For Technology Product Management & Marketing Professionals

Understanding Information Worker Smartphone Usage

Emerging Smartphone Use By Information Workers Opens Doors For Vendors

by Michele Pelino, November 20, 2009

Understanding how information workers use smartphones and applications enables marketing executives across the mobile value chain to successfully develop products and services to address the needs of these workers. Currently, 13% of information workers . . .

For Consumer Product Strategy Professionals

Will Radio Survive The Media Meltdown?

by Sonal Gandhi, November 12, 2009

The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater rate. But radio as a format continues to be popular even as . . .

For B2B Market Research Professionals

The State Of Enterprise IT Services: 2009

Business Data Services North America And Europe

by Pascal Matzke, John C. McCarthy, November 6, 2009

As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession in 2001 to 2002, when outsourcing and offshoring benefitted . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The Triple-Play Landscape In Canada  (530 KB PPT)

by Joost van Kruijsdijk, November 5, 2009

This highlight deck summarizes the key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the second survey highlight in a series from the North American . . .

For Enterprise Architecture Professionals

Case Study: WestJet Creates Clarity With Its Architecture Services Catalog

by Jeff Scott, October 26, 2009

EA organizations struggle to define what they do in terms the organization both understands and appreciates. The root cause for this struggle is often that the EA team itself is not clear about what it delivers, what stakeholders it is delivering to, . . .

For eBusiness & Channel Strategy Professionals

Case Study: Royal Bank Of Canada Provides A Blueprint For A Next-Generation Sales Site

A Major Web Site Overhaul Drives Sales And Reduces Abandonment

by Brad Strothkamp, September 29, 2009

Royal Bank of Canada (RBC) topped Forrester's Canadian bank public Web site rankings in 2009. Key to RBC's success in this year's ranking was a stronger focus on online sales delivered through a revamped credit card and accounts Web site. The work took . . .

For B2B Market Research Professionals

2009 Canadian Telecom Outlook   (646 KB PPT)

by Ellen Daley, September 22, 2009

Forrester Research takes a look at the percentage of Canadian firms who purchase managed telecom services and why they chose to purchase, their interest in procuring managed services, and who would they prefer to purchase managed services from. Data was . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Canadians' Use Of Mobile Phones Beyond Calls And Texts  (538 KB PPT)

by Jacqueline Anderson, September 21, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the first survey highlight in a series from the North American Technographics . . .

For eBusiness & Channel Strategy Professionals

2009 Canadian Bank Secure Web Site Rankings

RBC Posts Solid Scores In All Areas Of Forrester's Review

by Emmett Higdon, August 25, 2009

Forrester again this year evaluated the secure Web sites of the seven largest Canadian banks and credit unions — Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust — using our Competitive Site . . .

For B2B Market Research Professionals

Sources That Influence Telecom And Network Purchasing Decisions Of Canadian VSB/SMBs: 2009   (422 KB PPT)

by Ellen Daley, August 7, 2009

Using data from BDS' Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 survey, Forrester Research examines Canadian SMBs and very-small businesses (VSBs) and the sources of information that influence their telecom . . .

For B2B Market Research Professionals

Green IT Adoption By Geography, Q2 2009  (462 KB PPT)

by Christopher Mines, July 17, 2009

This data chart provides data of green IT adoption and trends by geography.

For Vendor Strategy Professionals

There's Gold For Vendors In Stimulus Packages

But It Will Take Mining To Get At The Opportunities That Exist

by Andrew Bartels, Jennifer Belissent, Ph.D., Heidi Lo, July 7, 2009

As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology goods and services; others provide implicit opportunities . . .

For B2B Market Research Professionals

Enterprise IT Services Survey, North America And Europe, Q2 2009

Business View and IT View Technographics Survey, July 1, 2009

For eBusiness & Channel Strategy Professionals

Customer Advocacy 2009: How Customers Rate Canadian Banks

Scores Drop Overall, But RBC Rises And Credit Unions Lead

by Bill Doyle, Peter Wannemacher, June 30, 2009

Customer advocacy — the extent to which a firm's customers believe it does what's best for them rather than its own bottom line — is a key predictor of customer retention and growth. Forrester has measured customer advocacy among Canadian banks and credit . . .

For Technology Product Management & Marketing Professionals

Start Your Global Social Media Strategy Locally

Insights From Forrester's Social Media Analyst Day

by Jennifer Belissent, Ph.D., June 25, 2009

A group of tech marketers and Forrester analysts recently engaged in an all-day Forrester event in London on the use of social media in a B2B marketing context. Our discussions focused on trends in social media adoption by B2B technology buyers and nascent . . .

For Vendor Strategy Professionals

Canada And Latin America IT Outlook: 2009 To 2010

Caught In A Global Recession, These Markets Will Lag The US Tech Recovery

by Andrew Bartels, June 23, 2009

The Canadian and Latin American IT markets are far smaller than the US market, will decline in 2009 to a much greater degree in dollar terms, and will lag behind the US tech recovery in 2010. Nonetheless, these markets are worth pursuing for IT vendors. . . .

For eBusiness & Channel Strategy Professionals

2009 Cost Of eBusiness Operations And Customer Acquisition

Competition Heats Up As Budgets Rise Along With Acquisition Costs

by Carrie Johnson, Elizabeth Davis, May 20, 2009

There's good news and bad news for eBusiness executives. A recent survey of our eBusiness And Channel Strategy Professional Research Panel found that online budgets will increase this year. While spending varies by industry, we found that, like last year, . . .

For Customer Experience Professionals

Where To Find Help For Web Design Projects, 2009

North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities

by Vidya L. Drego, May 8, 2009

Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still selective about the projects they take on. To help kick-start . . .

For eBusiness & Channel Strategy Professionals

Travel: How To Use eBusiness Effectively In A Crisis

by Henry H. Harteveldt, May 8, 2009

The H1N1 virus is having enormous impact on the global travel industry. Though the industry clearly cannot control external events such as health crises, terrorism, or natural disasters, it can anticipate how to use eBusiness channels during these events . . .

For eBusiness & Channel Strategy Professionals

2009 Canadian Bank Public Web Site Rankings

Royal Bank Of Canada Blazes A Path Others Will Follow

by Brad Strothkamp, May 4, 2009

For the fourth year in a row, Forrester evaluated the Web sites of the seven largest Canadian banks and credit unions — Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust — using our Competitive . . .

For B2B Market Research Professionals

Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009

Business View and IT View Technographics Survey, May 1, 2009

For Technology Product Management & Marketing Professionals

Vive La Difference In B2B Buyer Behavior

by Jennifer Belissent, Ph.D., April 24, 2009

Social media is a global phenomenon creating profound change in B2B buyer behavior and the nature of the relationship between technology buyers and vendors. While social media is evolving into a valuable marketing tool, local adoption of social technologies . . .

For B2B Market Research Professionals

Software-As-A-Service Adoption Trends By Country  (453 KB PPT)

by Ellen Daley, April 3, 2009

A comparison of software-as-a-service (SaaS) adoption trends across the US, Canada, UK, France, and Germany.

For eBusiness & Channel Strategy Professionals

Global Expansion Through International Shipping

Serving Customers In International Markets From A Domestic Base

by Zia Daniell Wigder, March 25, 2009

With budgets squeezed in today's economic environment, many US companies are looking for low-cost options to tap into international consumer demand. International shipping provides a way for merchants to test international waters and diversify revenues . . .

For B2B Market Research Professionals

Enterprise And SMB Software Survey, North America And Europe, Q4 2008

Business Data Services Technographics Survey, February 1, 2009