For Consumer Product Strategy Professionals

Connected TVs Need To Sharpen Their Value Proposition

TV Makers Can't Reinvent TV Without Dramatic Steps

by Laurence Meyer, November 11, 2009

Connected TVs offer a huge advantage compared with legacy interactive TV and Internet TV platforms; they will also be in more than one-third of European TV households by 2014. With more than 150 million potential European users in 2014, connected TVs . . .

For Consumer Product Strategy Professionals

European Digital TV Forecast, 2009 To 2014

Competitive Pressure In The Western European TV Market Is Going To Intensify

by Laurence Meyer, October 2, 2009

2009 to 2014 will see the end of the TV digitization process and an intensification of competition in the Western European TV market. Although the basics of TV reception in Europe will not change a great deal during that period, TV service providers will . . .

For Consumer Product Strategy Professionals

European IPTV Forecast, 2009 To 2014

IPTV's High Growth Rates Are Coming To An End

by Laurence Meyer, September 23, 2009

IPTV adoption in Western Europe will continue to enjoy dynamic growth between 2009 and 2014 — 19% per year — resulting in 20.3 million IPTV households in 2014. However, during that period, the dynamics of the IPTV market will change: The main growth factors . . .

For Customer Experience Professionals

TV Network Sites Make It Hard For Users To Find Content And Purchase DVDs Of Shows

Forrester Evaluated The Top Four US TV Network Sites

by Harley Manning, June 16, 2009

Forrester applied its Web Site Review methodology to the site experiences at the top four US TV network Web sites: ABC, CBS, FOX, and NBC. Our evaluation looked at how well each site supported a fan trying to find and interact with content related to . . .

For Consumer Product Strategy Professionals

Preserving Commercial TV Revenues In A Down Economy

Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts

by Laurence Meyer, March 27, 2009

Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening downturn anyway. With their budgets also tightening, commercial . . .

For Consumer Product Strategy Professionals

Video On Demand Must Compete With DVD And The Economic Downturn

Develop Improved VOD Strategies To Counter Difficult Market Conditions

by Laurence Meyer, March 23, 2009

DVD is still Europeans' preferred medium for consuming digital video content on demand. Video product strategies must operate within the context of DVD's current market dominance. Yet TV-based video-on-demand (VOD) uptake is growing fast; roughly 35% . . .

For Consumer Product Strategy Professionals

Over-The-Top VOD Boxes: An On-Demand TV Strategy For New Market Players In Europe

by Laurence Meyer, February 18, 2009

Until December 2008, Microsoft's Xbox360 and the Apple TV were the only way for Europeans to benefit from over-the-top (OTT) video-on-demand (VOD) services delivered to the TV set. In the short and medium term, standalone OTT VOD offers will become increasingly . . .

For Customer Experience Professionals

UK TV Broadcaster Web Site Design, 2008

by Craig Menzies, December 3, 2008

As part of a larger analysis of 12 firms across four industries, Forrester applied its Web Site Review methodology to the Web sites of the UK's top three television broadcasters: BBC One, Channel4, and ITV. As a group, the TV broadcaster's Web sites received . . .

For Consumer Market Research Professionals

What Are Different Generations Watching On TV, 2007  (209 KB PPT)

by James L. McQuivey, Ph.D., January 4, 2008

How much TV are Gen Yers and other generations watching? Which TV channels appeal to which generations?

For Consumer Market Research Professionals

UK Broadcasters Revolutionize Online Catch-Up TV Landscape

JupiterResearch's Take

by Mark Mulligan, May 9, 2007

The BBC Trust recently approved the iPlayer initiative, which will enable UK viewers to view BBC TV programming for free online, on-demand for up to seven days after broadcast (30 days for 15 percent of content). Similarly UK commercial broadcaster ITV . . .

Virgin Mobile Airs Broadcast TV On Mobiles

An Innovation Becomes Reality, But The Revenue Upshot Will Remain Fictional

by Niek van Veen, October 10, 2006

Virgin Mobile is the first operator to introduce broadcast TV on mobiles in the UK, with the service going live last week. Virgin Mobile uses BT Movio's managed service, which runs over the UK's only commercial national digital audio broadcast (DAB) network; . . .

3GSM 2006: Mobile Broadcast TV Isn't Ready For Prime Time

by Niek van Veen, February 17, 2006

One of the hottest topics at the 3GSM trade show this year was "mobile broadcast TV" — broadcast TV on mobile phones. Every handset manufacturer and many key vendors brought up the topic: Trendsetters Samsung and Nokia showcased broadcast TV-enabled handsets . . .

Integrated Marketers Win Super Bowl XL

by Peter Kim, Shar VanBoskirk, February 7, 2006

The buzz about Integrated Marketing remains strong, but this year's Super Bowl proved that talk is cheap. This year's array of ads shows that most marketers are still banking on standalone, creative-heavy spots to capture customer attention. Forrester . . .

Which TV Networks Appeal To The Mass Affluent And Affluent?

by Bruce D. Temkin, November 22, 2005

We analyzed data from almost 47,000 US households to identify how many mass-affluent and affluent consumers regularly watch the seven most-watched TV networks: ABC, CBS, NBC, Fox, Discovery Channel, TBS, and PBS. Some of our findings: Mass-affluent consumers . . .

CBS And NBC Dismantle The TV Schedule

$0.99 On-Demand And PPV Deals Mark A New Day For TV Distribution

by Josh Bernoff, November 8, 2005

As we predicted, TV distribution has been cracked wide open. For $0.99, you'll now be able to watch CBS hit shows on Comcast ON DEMAND and NBC Universal programs on DirecTV pay-per-view. The result: Digital cable and on-demand usage will surge. And the . . .

The Myth Of Video Metadata Standards

by Josh Bernoff, Chris Charron, Ayanna Lonian, December 17, 2003

Metadata - data about video - will become more important as digital video spreads. But don't expect universal metadata standards. Standards will develop around discrete applications, driven primarily by distributors like cable and satellite operators.

Benchmark June 2003 Data Overview: Covers Forecasts, Devices, Broadband, Online Activities, Telecom, Finance, And Retail

by Jed Kolko, James L. McQuivey, Ph.D., Jennifer Gordon, Charles Q. Strohm, June 18, 2003

This Data Overview is a graphical analysis of Forrester's Consumer Technographics 2003 North American Benchmark Study. It is our annual guide to technology forecasts, device ownership, and online behavior.

New FCC Ownership Rules Are Right, So Get Moving

by Chris Charron, Josh Bernoff, June 2, 2003

The FCC ruling to loosen media ownership rules is overdue, given how technology has expanded the range of available media sources. Media companies should prepare to exploit the new rules.

The Invisible HDTV Super Bowl

by Josh Bernoff, Chris Charron, January 23, 2003

ABC will broadcast the Super Bowl in HDTV (high-definition TV), but fewer than 400,000 people will be able to watch it. In 2004, HDTV backers need to start better educating consumers.

More Gaming Equals More TV

by Charlene Li, Alanna Denton, December 20, 2002

Contrary to popular belief, North American adult gamers report that they watch more TV per week than their nongaming counterparts. In fact, the more they game, the more they watch TV - and the more they want advanced TV features.

My View: Digital Denial

by George F. Colony, December 9, 2002

Digital will transform the music and film industries - whether they like it or not.

High Awareness Bodes Well For HDTV

by Josh Bernoff, Gillian DeMoulin, December 9, 2002

Fewer than 3 million consumers have HDTV (high-definition TV) sets, and fewer than 200,000 receive over-the-air broadcasts. But HDTV prospects are good: Consumers know about, want, and are willing to pay for HDTV service.

Highlight: Consumers Want Enhanced TV

by Jed Kolko, Alanna Denton, November 7, 2002

Consumers want enhanced - not expanded - TV. Among advanced television features, those that enhance the TV-watching experience directly prove most desirable. Overall, North American consumers are leery of efforts to expand the TV experience beyond traditional . . .

Television And Print Media: Retail & Media North America

by November 1, 2002

These spreadsheets contain crosstabs about which newspapers and magazines consumers read online and offline, as well as how often they watch various television networks.

Television: Devices & Access North America

by September 1, 2002

These spreadsheets contain crosstabs about the televisions consumers own, the TV services they receive, future TV purchasing, and video on-demand interest.