For Consumer Product Strategy Professionals

Why Mobile Could Reinvent Social Computing

A Glimpse Into The European Mobile Social Web Landscape

by Thomas Husson, October 9, 2009

Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just a complement to the PC experience. Mobile phones will . . .

For Consumer Product Strategy Professionals

Social Media For Product Development

by Paul Jackson, September 29, 2009

While much has been written about the marketing potential of social media, we often overlook how firms are using the technology to help innovation and product development. How do you actually capture the "wisdom of crowds" and use "crowdsourcing" to drive . . .

For eBusiness & Channel Strategy Professionals

iPhone Apps Fill Mobile Banking Gaps

Forgotten Functionality Holds Clues To What Banks Should Do Next

by Emmett Higdon, Alexander Hesse, September 15, 2009

Apple's iTunes App Store now offers more than 1,000 personal finance applications from banks and third-party developers for download. While today's iPhone apps from the largest banks add little value beyond what is already delivered through online banking . . .

For Consumer Product Strategy Professionals

Nokia Begins The Fight Back With The N900

PC-Inspired Consumer Software Arrives On The First Maemo-Powered Internet Mobile Phone

by Ian Fogg, August 28, 2009

The N900 is a critical product for helping Nokia regain mobile mindshare. For the first time, Nokia pairs desktop-PC-quality Internet software, based on Maemo Linux, with 24x7 mobile phone connectivity. While the N900's importance for Nokia is tremendous, . . .

For Interactive Marketing Professionals

Case Study: Bing Mobile Campaign Syncs With Target Audience

Microsoft Matches Audience Habits In Interactive Search Engine Ads

by Neil Strother, August 6, 2009

Microsoft demonstrated a keen understanding of mobile marketing best practices when it launched its Bing for mobile campaign in conjunction with the kickoff of its new online search engine. These best practices include matching the campaign with your . . .

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Security  (646 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the security measures US online consumers are taking to protect their computers, including the purchase process.

For Consumer Market Research Professionals

Technographics® Insight: Media Downloading Behavior In Europe  (552 KB PPT)

by Joost van Kruijsdijk, July 16, 2009

This Technographics Insight focuses on the usage of file sharing software and legal music downloading services. It also looks at how the usage overlaps, and which countries and age groups lead in the usage of file sharing and legal music downloading.

For Consumer Product Strategy Professionals

App Stores Plug A Critical Gap In Existing Mobile Internet Strategies

by Ian Fogg, April 3, 2009

Mobile application stores are the missing link in the emerging mobile Internet ecosystem. Without stores, few consumers will discover, download, or buy mobile applications or widgets. This is ironic: Mobile applications aspire to improve the mobile Internet . . .

For Consumer Product Strategy Professionals

Web-Based Consumer Productivity Applications Are A Threat In Waiting To Microsoft Office

by Nathan Safran, March 16, 2009

Web-based consumer productivity applications have not yet captured consumers' attention. Only 3% of North American online adults regularly use Google Docs, while 73% use Microsoft Office products. In the short term, product strategists should target netbook . . .

For Consumer Product Strategy Professionals

It's Time For Home Server Solution Packages

Partnerships Are The Top Priority For Home Server Product Strategists

by J.P. Gownder, September 16, 2008

The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few consumers have heard of Windows Home Server, and even fewer . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics® Consumer Software And Home Office Online Survey, Q1 20  (341 KB PPT)

by Jacqueline Anderson, May 1, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics® Consumer Software And Home Office Online Survey, Q1 2008. This deck covers what software products consumers use and what technology home-based business . . .

For Consumer Market Research Professionals

North American Technographics Consumer Software And Home Office Online Survey, Q1 2008

North American Consumer Technographics Technographics Survey, February 28, 2008

For Consumer Market Research Professionals

North American Technographics® Consumer Technology Online Survey, Q4 2007

North American Consumer Technographics Technographics Survey, October 1, 2007

For Consumer Market Research Professionals

North American Trend Analysis, 2001-2007: Online And PC Education And Career Activities  (355 KB PPT)

by Ted Schadler, September 6, 2007

This Technographics Data Chart looks at the trends for consumers using education software on their PC and using their PCs and the Internet for online education courses and career-related activities. It includes data from US Households from 2000 to 2007 . . .

Okay, I Get It: Vista's A Cool Application Platform

Check Out The Times Reader For The First Killer Vista Application

by Ted Schadler, December 12, 2006

Vista by itself is a solid upgrade, but given consumers' long track record of buying a new PC only when they need one, Vista won't immediately convince consumers to upgrade their computers. However, it's now clear that smart application developers and . . .

A Forecast Of Windows Vista Consumer Adoption

Windows XP History Predicts 12 Million Vista-Owning Households In 2007

by Ted Schadler, November 3, 2006

In the US consumer market, the best predictor of Windows Vista uptake is Windows XP's adoption history. Forrester's historical tracking of the installed base of computers — since 1998 — gives us a view into how Windows Vista will progress. Of course, . . .

Vista: It'll Be A Blue Christmas Without You

Especially For Retailers And PC Manufacturers

by Paul Jackson, Ted Schadler, March 22, 2006

Microsoft has delayed the shipment of Windows Vista to consumers until after the holiday shopping season. It's a smart move, given the products' importance and longevity — but disappointing and harmful to PC manufacturers, Intel, and retailers expecting . . .

Microsoft Windows Vista Packages: What It Means For Consumers

Pro: A Simpler, Persona-Driven SKU Lineup; Con: Retail Confusion Over Hardware

by Paul Jackson, February 27, 2006

Microsoft has taken the wraps off the packaging for Windows Vista — the new operating system that it will supply by the end of 2006. In a new approach for the Redmond giant, the packages are tailored to usage rather than hardware type. Ironically, this . . .