vendors with important background for the ongoing market consolidation and various strategic . . .

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For Vendor Strategy Professionals

The IT Management Software Challengers

SWOT Analysis For ASG, Compuware, EMC, Quest Software, And Microsoft, Q3 2009

The 2009 IT management software (ITMS) market seems to favor smaller vendors to the detriment of larger ones. Preliminary results for the first three quarters of 2009 show that the megavendors' share of the ITMS market has again declined from 2008. This . . .

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For Vendor Strategy Professionals

A Picture Is Worth 1,000 Words: Business Video Growth

Improved Communications And Collaboration Drive Interest In Business Video

Forrester's recent Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 asking businesses about their video use found that all types of video solutions were of interest — from video surveillance to IP video streaming . . .

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For Security & Risk Professionals

Oracle Buys Sun Microsystems — And Its Identity Management Portfolio

What To Look For From Oracle, And How To Respond

Oracle's acquisition of Sun Microsystems' identity management (IAM) portfolio was largely unintended — the assets that lured Oracle to buy Sun were Java and its hardware business. Once the acquisition closes, Forrester expects that Oracle will migrate . . .

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For Vendor Strategy Professionals

M&A Activity In The Current Downturn Reshapes The Software And Services Markets

A Review Of M&A In The Software And Services Markets, H1 2009

Although mergers and acquisitions (M&A) activity in the tech industry in absolute numbers declined in H1 2009, the deals coming through in the current period are likely to fundamentally transform the overall market landscape. Principally, M&A . . .

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For Vendor Strategy Professionals

Cisco Continues Its March On Collaboration Strategy

Decision To Acquire Tandberg Is About More Than Just Video

Cisco has made an approved offer to acquire Tandberg, promising to develop an integrated, unified, video-centric collaboration capability and foment the creation of a new market for unified collaboration solutions. Cisco continues its march to deliver . . .

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For Vendor Strategy Professionals

Xerox's Acquisition Of ACS Underscores A Converging Market

The Company Makes A Bold Services Play

On September 28, 2009, Xerox announced that it was purchasing the business process outsourcing (BPO) company Affiliated Computer Services (ACS), in a deal valued at approximately $6.4 billion. Coming just after Dell's acquisition of Perot Systems, this . . .

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For Business Process & Applications Professionals

Xerox Jolts The Document Processing Services Market With A Major BPO Acquisition

Xerox's Acquisition Underscores BPO, ITO, And DPS Convergence

On September 28, 2009, Xerox announced the purchase of business process outsourcing company Affiliated Computer Services (ACS), in a deal valued at approximately $6.4 billion. Xerox's acquisition sends a clear signal about the strategic direction of the . . .

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For Vendor Strategy Professionals

Tech Horizons: OpTier, A Step Toward Business Service Management (BSM) 2.0

Is Business Transaction Management The New BSM?

BSM is firmly established now as a way to manage IT as a business tool rather than as a collection of fragile technologies. In this transformation of IT into a service provider, technology is only one element of the equation and is no longer the only . . .

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For Customer Intelligence Professionals

Adobe's Acquisition Of Omniture Rocks Online Marketing

On September 15, 2009, Adobe announced that it would acquire Omniture for $1.8 billion. Adobe's CEO, Shantanu Narayen, promised that the combined entity would help marketers "realize the full value of their digital assets." Forrester believes that while . . .

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For Vendor Strategy Professionals

Dell's Plans to Acquire Perot Systems

One Small — Though Challenging — Step Toward Dell's Services Aspirations

While the proposed acquisition of Perot Systems by Dell does not come as a surprise — Dell has been orchestrating a more determined services strategy — it anchors the commitment. The deal, valued at $3.9 billion, will fill some of Dell's gaps in its IT . . .

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For Technology Sales Enablement Professionals

North American Insurance IT Spending In 2009

Despite Gloom, Most North American Insurer Budgets Remain Stable

The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a long global recession, hefty declines in rates and written . . .

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For Vendor Strategy Professionals

Market Momentum: IT Security Market, H1 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT security market and in gathering intelligence about the major activities in that industry. In H1 2009, we tracked 178 different activities across . . .

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For Technology Product Management & Marketing Professionals

Get B2B Messages Right: Balance Global Consistency And Local Relevancy

With marketing budgets under close scrutiny, global tech marketers need to ensure that marketing messages are spot on. Yet, "spot on" is not the same for all audiences across markets. While corporate marketing wants to maintain consistent brand messages . . .

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For Technology Product Management & Marketing Professionals

In Hard Economic Times, Technology Companies Must Make Implementation The Priority

As the current recession continues, and technology buyers keep a keen eye on total costs, missing or poorly defined implementation capabilities can stop new purchases short. Technology vendors must put implementation program design and execution high . . .

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For Technology Sales Enablement Professionals

Demand Insights: Healthcare Budgets And Spending Trends

Data Shows Hospital IT Buyers Need Strong Business Cases And Proof Of ROI

Hospitals' historically lackluster IT spending continues through 2009, with the recurring themes of low outsourcing, tight budgets, and focus on operational stability over innovation. But after years of waiting for widespread adoption of electronic health . . .

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For Application Development & Program Management Professionals

A Surprising New Java Platform Option: VMware

Acquiring SpringSource, VMware Targets Java And Clouds

VMware's ambition is to expand up the stack from its franchise in systems virtualization software into application platforms. The company's decision to buy Java frameworks specialist SpringSource is a first step toward realizing this larger ambition as . . .

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For B2B Market Research Professionals

Recession Insights: What's Up, What's Down, And What It Means To The Communications Sector

Telecom And Network Spending Shows Some Bright Spots

The recession rumbles on, and, although summer has arrived (for the Northern hemisphere at least), the economic winter looks likely to be a long one. Forrester's research shows some metrics falling but also other indicators that show there are bright . . .

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For Vendor Strategy Professionals

Key Takeaways For IT Asset Life-Cycle Management

The Recent Forrester Wave™ Separates IT Asset Life-Cycle Management Vendors In A Cloud From The Rest

We published a Forrester Wave™ on IT asset life-cycle management (ITALM) in April 2009. It has generated a lot of interest in the topic among users and some interest among vendors. Users are downloading the Wave tool and adjusting the criteria weightings . . .

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For Vendor Strategy Professionals

The IT Management Software Megavendors

SWOT Analysis For BMC Software, CA, HP Software, And IBM Tivoli, Q3 2009

The current recession and credit crunch deeply affected IT spending in the last quarter of 2008 and into 2009. Despite this bleak overall picture, Forrester forecasts 4% growth in nonapplication software products (e.g., storage management, middleware), . . .

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